From newsletter-owner@honesty.com Thu May 17 12:03:10 2001 Received: from relay1.andale.com (relay1.andale.com [63.209.5.110]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id MAA38654 for ; Thu, 17 May 2001 12:02:52 -0500 From: newsletter-owner@honesty.com Received: from andale.com (relay1.andale.com [10.20.1.110]) by relay1.andale.com (8.9.3/8.9.3) with SMTP id IAA03597 for ; Thu, 17 May 2001 08:57:36 -0700 (PDT) Message-Id: <200105171557.IAA03597@relay1.andale.com> Date: Thu, 17 May 2001 08:57:40 -0700 Subject: Honesty Community Newsletter To: cremc@acpon1.ponce.inter.edu Precedence: list ERROR: index_email_hon.html.errdata.log Reply-to: news-b@andale.com Content-type: text/html X-Bulkmail: 2.05 Status: RO Community News

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May 2001, Vol. 1, Issue 4 
 > Today's Topic

Freedom to Sell
by Munjal Shah, President & CEO
Hello. In 1998, Honesty launched the first counter on eBay. In 1999, Andale launched the first website based auction management tools for eBay sellers. This time last year we were the underdog, the small guy struggling with only a few thousand listings on eBay using our services. Today almost five million listings per week on eBay have an Honesty Counter. Full Story

 > Sponsor Spotlight
Click Here!
You can sell it, but how do you pack and ship it? Contact the Packaging Store for packaging, crating, pad wrap and shipping services. Our packaging experts routinely package and ship fragile, large, awkward and valuable items such as artwork, furniture, antiques, motorcycles and equipment. 170 convenient locations nationwide.
 > Features

Picturing a Successful Auction: Kodak picture-taking tips for auction items
by David Kassnoff
Check out any online auction site, and you'll soon discover that pictures of auction items range from amazingly detailed to just plain awful. A good photo will help entice a bidder to bid on your item. Full Story


Protect your bottom line with expert packaging and shipping
by Stephen Hogan
Nothing takes profit out of a sale faster than damage to goods during shipping. Stephen Hogan of the Packaging Store gives expert advice on packaging fragile, awkward and valuable items. Click here to read the Full Story


Veni, Vidi, VeRO... Avoiding problems with eBay's trademark policies
by Michael Trenteseau
Trademark violation usually brings about the picture of someone in a dark alley selling watches from the lining of a trenchcoat, or a flea market display of poorly made handbags with designer labels. Full Story


The Not-So-Fine Print – How Terms Affect Sales
by Scott Samuel, Chief Community Officer
Every month, my mailbox fills with letters regarding selling at auction. People ask me why it is I bid on the things I do? I explain, naturally, that I'm nuts and that I've made it my goal in life to fill my home to the ceiling. Full Story


Make Life Easy and Ads Gorgeous with Tables
by Krys Taylor, User Interface Manager
Whether you want colored bars, different backgrounds behind your text or just to format your information in columns, tables can come in handy. Full Story

 Check out what's new!
One... Two... Three... STORE
Community News Editor
When I first started online auctioning, the eBay listing form was one page long. There were no frills, only a few categories, no payment options, and everything was on one page. Full Story

 > Columns

Meet the Staff
This Month – Mary Camarata, Director Of Product Management
This month, our spotlight turns to Mary Camarata, Andale's Director of Product Management. Mary initially joined Andale as the Director of Corporate Communications and was employee #20. Full Story


Collector's Corner
Collectibles – Beginnings
Community News Staff

May is the beginning of spring. What better time to look at beginnings! Full Story


Tips
Are you a Gorilla?
Community News Staff

Everyone has seen the television commercials of the Gorilla beating up on the suitcase. What was the brand name of the suitcase? Why did you remember that? Full Story

 > Fun Stuff

Take the Auction Wordsearch challenge! Find the following words:

• Sales Tools
• Auction Gallery
• Upselling
• Stores
• Ad Creation
• Checkout
• Email
• Bulk Lister
• Counters
• Financial Reports
• Sales Analysis
• Inventory
• Combined Shipping
• Time Management
• Announcements
• Customer Service
• Buy It Now

  Archives |  editor@honesty.com |  subscribe@honesty.com |  unsubscribe@honesty.com

From MAILER-DAEMON Wed Dec 6 16:21:35 2000 Date: Wed, 6 Dec 2000 16:21:35 -0500 (EST) From: Mail System Internal Data Subject: DON'T DELETE THIS MESSAGE -- FOLDER INTERNAL DATA X-IMAP: 0969134610 0000000121 Status: RO This text is part of the internal format of your mail folder, and is not a real message. It is created automatically by the mail system software. If deleted, important folder data will be lost, and it will be re-created with the data reset to initial values. From bitbucket@mycomputer.com Mon Mar 27 21:03:07 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id VAA19784 for ; Mon, 27 Mar 2000 21:03:02 -0500 Received: (qmail 32639 invoked by uid 608); 28 Mar 2000 01:00:28 -0000 Date: 28 Mar 2000 01:00:28 -0000 Message-ID: <20000328010028.32638.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Welcome to Counter.com! From: "MyComputer.com Network Support" Reply-To: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 1 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa, Congratulations! Your new Counter is ready to go! IMPORTANT: Before Counter.com can begin counting hits and unique visitors, you must paste our HTML code onto your page. Just follow the easy steps listed below: _______________________ SPONSOR _______________________ List your store in the #1 Online Shopping Mall--ShopNow.com (PC Data January & February 2000). ShopNow.com offers shoppers a gateway to a broad range of brand-name products and specialty shops. http://ebusiness.shopnow.com/merchant/go.to/30324933471679/static/get_listed.html ________________________________________________________ 1. Paste the HTML code on your page 2. Test your Counter ========== STEP 1: Place HTML Code ========== To add your Counter to your site, you'll need to place the following code on the page where you want your Counter to appear. NOTE: Be sure the code on your page appears EXACTLY as it does below, or it may not work properly (We have detailed instructions for setting up your code using many popular HTML editors. They can be found at http://www.mycomputer.com/support/code_instructions.html?service=counter). ========= STEP 2: Test Your Counter ========= After uploading your page with the Counter installed, visit the page yourself a few times to make sure the counter is working properly. If your code does not appear to be working, see the "Getting Help" section below. ======== ACCESSING YOUR ACCOUNT ========= Below are your username and password. Use these to access the MyComputer.com Control Center, where you can manage your Counter account (and any other MyComputer.com services you use). Your username is: CREMC Your password is: c2000 When you click "Manage Counters" from the Control Center, you'll go to your Counter Manager. From here you can change settings or reset your Counter. ============== GETTING HELP =============== If you have any problems or questions setting up your 123Counter, we have an excellent Frequently Asked Questions (FAQ) list at http://www.mycomputer.com/support/123counter/ - check it out! Or you can email us through our online support request form at http://www.mycomputer.com/support/helpform.html. We look forward to tracking your web site. Thanks for using Counter.com! MyComputer.com Network Member Support All the tools you need to power your eBusiness http://www.mycomputer.com/support/ =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa,

Congratulations! Your new Counter is ready to go!

Important: Before Counter.com can begin counting hits and unique visitors, you must paste our HTML code onto your page. Just follow the easy steps listed below:


SPONSOR

List your store in the #1 Online Shopping Mall--ShopNow.com (PC Data January & February 2000). ShopNow.com offers shoppers a gateway to a broad range of brand-name products and specialty shops.

1. Paste the HTML code on your page
2. Test your Counter

========== STEP 1: Place HTML Code ==========

To add your Counter to your site, you'll need to place the following code on the page where you want your Counter to appear.

NOTE: Be sure the code on your page appears EXACTLY as it does below, or it may not work properly. (We have detailed instructions for setting up your code using many popular HTML editors. They can be found at http://www.mycomputer.com/support/code_instructions.html?service=counter).

<!-- Counter code version 1.0. Do NOT alter this code! http://counter.mycomputer.com --> <SCRIPT language=JavaScript src="http://counter.mycomputer.com/get_counter.html?u=CREMC&c=1"> </SCRIPT> <NOSCRIPT> <a href="http://counter.mycomputer.com/"><img alt="Counter" src="http://counter.mycomputer.com/c.count?u=CREMC&c=1" border=0></a> </NOSCRIPT> <!-- End of Counter Code -->

========= STEP 2: Test Your Counter =========

After uploading your page with the Counter installed, visit the page yourself a few times to make sure the counter is working properly.

If your code does not appear to be working, see the "Getting Help" section below.


======== ACCESSING YOUR ACCOUNT =========

Below are your username and password. Use these to access the MyComputer.com Control Center, where you can manage your Counter account (and any other MyComputer.com services you use).


Your username is: CREMC
Your password is: c2000

When you click "Manage Counters" from the Control Center, you'll go to your Counter Manager. From here you can change settings or reset your Counter.


============== GETTING HELP ===============

If you have any problems or questions setting up your Counter, we have an excellent Frequently Asked Questions (FAQ) list at http://www.mycomputer.com/support/123counter/ - check it out! Or you can email us through our online support request form at http://www.mycomputer.com/support/helpform.html.

We look forward to tracking your web site. Thanks for using Counter.com!

MyComputer.com Network Member Support
All the tools you need to power your eBusiness
http://www.mycomputer.com/support/


A Service of MyComputer.com
Tools to power your eBusiness
http://www.mycomputer.com




Sent to username: CREMC

------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@ns2.mycomputer.com Tue Apr 4 01:44:02 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id BAA23570 for ; Tue, 4 Apr 2000 01:44:00 -0500 Received: (qmail 25920 invoked by uid 608); 4 Apr 2000 05:17:51 -0000 Date: 4 Apr 2000 05:17:51 -0000 Message-ID: <20000404051751.25919.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Get listed and stay listed on on Yahoo!, AltaVista, Excite and More! From: "SubmitWizard.com" Reply-To: "SubmitWizard.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 2 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa, We know that driving traffic to your Web site is important to you. One of the best ways to increase the number of visitors to your site is to add your site to the major search engines. To help you get listed and stay listed on the Internet’s top 20 search engines, sign up for SubmitWizard, MyComputer.com’s URL submission service! When you sign up for SubmitWizard now, you will receive automatic URL re-submission FREE for one year. . .a savings of $60! http://submitwizard.mycomputer.com/special_offer.html Manually submitting your site to search engines can take hours. Using SubmitWizard, you can get your site listed on the Web’s top 20 search engines in under five minutes. http://submitwizard.mycomputer.com/special_offer.html Regularly submitting your site to search engines typically helps you stay listed. Our automatic re-submission takes care of this for you. Sign up now for SubmitWizard and receive automatic URL re-submission FREE for one year. http://submitwizard.mycomputer.com/special_offer.html Sign up for SubmitWizard and improve your search engine placement today! Click here to sign up! http://submitwizard.mycomputer.com/special_offer.html Yours truly, The MyComputer.com Team P.S. Hurry! This offer expires at midnight on April 15, 2000! This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@ns2.mycomputer.com Tue Apr 4 01:44:02 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id BAA23570 for ; Tue, 4 Apr 2000 01:44:00 -0500 Received: (qmail 25920 invoked by uid 608); 4 Apr 2000 05:17:51 -0000 Date: 4 Apr 2000 05:17:51 -0000 Message-ID: <20000404051751.25919.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Get listed and stay listed on on Yahoo!, AltaVista, Excite and More! From: "SubmitWizard.com" Reply-To: "SubmitWizard.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 3 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa, We know that driving traffic to your Web site is important to you. One of the best ways to increase the number of visitors to your site is to add your site to the major search engines. To help you get listed and stay listed on the Internet’s top 20 search engines, sign up for SubmitWizard, MyComputer.com’s URL submission service! When you sign up for SubmitWizard now, you will receive automatic URL re-submission FREE for one year. . .a savings of $60! http://submitwizard.mycomputer.com/special_offer.html Manually submitting your site to search engines can take hours. Using SubmitWizard, you can get your site listed on the Web’s top 20 search engines in under five minutes. http://submitwizard.mycomputer.com/special_offer.html Regularly submitting your site to search engines typically helps you stay listed. Our automatic re-submission takes care of this for you. Sign up now for SubmitWizard and receive automatic URL re-submission FREE for one year. http://submitwizard.mycomputer.com/special_offer.html Sign up for SubmitWizard and improve your search engine placement today! Click here to sign up! http://submitwizard.mycomputer.com/special_offer.html Yours truly, The MyComputer.com Team P.S. Hurry! This offer expires at midnight on April 15, 2000! This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From MAILER-DAEMON Fri Mar 31 12:23:34 2000 Date: Fri, 31 Mar 2000 12:23:34 -0500 (EST) From: Mail System Internal Data Subject: DON'T DELETE THIS MESSAGE -- FOLDER INTERNAL DATA X-IMAP: 0954523411 0000000003 Status: RO X-Status: X-Keywords: X-UID: 4 This text is part of the internal format of your mail folder, and is not a real message. It is created automatically by the mail system software. If deleted, important folder data will be lost, and it will be re-created with the data reset to initial values. From jcount@meanmachine.cajun.net Mon Mar 27 20:49:23 2000 Received: from meanmachine.cajun.net (meanmachine.cajun.net [206.65.74.162]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id UAA26892 for ; Mon, 27 Mar 2000 20:49:22 -0500 Received: (from jcount@localhost) by meanmachine.cajun.net (8.9.3/8.9.3) id TAA20796; Mon, 27 Mar 2000 19:00:39 -0600 Date: Mon, 27 Mar 2000 19:00:39 -0600 Message-Id: <200003280100.TAA20796@meanmachine.cajun.net> To: cremc@ponce.inter.edu From: JCount Code Generator Reply-to: code@www.jcount.com Errors-to: code@www.jcount.com Subject: Thank You for Using JCount. Here is Your Code. X-Mail-Gateway: JCount Code Generator X-Real-Host-From: 204.183.157.185 Status: RO X-Status: X-Keywords: X-UID: 5 Thank you for using JCount counters. Your JCount code will follow this message. If you need instructions on pasting the code into your page, please see the pasting help page at http://www.jcount.com/pasting.htm. Save this message in a safe place to make sure that this code is available if you need to repaste it. Here is your JCount code:

From jimmyg@nic1-freebsd.crystalnet.net Tue Mar 28 21:19:43 2000 Received: from nic1-freebsd.crystalnet.net (nic1-freebsd.crystalnet.net [209.103.204.169]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id VAA27512 for ; Tue, 28 Mar 2000 21:19:40 -0500 Received: (from jimmyg@localhost) by nic1-freebsd.crystalnet.net (8.9.3/8.9.3) id BAA96643; Wed, 29 Mar 2000 01:17:01 GMT (envelope-from jimmyg) Date: Wed, 29 Mar 2000 01:17:01 GMT Message-Id: <200003290117.BAA96643@nic1-freebsd.crystalnet.net> Reply-to: freeguestbook@globalguest.com (GlobalGuest) To: cremc@ponce.inter.edu Subject: globalguest.com confirmation notice From: freeguestbook@globalguest.com (GlobalGuest) Status: RO X-Status: X-Keywords: X-UID: 6 This is your confirmation notice. Your ACCOUNT NAME IS "CREMC" and PASSWORD IS "c2000" without the quotes. Please write this information down on paper in case in the near future you need to modify/change/delete any information. You can also view statistics of visitors and signed guests and access the advanced settings menu to do more customizing (for intermediate/advanced designers). All of these other options are available when you select to update your account and log-in to the system in the main menu. And as a reminder the url's you may need to access are: http://globalguest.com (Our Free Guestbook Service) http://globalguestpoll.com (Our Free Voting Poll Service) http://amazingforums.com (Our Free Message Board Service) COPY AND PASTE THE BELOW CODE INTO YOUR WEBPAGE:
Sign our Guestbook Guestbook by GlobalGuest.Com View our Guestbook

From bitbucket@ns2.mycomputer.com Tue Apr 4 01:44:02 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id BAA23570 for ; Tue, 4 Apr 2000 01:44:00 -0500 Received: (qmail 25920 invoked by uid 608); 4 Apr 2000 05:17:51 -0000 Date: 4 Apr 2000 05:17:51 -0000 Message-ID: <20000404051751.25919.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Get listed and stay listed on on Yahoo!, AltaVista, Excite and More! From: "SubmitWizard.com" Reply-To: "SubmitWizard.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 7 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa, We know that driving traffic to your Web site is important to you. One of the best ways to increase the number of visitors to your site is to add your site to the major search engines. To help you get listed and stay listed on the Internet’s top 20 search engines, sign up for SubmitWizard, MyComputer.com’s URL submission service! When you sign up for SubmitWizard now, you will receive automatic URL re-submission FREE for one year. . .a savings of $60! http://submitwizard.mycomputer.com/special_offer.html Manually submitting your site to search engines can take hours. Using SubmitWizard, you can get your site listed on the Web’s top 20 search engines in under five minutes. http://submitwizard.mycomputer.com/special_offer.html Regularly submitting your site to search engines typically helps you stay listed. Our automatic re-submission takes care of this for you. Sign up now for SubmitWizard and receive automatic URL re-submission FREE for one year. http://submitwizard.mycomputer.com/special_offer.html Sign up for SubmitWizard and improve your search engine placement today! Click here to sign up! http://submitwizard.mycomputer.com/special_offer.html Yours truly, The MyComputer.com Team P.S. Hurry! This offer expires at midnight on April 15, 2000! This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@ns2.mycomputer.com Tue Apr 4 17:58:34 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id RAA35292 for ; Tue, 4 Apr 2000 17:58:15 -0500 Received: (qmail 32588 invoked by uid 608); 4 Apr 2000 15:31:53 -0000 Date: 4 Apr 2000 15:31:53 -0000 Message-ID: <20000404153153.32587.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - VOL II Issue 7 From: "MyComputer.com" Reply-To: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 8 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 7 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsors - OfficeDepot.com - Vstore.com 2. News Flash - Spring Internet World This Week 3. SuperStats Super Tip - Capitalizing on the Monitor Resolution Revolution 4. Now Showing - Win Five Games! Check out ComputerUnderground! 5. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSORS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ OFFICEDEPOT.COM Your online office shop! Check out Website Pros for complete information on building your business online. E-letter & stamps.com allow you to buy postage & send mail from your desktop! Communication & schedule tools help you conference, plan meetings, fax & more! http://ad.doubleclick.net/clk;1105796;4141727;g?http://www.officedepot.com VSTORE.COM The best things in life are FREE. Now your own online store is one of them. Vstore.com provides you with the products, customer support, and technology you need. . .and commissions on Panasonic, Disney, Sharp, Rawlings, Lego and many more brand names are unbeatable! Open your store now and reap the rewards! Go to http://adcenter.in2.com/cgi-bin/click.cgi?tid=28863 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPRING INTERNET WORLD THIS WEEK Just another reminder to stop in at Spring Internet World this week at the LA Convention Center. With over 600 exhibitors as well as conference keynote presentations by industry leaders, including Steve Jobs of Apple fame, Spring Internet World will help you catch the vision of the future of the Internet and your site. Stop by the Partner Pavilions and learn more about enhancing your site with Network Solutions' premier partners. You can also head over to the "WebCenter" and have your site evaluated by leading Internet companies. And don't forget to drop in at MyComputer.com's booth (#2153) to catch a glimpse of our newest innovations debuting at the show. Get the latest on Internet technology and find the solutions that will help you grow your Internet business. Come to Spring Internet World. Exhibits run April 5-7. Find out more: click on http://events.internet.com/spring2000/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUPERSTATS SUPER TIP ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CAPITALIZING ON THE MONITOR RESOLUTION REVOLUTION Monitor resolution is going through a revolution and several top 100 sites are capitalizing in ways you can too! A few years back, all Web sites were designed around the "traditional" 640X480 standard--what the majority of Internet surfers were using at the time. But the latest data from WebSnapshot.com (http://v2.superstats.com/free/nc/19/) show that over 60 percent of Web users are actually surfing at a resolution greater than 800x600 and only around 7 percent still use the older format. So how does this affect you? Think about this: a higher resolution means more content and more space above the fold. That, in turn, translates into more sellable ad space and more accessible content, increasing your bottom line and your customer satisfaction. Open your browser and take a quick look at MSNBC (www.msnbc.com)and ZDNet(www.zdnet.com). Expand and reduce your browser window so you can see how each site makes use of the extra space allowed by a higher resolution (this will not work if you're surfing with anything less than 800X600). Also take notice that their site design still caters to those surfing at a lower resolution (the other 7 percent). Each of the sites is a perfect example of catering to both needs. They leverage their extra space for advertisements and offer quick access to data found deeper in the sites, essentially rewarding those who use the higher resolution. Meanwhile, the overall site design remains complimentary to those with a monitor set at 640x480. Now take this same idea and apply it to your site. First, you need to determine what resolution your mainstream audience uses. Check your monitor resolution report from SuperStats (http://v2.superstats.com/free/nc/20/) and you'll get an instant analysis of your user trends. If you have a small percentage of either of the two formats, you need to create a site design that is compatible for both resolutions. If your design is currently based on the lower 640x480 resolution even though most of your visitors have a higher resolution, you're missing out on a lot of extra space you could be capitalizing on. You can do as MSNBC and ZDNet have done and provide more ad space as well as a few quick links, or offer special on-site promotions only visible in that extra column. You could even use the space to place strategic affiliate or partnership links, or use it for many more of the thousands of ideas that will make your site more professional. The best way to determine what will work most advantageously is visiting your site yourself using a monitor set at 800x600 resolution and then again at 640x480. This way you can experience what the typical visitor to your site is able to see and determine how effectively you've made use of your extra space. If you come up with a unique and successful way to utilize that extra space and achieve great results, email us at mailto:comments@mycomputer.com and tell us about your experience. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ WIN FIVE GAMES! CHECK OUT COMPUTER UNDERGROUND! By Brian Koch Can't get past that last level? Want to add weapons to your inventory? Want to play hidden characters? ComputerUnderground has all the answers to your questions! ComputerUnderground (http://v2.superstats.com/free/now/16/) is the most comprehensive library of codes for all your gaming needs. Started just over a year ago, ComputerUnderground has experienced record- setting growth. With the help of our "Submit a Cheat" and "Report a Bad Code" programs, which allow you to pass new cheats on to fellow gamers and report codes that may not work, we have compiled cheat codes for nearly every game available on PC, Playstation, Nintendo64, Dreamcast, and Mac. ComputerUnderground prides itself on its accessibility. You can come to our site, get all the codes and information you need, and get back to your game. Keep on top of all the latest game reviews, gaming news, and newest game codes with our monthly newsletter. In addition to our text version, we now have a dynamic HTML version for all of us left-brained folks. Take part in our "NEWSLETTER PROMO," sign-up for the ComputerUnderground Newsletter before May 1st and you will be entered to WIN 5 GAMES OF YOUR CHOICE! Click on http://v2.superstats.com/free/now/17/ to qualify. (If you'd like to get more information about ComputerUnderground, email us at mailto:webmaster@computerunderground.mycomputer.com.) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News

Volume II - Issue 7   

 
 

IN THIS EDITION

      
SPONSORS

 
  • NEWS FLASH
  • SUPER TIP
  • NOW SHOWING
  •  


    Spring Internet World This Week

    Just another reminder to stop in at Spring Internet World this week at the LA Convention Center.

    With over 600 exhibitors as well as conference keynote presentations by industry leaders, including Steve Jobs of Apple fame, Spring Internet World will help you catch the vision of the future of the Internet and your site.

    Stop by the Partner Pavilions and learn more about enhancing your site with Network Solutions' premier partners. You can also head over to the "WebCenter" and have your site evaluated by leading Internet companies. And don't forget to drop in at MyComputer.com's booth (#2153) to catch a glimpse of our newest innovations debuting at the show.

    Get the latest on Internet technology and find the solutions that will help you grow your Internet business. Come to Spring Internet World. Exhibits run April 5-7. Find out more: click here.



    OfficeDepot.com
    Your online office shop! Check out Website Pros for complete infomation on building your business online. E-letter & stamps.com allow you to buy postage & send mail from your desktop! Communication & schedule tools help you conference, plan meetings, fax & more!

    VStore.com
    The best things in life are FREE. Now your own online store is one of them. Vstore.com provides you with the products, customer support, and technology you need. . .and commissions on Panasonic, Disney, Sharp, Rawlings, Lego and many more brand names are unbeatable! Open your store now and reap the rewards! Go to www.Vstore.com




    Capitalizing on the Monitor Resolution Revolution

    Monitor resolution is going through a revolution and several top 100 sites are capitalizing in ways you can too!

    A few years back, all Web sites were designed around the "traditional" 640X480 standard-what the majority of Internet surfers were using at the time. But the latest data from WebSnapshot.com show that over 60 percent of Web users are actually surfing at a resolution greater than 800x600 and only around 7 percent still use the older format.

    So how does this affect you? Think about this: a higher resolution means more content and more space above the fold. That, in turn, translates into more sellable ad space and more accessible content, increasing your bottom line and your customer satisfaction.

    Open your browser and take a quick look at MSNBC and ZDNet. Expand and reduce your browser window so you can see how each site makes use of the extra space allowed by a higher resolution (this will not work if you're surfing with anything less than 800X600). Also take notice that their site design still caters to those surfing at a lower resolution (the other 7 percent).

    Each of the sites is a perfect example of catering to both needs. They leverage their extra space for advertisements and offer quick access to data found deeper in the sites, essentially rewarding those who use the higher resolution. Meanwhile, the overall site design remains complimentary to those with a monitor set at 640x480.

    Now take this same idea and apply it to your site.

    First, you need to determine what resolution your mainstream audience uses. Check your monitor resolution report from SuperStats and you'll get an instant analysis of your user trends. If you have a small percentage of either of the two formats, you need to create a site design that is compatible for both resolutions.

    If your design is currently based on the lower 640x480 resolution even though most of your visitors have a higher resolution, you're missing out on a lot of extra space you could be capitalizing on. You can do as MSNBC and ZDNet have done and provide more ad space as well as a few quick links, or offer special on-site promotions only visible in that extra column.

    You could even use the space to place strategic affiliate or partnership links, or use it for many more of the thousands of ideas that will make your site more professional.

    The best way to determine what will work most advantageously is visiting your site yourself using a monitor set at 800x600 resolution and then again at 640x480. This way you can experience what the typical visitor to your site is able to see and determine how effectively you've made use of your extra space.

    If you come up with a successful way to utilize that extra space and achieve great results, email us at comments@mycomputer.com and tell us about your experience.



    Win Five Games! Check Out ComputerUnderground!
    By Brian Koch

    Can't get past that last level? Want to add weapons to your inventory? Want to play hidden characters? ComputerUnderground has all the answers to your questions!

    ComputerUnderground is the most comprehensive library of codes for all your gaming needs. Started just over a year ago, ComputerUnderground has experienced record-setting growth.

    With the help of our "Submit a Cheat" and "Report a Bad Code" programs, which allows you to pass new cheats on to fellow gamers and report codes that may not work, we have compiled cheat codes for nearly every game available on PC, Playstation, Nintendo64, Dreamcast, and Mac.

    ComputerUnderground prides itself on its accessibility. You can come to our site, get all the codes and information you need, and get back to your game.

    Keep on top of all the latest game reviews, gaming news, and newest game codes with our monthly newsletter. In addition to our text version, we now have a dynamic HTML version for all of us left-brained folks.

    Take part in our "NEWSLETTER PROMO," sign-up for the ComputerUnderground Newsletter before May 1st and you will be entered to WIN 5 GAMES OF YOUR CHOICE!

    If you'd like to get more information about ComputerUnderground, email us at webmaster@computerunderground.mycomputer.com.


    CLICK HERE FOR TOOLS TO POWER YOUR eBUSINESS
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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Wed Apr 5 22:47:17 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id WAA37052 for ; Wed, 5 Apr 2000 22:47:14 -0500 Received: (qmail 13584 invoked by uid 608); 6 Apr 2000 02:17:59 -0000 Date: 6 Apr 2000 02:17:59 -0000 Message-ID: <20000406021759.13583.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 9 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY Report Date: 03-31-2000 Username: CREMC _______________________ SPONSOR _______________________ LinkShare provides you with the tools you need to create, track, and earn money through your website’s links. Partner for free with over 400 merchants, such as 1-800- Flowers.com, Borders.com, Dell Computer, OfficeMax, Omaha Steaks, Outpost.com, and Wine.com. Join for free at http://www.linkshare.com/mycomputer ________________________________________________________ ==================================================== YOUR COUNTER.COM SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (03-30-2000): 14 Total hits for the last 7 days: 51 Your counter currently reads: 52 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats.com (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter.com account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY
    Report Date: 03-31-2000
    Username: CREMC


    SPONSOR

    LinkShare provides you with the tools you need to create, track, and earn money through your website’s links. Partner for free with over 400 merchants, such as 1-800- Flowers.com, Borders.com, Dell Computer, OfficeMax, Omaha Steaks, Outpost.com, and Wine.com. Join for free at
    www.LinkShare.com




    YOUR COUNTER.COM SUMMARY

    Page Name : CREMC
    Total hits for yesterday (03-30-2000): 14
    Total hits for the last 7 days: 51
    Your counter currently reads: 52

    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats.com today!


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    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Fri Apr 7 17:44:06 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id RAA25372 for ; Fri, 7 Apr 2000 17:44:01 -0500 Received: (qmail 20545 invoked by uid 608); 7 Apr 2000 21:41:25 -0000 Date: 7 Apr 2000 21:41:25 -0000 Message-ID: <20000407214125.20544.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 10 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY Report Date: 04-07-2000 Username: CREMC _______________________ SPONSOR _______________________ Grow your business online: www.BigVine.com?vn=ss1&ofr=td1 Get free online exposure. Find new customers or clients then save cash on your business buys. List your business in the barter marketplace at www.BigVine.com?vn=ss4&ofr=td1 and get 100 Trade Dollars to start. Membership is free. Join now. ________________________________________________________ ==================================================== YOUR COUNTER.COM SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (04-6-2000): 1 Total hits for the last 7 days: 15 Your counter currently reads: 74 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats.com (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter.com account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY
    Report Date: 04-07-2000
    Username: CREMC


    SPONSOR

    Grow your business online: www.BigVine.com
    Get free online exposure. Find new customers or clients then save cash on your business buys. List your business in the barter marketplace at www.BigVine.com and get 100 Trade Dollars to start. Membership is free. Join now.



    YOUR COUNTER.COM SUMMARY

    Page Name : CREMC
    Total hits for yesterday (04-6-2000): 1
    Total hits for the last 7 days: 15
    Your counter currently reads: 74

    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats.com today!


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    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@ns2.mycomputer.com Thu Apr 13 11:31:15 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id LAA27230 for ; Thu, 13 Apr 2000 11:31:07 -0500 Received: (qmail 25528 invoked by uid 608); 13 Apr 2000 09:51:31 -0000 Date: 13 Apr 2000 09:51:31 -0000 Message-ID: <20000413095131.25526.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Privacy Edition From: "MyComputer.com" Reply-To: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 11 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Privacy Edition Volume II Issue 7 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsors - HostYourSite - WebSiteFactory 2. Privacy Politics 3. Online Privacy Resources 4. Article Submission 5. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSORS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FREE INTRODUCTORY OFFER to Resellers. Private Label Hosting w/ unlimited FTP access, 24/7 behind-the-scene support. You set prices. We process payments and send you a check every month! For FREE offer, use password: aprilprooverride. http://www.hostyoursite.com/?myn BEST BUY! The Ultimate Hosting Solution only $9.95/mo. No set-up fees. http://www.websitefactory.net/?myn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PRIVACY IN THE INTERNET INDUSTRY ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PRIVACY POLITICS Privacy has become one of those nasty seven-letter words like "lawsuit" that makes Internet companies turn green at the gills. Even mentioning the words "privacy" and "Internet" in the same phrase is like mentioning politics or religion at the dinner table; once the words are uttered, you must be prepared to be lambasted with dozens of strong opinions. Privacy is something we all protect. Some even feel compelled to take on pseudonyms whenever entering personal information on the Internet just to preserve it. As a matter of fact, a survey of Internet users conducted by Privacy Times last September showed that the thing that would entice both buyers and non-buyers alike was trust that the Web site would privatize personal information. For these reasons and others, privacy is an important issue with a finger-spread that reaches from the head of the smallest Internet user to the head of a large corporate site. Even DoubleClick, one of the largest Internet advertising companies, has succumbed after a lawsuit was filed against the company for allegedly abusing personal information it obtained from customers. This has caused many critics to call for drastic government regulation. But for the time being, online privacy is controlled by self-regulation. Now every Webmaster must be aware of what can be done and needs to be done to protect against lawsuits and guard private information. One of the first steps in self-regulation is creating and implementing a privacy policy. No matter the size of the site, if you collect visitor information in any form, you need to post a policy on your site. Several online privacy organizations have specific requirements that need to be implemented in privacy policies before you can affiliate with the organization. These requirements are demanded as a means of regulating Internet privacy and providing the consumer and site owner with protection. Here are a few common requirements: *Provide notice and disclosure statements that are easily available for visitor review *Offer security statements concerning the gathering and processing of personal information *Clearly discuss choice and consent in providing personal information *Ensure that data collection is secure, reliable and up-to-date. Other organizations require more information based on your exact Internet market. For example, e-commerce sites are required to include more details about security and protecting personally identifiable information than other sites that do not require the exchange of billing information. By following these requirements, not only are you complying with the various privacy alliances, but you are also starting to pave the path that will protect the exchange of information you need to market your site and ensure success. ONLINE PRIVACY RESOURCES Online privacy organizations are a good source of information on implementing quality privacy options. The Online Privacy Alliance and the new Personalization Consortium are two groups devoted to promoting privacy guidelines. They're backed by industry leaders including American Airlines, KPMG consulting and a vast number of other top companies. Both groups push for the ethical use of personally identifiable information and provide Webmasters with a backbone to base guidelines on. Alliances such as these help Internet companies protect against privacy lawsuits and give customers added confidence through established guidelines. They also provide discussion forums and educate the public about personalized marketing so the mainstream Internet user will not fear purchasing products online or giving out personal information to trustworthy sites. To find out more information about either of these two groups, go to http://www.privacyalliance.org or http://www.personalization.org. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ARTICLE SUBMISSION ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBMIT AN ARTICLE FOR PUBLICATION MyComputer.com is dedicated to bringing you more meaningful information to help you improve your site and bolster your marketing efforts, so our newsletter is now focussing on offering more expert advice. We will also be featuring submitted third-party articles. If you have an article or article idea, please look for more information on submitting manuscripts to MyComputer.com in the next newsletter. All articles selected for publication will receive compensation. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 8   
     
     
     

    IN THIS EDITION

          
    SPONSORS

  • PRIVACY POLITICS
  • ONLINE PRIVACY
        RESOURCES
  • ARTICLE SUBMISSION



  • FREE INTRODUCTORY OFFER to Resellers. Private Label Hosting w/ unlimited FTP access, 24/7 behind-the-scene support. You set prices. We process payments and send you a check every month! For FREE offer, use password: aprilprooverride. http://www.hostyoursite.com BEST BUY! The Ultimate Hosting Solution only $9.95/mo. No set-up fees. http://www.websitefactory.net



    Privacy Politics

    Privacy has become one of those nasty seven-letter words like "lawsuit" that makes Internet companies turn green at the gills.

    Even mentioning the words "privacy" and "Internet" in the same phrase is like mentioning politics or religion at the dinner table; once the words are uttered, you must be prepared to be lambasted with dozens of strong opinions.

    Privacy is something we all protect. Some even feel compelled to take on pseudonyms whenever entering personal information on the Internet just to preserve it.

    As a matter of fact, a survey of Internet users conducted by Privacy Times last September showed that the thing that would entice both buyers and non-buyers alike was trust that the Web site would privatize personal information.

    For these reasons and others, privacy is an important issue with a finger-spread that reaches from the head of the smallest Internet user to the head of a large corporate site. Even DoubleClick, one of the largest Internet advertising companies, has succumbed after a lawsuit was filed against the company for allegedly abusing personal information it obtained from customers. This has caused many critics to call for drastic government regulation.

    But for the time being, online privacy is controlled by self-regulation. Now every Webmaster must be aware of what can be done and needs to be done to protect against lawsuits and guard private information.

    One of the first steps in self-regulation is creating and implementing a privacy policy. No matter the size of the site, if you collect visitor information in any form, you need to post a policy on your site.

    Several online privacy organizations have specific requirements that need to be implemented in privacy policies before you can affiliate with the organization. These requirements are demanded as a means of regulating Internet privacy and providing the consumer and site owner with protection. Here are a few common requirements:

    • Provide notice and disclosure statements that are easily available for visitor review
    • Offer security statements concerning the gathering and processing of personal information
    • Clearly discuss choice and consent in providing personal information
    • Ensure that data collection is secure, reliable and up-to-date.

    Other organizations require more information based on your exact Internet market. For example, e-commerce sites are required to include more details about security and protecting personally identifiable information than other sites that do not require the exchange of billing information.

    By following these requirements, not only are you complying with the various privacy alliances, but you are also starting to pave the path that will protect the exchange of information you need to market your site and ensure success.



    Online Privacy Resources

    Online privacy organizations are a good source of information on implementing quality privacy options.

    The Online Privacy Alliance and the new Personalization Consortium are two groups devoted to promoting privacy guidelines. They're backed by industry leaders including American Airlines, KPMG consulting and a vast number of other top companies. Both groups push for the ethical use of personally identifiable information and provide Webmasters with a backbone to base guidelines on.

    Alliances such as these help Internet companies protect against privacy lawsuits and give customers added confidence through established guidelines. They also provide discussion forums and educate the public about personalized marketing so the mainstream Internet user will not fear purchasing products online or giving out personal information to trustworthy sites.

    To find out more information about either of these two groups, go to http://www.privacyalliance.org or http://www.personalization.org.



    Article Submission

    MyComputer.com is dedicated to bringing you more meaningful information to help you improve your site and bolster your marketing efforts, so our newsletter is now focussing on offering more expert advice. We will also be featuring submitted third-party articles. If you have an article or article idea, please look for more information on submitting manuscripts to MyComputer.com in the next newsletter. All articles selected for publication will receive compensation.

    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    CLICK HERE FOR TOOLS TO POWER YOUR eBUSINESS
    Copyright © 1997-2000 MyComputer.com, Inc. All rights reserved. Legal Agreement | Privacy Policy.

    Unsubscribe Information
    This email was sent to the owner of the following account:

    Username: CREMC
    Email: cremc@ponce.inter.edu

    To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4



    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Fri Apr 14 17:48:54 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id RAA22860 for ; Fri, 14 Apr 2000 17:48:47 -0500 Received: (qmail 24715 invoked by uid 608); 14 Apr 2000 21:46:05 -0000 Date: 14 Apr 2000 21:46:05 -0000 Message-ID: <20000414214605.24714.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 12 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY Report Date: 04-14-2000 Username: CREMC _______________________ SPONSOR _______________________ Up to 25% commission in your pocket. Absolutely zero out-of-pocket. Own your own store for free. There's no cost, no risk, and you earn profits of up to 25% on EVERY sale. Vstore.com Free Guaranteed http://adcenter.in2.com/cgi-bin/click.cgi?tid=28862 ________________________________________________________ ==================================================== YOUR COUNTER.COM SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (04-13-2000): 4 Total hits for the last 7 days: 15 Your counter currently reads: 96 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats.com (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter.com account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY
    Report Date: 04-14-2000
    Username: CREMC


    SPONSOR

    Up to 25% commission in your pocket. Absolutely zero out-of-pocket. Own your own store for free. There's no cost, no risk, and you earn profits of up to 25% on EVERY sale. Vstore.com Free Guaranteed www.vstore.com



    YOUR COUNTER.COM SUMMARY

    Page Name : CREMC
    Total hits for yesterday (04-13-2000): 4
    Total hits for the last 7 days: 15
    Your counter currently reads: 96

    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats.com today!


    Subscription Information

    To change the frequency of this email, log in to your Counter.com account at http://www.Counter.com and update your email notification option. You'll also be given the option to update all your counter emails from this one location.


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    Tools to power your eBusiness
    http://www.mycomputer.com




    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@ns2.mycomputer.com Wed Apr 19 15:46:21 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id PAA17716 for ; Wed, 19 Apr 2000 15:46:17 -0500 Received: (qmail 30308 invoked by uid 608); 19 Apr 2000 10:17:49 -0000 Date: 19 Apr 2000 10:17:49 -0000 Message-ID: <20000419101749.30307.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - VOL II Issue 9 From: "MyComputer.com" Reply-To: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 13 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 9 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsors - Vstore.com - SkyDesk, Inc. 2. Now Showing - Twelve New Reports - Two New to the Web 3. News Flash - A Global Network 4. Online Marketing - The Economics of Site Content 5. From the Grapevine 6. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSORS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ VSTORE.COM The best things in life are FREE. Now your own online store is one of them. Vstore.com provides you with the products, customer support, and technology you need. . .and commissions on Panasonic, Disney, Sharp, Rawlings, Lego and many more brand names are unbeatable! Open your store now and reap the rewards! Go to http://adcenter.in2.com/cgi-bin/click.cgi?tid=28863 SKYDESK, INC. @Backup - Install Today and get 300 points from MyPoints.com. Get automatic data protection and access to your files. @Backup will encrypt your data and store it in a secure, off-site location. Install your FREE 30-day trial today. You'll never lose another computer file again. http://automatic.backup.com/?supbid=11118 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TWELVE NEW REPORTS - TWO NEW TO THE WEB SuperStats now offers 12 new reports that give you a detailed map of your visitors' traffic patterns. New visitor behavior and site path reports, available with a SuperStats Professional or Banner service, help you determine your messaging effectiveness and tell you how efficiently you capture your audience's attention and convince them to stay longer. With the new reports, you'll find out which page is bringing in the most new traffic and on which page you're losing the most traffic. The site path reports also provide you with a detailed account of the time visitors spend on each of your pages as well as how much time lapses before visitors return to your page. This can help you determine if your content and design needs reshaping. SuperStats now also offers two innovative reports exclusive to its members. The "previous page" and "next page" reports are not available anywhere else on the Web or through any other service. These reports show you where visitors go within your site once leaving a given page. This information helps you determine which pages are driving the most traffic, sales and sign-ups, among other things. Other new reports provide you with information on your retention rates. The "site path by visit number" report tracks the habits of repeat visitors and the "page depth by visit number" report lists page views per repeat visitor. You can also find out how deep visitors go within your site. All of these reports coupled with SuperStats original reports provide you with the most comprehensive traffic analysis available and help you better determine your marketing strategy. Take the time to discover whether your site is sending the right message and attracting repeat visitors, find out more about the new SuperStats reports: http://v2.superstats.com/free/now/18 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A GLOBAL NETWORK MyComputer.com has launched its first overseas server in London, England for WatchDog. The London server marks the fifth new location for MyComputer.com's premier site-monitoring tool. WatchDog checks your site's Internet status and notifies you if your site goes down or is slow to respond. It now monitors sites from five new locations including Chicago, Ill.; Austin, Texas; San Francisco, Calif.; and Sterling, Va. With the five new locations, you can now determine if downtime is being caused by a regional Internet problem or by a larger site maintenance problem. This will save you from possibly making time-consuming and costly site modifications that are not necessary. WatchDog now also allows you to sign up a competing URL so you can monitor your competition's performance and compare it against your own. To find out more about these great changes and others, go to http://v2.superstats.com/free/nf/12/. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE ECONOMICS OF SITE CONTENT by: Randalynn Macedone Supply and demand haven't gone out of style with the new Internet economy. Sites that offer what audiences demand continue to make the list of the Internet's rising stars. The main differentiator between sites that make it and those that don't is all in the content. If a visitor cannot find what they are looking for within a few seconds, it's back to the search engines for another site. Two of the qualities that visitors are looking for in site content include content relevance (an obvious choice for anyone looking for information) and accessibility (how easy is it to find content on your site?). While content relevance can mean many things to different sites, content should be more than a listing of links to other related sites. Site content should also be varied according to the depth required by the audience. If your site's goal is to provide general information on a topic, give plenty of information in a clear, succinct manner and list other references for more specifics. Once the content on your site is appealing and useful, you'll want to make sure your visitors can find it quickly and easily. Making sure that your most important messages and information are easy to find can make your site a sure and easy winner. SuperStats' new site path reports give you the data to start answering questions about the accessibility of your content. "Site path" reports can show you what your visitors are going through to obtain information from your site. "Time on page" reports can tell you how long visitors are spending on each page, giving you an idea of whether or not specific messaging is being missed or drawing attention. (To see a live demonstration of these reports, click on http://v2.superstats.com/free/omk/2/) The new reports can also give you insight on what information is truly valuable to your audience. An article that may seem important enough to get top billing on your front page may not be as interesting as a commentary buried several layers deep. By using your "page depth by visit number" report, you'll see what content is most intriguing to both new and return visitors. With accessible and relevant content, visitors will be inclined to stay longer and keep coming back, so you can get your money's worth from your marketing efforts. *Randalynn Macedone is the director of marketing communications at MyComputer.com. To comment on this article or any others, email us at mailto:comments@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FROM THE GRAPEVINE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here are some of the latest comments we've received from members like you. "The services that you offer are simply outstanding. They beat the competition hands down. Who could ask for more? You guys are great! Thanks for allowing us to utilize such state-of-the-art services." Don V Price http://www.alljazzguitar.com "I have nothing but good things to say about the ease of which I am able to navigate your site and select the services that I need. I am a budding web developer and your site has offered some great tools that my customers have found valuable." John Maurice Horrell http://waldenweb.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 9   
     
     

    IN THIS EDITION

          
    SPONSORS

     
  • NOW SHOWING
  • ONLINE MARKETING
  •  
  • NEWS FLASH
  • FROM THE GRAPEVINE



  • Vstore.com

    The best things in life are FREE. Now your own online store is one of them. Vstore.com provides you with the products, customer support, and technology you need.and commissions on Panasonic, Disney, Sharp, Rawlings, Lego and many more brand names are unbeatable! Open your store now and reap the rewards!



    Twelve New Reports - Two New to the Web

    SuperStats now offers 12 new reports that give you a detailed map of your visitors' traffic patterns.

    New visitor behavior and site path reports help you determine your messaging effectiveness and tell you how efficiently you capture your audience's attention and convince them to stay longer.

    With the new reports, you'll find out which page is bringing in the most new traffic and on which page you're losing the most traffic. The site path reports also provide you with a detailed account of the time visitors spend on each of your pages as well as how much time lapses before visitors return to your page. This can help you determine if your content and design needs reshaping.

    SuperStats now also offers two innovative reports exclusive to its members. The "previous page" and "next page" reports are not available anywhere else on the Web or through any other service. These reports show you where visitors go within your site once leaving a given page. This information helps you determine which pages are driving the most traffic, sales and sign-ups, among other things.

    Other new reports provide you with information on your retention rates. The "site path by visit number" report tracks the habits of repeat visitors and the "page depth by visit number" report lists page views per repeat visitor. You can also find out how deep visitors go within your site.

    All of these reports coupled with SuperStats original reports provide you with the most comprehensive traffic analysis available and help you better determine your marketing strategy. Take the time to discover whether your site is sending the right message and attracting repeat visitors, find out more about the new SuperStats reports by clicking here!



    SkyDesk, Inc.

    @Backup - Install Today and get 300 points from MyPoints.com. Get automatic data protection and access to your files. @Backup will encrypt your data and store it in a secure, off-site location. Install your FREE 30-day trial today. You'll never lose another computer file again.




    A Global Network

    MyComputer.com has launched its first overseas server in London, England for WatchDog. The London server marks the fifth new location for MyComputer.com's premier site-monitoring tool.

    WatchDog checks your site's Internet status and notifies you if your site goes down or is slow to respond. It now monitors sites from five new locations including Chicago, Ill.; Austin, Texas; San Francisco, Calif.; and Sterling, Va.

    With the five new locations, you can now determine if downtime is being caused by a regional Internet problem or by a larger site maintenance problem. This will save you from possibly making time-consuming and costly site modifications that are not necessary.

    WatchDog now also allows you to sign up a competing URL so you can monitor your competition's performance and compare it against your own.

    To find out more about these great changes and others, click on WatchDog.com.




    The Economics of Site Content
    By Randalynn Macedone

    Supply and demand haven't gone out of style with the new Internet economy. Sites that offer what audiences demand continue to make the list of the Internet's rising stars.

    The main differentiator between sites that make it and those that don't is all in the content. If a visitor cannot find what they are looking for within a few seconds, it's back to the search engines for another site.

    Two of the qualities that visitors are looking for in site content include content relevance (an obvious choice for anyone looking for information) and accessibility (how easy is it to find content on your site?).

    While content relevance can mean many things to different sites, content should be more than a listing of links to other related sites. Site content should also be varied according to the depth required by the audience. If your site's goal is to provide general information on a topic, give plenty of information in a clear, succinct manner and list other references for more specifics.

    Once the content on your site is appealing and useful, you'll want to make sure your visitors can find it quickly and easily. Making sure that your most important messages and information are easy to find can make your site a sure and easy winner.

    SuperStats' new site path reports give you the data to start answering questions about the accessibility of your content. "Site path" reports can show you what your visitors are going through to obtain information from your site. "Time on page" reports can tell you how long visitors are spending on each page, giving you an idea of whether or not specific messaging is being missed or drawing attention.

    The new reports can also give you insight on what information is truly valuable to your audience. An article that may seem important enough to get top billing on your front page may not be as interesting as a commentary buried several layers deep. By using your "page depth by visit number" report, you'll see what content is most intriguing to both new and return visitors.

    With accessible and relevant content, visitors will be inclined to stay longer and keep coming back, so you can get your money's worth from your marketing efforts.

    Randalynn Macedone is the director of marketing communications at MyComputer.com. To comment on this article or any others, email us at comments@mycomputer.com.





    Here are some of the latest comments we've received from members like you.

    "The services that you offer are simply outstanding. They beat the competition hands down. Who could ask for more? You guys are great! Thanks for allowing us to utilize such state-of-the-art services."

    Don V Price
    www.alljazzguitar.com

    "I have nothing but good things to say about the ease of which I am able to navigate your site and select the services that I need. I am a budding web developer and your site has offered some great tools that my customers have found valuable."

    John Maurice Horrell
    waldenweb.com


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@ns2.mycomputer.com Fri Apr 21 14:25:21 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA20006 for ; Fri, 21 Apr 2000 14:25:19 -0500 Received: (qmail 5197 invoked by uid 608); 21 Apr 2000 14:22:21 -0000 Date: 21 Apr 2000 14:22:21 -0000 Message-ID: <20000421142221.5196.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Even Super SuperStats Sale from MyComputer.com! From: "MyComputer.com" Reply-To: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@ns2.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 14 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa, There has never been a better time to start using SuperStats from MyComputer.com! Here’s why: 1. Thirteen new report categories! 2. Hundreds of new reports! 3. AND $100 off the yearly price !! Click to find out more! http://v2.superstats.com/free/pp/19/ Are you getting the most out of your Website traffic? If you aren’t using SuperStats to track and analyze your site traffic, you are leaving valuable information untapped. Our Web-based service gives you real-time analysis of your site traffic, visitor profiles and online marketing. And now, SuperStats can give you more data than ever! We have introduced a series of site path reports which describe the viewing habits of your Web audience. Reports include: *Paths taken through your site *Entry and exit pages *Page reloads *Next and previous pages *Page and visit depth *Single access pages *Time spent on site *Many more The data provided by these reports can help you optimize your site content, increase the effectiveness of your message and grow your audience of repeat visitors. SuperStats Banner will also feature these new reports and is free (requires you to place a banner ad on your site.) Find out more about our Banner service by going to: http://v2.superstats.com/free/pp/20/ SuperStats Professional full service is ad-free and starts at just $19.95 per month or $200 a year, but is available for a limited time for $99. http://v2.superstats.com/free/pp/19/ Sign up for SuperStats today! Go to: http://v2.superstats.com/free/pp/19/ Yours truly, The MyComputer.com Team http://www.mycomputer.com This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa,

    There has never been a better time to start using SuperStats from MyComputer.com!

    Here’s why:

    1. Thirteen new report categories!
    2. Hundreds of new reports!
    3. AND $100 off the yearly price !!
    Click here to find out more!

    Are you getting the most out of your Website traffic? If you aren’t using SuperStats to track and analyze your site traffic, you are leaving valuable information untapped. Our Web-based service gives you real-time analysis of your site traffic, visitor profiles and online marketing.

    And now, SuperStats can give you more data than ever! We have introduced a series of site path reports which describe the viewing habits of your Web audience.

    Reports include:
    • Paths taken through your site
    • Entry and exit pages
    • Page reloads
    • Next and previous pages
    • Page and visit depth
    • Single access pages
    • Time spent on site
    • Many more
    The data provided by these reports can help you optimize your site content, increase the effectiveness of your message and grow your audience of repeat visitors.

    SuperStats Banner will also feature these new reports and is free (requires you to place a banner ad on your site).

    SuperStats Professional full service is ad-free and starts at just $19.95 per month or $200 a year, but is available for a limited time for $99.

    Sign up today for SuperStats!

    Yours truly,

    The MyComputer.com Team
    www.MyComputer.com



    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Fri Apr 21 21:42:52 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id VAA19856 for ; Fri, 21 Apr 2000 21:42:49 -0500 Received: (qmail 15575 invoked by uid 608); 22 Apr 2000 01:40:02 -0000 Date: 22 Apr 2000 01:40:02 -0000 Message-ID: <20000422014002.15574.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 15 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY Report Date: 04-21-2000 Username: CREMC _________________________ SPONSOR _________________________ Free digital phones with one year activation of select service plans. Save up to $200. http://mycomputer.telstreet.com/modules/hotdeals/specialoffers.asp ___________________________________________________________ ==================================================== YOUR COUNTER.COM SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (04-20-2000): 1 Total hits for the last 7 days: 9 Your counter currently reads: 106 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats.com (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter.com account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY
    Report Date: 04-21-2000
    Username: CREMC


    Sponsor

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    YOUR COUNTER.COM SUMMARY

    Page Name : CREMC
    Total hits for yesterday (04-20-2000): 1
    Total hits for the last 7 days: 9
    Your counter currently reads: 106

    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats.com today!


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    Tools to power your eBusiness
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    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Fri Apr 28 04:07:34 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id EAA30286 for ; Fri, 28 Apr 2000 04:07:31 -0500 Received: (qmail 6430 invoked by uid 608); 27 Apr 2000 22:40:56 -0000 Date: 27 Apr 2000 22:40:56 -0000 Message-ID: <20000427224056.6429.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Privacy and Personalization Part 2 From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 16 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 10 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - EarthWeb.com 2. Now Showing - Enhanced Site Searching 3. Hot Topics - Editorial - Personalization and Privacy in Online Marketing 4. SoundOff Forum 6. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EARTHWEB.COM Earthweb.com is the one source resource for IT professionals. With over 20 free content and information sites & newsletters, IT pros can find specific information. ITKnowledge contains full text versions of more than 1500 technical publications. Dice.com offers jobs, career advice and more. Earthweb is a total IT resource. =>http://www.earthweb.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ENHANCED SITE SEARCHING Make your site content more accessible with the newly upgraded version of SiteMiner, the personal site search engine from MyComputer.com. New upgrades to SiteMiner allow you to fully customize your search box so it matches the design of your site. SiteMiner also lets you customize the color, font face, font size and background of the "results" pages. With the new SiteMiner, you even have the option of implementing your own headers and footers on each "results" page so you can increase your own site branding. You also decide whether SiteMiner will allow visitors to search only your site, your site and the Web, or only the Web. Help your visitors find exactly what they're looking for. Get a SiteMiner search box today. Go to http://v2.superstats.com/free/now/19/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HOT TOPICS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PERSONALIZATION AND PRIVACY IN ONLINE MARKETING To make money on the Internet, the best businesses know that you must target a specific audience that will understand your marketing message and have the desire to investigate the services that fit their own specific needs. In fact, personalized marketing is in such high demand by Internet companies that just by flipping through any of the many marketing publications, you are inundated with ads that promise immediate results from specialized targeted marketing. Email lists available through any of these innumerable marketing firms use such personal information as your GPA from preschool to high school, your religious affiliation and regional involvement, and your ethnic background, to name a few. And if you have a product that is so specialized only an elite group will want it, finding a company that offers this kind of information on potential clients is invaluable. To many of you, personalized marketing seems like a dream come true. But the debate follows: how personal is too personal? In other words, when does targeted marketing step on the toes of privacy? Principal Consultant John Hagel of McKinsey & Co. calls personalized marketing the "new currency in electronic markets." This may very well be true. After all, the Internet industry as a whole is supported through advertising revenue. This requires start-ups and the like to "know" their audiences. But often it becomes so easy to get caught up in making your message so personal that the audience feels uncomfortable with the classification in which they're pigeonholed. At this point, "direct marketing" seemingly crosses the line. Even some marketing firms stand by the belief that providing meaningful profiling does not require the use of any personal information. A special report in the Industry Standard quotes the founder of a DoubleClick competitor who says, "[companies] don't need to know who a person is to make advertising effective." Is it really necessary for a company to know the names and email addresses of all people who've purchased John Grisham's latest novel and checked out the Web site for America's Most Wanted? Sure, that would be a great niche audience worthy of someone's marketing efforts. But isn't knowing the percentage of such an occurrence enough to provide all the necessary targeting information without revealing personally identifying information? After all, providing online personal profiling complete with names and addresses is exactly what caused the uproar for DoubleClick. On the other hand, it's an increasingly demanded form of personalized marketing. While marketing your product to a specific target audience will always be necessary, choosing how much you know about their personal information is always optional. "Knowing" your audience and knowing their behavior are entirely two different subjects. Internet companies must decide at what cost can they afford to sacrifice customer confidence for personalized targeted marketing. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In our last Privacy Edition, we received some great feedback on your thoughts and opinions about online privacy. Here's one we thought you'd find very pertinent: "It is really difficult to apply privacy to the Internet, since it is a web of linked computers and information that can be viewed by several persons. Email, for example, can be viewed by your server if the company wanted to, but that could mean trouble for them which means "my lawyer will see you in court." Although some moves are being made to protect privacy, like passwords, these methods are still maintained and monitored by a server which companies can still view on their own. Privacy is a thing that if it ever could be applied to the Internet it would be a great thing, but the Internet is still an open book. And if we tighten security on the Net, the efficiency of the Net will definitely go down, which could also mean economic problems. So the bottom line is this stuff should start with the individual himself; individuals should respect others' privacy." --J. A. ***We appreciate your comments and welcome any ideas you have about this comment or today's newsletter. Email us at mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 10   
     
     

    IN THIS EDITION

          
    SPONSORS

     
  • NOW SHOWING
  •  
  • HOT TOPICS
  •  
  • COMMENTS



  • Earthweb.com

    Earthweb.com is the one source resource for IT professionals. With over 20 free content and information sites & newsletters, IT pros can find specific information. ITKnowledge contains full text versions of more than 1500 technical publications. Dice.com offers jobs, career advice and more. Earthweb is a total IT resource.



    Enhanced Site Searching

    Make your site content more accessible with the newly upgraded version of SiteMiner, the personal site search engine from MyComputer.com.

    New upgrades to SiteMiner allow you to fully customize your search box so it matches the design of your site. SiteMiner also lets you customize the color, font face, font size and background of the "results" pages.

    With the new SiteMiner, you even have the option of implementing your own headers and footers on each "results" page so you can increase your own site branding. You also decide whether SiteMiner will allow visitors to search only your site, your site and the Web, or only the Web.

    Help your visitors find exactly what they're looking for. Get a SiteMiner search box today.




    Personalization and Privacy in Online Marketing

    To make money on the Internet, the best businesses know that you must target a specific audience that will understand your marketing message and have the desire to investigate the services that fit their own specific needs.

    In fact, personalized marketing is in such high demand by Internet companies that just by flipping through any of the many marketing publications, you are inundated with ads that promise immediate results from specialized targeted marketing.

    Email lists available through any of these innumerable marketing firms use such personal information as your GPA from preschool to high school, your religious affiliation and regional involvement, and your ethnic background, to name a few.

    And if you have a product that is so specialized only an elite group will want it, finding a company that offers this kind of information on potential clients is invaluable. To many of you, personalized marketing seems like a dream come true. But the debate follows: how personal is too personal? In other words, when does targeted marketing step on the toes of privacy?

    Principal Consultant John Hagel of McKinsey & Co. calls personalized marketing the "new currency in electronic markets."

    This may very well be true. After all, the Internet industry as a whole is supported through advertising revenue. This requires start-ups and the like to "know" their audiences.

    But often it becomes so easy to get caught up in making your message so personal that the audience feels uncomfortable with the classification in which they're pigeonholed. At this point, "direct marketing" seemingly crosses the line.

    Even some marketing firms stand by the belief that providing meaningful profiling does not require the use of any personal information. A special report in the Industry Standard quotes the founder of a DoubleClick competitor who says, "[companies] don't need to know who a person is to make advertising effective."

    Is it really necessary for a company to know the names and email addresses of all people who've purchased John Grisham's latest novel and checked out the Web site for America's Most Wanted? Sure, that would be a great niche audience worthy of someone's marketing efforts. But isn't knowing the percentage of such an occurrence enough to provide all the necessary targeting information without revealing personally identifying information?

    After all, providing online personal profiling complete with names and addresses is exactly what caused the uproar for DoubleClick. On the other hand, it's an increasingly demanded form of personalized marketing.

    While marketing your product to a specific target audience will always be necessary, choosing how much you know about their personal information is always optional. "Knowing" your audience and knowing their behavior are entirely two different subjects. Internet companies must decide at what cost can they afford to sacrifice customer confidence for personalized targeted marketing.




    In our last Privacy Edition, we received some great feedback on your thoughts and opinions about online privacy. Here's one we thought you'd find very pertinent:

    "It is really difficult to apply privacy to the Internet, since it is a web of linked computers and information that can be viewed by several persons. Email, for example, can be viewed by your server if the company wanted to, but that could mean trouble for them which means "my lawyer will see you in court."

    Although some moves are being made to protect privacy, like passwords, these methods are still maintained and monitored by a server which companies can still view on their own. Privacy is a thing that if it ever could be applied to the Internet it would be a great thing, but the Internet is still an open book. And if we tighten security on the Net, the efficiency of the Net will definitely go down, which could also mean economic problems.

    So the bottom line is this stuff should start with the individual himself; individuals should respect others' privacy."

    --J. A.


    We appreciate your comments and welcome any ideas you have about this comment or today's newsletter. Email us at editor@mycomputer.com.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Fri Apr 28 19:02:28 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA24182 for ; Fri, 28 Apr 2000 19:02:23 -0500 Received: (qmail 10912 invoked by uid 608); 28 Apr 2000 22:59:27 -0000 Date: 28 Apr 2000 22:59:27 -0000 Message-ID: <20000428225927.10911.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 17 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY Report Date: 04-28-2000 Username: CREMC _______________________ SPONSOR _______________________ Up to 25% commission in your pocket. Absolutely zero out-of-pocket. Own your own store for free. There's no cost, no risk, and you earn profits of up to 25% on EVERY sale. Vstore.com Free Guaranteed http://adcenter.in2.com/cgi-bin/click.cgi?tid=28862 ________________________________________________________ ==================================================== YOUR COUNTER.COM SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (04-27-2000): 5 Total hits for the last 7 days: 11 Your counter currently reads: 117 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats.com, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats.com (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter.com account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER.COM SUMMARY
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Tue May 2 12:51:16 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id MAA26240 for ; Tue, 2 May 2000 12:50:49 -0500 Received: (qmail 5339 invoked by uid 608); 2 May 2000 13:38:15 -0000 Date: 2 May 2000 13:38:15 -0000 Message-ID: <20000502133815.5338.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Searching Your Site is Easier Than Ever with SiteMiner by MyComputer.com From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 18 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear Melissa, Want to let visitors search your site? We've added 7 new features to SiteMiner, the quickest and easiest way to add a powerful site search to your Web site! Get it now at http://v2.superstats.com/free/smp/3 With only one simple line of HTML code, you can have your site search-enabled in minutes. No programming required! SiteMiner basic is a FREE service. We also offer other affordable solutions for larger sites with more specialized requirements. Get it now at http://v2.superstats.com/free/smp/3 With SiteMiner, you can re-index as often as you like for FREE and your visitors can search your site or search the web, you're in complete control. It's so simple and easy to use because there's nothing to install, download or maintain and it integrates seamlessly into the look and feel of your site. And, SiteMiner provides valuable real-time search activity reports that tell you exactly what your visitors are searching for. Get it now at http://v2.superstats.com/free/smp/3 The MyComputer.com Team http://www.mycomputer.com This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Thu May 4 11:59:43 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id LAA28014 for ; Thu, 4 May 2000 11:58:49 -0500 Received: (qmail 22915 invoked by uid 608); 4 May 2000 08:52:04 -0000 Date: 4 May 2000 08:52:04 -0000 Message-ID: <20000504085204.22914.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News -- e-Commerce Part 1 From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 19 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 11 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - Oracle 2. Editor's Note - Internet Commerce 3. Online Marketing - Alone in e-Commerce 4. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ORACLE 7 seconds might not seem like much, but when customers can't reach your site, it's the difference between a closed deal and a closed door. E-Business downtime means lost customers, productivity, & revenue. Keep your site up and running 24x7 with Oracle. Click now to get our FREE Continuity Kit! http://ad.doubleclick.net/clk;996948;4025998;l?http://www.oracle.com/go/?&Src=134743&Act=15 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EDITOR's NOTE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ INTERNET COMMERCE There's no denying it. Online retailing is growing. The Internet has made it possible for virtually anyone to open his own online store in hopes of cashing in on the growth of the Net. In fact, Forrester Research estimates that online retail shipping will more than double in the next three years. That means more traditional brick and mortar shoppers will turn to online shopping for at least some of their purchases. But this won't come without cost and great expense to online business owners. Research by McKinsey & Co. shows that e-retailers lost over $11 billion dollars last year because either they shipped the wrong product, or shipped it to the wrong address, or a variety of other product fulfillment errors. These are all issues online business owners must deal with and prepare for to ensure success. Over the month of May we will be offering e-commerce tips to help you be more effective and hopefully increase revenue, whether your site is business to business, business to customer, or both. This issue will focus on the realities of business to customer e-commerce and provide you with advice on making your site and products sell! If you have any comments, experiences or other ideas that you would like to pass on in regard to e-commerce, I welcome your feedback. You can email me directly at mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ALONE IN E-COMMERCE by: Brian Schneider Imagine you just walked into a toy store. The usual racks of army men, jax, and yo-yos greet you at the door. You walk past the unattended cash register toward the sporting goods toys. The weather is getting nice and you thought you'd buy a Frisbee to take with you on picnics. The first thing you notice is that it's not so easy to actually get to the Frisbees. You have to walk through a bunch of big cardboard advertising stuff -- life-size figures of the new Action Man -- and every now and then, you have to push a little display for toothbrushes and insurance out of the way. You finally get to the Frisbees, wondering what all that promotional junk is doing in a toy store. You don't spend too much time thinking about it because you realize that there isn't just one kind of Frisbee, there are many: 110 gram, 140 gram, 150 gram, and the deluxe 165-gram tournament size. There are even little tiny ones for playing golf. You're thinking, "Hmmm golf with a Frisbee?" Then you decide you'll need help choosing one. You look around for a sales associate with no results. So, you start to wander through the store looking for someone. When you get to the end of the isle you notice a sign that reads, "If you have any questions about our products, leave a note and we'll get back to you." Okay, so this is a little odd but you play along and leave a note about choosing a good Frisbee for picnics. You look around again and still don't see anyone. Finally, you decide you'll just get the one that looks the most like summer. You pick up your Frisbee and head to the cash register. There is still nobody around. But, you see another sign that reads, "If you would like to make a purchase, please fill out the form on the counter. Include your credit card number and drop the form and the product you'd like to buy in the box by the door. We'll ship your item as soon as the form is processed." Now would any of you actually do this? I didn't think so. It sounds absurd to run a store that way. Yet in cyberspace, many stores are run just like that with promotional junk standing in the way of products, impossible customer support and interaction making customers uneasy, and a bizarre checkout making purchasing difficult. But there are a few things to keep in mind if you want to be a successful online retailer: *Be descriptive *Make customers comfortable *Offer easy checkout First, be as descriptive as possible about the items you sell. Include information about the size, weight, color or anything else that will help your customer create a mental image of that item. Include pictures whenever possible. You may need to have more than one picture of each item to show all sides. Second, the only way customers are going to buy that item from you is if you make them feel comfortable about shopping at your site. So don't bombard them with excessive advertisements. A few are expected, but too many will make a customer leave. Finally, the most important part of the sale is ringing up an item. Make this as simple as possible. Don't force your customer to look for the register. Make the checkout link very obvious, and keep the process as simple as possible. If you can collect all the information on one page, then do; don't force your customer go to five different places just to buy one item. Market analysis shows that around 70 percent of online shoppers will leave if they have any difficulty using or understanding the checkout process. If you have any questions about how many people visit your site compared to the number that actually make a purchase, I recommend using SuperStats. This will give you detailed information about who has been to your site and where they went on your site. Then you can compare those figures to the number of sales you make and find out what percentage of your visitors stay long enough to make a purchase. A word of support to those new to e-commerce sites, if you find that only 2 percent of your visitors actually make a purchase don't be discouraged. That's a good start. Just try to figure out what encouraged that 2 percent to buy and duplicate it all over your site. Brian Schneider is a freelance Web, print designer and creator and the head of the P.M. Cast Project. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 11   
     
     

    IN THIS EDITION

         
    SPONSORS


     
  • EDITOR'S NOTE
  •  
  • ONLINE MARKETING



  • Oracle

    7 seconds might not seem like much, but when customers can't reach your site, it's the difference between a closed deal and a closed door. E-Business downtime means lost customers, productivity, & revenue. Keep your site up and running 24x7 with Oracle. Click now to get our FREE Continuity Kit!



    Internet Commerce

    There's no denying it. Online retailing is growing.

    The Internet has made it possible for virtually anyone to open his own online store in hopes of cashing in on the growth of the Net.

    In fact, Forrester Research estimates that online retail shipping will more than double in the next three years. That means more traditional brick and mortar shoppers will turn to online shopping for at least some of their purchases.

    But this won't come without cost and great expense to online business owners. Research by McKinsey & Co. shows that e-retailers lost over $11 billion dollars last year because either they shipped the wrong product, or shipped it to the wrong address, or a variety of other product fulfillment errors.

    These are all issues online business owners must deal with and prepare for to ensure success.

    Over the month of May we will be offering e-commerce tips to help you be more effective and hopefully increase revenue, whether your site is business to business, business to customer, or both.

    This issue will focus on the realities of business to customer e-commerce and provide you with advice on making your site and products sell!

    If you have any comments, experiences or other ideas that you would like to pass on in regard to e-commerce, I welcome your feedback. You can email me directly at editor@mycomputer.com.




    Alone in e-Commerce
    By Brian Schneider

    Imagine you just walked into a toy store.

    The usual racks of army men, jax, and yo-yos greet you at the door. You walk past the unattended cash register toward the sporting goods toys. The weather is getting nice and you thought you'd buy a Frisbee to take with you on picnics.

    The first thing you notice is that it's not so easy to actually get to the Frisbees. You have to walk through a bunch of big cardboard advertising stuff -- life-size figures of the new Action Man -- and every now and then, you have to push a little display for toothbrushes and insurance out of the way.

    You finally get to the Frisbees, wondering what all that promotional junk is doing in a toy store. You don't spend too much time thinking about it because you realize that there isn't just one kind of Frisbee, there are many: 110 gram, 140 gram, 150 gram, and the deluxe 165-gram tournament size. There are even little tiny ones for playing golf. You're thinking "Hmmm golf with a Frisbee?" Then you decide you'll need help choosing one.

    You look around for a sales associate with no results. So, you start to wander through the store looking for someone. When you get to the end of the isle you notice a sign that reads, "If you have any questions about our products, leave a note and we'll get back to you." Okay, so this is a little odd but you play along and leave a note about choosing a good Frisbee for picnics.

    You look around again and still don't see anyone. Finally, you decide you'll just get the one that looks the most like summer. You pick up your Frisbee and head to the cash register.

    There is still nobody around. But, you see another sign that reads, "If you would like to make a purchase, please fill out the form on the counter. Include your credit card number and drop the form and the product you'd like to buy in the box by the door. We'll ship your item as soon as the form is processed."

    Now would any of you actually do this? I didn't think so. It sounds absurd to run a store that way. Yet in cyberspace, many stores are run just like that with promotional junk standing in the way of products, impossible customer support and interaction making customers uneasy, and a bizarre checkout making purchasing difficult.

    But there are a few things to keep in mind if you want to be a successful online retailer:

    • Be descriptive
    • Make customers comfortable
    • Offer easy checkout

    First, be as descriptive as possible about the items you sell. Include information about the size, weight, color or anything else that will help your customer create a mental image of that item. Include pictures whenever possible. You may need to have more than one picture of each item to show all sides.

    Second, the only way customers are going to buy that item from you is if you make them feel comfortable about shopping at your site. So don't bombard them with excessive advertisements. A few are expected, but too many will make a customer leave.

    Finally, the most important part of the sale is ringing up an item. Make this as simple as possible. Don't force your customer to look for the register. Make the checkout link very obvious, and keep the process as simple as possible. If you can collect all the information on one page, then do; don't force your customer go to five different places just to buy one item.

    Market analysis shows that around 70 percent of online shoppers will leave if they have any difficulty using or understanding the checkout process. If you have any questions about how many people visit your site compared to the number that actually make a purchase, I recommend using SuperStats. This will give you detailed information about who has been to your site and where they went on your site. Then you can compare those figures to the number of sales you make and find out what percentage of your visitors stay long enough to make a purchase.

    A word of support to those new to e-commerce sites, if you find that only 2 percent of your visitors actually make a purchase don't be discouraged. That's a good start. Just try to figure out what encouraged that 2 percent to buy and duplicate it all over your site.

    Brian Schneider is a freelance Web, print designer and creator and the head of the P.M. Cast Project.


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    CLICK HERE FOR TOOLS TO POWER YOUR eBUSINESS
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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From bitbucket@mycomputer.com Fri May 5 19:02:16 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA21160 for ; Fri, 5 May 2000 19:02:14 -0500 Received: (qmail 29957 invoked by uid 608); 5 May 2000 22:59:15 -0000 Date: 5 May 2000 22:59:15 -0000 Message-ID: <20000505225915.29956.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 20 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Report Date: 05-05-2000 Username: CREMC _________________________ SPONSOR _________________________ The new math…... 5 minutes + 1,000,000 products + commissions up to 25% = Unlimited PROFITS Unleash yourself at Vstore.com. Open your store now! http://adcenter.in2.com/cgi-bin/click.cgi?tid=28862 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (05-4-2000): 13 Total hits for the last 7 days: 37 Your counter currently reads: 166 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools to power your eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY
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    Username: CREMC


    Sponsor

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    5 minutes + 1,000,000 products + commissions up to 25% = Unlimited PROFITS
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    YOUR COUNTER SUMMARY

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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From jimmyg@nic1-freebsd.crystalnet.net Thu May 11 13:17:49 2000 Received: from nic1-freebsd.crystalnet.net (nic1-freebsd.crystalnet.net [209.103.204.169]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id NAA23720 for ; Thu, 11 May 2000 13:17:47 -0500 Received: (from jimmyg@localhost) by nic1-freebsd.crystalnet.net (8.9.3/8.9.3) id RAA39456; Thu, 11 May 2000 17:12:55 GMT (envelope-from jimmyg) Date: Thu, 11 May 2000 17:12:55 GMT Message-Id: <200005111712.RAA39456@nic1-freebsd.crystalnet.net> Reply-to: freeguestbook@globalguest.com (GlobalGuest) To: cremc@ponce.inter.edu Subject: globalguest.com confirmation notice From: freeguestbook@globalguest.com (GlobalGuest) Status: RO X-Status: X-Keywords: X-UID: 21 This is your confirmation notice. Your ACCOUNT NAME IS "LABMAT" and PASSWORD IS "numero" without the quotes. Please write this information down on paper in case in the near future you need to modify/change/delete any information. You can also view statistics of visitors and signed guests and access the advanced settings menu to do more customizing (for intermediate/advanced designers). All of these other options are available when you select to update your account and log-in to the system in the main menu. And as a reminder the url's you may need to access are: http://globalguest.com (Our Free Guestbook Service) http://globalguestpoll.com (Our Free Voting Poll Service) http://amazingforums.com (Our Free Message Board Service) COPY AND PASTE THE BELOW CODE INTO YOUR WEBPAGE:
    Sign our Guestbook Guestbook by GlobalGuest.Com View our Guestbook

    From support@honesty.com Thu May 11 13:25:09 2000 Received: from mail1.honesty.com (mail1.honesty.com [198.173.20.35]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id NAA25204 for ; Thu, 11 May 2000 13:24:50 -0500 Received: from cgi.honesty.com (cgi8.internal.honesty.com [198.173.22.8]) by mail1.honesty.com (8.9.3/8.9.3) with ESMTP id MAA05989 for cremc@ponce.inter.edu; Thu, 11 May 2000 12:16:32 -0500 Date: Thu, 11 May 2000 12:16:32 -0500 Message-Id: <200005111716.MAA05989@mail1.honesty.com> From: Honesty Customer Support To: cremc@ponce.inter.edu Subject: Your Honesty Confirmation Code X-Ref-IP: 164.42.158.139 Status: RO X-Status: X-Keywords: X-UID: 22 Your Honesty Confirmation Code is: 192584 Your next step is to go to the Confirmation page at this site: http://www.honesty.com/cgi-bin/pre_confirm.cgi?email=cremc@ponce.inter.edu&confirmcode=192584 On this page you will enter this 6-digit Confirmation code and select a password for Honesty. Please note that your password is of your choosing and is not the 6-digit code. Once you complete this process you will no longer need the confirmation code. Your email address and Honesty password will get you into our site to use the services. Should you have any questions on this please contact us at support@honesty.com Thank you, and enjoy! --- This email was requested by a user at the IP address specified by the X-Ref-IP header. Honesty Communications provides a number of free services. This email is to validate that the email address the user has entered is in fact their email address. You are not on a mailing list; If you receive a number of these emails without requesting them, please report your findings to support@honesty.com. From support@honesty.com Thu May 11 13:31:59 2000 Received: from mail1.honesty.com (mail1.honesty.com [198.173.20.35]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id NAA25230 for ; Thu, 11 May 2000 13:31:56 -0500 From: support@honesty.com Received: from cgi5.internal.honesty.com (cgi5.internal.honesty.com [198.173.22.5]) by mail1.honesty.com (8.9.3/8.9.3) with ESMTP id MAA06209 for ; Thu, 11 May 2000 12:24:26 -0500 Received: (from web@localhost) by cgi5.internal.honesty.com (8.9.3/8.9.3/Debian/GNU) id MAA01639 for cremc@ponce.inter.edu; Thu, 11 May 2000 12:28:51 -0500 Date: Thu, 11 May 2000 12:28:51 -0500 Message-Id: <200005111728.MAA01639@cgi5.internal.honesty.com> To: cremc@ponce.inter.edu Subject: Web Page Counter (gen.0349630.00000) Status: RO X-Status: X-Keywords: X-UID: 23 Simply copy the following HTML code and insert it into any web page or auction description


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    From support@honesty.com Thu May 11 14:36:22 2000 Received: from mail1.honesty.com (mail1.honesty.com [198.173.20.35]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id OAA25308 for ; Thu, 11 May 2000 14:36:17 -0500 From: support@honesty.com Received: from cgi2.internal.honesty.com (cgi2.internal.honesty.com [198.173.22.2]) by mail1.honesty.com (8.9.3/8.9.3) with ESMTP id NAA08135 for ; Thu, 11 May 2000 13:28:39 -0500 Received: (from web@localhost) by cgi2.internal.honesty.com (8.9.3/8.9.3/Debian/GNU) id NAA18655 for cremc@ponce.inter.edu; Thu, 11 May 2000 13:33:05 -0500 Date: Thu, 11 May 2000 13:33:05 -0500 Message-Id: <200005111833.NAA18655@cgi2.internal.honesty.com> To: cremc@ponce.inter.edu Subject: Web Page Counter (gen.0349630.00002) Status: RO X-Status: X-Keywords: X-UID: 25 Simply copy the following HTML code and insert it into any web page or auction description

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    From newsreply@newsletter.mycomputer.com Thu May 11 20:14:27 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id UAA26156 for ; Thu, 11 May 2000 20:14:25 -0500 Received: (qmail 1140 invoked by uid 608); 11 May 2000 14:30:57 -0000 Date: 11 May 2000 14:30:57 -0000 Message-ID: <20000511143057.1139.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Global e-Commerce From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 26 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 12 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - Vstore 2. Online Marketing - Global e-Commerce 3. SoundOff Forum - Easy Check-out - The Transition from Brick and Mortar 4. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ VSTORE Entire online stores are now being offered for FREE. Take advantage of this amazing opportunity. Now you can own your own store! Vstore.com gives you over 1,000,000 products to sell and the technology and customer service support to make it happen - all for free! Open your store today! Click here: http://adcenter.in2.com/cgi-bin/click.cgi?tid=28863 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ GLOBAL E-COMMERCE You hear a lot about the globalization of the Internet and the money available by cashing in on the World Wide Web. But in e-commerce relatively few sites are actually scaled for the global market and those that are usually are an Internet superpower anyway -- Yahoo! being one example. Lately, however, a common philosophy has emerged that attracts many small-business Webmasters without warning them of potential risks. This philosophy is based on the premise that if you globalize your product simply by offering it to everyone in the world, you can access a virtually untapped client base that will boost revenue and grow your site. While the concept of globalizing a product has some merit, there are many complexities you need to take into consideration. Here are two: *Product fulfillment *Method of payment ~PRODUCT FULFILLMENT~ A study published by Forrester Research indicates that 46 percent of all orders placed outside of the United States go unfulfilled because of processing failures. This means either e-retailers do not ship to certain areas or countries, or they run into trade laws and regulations, import taxation, or a dozen other reasons that keep them from delivering their products. Still, the retailer has to pick up the tab. If your e-commerce site offers tangible goods, be sure to weigh the cost of shipping to foreign countries and all it will entail. This requires you to find a shipping company that will actually deliver to the various areas people will order from. Also consider trade regulations that may affect your customers such as import taxes, trade restrictions or embargoes. All of these things have to be figured into the overall cost of your product. ~METHOD OF PAYMENT~ Another challenge in going global is determining the method of payment. There is no global currency and chances are there never will be. Companies who try to simply use one currency on the Internet will run into large problems. For example, when eBay first expanded into foreign markets, auctions were only run in U.S. currency. That didn't go over very well. Now the company has had to revamp, allowing clients to set up auctions based in local currencies. Many Webmasters think that a cure-all solution is conducting all transactions via credit cards. This still doesn't take into consideration the taxes required by certain countries (Great Britain, for example, has a European Value Added Tax on Internet sales) nor the fact that some foreigners operate without credit cards and some operate on credit cards which are based on another currency. The only way to set up a successful payment method in the true global economy is by offering buyers the power to use their own currency. This also requires Webmasters to use automatic calculations for exchange rates and area-specific taxation, something that often outweighs the benefits of offering global products. These are just two of the aspects of creating a global e-commerce site that can determine your success or failure. Because e-retailers have to deal with ensuring delivery of products and accurate billing, it may take some time before the Internet can truly turn into a global economy and allow you to ship your products worldwide. But don't give up hope. As more people jump online overseas, a greater demand for global e-retailing will emerge and better resources will appear to aid in the birth of a truly "worldwide" Web. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EASY CHECK-OUT "In regards to the newsletter I received today (5/4/2000), I strongly agree with you. Customers shouldn't have to go all over the global universe to purchase something from the premiere site that they visited. It is a total waste of time and money if they had to pay for being online with a business that was doing the advertising." --M.W. THE TRANSITION FROM BRICK AND MORTAR "I am a part owner of an old-world manufacturing company. We have traditionally manufactured and sold products to the military and severe environment market. As most everyone knows, the military business has dramatically decreased. My goal for the future is to take the knowledge that we have accumulated and translate it into a Business to Business and Business to Consumer company, using the Internet as a new marketing medium. My comment is that you should cover the challenges and solutions for 'old-world brick and mortar' cultures in making the transition to what I have heard called e-commerce. I don't know how many people out there are like me. I need help -- tools and especially access to the know-how regarding the transition to e-commerce. Oh yeah, by the way, I have to accomplish this task without an in-house IT person or the ability to hire a high-priced consultant!!!! I enjoy reading your online publication. It has been clear, concise and a helpful read. Thanks!" --Tony EDITOR's RESPONSE Dear Tony, Making the transition from brick and mortar to click and mortar is not easy. But when it's well- researched and effectively carried out, taking your business online can prove very successful. Recent research indicates that some of the most effective e-retailers are traditional brick and mortar companies who have jumped online - WalMart is just one example. In other newsletters this month, we will focus on the transition from brick and mortar to the so-called "click and mortar" business, including what your first step should be to choosing a good merchant service supplier. As always we welcome any suggestions or other feedback from our members. --Editor If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 12   
     
     

    IN THIS EDITION

         
    SPONSORS

     
  • ONLINE MARKETING
  •  
  • SOUNDOFF FORUM



  • Vstore

    Entire online stores are now being offered for FREE. Take advantage of this amazing opportunity.

    Now you can own your own store! Vstore.com gives you over 1,000,000 products to sell and the technology and customer service support to make it happen - all for free! Open your store today! Click here



    Global e-Commerce

    You hear a lot about the globalization of the Internet and the money available by cashing in on the World Wide Web.

    But in e-commerce relatively few sites are actually scaled for the global market and those that are usually are an Internet superpower anyway -- Yahoo! being one example.

    Lately, however, a common philosophy has emerged that attracts many small-business Webmasters without warning them of potential risks. This philosophy is based on the premise that if you globalize your product simply by offering it to everyone in the world, you can access a virtually untapped client base that will boost revenue and grow your site.

    While the concept of globalizing a product has some merit, there are many complexities you need to take into consideration. Here are two:

    • Product fulfillment
    • Method of payment

    Product Fulfillment

    A study published by Forrester Research indicates that 46 percent of all orders placed outside of the United States go unfulfilled because of processing failures. This means either e-retailers do not ship to certain areas or countries, or they run into trade laws and regulations, import taxation, or a dozen other reasons that keep them from delivering their products. Still, the retailer has to pick up the tab.

    If your e-commerce site offers tangible goods, be sure to weigh the cost of shipping to foreign countries and all it will entail. This requires you to find a shipping company that will actually deliver to the various areas people will order from. Also consider trade regulations that may affect your customers such as import taxes, trade restrictions or embargoes. All of these things have to be figured into the overall cost of your product.

    Method of Payment

    Another challenge in going global is determining the method of payment.

    There is no global currency and chances are there never will be. Companies who try to simply use one currency on the Internet will run into large problems. For example, when eBay first expanded into foreign markets, auctions were only run in U.S. currency. That didn't go over very well. Now the company has had to revamp, allowing clients to set up auctions based in local currencies.

    Many Webmasters think that a cure-all solution is conducting all transactions via credit cards. This still doesn't take into consideration the taxes required by certain countries (Great Britain, for example, has a European Value Added Tax on Internet sales) nor the fact that some foreigners operate without credit cards and some operate on credit cards which are based on another currency.

    The only way to set up a successful payment method in the true global economy is by offering buyers the power to use their own currency. This also requires Webmasters to use automatic calculations for exchange rates and area-specific taxation, something that often outweighs the benefits of offering global products.

    These are just two of the aspects of creating a global e-commerce site that can determine your success or failure. Because e-retailers have to deal with ensuring delivery of products and accurate billing, it may take some time before the Internet can truly turn into a global economy and allow you to ship your products worldwide.

    But don't give up hope.

    As more people jump online overseas, a greater demand for global e-retailing will emerge and better resources will appear to aid in the birth of a truly "worldwide" Web.




    Easy Check-Out

    "In regards to the newsletter I received today (5/4/2000), I strongly agree with you. Customers shouldn't have to go all over the global universe to purchase something from the premiere site that they visited. It is a total waste of time and money if they had to pay for being online with a business that was doing the advertising."

    --M.W.

    The Transition from Brick and Mortar

    "I am a part owner of an old-world manufacturing company. We have traditionally manufactured and sold products to the military and severe environment market. As most everyone knows, the military business has dramatically decreased.

    My goal for the future is to take the knowledge that we have accumulated and translate it into a Business to Business and Business to Consumer company, using the Internet as a new marketing medium.

    My comment is that you should cover the challenges and solutions for 'old-world brick and mortar' cultures in making the transition to what I have heard called e-commerce.

    I don't know how many people out there are like me. I need help -- tools and especially access to the know-how regarding the transition to e-commerce. Oh yeah, by the way, I have to accomplish this task without an in-house IT person or the ability to hire a high priced consultant!!!!

    I enjoy reading your-on-line publication. It has been clear, concise and a helpful read.

    Thanks!"

    --Tony

    Dear Tony,

    Making the transition from brick and mortar to click and mortar is not easy. But when it's well-researched and effectively carried out, taking your business online can prove very successful. Recent research indicates that some of the most effective e-retailers are traditional brick and mortar companies who have jumped online - WalMart is just one example.

    In other newsletters this month, we will focus on the transition from brick and mortar to the so-called "click and mortar" business, including what your first step should be to choosing a good merchant service supplier. As always we welcome any suggestions or other feedback from our members.

    Editor


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    CLICK HERE FOR TOOLS TO POWER YOUR eBUSINESS
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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From support@honesty.com Fri May 12 11:42:51 2000 Received: from mail1.honesty.com (mail1.honesty.com [198.173.20.35]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id LAA27160 for ; Fri, 12 May 2000 11:42:43 -0500 From: support@honesty.com Received: from cgi9.internal.honesty.com (cgi9.internal.honesty.com [198.173.22.9]) by mail1.honesty.com (8.9.3/8.9.3) with ESMTP id KAA03606 for ; Fri, 12 May 2000 10:34:40 -0500 Received: (from web@localhost) by cgi9.internal.honesty.com (8.9.3/8.9.3/Debian/GNU) id KAA23691 for cremc@ponce.inter.edu; Fri, 12 May 2000 10:39:16 -0500 Date: Fri, 12 May 2000 10:39:16 -0500 Message-Id: <200005121539.KAA23691@cgi9.internal.honesty.com> To: cremc@ponce.inter.edu Subject: Web Page Counter (gen.0349630.00003) Status: RO X-Status: X-Keywords: X-UID: 27 Simply copy the following HTML code and insert it into any web page or auction description

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    From bitbucket@mycomputer.com Fri May 12 19:00:41 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA27672 for ; Fri, 12 May 2000 19:00:39 -0500 Received: (qmail 17296 invoked by uid 608); 12 May 2000 22:57:35 -0000 Date: 12 May 2000 22:57:35 -0000 Message-ID: <20000512225735.17295.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: bitbucket@mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 28 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Report Date: 05-12-2000 Username: CREMC _________________________ SPONSOR _________________________ The new math…... 5 minutes + 1,000,000 products + commissions up to 25% = Unlimited PROFITS Unleash yourself at Vstore.com. Open your store now! http://adcenter.in2.com/cgi-bin/click.cgi?tid=28862 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (05-11-2000): 31 Total hits for the last 7 days: 55 Your counter currently reads: 235 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY
    Report Date: 05-12-2000
    Username: CREMC


    Sponsor

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    YOUR COUNTER SUMMARY

    Page Name : CREMC
    Total hits for yesterday (05-11-2000): 31
    Total hits for the last 7 days: 55
    Your counter currently reads: 235

    ----



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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From support@honesty.com Thu May 18 11:20:33 2000 Received: from mail1 (mail1.honesty.com [198.173.20.35]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id LAA30026 for ; Thu, 18 May 2000 11:20:28 -0500 Received: from cgi.honesty.com (cgi17.chi.il.honesty.com [64.57.20.17]) by mail1 (8.9.3/8.9.3) with ESMTP id FAA17769 for cremc@ponce.inter.edu; Thu, 18 May 2000 05:42:40 -0500 Date: Thu, 18 May 2000 05:42:40 -0500 Message-Id: <200005181042.FAA17769@mail1> From: Honesty Customer Support To: cremc@ponce.inter.edu Subject: Your Honesty Confirmation Code X-Ref-IP: 164.42.158.139 Status: RO X-Status: X-Keywords: X-UID: 29 Your Honesty Confirmation Code is: 138571 Your next step is to go to the Confirmation page at this site: http://www.honesty.com/cgi-bin/pre_confirm.cgi?email=cremc@ponce.inter.edu&confirmcode=138571 On this page you will enter this 6-digit Confirmation code and select a password for Honesty. Please note that your password is of your choosing and is not the 6-digit code. Once you complete this process you will no longer need the confirmation code. Your email address and Honesty password will get you into our site to use the services. Should you have any questions on this please contact us at support@honesty.com Thank you, and enjoy! --- This email was requested by a user at the IP address specified by the X-Ref-IP header. Honesty Communications provides a number of free services. This email is to validate that the email address the user has entered is in fact their email address. You are not on a mailing list; If you receive a number of these emails without requesting them, please report your findings to support@honesty.com. From support@honesty.com Thu May 18 11:31:25 2000 Received: from mail1 (mail1.honesty.com [198.173.20.35]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id LAA13480 for ; Thu, 18 May 2000 11:31:18 -0500 From: support@honesty.com Received: from cgi10.chi.il.honesty.com (cgi10.chi.il.honesty.com [64.57.20.10]) by mail1 (8.9.3/8.9.3) with ESMTP id FAA18123 for ; Thu, 18 May 2000 05:53:40 -0500 Received: (from web@localhost) by cgi10.chi.il.honesty.com (8.9.3/8.9.3/Debian/GNU) id KAA12605 for cremc@ponce.inter.edu; Thu, 18 May 2000 10:27:56 -0500 Date: Thu, 18 May 2000 10:27:56 -0500 Message-Id: <200005181527.KAA12605@cgi10.chi.il.honesty.com> To: cremc@ponce.inter.edu Subject: Web Page Counter (gen.0349630.00004) Status: RO X-Status: X-Keywords: X-UID: 30 Simply copy the following HTML code and insert it into any web page or auction description

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    From newsreply@newsletter.mycomputer.com Thu May 18 21:21:38 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id VAA30660 for ; Thu, 18 May 2000 21:21:33 -0500 Received: (qmail 26866 invoked by uid 608); 18 May 2000 14:34:42 -0000 Date: 18 May 2000 14:34:42 -0000 Message-ID: <20000518143442.26865.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Becoming an e-Merchant From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 33 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 13 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - HostYourSite 2. Editor's Note - Online Merchants 3. Online Marketing - Creating Credit-Card Friendly Sites 4. SoundOff Forum 5. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HOSTYOURSITE Beyond Verio. Beyond Mindspring. HostYourSite offers the most advanced hosting solutions to Webmasters serious about growing their business. HostYourSite's fully automated, menu driven, private label-hosting program provides customers w/ real value-added features. For a limited time, licensing fee waived. Use password mayprooverride. http://www.hostyoursite.com/?myn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EDITOR's NOTE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MERCHANTS We received a lot of great feedback from you concerning last week's feature article on going global. Many of you pointed out the fact that companies have been battling import/export regulations since the time of the Industrial Revolution and that the Internet is just an extension of the old world, somewhat. We agree. Globalization is a challenge for any business, but one that is not unattainable. We do realize, however, that globalizing your business on the "worldwide" Web does require the additional concern of offering everything at once, in one transaction. Part of the issue of globalization and a main element of e-commerce is creating a merchandising method that allows your customers to easily purchase products from your site without being forced to jump through hoops. One solution is offering various payment methods, including credit cards, electronic checks and etc. This is a topic many of you have specifically requested that we address in our newsletter. So, we've looked into the feasibility of making your site "credit-card friendly" and found some good advice and good places to get more information. We hope you find this information useful and welcome your feedback. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CREATING CREDIT-CARD FRIENDLY SITES Used your plastic lately? If so, you're not alone. More and more shoppers are pulling out their credit cards to make a purchase, especially online. Now e-commerce business owners everywhere are in search of the best, most comprehensive and global merchant supplier. It's a search that at times can seem endless, but it's also a search that may leave the biggest impact on your customers. In order to offer credit card services and other payment options on your site, you must establish a merchant account. A merchant account is a specialized account issued only by banks that allows any company to support sales transactions. You cannot pay anything out of these accounts. They are only set up to accept payments. One of the first places you need to go to set up a merchant account is your own bank. More banks are offering merchant accounts to Internet retailers. But there's still a large persuasion that views Internet commerce as "too risky" and refuses to grant merchant accounts for e-businesses. You can also check with your hosting company. Often many hosting sites will offer some sort of merchant program. Or, you can find an e-commerce solutions provider. The most well-known e-commerce providers are CyberCash, VeriSign, and Authorize.Net. Each of these companies provides you with a merchant account or automatically connects you to a bank that will. Each offers scalable solutions for your merchant needs as well. Authorize.Net, for example, can sign you up with a merchant account, get your e-commerce shopping in place and allow you to market in International arenas with one account. All three providers guarantee various forms of security-- encryption, redundancy, secure servers, firewalls, etc.--and allow merchants to determine what methods of payment are accepted, e.g. credit cards, e-checks. Of course, these services do cost. (Truthfully, though, I haven't found a secure, reliable free service that offers the same options as the above providers, yet.) Prices for these merchant services vary. Some are based on per transaction fees. Some offer a flat monthly rate up to a certain number of transactions and so on and so forth. The pricing also changes based on whether you decide to link to separate pages hosted by merchant service providers, or to integrate the product into your site. Integrated services are usually a little more expensive. But there are things you need to consider before choosing an e-commerce solutions provider. You need to look into each provider's security options, especially how they protect your and your customers against fraud. If you're going global, you need to determine what currencies the provider you select allows. You'll also need to know what reporting methods they use. Find one that provides you with reports that you find easy to read, follow and understand. And, remember to check their net abuse policies to ensure that you don't violate them. There are ways to create your own merchant account and perform all transactions without using a provider. But if you don't have the time, money or resources to dedicate to the programming and building of a complex system, investigate the many e-commerce solutions providers out there. Make sure you find one that fits your business and your particular situation. The three named above were chosen simply as examples. If you don't feel comfortable using any of them, find one you like. Remember that by allowing your customers to make an instant transaction, your site value will increase and so will your e-business. *Authorize.Net is the e-commerce service provider for MyComputer.com Professional services. Authorize.Net was in no way affiliated with the content of this newsletter, including the research, writing and final production of individual articles. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ GLOBAL e-COMMERCE I think that although global e-commerce is something new, world trade is not. The world has become a much smaller place thanks to the Web. Let's talk about terminology. Global e-commerce is a little intimidating. I prefer the terms export, import or world trade . We've heard them before and they're a little easier to swallow. A lot of companies successfully deal with overseas orders on a regular basis. This is not something new. What is new is the idea that it must be done with a single click. Everything is available for the transition from the brick and mortar to click and mortar. Soon the only difference between the domestic and international customers will be delivery time. Webmasters must use automatic calculations for exchange rates and area-specific taxation. As the global e-commerce grows, so will the capabilities. As long as there is a niche and global consumers are ready for the e-vailable products, don't fret just figure it out. Jean Melconian, President WebTrans Intl. Inc. http://www.webcargo.net ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 13   
     
     

    IN THIS EDITION

         
    SPONSORS

  • EDITOR'S NOTE
  • ONLINE MARKETING
  • SOUNDOFF FORUM



  • HostYourSite

    Beyond Verio. Beyond Mindspring. HostYourSite offers the most advanced hosting solutions to webmasters serious about growing their business. HostYourSite's fully automated, menu driven, private label hosting program provides customers w/ real value-added features. For a limited time, licensing fee waived. Use password mayprooverride. http://www.hostyoursite.com/?myn



    Online Merchants

    We received a lot of great feedback from you concerning last week's feature article on going global.

    Many of you pointed out the fact that companies have been battling import/export regulations since the time of the Industrial Revolution and that the Internet is just an extension of the old world, somewhat.

    We agree.

    Globalization is a challenge for any business, but one that is not unattainable. We do realize, however, that globalizing your business on the "worldwide" Web does require the additional concern of offering everything at once, in one transaction.

    Part of the issue of globalization and a main element of e-commerce is creating a merchandising method that allows your customers to easily purchase products from your site without being forced to jump through hoops. One solution is offering various payment methods, including credit cards, electronic checks and etc.

    This is a topic many of you have specifically requested that we address in our newsletter. So, we've looked into the feasibility of making your site "credit-card friendly" and found some good advice and good places to get more information. We hope you find this information useful.

    If you have any comments, experiences or other ideas that you would like to pass on in regard to e-commerce, I welcome your feedback. You can email me directly at editor@mycomputer.com.



    Creating Credit-Card Friendly Sites

    Used your plastic lately?

    If so, you're not alone. More and more shoppers are pulling out their credit cards to make a purchase, especially online.

    Now e-commerce business owners everywhere are in search of the best, most comprehensive and global merchant supplier. It's a search that at times can seem endless, but it's also a search that may leave the biggest impact on your customers.

    In order to offer credit card services and other payment options on your site, you must establish a merchant account. A merchant account is a specialized account issued only by banks that allows any company to support sales transactions. You cannot pay anything out of these accounts. They are only set up to accept payments.

    One of the first places you need to go to set up a merchant account is your own bank. More banks are offering merchant accounts to Internet retailers. But there's still a large persuasion that views Internet commerce as "too risky" and refuses to grant merchant accounts for e-businesses.

    You can also check with your hosting company. Often many hosting sites will offer some sort of merchant program. Or, you can find an e-commerce solutions provider.

    The most well-known e-commerce providers are CyberCash, VeriSign and Authorize.Net.

    Each of these companies provides you with a merchant account or automatically connects you to a bank that will. Each offers scalable solutions for your merchant needs as well. Authorize.Net, for example, can sign you up with a merchant account, get your e-commerce shopping in place and allow you to market in International arenas with one account.

    All three providers guarantee various forms of security--encryption, redundancy, secure servers, firewalls, etc.--and allow merchants to determine what methods of payment are accepted, e.g. credit cards, e-checks.

    Of course, these services do cost. (Truthfully, though, I haven't found a secure, reliable free service that offers the same options as the above providers, yet.) Prices for these merchant services vary. Some are based on per transaction fees. Some offer a flat monthly rate up to a certain number of transactions and so on and so forth.

    The pricing also changes based on whether you decide to link to separate pages hosted by merchant service providers, or to integrate the product into your site. Integrated services are usually a little more expensive.

    But there are things you need to consider before choosing an e-commerce solutions provider. You need to look into each provider's security options, especially how they protect you and your customers against fraud.

    If you're going global, you need to determine what currencies the provider you select allows. You'll also need to know what reporting methods they use. Find one that provides you with reports that you find easy to read, follow and understand. And, remember to check their Net abuse policies to ensure that you don't violate them.

    There are ways to create your own merchant account and perform all transactions without using a provider. But if you don't have the time, money or resources to dedicate to the programming and building of a complex system, investigate the many e-commerce solutions providers out there. Make sure you find one that fits your business and your particular situation. The three named above were chosen simply as examples. If you don't feel comfortable using any of them, find one you like.

    Remember that by allowing your customers to make an instant transaction, your site value will increase and so will your e-business.


    Authorize.Net is the e-commerce service provider for MyComputer.com Professional services. Authorize.Net was in no way affiliated with the content of this newsletter, including the research, writing and final production of individual articles.




    Global e-Commerce

    I think that although global e-commerce is something new, world trade is not. The world has become a much smaller place thanks to the Web. Let's talk about terminology. Global e-commerce is a little intimidating. I prefer the terms export, import or world trade . We've heard them before and they're a little easier to swallow. A lot of companies successfully deal with overseas orders on a regular basis. This is not something new. What is new is the idea that it must be done with a single click.

    Everything is available for the transition from the brick and mortar to click and mortar. Soon the only difference between the domestic and international customers will be delivery time. Webmasters must use automatic calculations for exchange rates and area-specific taxation. As global e-commerce grows, so will the capabilities. As long as there is a niche and global consumers are ready for the e-vailable products, don't fret just figure it out.

    Jean Melconian, President
    WebTrans Intl. Inc.
    www.webcargo.net



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Fri May 26 14:34:13 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA19966 for ; Fri, 26 May 2000 14:34:12 -0500 Received: (qmail 18219 invoked by uid 608); 26 May 2000 10:26:24 -0000 Date: 26 May 2000 10:26:24 -0000 Message-ID: <20000526102624.18214.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: It pays to use MyComputer.com From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 34 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com has done it again. iClicks, a new service of MyComputer.com will pay you $.10 every time someone clicks on a banner you put on your site. No fees, no catches. Advertise name brands on your site and make money when your visitors click on the banners. It is really that easy. Get iClicks today! SIGN UP! Click here: http://v2.superstats.com/free/icp/2 Oh, and did we mention iClicks comes complete with SuperStats? SuperStats is the most powerful service in traffic analysis on the Web. By using SuperStats you will get hundreds of real- time reports on visitor behavior, site traffic analysis, and online marketing. That’s right, not only do we pay you for clicks, but by placing a banner or your site, you can get the best Web site visitor tracking solution absolutely FREE! What are you waiting for? Get iClicks today! JOIN NOW! Click here: http://v2.superstats.com/free/icp/2 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com has done it again.

    iClicks, a new service of MyComputer.com will pay you $.10 every time someone clicks on a banner you put on your site. No fees, no catches. Advertise name brands on your site and make money when your visitors click on the banners. It is really that easy.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Sat May 27 12:05:46 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id MAA15800 for ; Sat, 27 May 2000 12:05:44 -0500 Received: (qmail 22955 invoked by uid 608); 27 May 2000 16:02:29 -0000 Date: 27 May 2000 16:02:29 -0000 Message-ID: <20000527160229.22954.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: mailreply@newsletter.mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 35 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _________________________ SPONSOR _________________________ The new math…... 5 minutes + 1,000,000 products + commissions up to 25% = Unlimited PROFITS Unleash yourself at Vstore.com. Open your store now! http://adcenter.in2.com/cgi-bin/click.cgi?tid=28862 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (05-25-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 281 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subscription Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To change the frequency of this email, log in to your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Thu Jun 1 19:02:14 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA31464 for ; Thu, 1 Jun 2000 19:02:11 -0500 Received: (qmail 17908 invoked by uid 608); 1 Jun 2000 13:35:05 -0000 Date: 1 Jun 2000 13:35:05 -0000 Message-ID: <20000601133505.17907.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Information Security From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 36 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 15 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - RocketLinks 2. News Flash - Take Our Member Survey 3. Editor's Note - Building Your eBusiness 4. Online Marketing - Avoiding Risky Business 5. SoundOff Forum - Keep It Simple 6. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PROMOTE YOUR SITE AND INCREASE TRAFFIC! RocketLinks offers the most cost-effective advertising alternative on the Web. Targeted advertising where YOU decide what you pay. Get traffic for as little as $0.01 per click on the hottest pay-per-placement search engine. SPECIAL OFFER: Mention this ad and DOUBLE your starting account balance. Offer lasts until 6/14/00. Click here: http://www.rocketlinks.com/promotesite.cgi?link=mycom0601 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TAKE OUR MEMBER SURVEY The most valuable resource here at MyComputer.com is you, the member. We strive to meet your needs as small business and Web site owners. And we are constantly looking for ways to improve our tools and enhance our service offering. So, we're sending out invitations asking some of you to take our member survey. Your feedback is important in shaping our products. Please look for our member survey in your email box and take the time to give us your input. We appreciate your candor and look forward to better serving you. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EDITOR's NOTE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ BUILDING YOUR eBUSINESS Throughout the past month our newsletter has focused on e-commerce. Because of the overwhelming response we've had, we are creating a column dedicated to e-commerce that will appear once a month. Our objective for the MyComputer.com Newsletter is to provide you with the information you need to make educated decisions and help grow your eBusiness. If there are topics you'd like us to address, let us know. You can email me at editor@mycomputer.com. Thanks for your valued input. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ AVOIDING RISKY BUSINESS by Sharon Polsky How many times in the last year has your company been the victim of information security breaches? Do you really know? What we know is valuable. Careers and businesses are built on knowledge, and protecting our personal and corporate information is vital. Failing to protect that information is risky business. Information security continues to be one the most fundamental but least discussed aspects of computer security. Media reports of virus attacks, hackers and other external security breaches are becoming commonplace. In reality, though, up to 85 percent of security breaches are internal. It is the average employee who commits these offenses--although often without realizing his actions are risky. All information is valuable and at risk of being jeopardized--even information that is ultimately destined for public release. But the increasing use of computers and the Internet increases the opportunity for this information to be jeopardized. Consider how easy it would be to send an email containing confidential information from a co-worker's system to a competitor. Your company's viability, and your co-worker's job, could be jeopardized in the time it takes to get a cup of coffee. The most fundamental measure to minimize the opportunity for breaching information security is to set clear IS/IT policies. The reality of this need is revealed in critical policy surveys. Eighty-six percent of respondents think accurate policies are extremely important, but only 14 percent already had critical areas documented and an amazing 57 percent had no documented policies at all. Organizations usually have policies dealing with Human Resources, but those often are a restatement of Labor Standards legislation. Alarmingly few organizations consider where confidential information is stored, who has access to it, and what the consequences would be if the privacy of that information were to be jeopardized. In an effort to protect information, companies are requesting security audits. While those are an important step towards information security, audits typically look at physical controls. Security audits typically recommend that clients establish IS/IT policies and implement tools to help monitor users' adherence to those policies. Unfortunately, auditors and monitoring tools presume that policies already exist. Using computers without any guiding policies is like playing sports without any rules. What is allowed in one game is declared illegal in the next. Players are at the mercy of referees' whims. And with no rules to refer to, there is no way to challenge the ref's call. Now imagine what happens when there are no policies to tell employees and other users what is and is not allowed on company computers. On one hand, the users are free to use the computers as they wish. There are no policies indicating that any use is prohibited; therefore, users might assume that all activity is allowed. An International Data Corp study showed that 30 percent to 40 percent of employee Internet activity in the workplace is not work related. And a recent survey of the Canadian government's Federal Fisheries Department revealed that an average of seven sex and dating sites were visited daily by the equivalent of each of the department's 10,000 users. At two minutes per site, and a loaded wage rate of $60 per employee hour, that amounts to a cost of $139,980 per week—or a staggering $7,278,960 per year. >From the employer's perspective, personal use of company computers might be considered theft of company time. But without policies that define the boundaries of acceptable use, the company might have no recourse to reprimand the user. And if the company does reprimand or fire the employee, the company might face a wrongful dismissal lawsuit. IS/IT policies that set out what is and is not permitted protect users at all levels in a corporation because everybody knows the rules of the game. Along the way, users might become more enthusiastic about their own work when they realize their productivity has increased and their risk has decreased. **Sharon Polsky, President of the Project Scope Solutions Group, specializes in information security and cyberliability issues. She has over 20 years' experience in IS/IT/policy development, business analysis, and technical communication for clients from startup ventures to Fortune 500 corporations--in High Technology, Manufacturing, Oil and Gas, Telecommunications, and the Public Sector. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ KEEP IT SIMPLE For years I have been a fan of the Internet and the unlimited possibilities it opens up to everyone in the entire world. But in all too many cases, company Web sites are impossible to navigate. They're cleverly designed but dysfunctional and often serve as nothing more than "back-patting" for the company. Where are the goods and services? How do I buy them? Where are your locations? How can I find something? How can I get help? The last one is important. Many companies answer the phone by identifying themselves and asking, "How can I help you?" Most staff in brick and mortar stores approach customers and ask the same question. Why then are Web sites designed to start off confusing? And why is help usually nonexistent? All too many "Webmasters" aren't masters of anything except poor design. Gary C. Jones Sales Consultant Cannect Communications Inc. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 15   
     
     

    IN THIS EDITION

         
    SPONSORS

  • TAKE OUR MEMBER SURVEY
  • BUILDING YOUR eBUSINESS
  • AVOIDING RISKY BUSINESS
  • KEEP IT SIMPLE



  • PROMOTE YOUR SITE AND INCREASE TRAFFIC!

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    Take Our Member Survey

    The most valuable resource here at MyComputer.com is you, the member.

    We strive to meet your needs as small business and Web site owners. And we are constantly looking for ways to improve our tools and enhance our service offering. So, we're sending out invitations asking some of you to take our member survey.

    Your feedback is important in shaping our products. Please look for our member survey in your email box and take the time to give us your input.

    We appreciate your candor and look forward to better serving you.



    Building Your eBusiness

    Throughout the past month our newsletter has focused on e-commerce. Because of the overwhelming response we've had, we are creating a column dedicated to e-commerce that will appear once a month.

    Our objective for the MyComputer.com Newsletter is to provide you with the information you need to make educated decisions and help grow your eBusiness.

    If there are topics you'd like us to address, let us know. You can email me at editor@mycomputer.com.

    Thanks for your valued input.



    Avoiding Risky Business
    by Sharon Polsky

    How many times in the last year has your company been the victim of information security breaches? Do you really know?

    What we know is valuable. Careers and businesses are built on knowledge, and protecting our personal and corporate information is vital. Failing to protect that information is risky business.

    Information security continues to be one the most fundamental but least discussed aspects of computer security. Media reports of virus attacks, hackers and other external security breaches are becoming commonplace. In reality, though, up to 85 percent of security breaches are internal.

    It is the average employee who commits these offenses—although often without realizing his actions are risky. All information is valuable and at risk of being jeopardized—even information that is ultimately destined for public release. But the increasing use of computers and the Internet increases the opportunity for this information to be jeopardized.

    Consider how easy it would be to send an email containing confidential information from a co-worker's system to a competitor. Your company's viability, and your co-worker's job, could be jeopardized in the time it takes to get a cup of coffee.

    The most fundamental measure to minimize the opportunity for breaching information security is to set clear IS/IT policies.

    The reality of this need is revealed in critical policy surveys. Eighty-six percent of respondents think accurate policies are extremely important, but only 14 percent already had critical areas documented and an amazing 57 percent had no documented policies at all.

    Organizations usually have policies dealing with Human Resources, but those often are a restatement of Labor Standards legislation. Alarmingly few organizations consider where confidential information is stored, who has access to it, and what the consequences would be if the privacy of that information were to be jeopardized.

    In an effort to protect information, companies are requesting security audits. While those are an important step towards information security, audits typically look at physical controls.

    Security audits typically recommend that clients establish IS/IT policies and implement tools to help monitor users' adherence to those policies. Unfortunately, auditors and monitoring tools presume that policies already exist.

    Using computers without any guiding policies is like playing sports without any rules. What is allowed in one game is declared illegal in the next. Players are at the mercy of referees' whims. And with no rules to refer to, there is no way to challenge the ref's call.

    Now imagine what happens when there are no policies to tell employees and other users what is and is not allowed on company computers. On one hand, the users are free to use the computers as they wish. There are no policies indicating that any use is prohibited; therefore, users might assume that all activity is allowed.

    An International Data Corp study showed that 30 percent to 40 percent of employee Internet activity in the workplace is not work related.

    And a recent survey of the Canadian government's Federal Fisheries Department revealed that an average of seven sex and dating sites were visited daily by the equivalent of each of the department's 10,000 users. At two minutes per site, and a loaded wage rate of $60 per employee hour, that amounts to a cost of $139,980 per week—or a staggering $7,278,960 per year.

    From the employer's perspective, personal use of company computers might be considered theft of company time. But without policies that define the boundaries of acceptable use, the company might have no recourse to reprimand the user. And if the company does reprimand or fire the employee, the company might face a wrongful dismissal lawsuit.

    IS/IT policies that set out what is and is not permitted protect users at all levels in a corporation because everybody knows the rules of the game. Along the way, users might become more enthusiastic about their own work when they realize their productivity has increased and their risk has decreased.

    Sharon Polsky, President of the Project Scope Solutions Group, specializes in information security and cyberliability issues. She has over 20 years' experience in IS/IT/policy development, business analysis, and technical communication for clients from startup ventures to Fortune 500 corporations - in High Technology, Manufacturing, Oil and Gas, Telecommunications, and the Public Sector.




    Keep It Simple

    For years I have been a fan of the Internet and the unlimited possibilities it opens up to everyone in the entire world. But in all too many cases, company Web sites are impossible to navigate. They're cleverly designed but dysfunctional and often serve as nothing more than "back-patting" for the company.

    Where are the goods and services? How do I buy them? Where are your locations? How can I find something? How can I get help?

    The last one is important. Many companies answer the phone by identifying themselves and asking, "How can I help you?" Most staff in brick and mortar stores approach customers and ask the same question. Why then are Web sites designed to start off confusing? And why is help usually nonexistent?

    All too many "Webmasters" aren't masters of anything except poor design.

    Gary C. Jones
    Sales Consultant
    Cannect Communications Inc.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    CLICK HERE FOR TOOLS TO POWER YOUR eBUSINESS
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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Sat Jun 3 22:08:56 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id WAA20182 for ; Sat, 3 Jun 2000 22:08:54 -0500 Received: (qmail 10531 invoked by uid 608); 4 Jun 2000 02:05:34 -0000 Date: 4 Jun 2000 02:05:34 -0000 Message-ID: <20000604020534.10530.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: mailreply@newsletter.mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 37 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _______________________ SPONSOR __________________________ 7 seconds is all it takes to lose a customer if your site's unavailable. Eradicate downtime forever -- learn how with our FREE Continuity Kit! http://ad.doubleclick.net/clk;996942;4025996;d?http://www.oracle.com/o8i/owa/go.lp?kw=&Src=134743&Act=15 __________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (06-01-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 281 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

    Username: CREMC


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    7 seconds is all it takes to lose a customer if your site's unavailable. Eradicate downtime forever -- learn how with our FREE Continuity Kit!


    YOUR COUNTER SUMMARY

    Page Name : CREMC
    Total hits for yesterday (06-01-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 281
    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get
    SuperStats today!


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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Thu Jun 8 08:46:34 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id IAA22734 for ; Thu, 8 Jun 2000 08:46:13 -0500 Received: (qmail 12564 invoked by uid 608); 8 Jun 2000 08:28:35 -0000 Date: 8 Jun 2000 08:28:35 -0000 Message-ID: <20000608082835.12563.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Basic Site Promotion From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 38 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 16 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - eWork - HostYourSite 2. News Flash - Win $1000! Give Us Your Ideas! 3. Online Marketing - The Keys to Site Promotion 4. SoundOff Forum - Moving Beyond "Flashy" Design - The Basics of Site Design 5. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ eWORK Need a Web designer, business consultant or programmer? eWork Exchange has tens of thousands of independent professionals, so you can outsource your projects to the best talent available. Small businesses and service firms: promote your own services on the Exchange too! Start eWorking today! http://www.ework.com/index.cfm?epin=397& HOSTYOURSITE BEST BUY! Complete Hosting Solution only $9.95/mo. *Online registration *FREE domain registration & transfer *24/7 support *FrontPage 2000 *Stats http://www.websitefactory.net/?myn FOR WEBMASTERS serious about growing their business: become a full-service hosting provider w/ access to your own hosting site, & full control over hosting prices. FREE Introductory Offer. Use password: juneprooverride. http://www.hostyoursite.com/?myn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ WIN $1000! GIVE US YOUR IDEAS! Last week we told you about our member survey. For any of you who haven't received an invitation and would like to voice your opinion, now's your chance. If you'd like to shape the future of MyComputer.com, please follow the link below and take our survey: http://v2.superstats.com/free/ap/1/ The survey will take about five minutes to complete. Then you'll be automatically registered for a chance to win $1000, courtesy of MyComputer.com, just for telling us what you'd like to see in the future. Thanks for your help in making us a better company. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE KEYS TO SITE PROMOTION Although there is no magic formula to getting more visitors to your site, there are some tried and true methods that any Webmaster can make use of. The key to online site promotion is keeping a clear picture of whose attention you want to capture. If you have a specific audience in mind, you will be able to focus your efforts to win the eyeballs you're looking for. Simply increasing the number of people who visit isn't enough to drive the success of your site--you want visitors who are interested in your content and may consider purchasing your services. It's targeting plain and simple. Reaching this targeted audience means reaching the group of people that represent the most qualified visitors or buyers. Chances are the audience you already have is at least interested, which is a good place to start. First, consider how your current visitors found your site in the first place. Are they linking from related sites, search engines or advertisements? If you don't know how people found you, check your SuperStats account for information about where linking visitors are coming from. This will give you a good idea of how they found you. The Search Keyword report will even allow you to replicate the search your visitors used. Once you know where visitors are coming from, focus on those existing sources first. Improve your search engine placement by optimizing your site page and resubmitting every couple months. You can also strengthen your relationships with other sites that may offer productive links back to your site. Essentially, nailing down the areas that you're sure of gives you a little breathing room to try different avenues to grab new audience members. Next, branch out into new areas that you may not have considered before. Other popular methods of promoting your site are banner swaps, advertising buys and getting information about your site published. Newsletter sponsorships, authorships and discussion groups can also be a great way to get a little exposure and establish yourself as an expert on a subject. Each of these areas offers a lot of flexibility, so you can tailor your strategy to your goals. Over the next few weeks we'll be taking an in-depth look at the specifics of some of these methods for driving a targeted audience to your site. As always, if you have a specific idea that has worked for you, let us know. We'll pass it on. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MOVING BEYOND "FLASHY" DESIGN I am glad someone has finally said what a lot of us are thinking (see last week's SoundOff 'Keep It Simple' at: http://www.mycomputer.com/newsletter/0005e/index.html/sound#soundoff). Far too many sites these days are technically very advanced and 'flash' (in both senses of the word), yet difficult, if not impossible, to navigate or even see what they are there to talk about! Allan Benson CEO http://www.help2shop.net THE BASICS OF SITE DESIGN I have come to the conclusion that most sites would best serve their purpose if they were simple, informative, easy to maneuver, fast loading and to the point. My advice is keep it simple: basic colors, informative, easy to get to where you want. Just keep to the main point of the subject and don't waste words. Another important point: on some Web sites you can barely read the main page the text is so small. Also make sure you have buttons to maneuver back and forth to every page. People get highly irritated going from a page to "home" to get somewhere else. If you must have different sections keep them in a constructive series and outline on the main page which section covers what. Tony Robin Bulley Delphi Web site Design Services Ltd New Zealand Web site Design *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. If you would prefer to not have your comments published, please specify so in your email. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 16   
     
     

    IN THIS EDITION

         
    SPONSORS

  • Win $1000! Give Us Your Ideas!
  • The Keys to Site Promotion
  • Moving Beyond "Flashy" Design
  • The Basics of Site Design



  • eWork Exchange:

    Need a web designer, business consultant or programmer? eWork Exchange has tens of thousands of independent professionals, so you can outsource your projects to the best talent available. Small businesses and service firms: promote your own services on the Exchange too! Start eWorking today!

    HostYourSite.com

    BEST BUY! Complete Hosting Solution only $9.95/mo.

    • Online registration
    • FREE domain registration & transfer
    • 24/7 support
    • FrontPage 2000
    • Stats
    http://www.websitefactory.net/?myn

    FOR WEBMASTERS serious about growing their business: become a full-service hosting provider w/access to your own hosting site, & full control over hosting prices. FREE Introductory Offer. Use password juneprooverride.

    http://www.hostyoursite.com/?myn




    Win $1000! Give Us Your Ideas!

    Last week we told you about our member survey. For any of you who haven't received an invitation and would like to voice your opinion, now's your chance.

    If you'd like to shape the future of MyComputer.com, please follow the link below and take our survey:

    Click here to take the survey.

    The survey will take about five minutes to complete. Then you'll be automatically registered for a chance to win $1000, courtesy of MyComputer.com, just for telling us what you'd like to see in the future.

    Thanks for your help in making us a better company.



    The Keys to Site Promotion


    Although there is no magic formula to getting more visitors to your site, there are some tried and true methods that any Webmaster can make use of.

    The key to online site promotion is keeping a clear picture of whose attention you want to capture. If you have a specific audience in mind, you will be able to focus your efforts to win the eyeballs you're looking for. Simply increasing the number of people who visit isn't enough to drive the success of your site-you want visitors who are interested in your content and may consider purchasing your services. It's targeting plain and simple.

    Reaching this targeted audience means reaching the group of people that represent the most qualified visitors or buyers. Chances are the audience you already have is at least interested, which is a good place to start.

    First, consider how your current visitors found your site in the first place. Are they linking from related sites, search engines or advertisements? If you don't know how people found you, check your SuperStats account for information about where linking visitors are coming from. This will give you a good idea of how they found you. The Search Keyword report will even allow you to replicate the search your visitors used.

    Once you know where visitors are coming from, focus on those existing sources first. Improve your search engine placement by optimizing your site page and resubmitting every couple months. You can also strengthen your relationships with other sites that may offer productive links back to your site. Essentially, nailing down the areas that you're sure of gives you a little breathing room to try different avenues to grab new audience members.

    Next, branch out into new areas that you may not have considered before. Other popular methods of promoting your site are banner swaps, advertising buys and getting information about your site published. Newsletter sponsorships, authorships and discussion groups can also be a great way to get a little exposure and establish yourself as an expert on a subject.

    Each of these areas offers a lot of flexibility, so you can tailor your strategy to your goals.

    Over the next few weeks we'll be taking an in depth look at the specifics of some of these methods for driving a targeted audience to your site. As always, if you have a specific idea that has worked for you, let us know. We'll pass it on.




    Moving Beyond "Flashy" Design

    I am glad someone has finally said what a lot of us are thinking (see last week's SoundOff 'Keep It Simple'). Far too many sites these days are technically very advanced and 'flash' (in both senses of the word), yet difficult, if not impossible, to navigate or even see what they are there to talk about!

    Allan Benson
    CEO
    www.help2shop.net

    The Basics of Site Design

    I have come to the conclusion that most sites would best serve their purpose if they were simple, informative, easy to maneuver, fast loading and to the point.

    My advice is keep it simple: basic colors, informative, easy to get to where you want. Just keep to the main point about the subject and don't waste words. Another important point: on some Web sites you can barely read the main page the text is so small. Also make sure you have buttons to maneuver back and forth to every page. People get highly irritated going from a page to "home" to get somewhere else. If you must have different sections keep them in a constructive series and outline on the main page which section covers what.

    Tony Robin
    Bulley Delphi Web site Design Services Ltd
    New Zealand Web site Design



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com Comments to the editor my be edited for length and clarity. If you would prefer to not have your comments published, please specify so in your email.

    CLICK HERE FOR TOOLS THAT POWER eBUSINESS
    Copyright © 1997-2000 MyComputer.com, Inc. All rights reserved. Legal Agreement | Privacy Policy.

    Unsubscribe Information
    This email was sent to the owner of the following account:

    Username: CREMC
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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Jun 9 18:25:56 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id SAA13474 for ; Fri, 9 Jun 2000 18:25:51 -0500 Received: (qmail 15710 invoked by uid 608); 9 Jun 2000 22:22:27 -0000 Date: 9 Jun 2000 22:22:27 -0000 Message-ID: <20000609222227.15709.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: mailreply@newsletter.mycomputer.com Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 39 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _______________________ SPONSOR __________________________ 7 seconds is all it takes to lose a customer if your site's unavailable. Eradicate downtime forever -- learn how with our FREE Continuity Kit! http://ad.doubleclick.net/clk;996942;4025996;d?http://www.oracle.com/o8i/owa/go.lp?kw=&Src=134743&Act=15 __________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (06-08-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 281 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

    Username: CREMC


    Sponsor

    7 seconds is all it takes to lose a customer if your site's unavailable. Eradicate downtime forever -- learn how with our FREE Continuity Kit! www.oracle.com


    YOUR COUNTER SUMMARY

    Page Name : CREMC
    Total hits for yesterday (06-08-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 281
    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats today!



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    ---------------------------------------------------


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    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From httpd@newsletter2.superstats.com Mon Jun 12 07:35:00 2000 Received: from newsletter2.superstats.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id HAA21930 for ; Mon, 12 Jun 2000 07:34:57 -0500 Received: (from httpd@localhost) by newsletter2.superstats.com (8.9.3/8.9.3) id EAA06775; Mon, 12 Jun 2000 04:31:34 -0700 Date: Mon, 12 Jun 2000 04:31:34 -0700 Message-Id: <200006121131.EAA06775@newsletter2.superstats.com> To: Melissa Murrias Subject: Know your visitors and what they are thinking with GuestBook from MyComputer.com From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 40 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Don’t just count your visitors. . . Make their visit count. Add GuestBook from MyComputer.com. Just click below to sign up: http://v2.superstats.com/free/gbp/2/ Know your visitors and learn what they are thinking: Only $4.95 per month or $49.95 per year. Free version also available (with promotional branding) WHY GUESTBOOK? GuestBook gives you the interaction with your visitors to really know who they are and what they are thinking. Communicate with your visitors through an email reply option, allowing you an instant line of communication. A fully configurable interface featuring custom headers and footers allow the guestbook to fit the look and feel of your site with seamless integration. Get your GuestBook now! http://v2.superstats.com/free/gbp/2/ FEATURES: GuestBook offers fully customizable options that allow you to build and configure your guestbook to meet any unique preferences or requirements. * Customizable Entry Fields * Customizable Buttons * Privacy Options * Profanity Filtering * Entry Fields * Email notification * Auto Response Option * And much more… Get all these features and more! http://v2.superstats.com/free/gbp/2/ The MyComputer.com Team http://www.mycomputer.com This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit GuestBook | Special Announcement
    Important Announcement from MyComputer.com!


    Don't just count your visitors ... Make their visit count.
    Add GuestBook from MyComputer.com. Just click here to sign up.

    Know your visitors and learn what they are thinking:

    Only $4.95 per month or $49.95 per year.


    Free version also available
    (with promotional branding)

    Features:

    GuestBook offers fully customizable options that allow you to build and configure your guestbook to meet any unique preferences or requirements.

  • Customizable Entry Fields
  • Customizable Buttons
  • Privacy Options
  • Profanity Filtering
  • Entry Fields
  • Email notification
  • Auto Response Option
  • And much more...

    Get all these features and more at v2.superstats.com/free/gbp/2/.

  • Why GuestBook?

    GuestBook gives you the interaction with your visitors to really know who they are and what they are thinking.

    Interact with your visitors through an email reply option, allowing you an instant line of communication.

    A fully configurable interface featuring custom headers and footers allow the guestbook to fit the look and feel of your site with seamless integration.

    Example:


    Get your GuestBook now!



    Copyright © 2000 MyComputer.com All rights reserved.



    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From httpd@newsletter2.superstats.com Sat Jun 17 04:03:12 2000 Received: from newsletter2.superstats.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id EAA23938 for ; Sat, 17 Jun 2000 04:03:09 -0500 Received: (from httpd@localhost) by newsletter2.superstats.com (8.9.3/8.9.3) id AAA32758; Sat, 17 Jun 2000 00:59:42 -0700 Date: Sat, 17 Jun 2000 00:59:42 -0700 Message-Id: <200006170759.AAA32758@newsletter2.superstats.com> To: Melissa Murrias Subject: MyComputer.com Network News - Design 101 From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 41 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 17 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - LookSmart 2. Now Showing - Get More Attention from Search Engines 3. News Flash - Tracking jobs.com 4. Online Marketing - Site Design 101 5. SoundOff Forum - Reaching a Target Audience 6. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tired of Waiting to Get Listed in Search Engines? LookSmart's Express Listing gets your submission reviewed in 48 hours and exposes your site to 52,000,000 Web users in the LookSmart network - including MSN, AltaVista, Excite@Home, CNN, Time Warner and 370 ISPs. So what are you waiting for? Get listed now: http://express.looksmart.com/news2 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ GET MORE ATTENTION FROM SEARCH ENGINES MyComputer.com has added more search engines to SubmitWizard, the premiere Web site submission tool. Now you have literally hundreds of opportunities to get your site listed in one simple step. SubmitWizard now submits your information to 206 search engines and directories worldwide, including Yahoo!, AOL, Mamma.com, and Anzwers. All you have to do is fill out a few fields about your site and click "submit." SubmitWizard will then complete the process, saving you the time it takes to manually submit the same information to each individual search engine. So, when was the last time you submitted your site? Get updated! Take the time now to update your information and resubmit your site. http://v2.superstats.com/free/now/22/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TRACKING JOBS.COM One of the fastest growing Internet job sites is now tracking its visitors with SuperStats from MyComputer.com. jobs.com has selected SuperStats Web site tracking tool to monitor their Web site traffic because of its accuracy and versatility to meet their needs. Jobs.com receives every month, over three million visitors. It is now considered one of the leading destinations for career advancement. SuperStats offers complete scalability for any sized site while providing real-time tracking and the most comprehensive traffic reports. This allows businesses like jobs.com to focus on their business plans instead of spending long hours generating and compiling log files. To find out more about using SuperStats to power your eBusiness. Go to, http://v2.superstats.com/free/nf/15/. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SITE DESIGN 101 Basic elements of design seem to be vanishing on the Web as more people jump online. All too many newcomers believe that creating a Web site means they've established a Web presence. But those experienced on the Net recognize this fallacy. The most important aspect of the Web is design. It is, after all, the initial means of communication in an otherwise cold environment. All successful design is composed of the following critical elements: ~Common Sense and Functionality~ Every facet of design is based on 98 percent common sense. The Web is no exception. It does not make sense to offer a graphically intense site if most of your visitors have an incompatible browser or are surfing with a 56K modem instead of the faster DSL or ISDN lines. It also does not make sense to have a complex home page that offers no valuable information, even if it does "look pretty." Good design, instead, requires simplicity and efficient functionality. When you think of simplicity, do not confuse it with "simplistic." A simplistic site shows a lack of thought, something that's just done in a hurry; a simple site, on the other hand, provides all necessary elements without wasting space or requiring complex navigation. In other words, a simple design leads to efficient functionality. To make your site function efficiently, first determine your purpose. Why are you creating the site? What do you want to do with it? What end results are you looking for? Now determine the necessities required to deliver this message. Leave out frivolous or extraneous things that won't add any value or quality to the site or your core message. ~Acknowledge the User~ Good design also acknowledges the user and demonstrates the creator's understanding of user expectations. This is achieved through design that provides clear goals of its purpose and functionality. Provide your users with sequential design that marks on-going activities. Some sites accomplish this by displaying your journey through the site. Other sites integrate a main design theme throughout the entire site. One of the most important points that figures into this element of design is how your visitors will navigate through your site. What are their expectations? What are they there for? What do they want? Are they finding what they need or getting lost in the superfluous content and design? When you effectively communicate through your design, you offer your visitors instant understanding. That means your design makes your products, purpose and site instantly recognizable. The design of a Porsche follows this rule. Porsche's unique design is instantly recognized worldwide as an elite, luxury sports car. All of this is communicated through its sleek design. The same rule should apply to your site. Your design should make it recognizable. ~Evoke an Emotional Response~ When you think of something that depicts good design, like a Porsche, do you feel an emotional response? Do you get excited when you think of driving down the Autobahn in a red Porsche? Apply that to the Internet. Think of a site you enjoy visiting. Why do you like it? What feelings do you recognize when you think of that site? Emotion is another critical element of design. Good design evokes a positive response. Make good use of the light, colors and textures you use on your site. These are some of the most powerful elements that influence good design. Learn what responses are associated with different colors. For example, yellow is a cheerful color but it can also aggravate if too bright. Most importantly, use design that will reinforce the emotions you want your visitors to experience, keeping in mind that your site need not be overrun by extraneous design. To get the greatest response, only include what's necessary to your site and work toward achieving professionalism with a high degree of functionality. ~Follow a Process~ Last but not least, remember that the best design is an ongoing process. It's not something that is achieved overnight. Perfect one aspect of your site at a time. Once you've gone through that process, start again. Creating a site backed by solid design will do more for your business than spending your time marketing a site that's been sloppily slapped together. A well-designed site will help you establish a true Web presence worthy of recognition. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ REACHING A TARGET AUDIENCE Dear Editor, I am a Webmaster for a now-defunct site, and I am working on a new one. Even free informational sites can easily get targeted marketing using a free banner exchange. Personally, I made use of a banner exchange program, and targeted my Web site's ads to the amateur programmer based on their use of other amateur programming sites. Making use of other banner exchanges can have similar results, even for the sites that don't have their own domain name. --Todd D. *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. If you would prefer to not have your comments published, please specify so in your email. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/newsletter_unsub.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 17   
     
     

    IN THIS EDITION

         
    SPONSORS


    Make Money with your site

  • Get More Attention from Search Engines
  • Tracking jobs.com
  • Site Design 101
  • Reaching a Target Audience



  • Tired of Waiting to Get Listed in Search Engines?

    LookSmart's Express Listing gets your submission reviewed in 48 hours and exposes your site to 52,000,000 Web users in the LookSmart network - including MSN, AltaVista, Excite@Home, CNN, Time Warner and 370 ISPs. So what are you waiting for? Get listed now: www.looksmart.com!



    Get More Attention from Search Engines

    MyComputer.com has added more search engines to SubmitWizard, the premiere Web site submission tool. Now you have literally hundreds of opportunities to get your site listed in one simple step.

    SubmitWizard now submits your information to 206 search engines and directories worldwide, including Yahoo!, AOL, Mamma.com, and Anzwers. All you have to do is fill out a few fields about your site and click "submit." SubmitWizard will then complete the process, saving you the time it takes to manually submit the same information to each individual search engine.

    So, when was the last time you submitted your site? Get updated! Take the time now to update your information and resubmit your site. Click Here!




    Tracking jobs.com

    One of the fastest growing Internet job sites is now tracking its visitors with SuperStats from MyComputer.com.

    jobs.com has selected SuperStats Web site tracking tool to monitor their Web site traffic because of its accuracy and versatility to meet their needs. Jobs.com receives every month, over three million visitors. It is now considered one of the leading destinations for career advancement.

    SuperStats offers complete scalability for any sized site while providing real-time tracking and the most comprehensive traffic reports. This allows businesses like jobs.com to focus on their business plans instead of spending long hours generating and compiling log files.

    To find out more about using SuperStats to power your eBusiness, click here.



    Site Design 101

    Basic elements of design seem to be vanishing on the Web as more people jump online. All too many newcomers believe that creating a Web site means they've established a Web presence.

    But those experienced on the Net recognize this fallacy. The most important aspect of the Web is design. It is, after all, the initial means of communication in an otherwise cold environment.

    All successful design is composed of the following critical elements:

    Common Sense and Functionality
    Every facet of design is based on 98 percent common sense. The Web is no exception.

    It does not make sense to offer a graphically intense site if most of your visitors have an incompatible browser or are surfing with a 56K modem instead of the faster DSL or ISDN lines. It also does not make sense to have a complex home page that offers no valuable information, even if it does "look pretty."

    Good design, instead, requires simplicity and efficient functionality.

    When you think of simplicity, do not confuse it with "simplistic." A simplistic site shows a lack of thought, something that's just done in a hurry; a simple site, on the other hand, provides all necessary elements without wasting space or requiring complex navigation. In other words, a simple design leads to efficient functionality.

    To make your site function efficiently, first determine your purpose. Why are you creating the site? What do you want to do with it? What end results are you looking for?

    Now determine the necessities required to deliver this message. Leave out frivolous or extraneous things that won't add any value or quality to the site or your core message.

    Acknowledge the User
    Good design also acknowledges the user and demonstrates the creator's understanding of user expectations.

    This is achieved through design that provides clear goals of its purpose and functionality. Provide your users with sequential design that marks on-going activities. Some sites accomplish this by displaying your journey through the site. Other sites integrate a main design theme throughout the entire site.

    One of the most important points that figures into this element of design is how your visitors will navigate through your site. What are their expectations? What are they there for? What do they want? Are they finding what they need or getting lost in the superfluous content and design?

    When you effectively communicate through your design, you offer your visitors instant understanding. That means your design makes your products, purpose and site instantly recognizable. The design of a Porsche follows this rule. Porsche's unique design is instantly recognized worldwide as an elite, luxury sports car. All of this is communicated through its sleek design. The same rule should apply to your site. Your design should make it recognizable.

    Evoke an Emotional Response
    When you think of something that depicts good design, like a Porsche, do you feel an emotional response? Do you get excited when you think of driving down the Autobahn in a red Porsche? Apply that to the Internet. Think of a site you enjoy visiting. Why do you like it? What feelings do you recognize when you think of that site?

    Emotion is another critical element of design. Good design evokes a positive response.

    Make good use of the light, colors and textures you use on your site. These are some of the most powerful elements that influence good design. Learn what responses are associated with different colors. For example, yellow is a cheerful color but it can also aggravate if too bright.

    Most importantly, use design that will reinforce the emotions you want your visitors to experience, keeping in mind that your site need not be overrun by extraneous design.

    To get the greatest response, only include what's necessary to your site and work toward achieving professionalism with a high degree of functionality.

    Follow a Process
    Last but not least, remember that the best design is an ongoing process. It's not something that is achieved overnight. Perfect one aspect of your site at a time. Once you've gone through that process, start again.

    Creating a site backed by solid design will do more for your business than spending your time marketing a site that's been sloppily slapped together. A well-designed site will help you establish a true Web presence worthy of recognition.




    Reaching a Target Audience

    Dear Editor,

    I am a Webmaster for a now-defunct site, and I am working on a new one. Even free informational sites can easily get targeted marketing using a free banner exchange. Personally, I made use of a banner exchange program, and targeted my Web site's ads to the amateur programmer based on their use of other amateur programming sites. Making use of other banner exchanges can have similar results, even for the sites that don't have their own domain name.

    Todd D.


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

    CLICK HERE FOR TOOLS THAT POWER eBUSINESS
    Copyright © 1997-2000 MyComputer.com, Inc. All rights reserved. Legal Agreement | Privacy Policy.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Jun 23 06:42:42 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id GAA20152 for ; Fri, 23 Jun 2000 06:42:40 -0500 Received: (qmail 19009 invoked by uid 608); 23 Jun 2000 10:39:09 -0000 Date: 23 Jun 2000 10:39:09 -0000 Message-ID: <20000623103909.19007.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 42 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _______________________ SPONSOR __________________________ 7 seconds is all it takes to lose a customer if your site's unavailable. Eradicate downtime forever -- learn how with our FREE Continuity Kit! http://ad.doubleclick.net/clk;996942;4025996;d?http://www.oracle.com/o8i/owa/go.lp?kw=&Src=134743&Act=15 __________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (06-22-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 281 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

    Username: CREMC


    Sponsor

    7 seconds is all it takes to lose a customer if your site's unavailable. Eradicate downtime forever -- learn how with our FREE Continuity Kit! www.oracle.com


    YOUR COUNTER SUMMARY

    Page Name : CREMC
    Total hits for yesterday (06-22-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 281
    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats today!



    A Service of MyComputer.com
    Tools that power eBusiness
    http://www.mycomputer.com

    ---------------------------------------------------


    Unsubscribe Info
    To unsubscribe or change the frequency of this email, log into your Counter account and update your email notification option. You'll also be given the option to update all your counter emails from this one location.




    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Fri Jun 23 11:22:54 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id LAA09104 for ; Fri, 23 Jun 2000 11:22:51 -0500 Received: (qmail 6877 invoked by uid 508); 22 Jun 2000 14:00:50 -0000 Date: 22 Jun 2000 14:00:50 -0000 Message-ID: <20000622140050.6874.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Basic Site Promotion Part 2 From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 43 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 18 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - myGeek.com 2. Now Showing - Make More $! Become a MyComputer.com Reseller 3. Sponsor - Everyone.net 4. Online Marketing - Basic Site Promotion Part II 5. News Flash - Cast Your Vote for Best Movie 6. Subscription Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ myGEEK.COM If you sell stuff, myGeek.com has people who want to buy it! Join at http://www.mygeek.com/seller_overview.jsp and start power selling online! Shoppers tell us what they want to buy, we email you the request, and you reply to close the deal. It's easy and FREE! We get requests totaling millions of dollars each month -- don't wait, sign up today! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MAKE MORE $! BECOME A MYCOMPUTER.COM RESELLER MyComputer.com has just launched its official Reseller program. The Reseller program allows designers, developers, ISPs and anyone else to become an official partner of MyComputer.com and sell our professional tools worldwide. MyComputer.com provides all resellers with a co-branded site where orders can be placed for the Web's most trusted tools. Once an order goes through, MyComputer.com will automatically figure the commission. As a reseller, you can earn up to 50 percent of the profits from the MyComputer.com tools sold through your co-branded site. So, not only will the MyComputer.com Reseller program improve your product offering, it will also improve your bottom line. To find out more and start earning commission as a reseller, go to http://v2.superstats.com/free/now/23/. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EVERYONE.NET Plug-in Email -- Get paid to offer lifetime, Web-based @YourDomain email on your site. Free, fully customizable, and easy setup via our online Control Center with features including 6MB, SPAM filter, email notification. . .and more. Your visitors will return often to use the service and promote your site with every message they send. http://www.everyone.net/?kt=myc ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ BASIC SITE PROMOTION - PART II Discussion Groups & Forums When Webmasters start thinking of ways to drive traffic to their sites, discussion groups and forums are worse than overlooked, they're rarely considered. But when aptly used, these gems can lead you to your targeted audience and get them to visit your site as well. The first and most obvious benefit of discussion groups and forums is that they put you in direct contact with your prospective audience members, giving you opportunities to get to know them better. Consider group participants as a representative sample of your audience and lend an ear to their questions, ideas and discussions. With your new awareness of what visitors want, you'll be able to generate new content ideas, address a topic from a new point of view, or give more detail on complicated topics. Discussion groups and forums can help you with more than just content; they can also drive traffic to your site. Because you are in contact with potential audience members, you have the opportunity to establish both authority and relationships with other group members. Visitors will be more inclined to visit your site when they perceive that you understand and care about the topic. Even if you don't feel like an expert, adding what you can to the forum can establish you as someone who "knows what he's talking about." Finally, you may be able to form strategic relationships with others in the group. There may be other site owners with more information in one area than you--think about exchanging links to attract some of their visitors and add value for yours. Getting Started: 1. Find a discussion group that you can participate in. Look at similar sites to yours or search for your topic on one of the top search engines. Join several groups that may fit your needs and select the most relevant and well trafficked for your regular visits. 2. If you don't feel ready to speak up, just read what others write to gain insight into the subject. 3. Start adding comments when you can. Avoid reiterating what others have said. Try lending unique information or general information from a new perspective. Remember, even your opinion can be unique, so don't be afraid to share it. 4. Always sign your email or posting with a viable email address or URL so those interested can contact you or visit your site. *If you are interested in starting your own online community, add a message board from MyComputer.com to your site. http://v2.superstats.com/free/bsp/1/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CAST YOUR VOTE FOR BEST MOVIE Mission Impossible. U571. Shanghai Noon. Come vote for your favorite movie of the summer! Simply go to http://v2.superstats.com/free/ezpp/3/, then click on the “view demo” link and vote! --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. If you would prefer to not have your comments published, please specify so in your email. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 18   
     
     

    IN THIS EDITION

         
    SPONSORS


    Make Money with your site

  • Become a MyComputer.com Reseller
  • Basic Site Promotion - Part II
  • Cast Your Vote for Best Movie



  • myGeek.com

    If you sell stuff, myGeek.com has people who want to buy it! Join at www.mygeek.com and start power selling online! Shoppers tell us what they want to buy, we email you the request, and you reply to close the deal. It's easy and FREE! We get requests totaling millions of dollars each month -- don't wait, sign up today!



    Become a MyComputer.com Reseller

    MyComputer.com has just launched its official Reseller program.

    The Reseller program allows designers, developers, ISPs and anyone else to become an official partner of MyComputer.com and sell our professional tools worldwide. MyComputer.com provides all resellers with a co-branded site where orders can be placed for the Web's most trusted tools. Once an order goes through, MyComputer.com will automatically figure the commission.

    As a reseller, you can earn up to 50 percent of the profits from the MyComputer.com tools sold through your co-branded site.

    So, not only will the MyComputer.com Reseller program improve your product offering, it will also improve your bottom line. To find out more and start earning commission as a reseller, go to www.mycomputer.com/reseller.




    Everyone.net

    Plug-in Email -- Get paid to offer lifetime, Web-based @YourDomain email on your site. Free, fully customizable, and easy setup via our online Control Center with features including 6MB, SPAM filter, email notification. . .and more. Your visitors will return often to use the service and promote your site with every message they send. www.everyone.net!



    Basic Site Promotion - Part II

    Discussion Groups & Forums

    When Webmasters start thinking of ways to drive traffic to their sites, discussion groups and forums are worse than overlooked, they're rarely considered. But when aptly used, these gems can lead you to your targeted audience and get them to visit your site as well.

    The first and most obvious benefit of discussion groups and forum is that they put you in direct contact with your prospective audience members, giving you opportunities to get to know them better.

    Consider group participants as a representative sample of your audience and lend an ear to their questions, ideas and discussions. With your new awareness of what visitors want, you'll be able to generate new content ideas, address a topic from a new point of view, or give more detail on complicated topics.

    Discussion groups and forums can help you with more than just content; they can also drive traffic to your site. Because you are in contact with potential audience members, you have the opportunity to establish both authority and relationships with other group members.

    Visitors will be more inclined to visit your site when they perceive that you understand and care about the topic. Even if you don't feel like an expert, adding what you can to the forum can establish you as someone who "knows what he's talking about."

    Finally, you may be able to form strategic relationships with others in the group. There may be other site owners with more information in one area than you—think about exchanging links to attract some of their visitors and add value for yours.

    Getting Started:

    • Find a discussion group that you can participate in. Look at similar sites to yours or search for your topic on one of the top search engines. Join several groups that may fit your needs and select the most relevant and well trafficked for your regular visits.

    • If you don't feel ready to speak up, just read what others write to gain insight into the subject.

    • Start adding comments when you can. Avoid reiterating what others have said. Try lending unique information or general information from a new perspective. Remember, even your opinion can be unique, so don't be afraid to share it.

    • Always sign your email or posting with a viable email address or URL so those interested can contact you or visit your site.

    *If you are interested in starting your own online community, add a message board from MyComputer.com to your site. BoardServer.MyComputer.com




    Cast Your Vote for Best Movie

    Come vote for your favorite movie of the summer! Simply go to www.ezpolls.mycomputer.com, then click on the "demo" link to vote!




    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

    CLICK HERE FOR TOOLS THAT POWER eBUSINESS
    Copyright © 1997-2000 MyComputer.com, Inc. All rights reserved. Legal Agreement | Privacy Policy.



    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Jun 30 18:33:41 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id SAA21590 for ; Fri, 30 Jun 2000 18:33:38 -0500 Received: (qmail 20991 invoked by uid 508); 30 Jun 2000 10:26:49 -0000 Date: 30 Jun 2000 10:26:49 -0000 Message-ID: <20000630102649.20990.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 44 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (06-29-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 281 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

    Username: CREMC


    Sponsor

    Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at www.handspring.com.


    YOUR COUNTER SUMMARY

    Page Name : CREMC
    Total hits for yesterday (06-29-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 281
    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats today!



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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Fri Jun 30 19:07:12 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA15730 for ; Fri, 30 Jun 2000 19:07:10 -0500 Received: (qmail 13225 invoked by uid 508); 30 Jun 2000 13:31:53 -0000 Date: 30 Jun 2000 13:31:53 -0000 Message-ID: <20000630133153.13223.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Advertising Tips From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 45 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 19 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - GoTo(tm) Auctions 2. Now Showing - Grow Your eBusiness with New SuperStats Reports 3. Sponsor - JobsOnline 4. Online Marketing - Strategic Online Advertising – Part 1 5. Editor's Note - Send Your Comments 6. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this email and click on the automatic unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ GoTo(tm) Auction Add the power of auction search today! Join the auction revolution. Make $$ from people looking for auction items on your site! Search over 200 auctions with one click. GoTo(tm) Auctions' Affiliates get paid 3 cents for every click through! Sign up today: http://v2.superstats.com/free/ns/9/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ GROW YOUR SITE WITH NEW SUPERSTATS REPORTS Now you can get all the information you want about your site traffic even more quickly with new SuperStats reports! Three new reports, exclusive to Professional Series users, allow you to not only view your site from your visitors’ exact perspectives, but to also see a quick overview of your site traffic. Revolutionary “Browser Width” and “Browser Height” reports by SuperStats tell you the exact size of your visitors' browsers. By clicking on the blue magnifying glass next to each size, a new browser window will show you your site at that specified height or width. You see exactly what your visitors see. This information will help you more strategically place special offers or advertisers on your site so nothing goes unnoticed. The third report available for professional users provides a quick overview of your site traffic. In just 10 seconds, the “Traffic Summary” report will show you all the information you need to know to determine the success of a particular campaign or your overall site. You’ll discover how many unique visitors are hitting your site, who is referring most of those visitors, what the five most popular domains of your visitors are, and how many page views you’ve received. SuperStats has also added new unique visitor reports that are available to all members. Now you can find out how many unique visitors you have by hour, day, calendar week and calendar year. With these new reports, you will get a more accurate reading of exactly how many visitors your site receives. If you are a current SuperStats user, you can already access all of these new reports along with the many others we’ve added. To find out more information on how SuperStats can power your eBusiness, go to: http://v2.superstats.com/free/sspr/18/. Start getting all of the information you need to grow your online business! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ JobsOnline Click here to WIN $10,000 INSTANT CASH from JobsOnline! Register now and receive a Welcome Package valued at $100.00. www.jobsonline.com/sales/doorwayic.asp?company=mycomp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ STRATEGIC ONLINE ADVERTISING - PART 1 (NOTE: This is the first article in a two-part series detailing basic online advertising strategies.) You don’t have to break the bank to get visitors to your site. There are more simple, strategic ways for successful online advertising than those demonstrated by some of the big sites whose names are plastered across the top of every search engine and large portal site on the entire World Wide Web. We know not every business has the kind of budget that allows them to throw hundreds of thousands, even millions, of dollars toward extensive advertising. So, we’ve studied successful methods of online advertising for small- to medium-sized businesses and created a list for you. These simple solutions can turn your advertising buying into a strategic tool that will bring success to your site: 1. CREATE A REASONABLE BUDGET The average Internet company spends approximately $35,000 per week in online advertising, according to statistics by AdRelevance. To be successful and increase traffic, you don’t need to dish out the $1.8 million that these companies do, but you do need to know what your limits are. How much can you afford to spend without losing your shirt? This is different for every company. Some may have investors. Others rely solely on incoming sales and ad sales on their own sites. Either way, you need to do your research and find out exactly how much money is available. Then set strict limits and don’t go over. And, if you find that you don’t have any spare money at this time, don’t stress. Some of the best advertising comes from making link trades with strategic sites whose audience base is similar to yours. Also get yourself listed on sites that are dedicated to helping Internet surfers determine who’s the best in your area of e-commerce. 2. RECOGNIZE YOUR HIGH-RETURN AUDIENCE One of the most important aspects of successful ad buying is recognizing the audience that brings you a high return. This is important no matter if you’re looking for free listings or for serious ad buys. Determining this audience goes beyond identifying what group you want to target. You need to determine which audience demographic will actually provide the best results. Who’s most likely to buy your product or services? One way to quickly determine this is by studying your current active members. What is the existing demographic of your business? You know your business is already succeeding with a certain group of people, now expand that. Look for the sites that offer similar demographics. Aim for that. It’s not always a game of where you want to go and where you’re headed. It’s a game of getting the word out to those who will be most interested and give you a positive return. Unless you already offer the “ideal” products and services that your audience wants, you won’t be able to capture their attention and will just end up wasting your time and money. Once in a while, you may be required to enlist the service of a survey company who can develop an accurate demographic measurement specifically for your site. You can also check your site traffic reports for the basic information on your users. 3. BUY A GOOD TIME SLOT Believe it or not, the Internet has peak times that result in higher click throughs and conversion rates, i.e. sales. A report published last week by the Industry Standard and produced by AdKnowledge, shows that most “conversions” occur Monday through Wednesday during business hours, about 10:30 a.m. and 6 p.m. EST. Click throughs, on the other hand, remain pretty steady all week and get a little higher on the weekends, proportionately. Also keep in mind that your ad campaign may be doing better than you think. In the same study we mentioned above, only 24 percent of those who clicked on the banner ever ended up buying. But an amazing 44 percent were “converted” after seeing the banner advertisement, making an initial visit to the site (not by clicking on the banner), then returning at a later time. This is important to keep in mind. If you start your campaign on Friday, don’t come into the office Monday morning expecting a whole bunch of sales. You may have a lot of click throughs, but remember that most sales occur early in the week. Instead, you might want to consider starting a campaign on a weekday and letting it run for at least a full week or two before expecting major results. Next week, in part two of this series, we will go in-depth on getting a good CPM (cost per thousand) and measuring your campaign success. If you have other quick tips that you’d like others to know about, email us at mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EDITOR's NOTE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SEND YOUR COMMENTS At MyComputer.com we’re constantly striving to find ways to improve our products, including our newsletters, to bring more meaning to our members. As we move forward, we hope you will find the information we include in these newsletters valuable. This requires us, from time to time, to get your input and find out how we’re doing and what we can do better. Please take the time to email us at mailto:editor@mycomputer.com with ideas that you have on improving the newsletter and providing you with topics and tips you find useful. We look forward to hearing from you and helping you grow your online business. --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 19   
     
     

    IN THIS EDITION

         
    SPONSORS

  • Grow Your eBusiness with New SuperStats Reports
  • Strategic Online Advertising - Part 1
  • Send Your Comments



  • GoTo™ Auctions

    Add the power of auction search today! Join the auction revolution. Make $$ from people looking for auction items on your site! Search over 200 auctions with one click. GoTo™ Auctions' affiliates get paid 3 cents for every click through! Sign up today: www.goto.com™.



    Grow Your eBusiness with New SuperStats Reports

    Now you can get all the information you want about your site traffic even more quickly with new SuperStats reports!

    Three new reports, exclusive to Professional Series users, allow you to not only view your site from your visitors' exact perspectives, but to also see a quick overview of your site traffic.


    Browser Height Report
    Revolutionary "Browser Width" and "Browser Height" reports by SuperStats tell you the exact size of your visitors' browsers. By clicking on the blue magnifying glass next to each size, a new browser window will show you your site at that specified height or width. You see exactly what your visitors see. This information will help you more strategically place special offers or advertisers on your site so nothing goes unnoticed.

    The third report available for professional users provides a quick overview of your site traffic. In just 10 seconds, the "Traffic Summary" report will show you all the information you need to know to determine the success of a particular campaign or your overall site. You'll discover how many unique visitors are hitting your site, who is referring most of those visitors, what the five most popular domains of your visitors are, and how many page views you've received.

    SuperStats has also added new unique visitor reports that are available to all members. Now you can find out how many unique visitors you have by hour, day, calendar week and calendar year. With these new reports, you will get a more accurate reading of exactly how many visitors your site receives.

    If you are a current SuperStats user, you can already access all of these new reports along with the many others we've added. To find out more information on how SuperStats can power your eBusiness, go to www.superstats.com.

    Start getting all of the information you need to grow your online business!




    JobsOnline

    Click here to WIN $10,000 INSTANT CASH from JobsOnline! Register now and receive a Welcome Package valued at $100.00.

    www.jobsonline.com



    Strategic Online Advertising - Part 1
    (This is the first article in a two-part series detailing basic online advertising strategies.)

    You don't have to break the bank to get visitors to your site.

    There are more simple, strategic ways for successful online advertising than those demonstrated by some of the big sites whose names are plastered across the top of every search engine and large portal site on the entire World Wide Web.

    We know not every business has the kind of budget that allows them to throw hundreds of thousands, even millions, of dollars toward extensive advertising. So, we've studied successful methods of online advertising for small- to medium-sized businesses and created a list for you.

    These simple solutions can turn your advertising buying into a strategic tool that will bring success to your site:

    1. Create a Reasonable Budget

    The average Internet company spends approximately $35,000 per week in online advertising, according to statistics by AdRelevance. To be successful and increase traffic, you don't need to dish out the $1.8 million that these companies do, but you do need to know what your limits are.

    How much can you afford to spend without losing your shirt?

    This is different for every company. Some may have investors. Others rely solely on incoming sales and ad sales on their own sites. Either way you need to do your research and find out exactly how much money is available. Then set strict limits and don't go over.

    And, if you find that you don't have any spare money at this time, don't stress. Some of the best advertising comes from making link trades with strategic sites whose audience base is similar to yours. Also get yourself listed on sites that are dedicated to helping Internet surfers determine who's the best in your area of e-commerce.

    2. Recognize Your High-Return Audience

    One of the most important aspects of successful ad buying is recognizing the audience that brings you a high return. This is important no matter if you're looking for free listings or for serious ad buys.

    Determining this audience goes beyond identifying what group you want to target. You need to determine which audience demographic will actually provide the best results. Who's most likely to buy your product or services?

    One way to quickly determine this is by studying your current active members. What is the existing demographic of your business? You know your business is already succeeding with a certain group of people, now expand that.

    Look for the sites that offer similar demographics. Aim for that. It's not always a game of where you want to go and where you're headed. It's a game of getting the word out to those who will be most interested and give you a positive return. Unless you already offer the "ideal" products and services that your audience wants, you won't be able to capture their attention and will just end up wasting your time and money.

    Once in a while, you may be required to enlist the service of a survey company who can develop an accurate demographic measurement specifically for your site. You can also check your site traffic reports for the basic information on your users.

    3. Buy a Good Time Slot

    Believe it or not, the Internet has peak times that result in higher click throughs and conversion rates, i.e. sales.

    A report published last week by the Industry Standard and produced by AdKnowledge, shows that most "conversions" occur Monday through Wednesday during business hours, about 10:30 a.m. and 6 p.m. EST. Click throughs, on the other hand, remain pretty steady all week and get a little higher on the weekends, proportionately.

    Also keep in mind that your ad campaign may be doing better than you think. In the same study we mentioned above, only 24 percent of those who clicked on the banner ever ended up buying. But an amazing 44 percent were "converted" after seeing the banner advertisement, making an initial visit to the site (not by clicking on the banner), then returning at a later time.

    This is important to keep in mind. If you start your campaign on Friday, don't come into the office Monday morning expecting a whole bunch of sales. You may have a lot of click throughs, but remember that most sales occur early in the week. Instead, you might want to consider starting a campaign on a weekday and letting it run for at least a full week or two before expecting major results.

    Next week, in part two of this series, we will go in-depth on getting a good CPM (cost per thousand) and measuring your campaign success. If you have other quick tips that you'd like others to know about, email us at editor@mycomputer.com.




    Send Your Comments

    At MyComputer.com we're constantly striving to find ways to improve our products, including our newsletters, to bring more meaning to our members.

    As we move forward, we hope you will find the information we include in these newsletters valuable. This requires us, from time to time, to get your input and find out how we're doing and what we can do better.

    Please take the time to email us at editor@mycomputer.com with ideas that you have on improving the newsletter and providing you with topics and tips you find useful.

    We look forward to hearing from you and helping you grow your online business.


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

    CLICK HERE FOR TOOLS THAT POWER eBUSINESS
    Copyright © 1997-2000 MyComputer.com, Inc. All rights reserved. Legal Agreement | Privacy Policy.



    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From nobody@globalguest.com Mon Jul 3 22:35:45 2000 Received: from globalguest.com (globalguest.com [64.39.29.182]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id WAA18342 for ; Mon, 3 Jul 2000 22:35:44 -0500 Received: (from nobody@localhost) by globalguest.com (8.9.3/8.9.3) id CAA50104; Tue, 4 Jul 2000 02:33:08 GMT (envelope-from nobody) Date: Tue, 4 Jul 2000 02:33:08 GMT Message-Id: <200007040233.CAA50104@globalguest.com> Reply-to: update@globalguest.com (GlobalGuest) To: cremc@ponce.inter.edu Subject: GlobalGuest.com Migration Update Account: LABMAT From: update@globalguest.com (GlobalGuest) Status: RO X-Status: X-Keywords: X-UID: 46 Dear Guestbook Member, We would like to inform you about our Guestbook Service. We have just recently completed migration to a new dedicated server with 24hours a day, 7 days a week monitoring service. Thanks to your support we're now able to offer the most reliable guestbook service on the internet. We apologize for any discrepencies in the month of June during the migration process. Yours Truly, Global Guest Guestbook Team http://globalguest.com (guestbook service) Other services: http://amazingforums.com (message board service) http://globalguestpoll.com (voting poll service) Your account information and guestbook code is listed below: Account: LABMAT Password: numero THE GUESTBOOK CODE TO COPY AND PASTE INTO YOUR WEBPAGE:
    Sign our Guestbook Guestbook by GlobalGuest.Com View our Guestbook

    From mailreply@newsletter.mycomputer.com Fri Jul 7 06:42:31 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id GAA21882 for ; Fri, 7 Jul 2000 06:42:29 -0500 Received: (qmail 21299 invoked by uid 608); 7 Jul 2000 10:38:08 -0000 Date: 7 Jul 2000 10:38:08 -0000 Message-ID: <20000707103808.21298.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 47 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (07-06-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 281 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

    Username: CREMC


    Sponsor

    Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at www.handspring.com.


    YOUR COUNTER SUMMARY

    Page Name : CREMC
    Total hits for yesterday (07-06-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 281
    ----



    YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN!

    Go beyond hit counting! Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts. Get SuperStats today!



    A Service of MyComputer.com
    Tools that power eBusiness
    http://www.mycomputer.com

    ---------------------------------------------------


    Unsubscribe Info
    To unsubscribe or change the frequency of this email, log into your Counter account and update your email notification option. You'll also be given the option to update all your counter emails from this one location.




    Sent to username: CREMC

    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Tue Jul 11 23:25:52 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id XAA22752 for ; Tue, 11 Jul 2000 23:25:49 -0500 Received: (qmail 26894 invoked by uid 508); 11 Jul 2000 20:38:10 -0000 Date: 11 Jul 2000 20:38:10 -0000 Message-ID: <20000711203810.26893.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Basic Online Advertising - Part 2 From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 48 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 20 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - HostYourSite 2. News Flash - $1,000 Winner Named 3. Sponsor - MasterCard 4. Online Marketing - Strategic Online Advertising – Part 2 5. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the automatic unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HostYourSite FREE INTRODUCTORY OFFER to Resellers. Private Label Hosting w/ unlimited FTP access, 24/7 behind-the-scene support. You set prices. We process payments and send you a check every month! For FREE offer, use password: juneprooverride. http://www.hostyoursite.com/?myn. BEST BUY! The Ultimate Hosting Solution only $9.95/mo. No set-up fees. http://www.websitefactory.net/?myn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ $1,000 WINNER NAMED Congratulations to Douglas Latch, winner of the MyComputer.com $1,000 giveaway! We had over 1,000 responses to our member survey last month and randomly selected Douglas for the grand prize. Douglas owns and maintains a Web hosting and site creation company called DLInternet based in Colorado, USA. We appreciate all those who participated in the survey and look forward to continue helping you get the most out of your site. Look for more great improvements to our services thanks to your suggestions! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MASTERCARD Want a new MASTERCARD with NO Credit Check???? You will Not be denied because of charge offs, slow pays or bad credit. You will be accepted with NO up front cash security deposit. Click below for GUARANTEED* ONLINE APPROVAL NOW! http://www.dollarsonthenet.com/cgi-bin/track/2158/19 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ STRATEGIC ONLINE ADVERTISING - PART 2 (This is the last article in a two-part series detailing basic online advertising strategies.) Online advertising is something every Internet company will eventually undertake as more and more sites compete for the attention of the millions of surfers who jump online. Last week, we introduced you to first three strategic steps of basic online advertising. Here's a rehash of those: 1. Create a Reasonable Budget - Don't spend more than you can afford, hoping your return will make up for the cost. 2. Recognize Your High-Return Audience - Select the audience demographic that will bring you the most value. This is the audience for which your services are most applicable and who will have the greatest desire to buy. 3. Buy a Good Time Slot - A report published by the Industry Standard noted that Mondays through Wednesdays are the most popular days of the week for online "conversion events," i.e. the buying of a product. The three steps above will give you a good start and help you begin figuring out which campaigns will be most effective. But, to build a successful campaign you also need to consider the following. 4. FIGURE YOUR ESTIMATED ROI To figure your estimated return on investment, you need to think beyond the CPM (cost per thousand) being charged. Figure in the total cost your company will incur during the campaign. This includes man-hours spent preparing the ads and approving them, the total cost of the advertising campaign and any other steps you need to take. Now compare this cost with the estimated benefits you will receive (approximate number of sales, increased banner views on your own site, etc.). If the cost outweighs the benefits, you know you're wasting your time and definitely not getting a good deal. 5. A HIGH CPM DOESN'T GUARANTEE GREAT NUMBERS FOR YOU! One of the most common misconceptions in this industry is this: If a spot costs a lot, the site must be very good and include a great return. Blow that thought out of your mind. It's not true. Just because you throw a lot of money toward an advertising campaign, it doesn't mean you'll get great results. Think of all the Internet companies who advertised during the last Super Bowl. How many of those companies actually saw positive results? According to statistics released a couple months afterward, very few experienced any upward trends that were worth the millions they threw away. The same applies to online advertising. Some of the best sites that will bring you great results offer really inexpensive advertising even though they deliver great long-lasting results. On the other hand, many of the good old expensive sites may guarantee you the largest audience in the world at a very high cost, making you believe that more is better. But, in the end, the costly campaign delivers a lot of fluff that wears out in a week and does not produce the results you thought were guaranteed. Do your research! Without it, you will be lost and will be taken at a high price. Many actual rates can vary from what's stated on the company's rate card. Now's the time when bargain shopping for that golden opportunity is essential. Talk to the sites you want to advertise with about taking over any last-minute unsold inventory. You can usually always get this type of spot at a much-reduced price. 6. GUARANTEE YOUR OWN GREAT CPA Many advertisers now guarantee you some sort of CPA (cost per acquisition) that corresponds with your selected CPM. But, you can't always go by their numbers. Figuring your CPA is similar to figuring an ROI, only CPA is broken down by each individual sale. In other words, you determine all your costs, all your returns and then deduce the average price you paid to get each sale (customer conversion) from a particular campaign. Of course, a positive CPA is always great, but rarely seen in online advertising. You can estimate your CPA before going into a campaign. But without knowing your exact results, you won't find the true CPA. For this reason, the cost per acquisition phase is generally better figured after you complete your first few campaigns. Once you've been through a couple dry runs, figure the average CPA for each campaign. Then you can better determine the minimum CPA you will accept for any given campaign. From there, you'll recognize anything that looks as though it will compromise the minimum CPA you've decided and can then make an educated decision. 7. KEEP AN EYE ON YOUR NUMBERS The most important phase in online advertising is keeping an eye on your numbers. It's always a good idea to monitor your sales or sign-ups, even if you are using a media house or ad agency. You'll remember the study by AdKnowlege we talked about last week: only 24 percent of those people who click on a particular ad banner ever ended up buying the advertised product. But 44 percent will make a purchase after seeing the banner, visiting the site, then going back later to buy. By keeping an eye on your total figures and bottom line before, after and during a campaign, you'll be able to see any subtle or drastic changes. Keep in mind the possible 44 percent who will never be tracked through your campaign because they buy without clicking on the banner. If you see an increase over an over again during the times of ad buys, you will know your buys are successful. If you flat line with a few anomalies here and there, you'll know maybe the ad spots weren't successful or your creative did a poor job of convincing the potential customer. Most of all, remember the most important strategy in ad buying. Find something good for your unique situation. Take the time to do your homework and you'll see your efforts rewarded! --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 20   
     
     

    IN THIS EDITION

         
    SPONSORS

  • $1,000 Winner Named
  • Strategic Online Advertising - Part 2



  • HostYourSite

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    $1,000 Winner Named


    Winner, Douglas Latch, with son Christopher
    Congratulations to Douglas Latch, winner of the MyComputer.com $1,000 giveaway!

    We had over 1,000 responses to our member survey last month and randomly selected Douglas for the grand prize.

    Douglas owns and maintains a Web hosting and site creation company called DLInternet based in Colorado, USA.

    We appreciate all those who participated in the survey and look forward to continue helping you get the most out of your site. Look for more great improvements to our services thanks to your suggestions!




    MASTERCARD

    Want a new MASTERCARD with NO Credit Check???? You will Not be denied because of charge offs, slow pays or bad credit. You will be accepted with NO up front cash security deposit. Click here for GUARANTEED* ONLINE APPROVAL NOW!



    Strategic Online Advertising - Part 2
    (This is the last article in a two-part series detailing basic online advertising strategies.)

    Online advertising is something every Internet company will eventually undertake as more and more sites compete for the attention of the millions of surfers who jump online.

    Last week we introduced you to first three strategic steps to basic online advertising. Here's a rehash of those:

    1. Create a Reasonable Budget - Don't spend more than you can afford, hoping your return will make up for the cost.

    2. Recognize Your High-Return Audience - Select the audience demographic that will bring you the most value. This is not necessarily the audience you hope to have someday. It's the audience to which your services are most applicable and who will have the greatest desire to buy.

    3. Buy a Good Time Slot - A report published by the Industry Standard noted that Monday through Wednesday are the most popular days of the week for online "conversion events," i.e. the buying of a product. Also, the majority of buyers purchased a product after seeing a banner advertisement, making an initial visit to the site (not by clicking on the banner), then returning at a later time to buy.

    The three steps above will give you a good start and help you begin figuring out which campaigns will be most effective. But, to build a successful campaign you also need to consider the following.

    4. Figure Your Estimated ROI

    To figure your estimated return on investment, you need to think beyond the CPM (cost per thousand) being charged.

    Figure in the total cost your company will incur during the campaign. This includes man-hours spent preparing the ads and approving them, the total cost of the advertising campaign and any other steps you need to take. Now compare this cost with the estimated benefits you will receive (approximate number of sales, increased banner views on your own site, etc.).

    If the cost outweighs the benefits, you know you're wasting your time and definitely not getting a good deal.

    5. A High CPM Doesn't Guarantee Great Numbers for You!

    One of the most common misconceptions in this industry is this: If a spot costs a lot, the site must be very good and include a great return. Blow that thought out of your mind. It's not true.

    Just because you throw a lot of money toward an advertising campaign, it doesn't mean you'll get great results. Think of all the Internet companies who advertised during this the SuperBowl. How many of those companies actually saw positive results? According to statistics released a couple months afterward, very few experienced any upward trends that were worth the millions they threw away.

    The same applies to online advertising. Some of the best sites that will bring you great results offer really inexpensive advertising even though they deliver great long-lasting results. On the other hand, many of the good old expensive sites may guarantee you the largest audience in the world at a very high cost, making you believe that more is better. But, in the end, the costly campaign delivers a lot of fluff that wears out in a week and does not produce the results you thought were guaranteed.

    Do your research! Without it, you will be lost and will be taken for a high price. Many actual rates can vary from what's stated on the company's rate card. Now's the time when bargain shopping for that golden opportunity is essential.

    Talk to the sites you want to advertise with about taking over any last-minute fall-throughs or unsold inventory. You can usually always get this type of spot at a much-reduced price.

    6. Guarantee Your Own Great CPA

    Many advertisers now guarantee you some sort of CPA (cost per acquisition) along with the various CPM for your campaign. But, you can't always go by their numbers.

    Figuring your CPA is similar to figuring an ROI, only CPA is broken down by each individual sale. In other words, you determine all your costs, all your returns and then deduce the average price you paid to get each sale (customer conversion) from a particular campaign. Of course, a positive CPA is always great, but rarely seen in online advertising.

    You can estimate your CPA before going into a campaign. But without knowing your exact results, you won't know the true CPA. For this reason, the cost per acquisition phase is generally better figured after you complete your first few campaigns.

    Once you've been through a couple dry runs, figure the average CPA for each campaign. Then you can better determine the minimum CPA you will accept for any given campaign. From there, you'll recognize anything that looks as though it will compromise the minimum CPA you've decided and be able to turn down the offer.

    7. Keep An Eye on Your Numbers

    The most important phase in online advertising is keeping an eye on your numbers.

    It's always a good idea to monitor your sales or sign-ups, even if you are using a media house or ad agency. You'll remember the study by AdKnowlege we talked about last week: only 24 percent of those people who click on a particular ad banner ever ended up buying the advertised product. But 44 percent made a purchase after seeing the banner, visiting the site, then going back later to buy.

    By keeping an eye on your total figures and bottome line before, after and during a campaign, you'll be able to see any subtle or drastic changes. Since there's a possible 44 percent of those who saw your campaign that will never let you know they saw it, you need to be aware of your growth.

    If you see an increase over an over again during the times of ad buys, you will know your buys are successful. If you flatline with a few anomalies here and there, you'll know that maybe the ad spots weren't successful or your creative did a poor job of convincing the potential customer.

    Most of all remember that the most important strategy in ad buying is finding something good for your unique situation. Take the time to do your homework and you'll see your efforts rewarded!


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.

    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Jul 21 14:59:19 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA23238 for ; Fri, 21 Jul 2000 14:58:00 -0500 Received: (qmail 17345 invoked by uid 508); 21 Jul 2000 11:40:31 -0000 Date: 21 Jul 2000 11:40:31 -0000 Message-ID: <20000721114031.17344.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 50 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (07-20-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Fri Jul 21 16:58:13 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id QAA25460 for ; Fri, 21 Jul 2000 16:57:45 -0500 Received: (qmail 1088 invoked by uid 508); 21 Jul 2000 03:35:00 -0000 Date: 21 Jul 2000 03:35:00 -0000 Message-ID: <20000721033500.1086.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Achieving Simple Site Design From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 51 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 21 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - B2BNow 2. News Flash - Discover Your Visitors 3. Sponsor - NorthSky 4. Editor's Note - Share Your Success 5. Online Marketing - Keep It Simple 6. SoundOff Forum - Successful Free Advertising 7. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ShopNow Your FREE Internet toolbar gives you easy access to search engines all of the time, reminds you of important events, tracks the shipment of your online purchases, fills in online forms, and keeps you up-to-date on news, sports and stock quote information in your own customizable ticker bar! http://agent.b2bnow.com/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ DISCOVER YOUR VISITORS Did you know SuperStats can give you detailed information about who's visiting your site? SuperStats by MyComputer.com provides complete statistics about your site for less than 67 cents per day. SuperStats offers hundreds of reports, including: * Site Traffic Reports — Know how many visitors are coming to your site at what time of day. * Marketing Reports — Find out how long visitors stay and which sites send you the most traffic. * Visitor Profile Reports — Learn who your visitors are and what technology they're using. * Site Path Reports — Discover how visitors travel through your site and which pages they like best. What's more, SuperStats is easy to use so you'll be up and running in minutes. Simply paste some HTML code on the pages you want tracked and you're done! Get SuperStats now and stay on top of your traffic! Click on: http://v2.superstats.com/free/sspr/21/ to learn more. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ North Sky Build traffic and community! Offer free Web pages, email and instant messaging to your visitors. North Sky’s community tools enable you to do this for FREE! Your community members will receive a short URL and email address containing your domain name (http://anything.yourdomain.com and anyone@yourdomain.com), which builds community, traffic and your brand. Apply now! http://www.freeservers.com/cgi_bin/redirect?id=mycomputer-r1 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EDITOR's NOTE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SHARE YOUR SUCCESS Many of you email us questions about marketing your site and finding quick solutions to immediate problems. And with increasing frequency, answers to your questions are provided by other members of MyComputer.com who've found their own successful solutions. So, we are changing the way our SoundOff Forum works in this newsletter. With your permission, we'll publish relevant questions, asking other members of MyComputer.com for their advice. Those answers will then be found in the following week's column, sometimes accompanied by tips we have researched and learned through our own experience. If you'd like to participate, simply email us at mailto:editor@mycomputer.com. We will select those questions we feel are applicable to other members throughout our Network. We have a few questions included in this week's SoundOff. If you have a response, please email us. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ KEEP IT SIMPLE by: Gary Jones Where did the evolution of Web sites get so off track? The Internet is filled with unmanageable, complex, slow-to- load, confusing, frustrating and pointless sites. And the goals of each of these sites appear to be providing visitors with as little useful information as possible and making any useful information that may exist impossible to find. Instead, let's get "back to the basics." The primary goal of your company Web site should not be focused on showing off the great talents of your designer. Your site should be an integral part of your overall marketing campaign and should be consistent with the theme of other marketing materials. If any of your product brochures were as confusing as your Web site, they would be of little use. You've all heard that you have less than eight seconds to grab your visitors' attention before they move on. If your wonderfully artful graphics take more than those eight seconds, no one will get to see them. If you think your graphics are necessary and your visitors have the patience to wait, at least provide them with some interesting content and easy navigation (get them to where they want to go, fast). Here are some basic Do's and Don'ts: *DON'T overwhelm your visitors with content on your opening page. Many sites ridiculously cram excessive content on their opening pages. If you were designing an eight-panel brochure about your company would you cram every single fact on the first page in a font so small no one could read it? You need to apply the same basic design rules to your site. *DO stay simple. There's not a lot of effort spent on "clicking." So, start with a simple start page — maybe break it down to your company logo and a simple catch phrase to encourage visitors to continue. Style your start page after Microsoft's "Where do you want to go today?" Also, what about thanking visitors for coming? This makes your site more interactive. It also gives your visitors a sense of control and encourages them to check out other areas of your site. *DO provide easy navigation. After your opening page, design a "table of contents" type menu. Sites offer both reference and sales content. Things like press releases, "about the company," locations and contact information are considered reference items. These categories should be shown first. Keep in mind that a visit to the Web site could well be a follow-up to the visitor seeing your name somewhere else. *DO be subtle. Be subtle in pitching products. Don't have banner ads or links on your start page. Wait for the visitor to give you permission to do this. If they have elected to go to product or service sections, this is the time to gently advertise. *DO use fancy design appropriately. Design your product areas with interesting content — it's okay to use the flashy stuff on these pages. Your visitor has already approved of your site and has now "come in" to take a look around. This is also the time where you must provide visitors with good product information in order to help them make an educated buying decision that they won't later regret. *DON'T make purchasing difficult. The sites that truly get to me are the ones where you finally get to a buying area and can't actually buy. Imagine a visit to a store where you look around, find what you like, try it on and decide to buy it. You search for the cash register, but instead find a giant sign over the exit door: "Please call 1-800-GOTHERE to make your purchase at a later time." Make it easy to buy from you. *DON'T make it impossible for visitors to contact you. Don't make your Web site an island. Make follow-up contact as easy as possible. List phone numbers, email addresses and physical locations clearly. If you include personal email and phone listings, include photos of the staff listed on your site. It's a simple process and with .GIF optimization software it's easy to minimize the size of pictures. *DO keep open lines of communication. Provide lots of feedback and follow-up, and always ask visitors for permission before you email. Let visitors complete a survey commenting on your Web site, and pay attention to the feedback. Thank them for taking the time to fill out a survey. You can even offer some small reward, if possible. Ask visitors if they'd like to join your mailing list, and give them a good reason to do so. And when you include a permission checkbox to stay in touch, don't pre-check it. Let them make the decision. *DON'T gloat. Keep all of your fancy Web design awards in the closet where they belong. Who cares? Your visitor will tell you if you have a great site. Who is the award for anyway? Web site awards are only important to designers, not the company they are representing. The only exception to this rule comes when your company wins industry-recognized awards. These should definitely be included on your site. But above all else, KEEP IT SIMPLE! **Gary C. Jones is a sales consultant for Cannect Communications Inc.** ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUCCESSFUL FREE ADVERTISING Dear Editor, I cannot afford any money for advertising. I am involved with three NGO (nongovernmental organization) nonprofit projects: * Home for children of leprosy sufferers — CALCUTTA GIRLS' FOUNDATION. * A western classical string orchestra for boys from an orphanage — CALCUTTA FOUNDATION * Promoting hand-embroideries from the villages of Bengal — MALIKA'S KANTHA COLLECTION I want more hits on each Web site, and I want more participation in the Foundation activities from people who care. What's the best way to get people to these sites and get them involved, considering our circumstances? **To provide suggestions to these questions, please email: mailto:editor@mycomputer.com. ***If you have a question of your own that you would like answered, send an email with the question, your name and title to mailto:editor@mycomputer.com. --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 21   
     
     

    IN THIS EDITION

         
    SPONSORS

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  • Discover Your Visitors
  • Share Your Success
  • Keep It Simple
  • Successful Free Advertising



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    Discover Your Visitors

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    SuperStats by MyComputer.com provides complete statistics about your site for less than 67 cents per day.

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    • Site Traffic Reports — Know how many visitors are coming to your site at what time of day.
    • Marketing Reports — Find out how long visitors stay and which sites send you the most traffic.
    • Visitor Profile Reports — Learn who your visitors are and what technology they're using.
    • Site Path Reports — Discover how visitors travel through your site and which pages they like best.

    What's more, SuperStats is easy to use so you'll be up and running in minutes. Simply paste some HTML code on the pages you want tracked and you're done!

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    Share Your Success

    Many of you email us questions about marketing your site and finding quick solutions to immediate problems.

    And with increasing frequency, answers to your questions are provided by other members of MyComputer.com who've found their own successful solutions. So, we are changing the way our SoundOff Forum works in this newsletter.

    With your permission, we'll publish relevant questions, asking other members of MyComputer.com for their advice. Those answers will then be found in the following week's column, sometimes accompanied by tips we have researched and learned through our own experience.

    If you'd like to participate, simply email us at editor@mycomputer.com. We will select those questions we feel are applicable to other members throughout our Network.

    We have a few questions included in this week's SoundOff. If you have a response, please email us.



    Keep It Simple
    by: Gary Jones

    Where did the evolution of Web sites get so off track?

    The Internet is filled with unmanageable, complex, slow-to-load, confusing, frustrating and pointless sites. And the goals of each of these sites appear to be providing visitors with as little useful information as possible and making any useful information that may exist impossible to find.

    Instead, let's get "back to the basics."

    The primary goal of your company Web site should not be focused on showing off the great talents of your designer. Your site should be an integral part of your overall marketing campaign and should be consistent with the theme of other marketing materials. If any of your product brochures were as confusing as your Web site, they would be of little use.

    You've all heard that you have less than eight seconds to grab your visitors' attention before they move on. If your wonderfully artful graphics take more than those eight seconds, no one will get to see them. If you think your graphics are necessary and your visitors have the patience to wait, at least provide them with some interesting content and easy navigation (get them to where they want to go, fast).

    Here are some basic Do's and Don'ts:

    Don't overwhelm your visitors with content on your opening page.

    Many sites ridiculously cram excessive content on their opening pages. If you were designing an eight-panel brochure about your company would you cram every single fact on the first page in a font so small no one could read it? You need to apply the same basic design rules to your site.

    Do stay simple.

    There's not a lot of effort spent on "clicking." So, start with a simple start page — maybe break it down to your company logo and a simple catch phrase to encourage visitors to continue.

    Style your start page after Microsoft's "Where do you want to go today?"

    Also, what about thanking visitors for coming? This makes your site more interactive. It also gives your visitors a sense of control and encourages them to check out other areas of your site.

    Do provide easy navigation.

    After your opening page, design a "table of contents" type menu.

    Sites offer both reference and sales content. Things like press releases, "about the company," locations and contact information are considered reference items. These categories should be shown first.

    Keep in mind that a visit to the Web site could well be a follow-up to the visitor seeing your name somewhere else.

    Do be subtle.

    Be subtle in pitching products. Don't have banner ads or links on your start page. Wait for the visitor to give you permission to do this. If they have elected to go to product or service sections, this is the time to gently advertise.

    Do use fancy design appropriately.

    Design your product areas with interesting content — it's okay to use the flashy stuff on these pages. Your visitor has already approved of your site and has now "come in" to take a look around. This is also the time where you must provide visitors with good product information in order to help them make an educated buying decision that they won't later regret.

    Don't make purchasing difficult.

    The sites that truly get to me are the ones where you finally get to a buying area and can't actually buy.

    Imagine a visit to a store where you look around, find what you like, try it on and decide to buy it. You search for the cash register, but instead find a giant sign over the exit door: "Please call 1-800-GOTHERE to make your purchase at a later time."

    Make it easy to buy from you.

    Don't make it impossible for visitors to contact you.

    Don't make your Web site an island. Make follow-up contact as easy as possible. List phone numbers, email addresses and physical locations clearly. If you include personal email and phone listings, include photos of the staff listed on your site. It's a simple process and with .GIF optimization software it's easy to minimize the size of pictures.

    Do keep open lines of communication.

    Provide lots of feedback and follow-up, and always ask visitors for permission before you email.

    Let visitors complete a survey commenting on your Web site, and pay attention to the feedback. Thank them for taking the time to fill out a survey. You can even offer some small reward, if possible.

    Ask visitors if they'd like to join your mailing list, and give them a good reason to do so. And when you include a permission checkbox to stay in touch, don't pre-check it. Let them make the decision.

    Don't gloat.

    Keep all of your fancy Web design awards in the closet where they belong. Who cares? Your visitor will tell you if you have a great site. Who is the award for anyway? Web site awards are only important to designers, not the company they are representing.

    The only exception to this rule comes when your company wins industry-recognized awards. These should definitely be included on your site.

    But above all else, KEEP IT SIMPLE!

    *Gary C. Jones is a sales consultant for Cannect Communications Inc.




    Successful Free Advertising

    Dear Editor,

    I cannot afford any money for advertising. I am involved with three NGO (nongovernmental organization) nonprofit projects:

    1. Home for children of leprosy sufferers — CALCUTTA GIRLS' FOUNDATION.
    2. A western classical string orchestra for boys from an orphanage — CALCUTTA FOUNDATION
    3. Promoting hand-embroideries from the villages of Bengal — MALIKA'S KANTHA COLLECTION

    I want more hits on each Web site, and I want more participation in the Foundation activities from people who care.

    What's the best way to get people to these sites and get them involved, considering our circumstances?

    To provide suggestions to these questions, please email editor@mycomputer.com.

    If you have a question of your own that you would like answered, send an email with the question, your name and title to editor@mycomputer.com.


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

    CLICK HERE FOR TOOLS THAT POWER eBUSINESS
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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Jul 28 07:43:42 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id HAA22226 for ; Fri, 28 Jul 2000 07:43:39 -0500 Received: (qmail 17017 invoked by uid 508); 28 Jul 2000 11:39:53 -0000 Date: 28 Jul 2000 11:39:53 -0000 Message-ID: <20000728113953.17016.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From: "MyComputer.com Network Support" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Reply-To: support-116a8idy2@mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 52 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ ==================================================== YOUR COUNTER SUMMARY ==================================================== Page Name : CREMC Total hits for yesterday (07-27-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ==================================================== YOU KNOW THEY'VE BEEN THERE. NOW FIND OUT WHEN! ==================================================== Go beyond hit counting. Get hundreds of real-time reports on your site traffic with SuperStats, the most comprehensive site tracking service on the web. Monitor trends, profile visitors and analyze your marketing efforts! Get SuperStats (http://v2.superstats.com/free/cn/4) today! =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit COUNTER SUMMARY

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    YOUR COUNTER SUMMARY

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    Total hits for the last 7 days: 0
    Your counter currently reads: 282
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Tue Aug 1 10:22:34 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id KAA23794 for ; Tue, 1 Aug 2000 10:22:27 -0500 Received: (qmail 13619 invoked by uid 508); 1 Aug 2000 08:48:36 -0000 Date: 1 Aug 2000 08:48:36 -0000 Message-ID: <20000801084836.13616.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Increasing Traffic Tips From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 53 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 22 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - JobsOnline 2. News Flash - PCWorld Honors MyComputer.com 3. Now Showing - Tweak Your Site with a Free Tune-up 4. SoundOff Forum - How to Drive Traffic to Your Site - Tracking Affiliate Programs 5. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ JobsOnline Click below to WIN $10,000 INSTANT CASH from JobsOnline! Register now and receive a Welcome Package valued at $100.00. http://www.jobsonline.com/sales/doorwayic.asp?company=mycomp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PCWORLD HONORS MYCOMPUTER.COM PCWorld recently named MyComputer.com as one of the top 16 sites on the Internet and as the no. 1 resource site for Web tools. MyComputer.com was ranked along with Yahoo!, Amazon.com, Ebay and others. In a head to head competition, editors from PCWorld selected MyComputer.com's suite of Web tools over those offered by other competitors. PCWorld based its decision on MyComputer.com's streamlined interface that "makes beefing up a Web site a snap and a near-painless way to improve a growing Web site." To find out more about our ranking or to read the full article, go to: http://v2.superstats.com/free/nf/16/. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TWEAK YOUR SITE WITH A FREE TUNE-UP Optimizing your Web site takes a lot of time and effort. Now, MyComputer.com has a quick, easy and free solution. The new SiteMechanic diagnostic tool gives your Web page a quick tune-up, helping you determine what adjustments should be made to bring more traffic to your site. With SiteMechanic, you can utilize the power of eight diagnostic tools that help you improve the functionality and performance of your site. Site Mechanic will: * Analyze your HTML code * Compress images for faster loading * Check for broken links and images * Locate spelling errors * Determine site load time * Check browser compatibility * Examine your site for search-engine readiness * Display your site's link popularity. Essentially, you will receive everything you need to know to make your site a success. To run your free page diagnostic, simply go to SiteMechanic's homepage at: http://v2.superstats.com/free/smcp/11/ and enter your URL. You will receive a free report detailing your results and allowing you to find out where you need to make improvements so your site is compelling and easy to use - two of the most important aspects of building a successful site. SiteMechanic will help you fine-tune your site and get rid of the creaks and groans that drive visitors away. Find out more about how SiteMechanic can help you, click here: http://v2.superstats.com/free/smcp/11/! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HOW TO DRIVE TRAFFIC TO YOUR SITE Thanks to all who've responded to our SoundOff Forum. Many of you had the same suggestions for those who want to drive traffic to their site but who don't have the money for costly campaigns. We've selected a few responses that cover all the bases. If you are interested on getting more hits, pay attention to the responses below. ****QUESTION FROM 7/20/00**** I cannot afford any money for advertising. I am involved with three NGO (nongovernmental organization) nonprofit projects [in Calcutta]: * Home for children of leprosy sufferers * A western classical string orchestra for boys from an orphanage * Promoting hand-embroideries from the villages of Bengal I want more hits on each Web site, and I want more participation in the Foundation activities from people who care. What's the best way to get people to these sites and get them involved, considering our circumstances? ****YOUR RESPONSES**** THE FIVE BASICS OF INCREASING TRAFFIC I am the Manager at PANAV Technologies (www.Panav.com). We develop, enhance and market Web sites along with being consultants. Though we do Web site marketing for profit organizations, many of them cannot afford costly marketing or advertising. Because we want our clients to make money from the Web sites we design for them we follow a basically FREE marketing plan for them. This means that the traffic they get is 100 percent FREE and it works. This is usually the plan we follow: 1. MAKE THE SITE SEARCH-ENGINE FRIENDLY. Check your coding for mistakes in the html. Don't forget to add meta tags. Use your keywords in the text of your Web pages. Use

    and

    tags. Use alt tags etc. (These are just a few ways to make your page search-engine friendly. Contact me: navneet@panav.com if you want more info.) 2. SUBMIT YOUR SITE TO ALL THE RELATED SEARCH ENGINES AND DIRECTORIES. 3. KEEP YOUR SITE CROSS-BROWSER AND CROSS-MONITOR COMPATIBLE. It's unbelievable how people lose out on visitors because their Web site is made to be viewed only by 800x600 resolution monitors or is made to be viewed by only Internet Explorer. Even if you have to compromise on design, make your Web site look decent in most Web browsers and at various monitor resolutions. 4. CONTACT NEWS EDITORS AND PEOPLE YOU KNOW IN MEDIA ORGANIZATIONS. Contact newspapers and tell them about what you're doing. Send them reports. Send these to any newspaper, magazine or publication that comes to mind. Don't fear rude replies or rejections, just keep sending out information about your Web sites, making sure you stay within the ethical boundaries. Eventually someone will realize the worth of what you're doing and will do a report on you. 5. TELL PEOPLE. EMAIL FRIENDS. Word of mouth advertising works like wild fire. Don't let anyone get past you without writing down your Web address for them. At the bottom of your emails add a small note with your URL. Even if people don't seem to be "the kind who can use your information," tell them anyway. Contact people who have donated to your organization before. Tell them about how you're doing now and give them the Web address. These are just a few ideas, think creatively and you'll find many different ways to promote your Web site informally. --Navneet Bundham, navneet@panav.com ****GENERAL SUGGESTIONS**** "I have a small site as well that I wanted to make busier, and I found Association Online (www.associationonline.co.uk). Association Online is a medium-sized site that promotes small Web sites on the Internet for free. It will make your sites busier." --Dan "You can increase visits to your site by simply doing some relationship marketing. Find other humanitarian organizations on the Internet and have them link to your site(s). In this manner, you can have access to their visitors. Also, link all of your sites to one another. This will increase your link-popularity which can also help in getting your sites found on search engines. To get people involved, you might try writing an e-zine that tells of the goals, accomplishments and current activities of your organization. Offer your e-zine for free on your Web site by giving your visitors the opportunity to opt-in. Also, let those who opt-in know how their money, if they donate, is being spent. People like nothing more than to see that their money is being spent properly. You can also mention their name if they donate a substantial amount of money. People love to see their names up in lights." --J.A. Garces Jr. JAG-jr Unlimited "The site itself has to have something to offer. There has to be another reason for someone to visit the site. People are not going to come to your site to find out where to send a charity check. It's a nice sentiment, but it won't happen. Your site has to be twice as nice to look at, twice as fast to load, and twice as easy to use than sites that are selling something. Interactivity will help assure return visits, i.e. adding polls, weekly stories and discussions; building an online volunteer community initiative; encouraging visitors to write about their experiences and posting them. Also, you NEED to network with similar sites. A site that stands alone on the Net is dead in the water. Get your link out there." --T. Jones BadElf Design House "I don't know if it's the best way, but I have found some success with Web rings. I have a customer who sells books about falconry, so I jumped online to lookup falconry for some ideas. I found a Web ring about falconry, and suggested to my client that he sign up. His site started getting hits almost immediately and from a very targeted audience! Just yesterday I spoke to him and he told me he got four international orders in the last week. For a small Wyoming book distributor, that is remarkable!" --Suzanne Leonard Leonard Computer Group ****NEXT WEEK'S QUESTION**** TRACKING AFFILIATE PROGRAMS What is the best method of tracking affiliate programs over many sites? I need to be able to credit a percentage to each site owner, how can I manage this? Sincerely, Todd **To provide suggestions to these questions, please email: mailto:editor@mycomputer.com. ***If you have a question of your own that you would like answered, send an email with the question, your name and title to mailto:editor@mycomputer.com. --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 22   
     
     

    IN THIS EDITION

         
    SPONSORS

    Great PCs and more @ Gateway.com

  • PCWorld Honors MyComputer.com
  • Tweak Your Site with a Free Tune-up
  • How To Drive Traffic to Your Site
  • Tracking Affiliate Programs



  • JobsOnline

    Click here to WIN $10,000 INSTANT CASH from JobsOnline!Register now and receive a Welcome Package valued at $100.00.

    www.jobsonline.com




    PCWorld Honors MyComputer.com

    MyComputer.com ranked as one of the hottest 16 Web sites and best resource site.

    PCWorld recently named MyComputer.com as one of the top 16 sites on the Internet and as the no. 1 resource site for Web tools.

    MyComputer.com was ranked along with Yahoo!, Amazon.com, Ebay and others.

    In a head to head competition, editors from PCWorld selected MyComputer.com's suite of Web tools over those offered by other competitors.

    PCWorld based its decision on MyComputer.com's streamlined interface that "makes beefing up a Web site a snap and a near-painless way to improve a growing Web site."

    To find out more about our ranking or to read the full article, go to: http://www.mycomputer.com/pcworld.html



    Tweak Your Site with a Free Tune-up

    Optimizing your Web site takes a lot of time and effort. Now, MyComputer.com has a quick, easy and free solution.

    The new SiteMechanic diagnostic tool gives your Web page a quick tune-up, helping you determine what adjustments should be made to bring more traffic to your site.

    With SiteMechanic, you can utilize the power of eight diagnostic tools that help you improve the functionality and performance of your site. Site Mechanic will:

    • Analyze your HTML code
    • Compress images for faster loading
    • Check for broken links and images
    • Locate spelling errors
    • Determine site load time
    • Check browser compatibility
    • Examine your site for search-engine readiness
    • Display your site's link popularity.

    Essentially, you will receive everything you need to know to make your site a
    success.

    To run your free page diagnostic, simply go to SiteMechanics's homepage and enter your URL. You will receive a free report detailing your results and allowing you to find out where you need to make improvements so your site is compelling and easy to use - two of the most important aspects of building a successful site.

    SiteMechanic will help you fine-tune your site and get rid of the creaks and groans that drive visitors away. Find out more about how SiteMechanic can help you, click here!




    How To Drive Traffic to Your Site

    Thanks to all who've responded to our SoundOff Forum. Many of you had the same suggestions for those who want to drive traffic to their site but who don't have the money for costly campaigns. We've selected a few responses that cover all the bases. If you are interested on getting more hits, pay attention to the responses below.

    Question from 7/20/00:

    I cannot afford any money for advertising. I am involved with three NGO (nongovernmental organization) nonprofit projects [in Calcutta]:

    •Home for children of leprosy sufferers
    •A western classical string orchestra for boys from an orphanage
    •Promoting hand-embroideries from the villages of Bengal

    I want more hits on each Web site, and I want more participation in the Foundation activities from people who care.
    What's the best way to get people to these sites and get them involved, considering our circumstances?

    Answers:

    The Five Basics of Increasing Traffic

    I am the Manager at PANAV Technologies (www.Panav.com). We develop, enhance and market Web sites along with being consultants. Though we do Web site marketing for profit organizations, many of them cannot afford costly marketing or advertising. Because we want our clients to make money from the Web sites we design for them we follow a basically FREE marketing plan for them. This means that the traffic they get is 100 percent FREE and it works.

    This is usually the plan we follow:

    1.  Make the site Search-Engine Friendly.

    Check your coding for mistakes in the html. Don't forget to add meta tags. Use your keywords in the text of your Web pages. Use

    and

    tags. Use alt tags etc. (These are just a few ways to make your page search-engine friendly. Contact me: navneet@panav.com if you want more info.)

    2.  Submit your site to all the Search Engines and related Directories.

    3.  Keep your site cross-browser and cross-monitor compatible.

    It's unbelievable how people lose out on visitors because their Web site is made to be viewed only by 800x600 resolution monitors or is made to be viewed by only Internet Explorer. Even if you have to compromise on design, make your Web site look decent in most Web browsers and at various monitor resolutions.

    4.  Contact news editors and people you know in media organizations.

    Contact newspapers and tell them about what you're doing. Send them reports. Send these to any newspaper, magazine or publication that comes to mind. Don't fear rude replies or rejections, just keep sending out information about your Web sites, making sure you stay within the ethical boundaries. Eventually someone will realize the worth of what you're doing and will do a report on you.

    5.  Tell People. Email friends.

    Word of mouth advertising works like wild fire. Don't let anyone get past you without writing down your Web address for them. At the bottom of your emails add a small note with your URL. Even if people don't seem to be "the kind who can use your information," tell them anyway.

    Contact people who have donated to your organization before. Tell them about how you're doing now and give them the Web address.

    These are just a few ideas, think creatively and you'll find many different ways to promote your Web site informally.

    Navneet Bundham,
    navneet@panav.com



    General Suggestions:

    "I have a small site as well that I wanted to make busier, and I found Association Online (www.associationonline.co.uk). Association Online is a medium-sized site that promotes small Web sites on the Internet for free. It will make your sites busier."

    --Dan

    "You can increase visits to your site by simply doing some relationship marketing. Find other humanitarian organizations on the Internet and have them link to your site(s). In this manner, you can have access to their visitors.

    Also, link all of your sites to one another. This will increase your link-popularity which can also help in getting your sites found on search engines.

    To get people involved, you might try writing an e-zine that tells of the goals, accomplishments and current activities of your organization. Offer your e-zine for free on your Web site by giving your visitors the opportunity to opt-in.

    Also, let those who opt-in know how their money, if they donate, is being spent. People like nothing more than to see that their money is being spent properly. You can also mention their name if they donate a substantial amount of money. People love to see their names up in lights."

    --J.A. Garces Jr.
    JAG-jr Unlimited

    "The site itself has to have something to offer. There has to be another reason for someone to visit the site. People are not going to come to your site to find out where to send a charity check. It's a nice sentiment, but it won't happen.

    Your site has to be twice as nice to look at, twice as fast to load, and twice as easy to use than sites that are selling something. Interactivity will help assure return visits, i.e. adding polls, weekly stories and discussions; building an online volunteer community initiative; encouraging visitors to write about their experiences and posting them.

    Also, you NEED to network with similar sites. A site that stands alone on the Net is dead in the water. Get your link out there."

    --T. Jones
    BadElf Design House

    "I don't know if it's the best way, but I have found some success with Web rings. I have a customer who sells books about falconry, so I jumped online to lookup falconry for some ideas. I found a Web ring about falconry, and suggested to my client that he sign up.

    His site started getting hits almost immediately and from a very targeted audience! Just yesterday I spoke to him and he told me he got four international orders in the last week. For a small Wyoming book distributor, that is remarkable!"

    --Suzanne Leonard
    Leonard Computer Group



    Next Week's Question:

    Tracking Affiliate Programs

    What is the best method of tracking affiliate programs over many sites? I need to be able to credit a percentage to each site owner, how can I manage this?

    Sincerely,

    Todd

    To provide suggestions to this question, please email editor@mycomputer.com.

    If you have a question of your own that you would like answered, send an email with the question, your name and title to editor@mycomputer.com.


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Aug 4 08:06:32 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id IAA20496 for ; Fri, 4 Aug 2000 08:06:25 -0500 Received: (qmail 601 invoked by uid 508); 4 Aug 2000 12:02:23 -0000 Date: 4 Aug 2000 12:02:23 -0000 Message-ID: <20000804120223.600.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 54 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ Page Name : CREMC Total hits for yesterday (08-03-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



    Username: CREMC


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    Page Name : CREMC
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Tue Aug 8 19:16:36 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA26526 for ; Tue, 8 Aug 2000 19:16:32 -0500 Received: (qmail 27013 invoked by uid 508); 8 Aug 2000 05:05:21 -0000 Date: 8 Aug 2000 05:05:21 -0000 Message-ID: <20000808050521.27012.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - Q & A From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 55 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 23 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - Commission Junction 2. News Flash - Celebrating Success Vegas Style 3. Sponsor - dotTV 4. Now Showing - Getting Repeat Visitors 5. SoundOff Forum - Tracking Affiliate Programs - Chat Room How-to's - Going Beyond VC Funding - Maintaining an Effective Emailing List 6. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Commission Junction THE LEADING EVENT TO MAXIMIZE ONLINE PROFITS is CJU Fall 2000--September 17-19 in Santa Barbara. Commission Junction, the B2B sales distribution network invites you to attend this dynamic 3-day event. CJ University will offer merchants, affiliate content sites and partners, top-level education and strategies to maximize profits through revenue sharing. For registration information please visit http://www.CJ/cju ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CELEBRATING SUCCESS VEGAS STYLE Congratulations to Steven Hyde, the winner of the MyComputer.com 1 Millionth Award! Steven was the one-millionth person who signed up for a MyComputer.com tool in May. To celebrate, MyComputer.com is sending him on a trip for two to sunny LasVegas. Steven is the CEO of Net Building Company based in San Diego. His company provides Internet solutions for large- to mid-sized businesses. The company offers Web hosting, site design, banner design, Web programming, back-end programming, database design and many more Internet development services. Net Building Company uses MyComputer.com services to easily and effectively maintain both its clients’ sites as well as its own Web site. "Everything we could ever need to analyze traffic and maintain our Web site is on MyComputer.com," Steven said. The company was established in January. Featured clients include www.letsgolajolla.com, an e-commerce clothing site, and www.dnasport.com, a new active-wear company. **As a promotion, Net Building Company would like to offer MyComputer Members a free month in Web hosting. Visit Net Building Company’s site for details: http://www.thenbc.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ tv - Get the coolest new Web addresses! Register .tv Web addresses now! Business and personal domain names are now available. Not .com, but .tv! dotTV is the new frontier of the Internet! Click on the URL below and see what's available on dotTV today! http://jeeves.flycast.com/content/dottv/text.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NOW SHOWING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ GETTING REPEAT VISITORS Do your visitors have an opportunity to interact on your site? One of the key ways to keep your visitors coming back to your site is to provide them with a means to interact. For the UK Rowing site, http://www.themassive.com, rowers from all over Europe visit just to post messages and to interact with other rowers on the site. This is done through four different discussion boards that generate the large amount of traffic. Message boards have helped TheMassive keep visitors interested and content fresh. Many site owners who use message boards like to have the option to moderate their boards or only allow certain content on their boards. BoardServer, a message board service by MyComputer.com, allows site owners to delete unwanted postings to their boards. BoardServer also allows its users to ban IP addresses so repeated, unwanted postings may be stopped or prevented. Plus, BoardServer is constantly finding ways to improve in order to help you make the most of your site and get more visitors’ attention. To find out more about how message boards can increase your traffic, go to BoardServer at: http://v2.superstats.com/free/bsp/14/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ****LAST WEEK'S QUESTION**** TRACKING AFFILIATE PROGRAMS What is the best method of tracking affiliate programs over many sites? I need to be able to credit a percentage to each site owner, how can I manage this? Sincerely, Todd ****ANSWER OF THE WEEK**** “I am going to build an affiliate program for my jewelry site. I am planning on tracking this by giving every affiliate site a link with their unique ID embedded in the URL. That way, when a visitor comes from their site to my site, I will activate a session variable representing the affiliate, and the variable will be set to the ID in the URL. This session variable can be carried all the way into your shopping cart and purchase data, if you wish to reward by percent of sales.” --Anup service@myExhibition.com ****NEXT WEEK'S FEATURED QUESITONS**** CHAT ROOM HOW-TO'S Dear Editor, What can I do to put a chat room in my site? I haven’t found a way in my ISP. Sincerely, Cristian GOING BEYOND VC FUNDING Dear Editor, Our Web site is aimed at becoming the one-stop information center for worldwide college admissions for the Indian student community. This includes providing procedures, offering alerts of final application dates, helping in contacting the colleges, and providing Instant Query Replying Etc. We came into operation June 1. We covered the admissions to Delhi University. It was such a success that we have been published twice in the Times of India. Now due to a financial crunch, we have been forced to stop the development on further plans. We are looking for funding to power our efforts. Is there an alternative to funding from venture capitalists? Sincerely, Rakshit MAINTAINING AN EFFECTIVE EMAILING LIST Dear Editor, What is the best method for maintaining an emailing list for a newsletter, including: * Adding clients to the list * Unsubscribe clients from the list * Sending out an email to the group of clients. * Creating the newsletter? Sincerely, Gail Leino **To provide suggestions to these questions, please email: mailto:editor@mycomputer.com. ***If you have a question of your own that you would like answered, send an email with the question, your name and title to mailto:editor@mycomputer.com. --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 23   
     
     

    IN THIS EDITION

         
    SPONSORS

    Great PCs and more @ Gateway.com

  • Celebrating Success Vegas Style
  • Getting Repeat Visitors
  • Tracking Affiliate Programs
  • Chat Room How To's
  • Going Beyond VC Funding
  • Maintaining an Effective Email List



  • Commission Junction

    THE LEADING EVENT TO MAXIMIZE ONLINE PROFITS is CJU Fall 2000--September 17-19 in Santa Barbara. Commission Junction, the B2B sales distribution network invites you to attend this dynamic 3-day event. CJ University will offer merchants, affiliate content sites and partners, top-level education and strategies to maximize profits through revenue sharing. For registration information please visit http://www.CJ.com/cju




    Celebrating Success Vegas Style


    Net Building Company's development team, Steve Hyde pictured on bottom left
    Congratulations to Steven Hyde, the winner of the MyComputer.com 1 Millionth Award!

    Steven was the one-millionth person who signed up for a MyComputer.com tool in May. To celebrate, MyComputer.com is sending him on a trip for two to sunny Las Vegas.

    Steven is the CEO of Net Building Company based in San Diego. His company provides Internet solutions for large- to mid-sized businesses. The company offers Web hosting, site design, banner design, Web programming, back-end programming, database design and many more Internet development services.

    Net Building Company uses MyComputer.com services to easily and effectively maintain both its clients' sites as well as its own Web site.

    "Everything we could ever need to analyze traffic and maintain our Web site is on MyComputer.com," Steven said.

    The company was established in January. Featured clients include www.letsgolajolla.com, an e-commerce clothing site, and www.dnasport.com, a new active-wear company.

    As a promotion, Net Building Company would like to offer MyComputer Members a free month in Web hosting. Visit Net Building Company's site for details: http://www.thenbc.com.




    dotTV

    .tv - Get the coolest new web addresses!

    Register .tv web addresses now! Business and personal domain names are now available. Not .com, but .tv! dotTV is the new frontier of the Internet! Click now and see what's available on dotTV today!




    Getting Repeat Visitors

    Do your visitors have an opportunity to interact on your site?

    One of the key ways to keep your visitors coming back to your site is to provide them with a means to interact.

    For the UK Rowing site, TheMassive, rowers from all over Europe visit just to post messages and to interact with other rowers on the site. This is done through four different discussion boards that generate the large amount of traffic. Message boards have helped TheMassive keep visitors interested and content fresh.

    Many site owners who use message boards like to have the option to moderate their boards or only allow certain content on their boards. BoardServer, a message board service by MyComputer.com, allows site owners to delete unwanted postings to their boards. BoardServer also allows its users to ban IP addresses so repeated, unwanted postings may be stopped or prevented.

    Plus, BoardServer is constantly finding ways to improve in order to help you make the most of your site and get more visitors' attention.

    To find out more about how message boards can increase your traffic, go to BoardServer.




    Here are the answers and questions we received this week from our members. If you'd like to participate, send your question or response to: editor@mycomputer.com.

    Tracking Affiliate Programs

    Last Week's Question:
    What is the best method of tracking affiliate programs over many sites? I need to be able to credit a percentage to each site owner, how can I manage this?

    Sincerely,
    Todd

    Answer of the Week:

    "I am going to build an affiliate program for my jewelry site.

    I am planning on tracking this by giving every affiliate site a link with their unique ID embedded in the URL. That way, when a visitor comes from their site to my site, I will activate a session variable representing the affiliate, and the variable will be set to the ID in the URL. This session variable can be carried all the way into your shopping cart and purchase data, if you wish to reward by percent of sales."

    Anup
    service@myExhibition.com

    Next Week's Featured Questions:

    Chat Room How To's
    Dear Editor,

    What can I do to put a chat room in my site? I haven't found a way in my ISP.

    Sincerely,
    Cristian

    Going Beyond VC Funding
    Dear Editor,

    Our Web site is aimed at becoming the one-stop information center for worldwide college admissions for the Indian student community. This includes providing procedures, offering alerts of final application dates, helping in contacting the colleges, and providing Instant Query Replying Etc.

    We came into operation June 1. We covered the admissions to Delhi University. It was such a success that we have been published twice in the Times of India.

    Now due to a financial crunch, we have been forced to stop the development on further plans. We are looking for funding to power our efforts.

    Is there an alternative to funding from venture capitalists?

    Sincerely,
    Rakshit

    Maintaining an Effective Email List
    Dear Editor,

    What is the best method for maintaining an emailing list for a newsletter, including:

    • Adding clients to the list
    • Unsubscribe clients from the list
    • Sending out an email to the group of clients.
    • Creating the newsletter?

    Sincerely,
    Gail Leino

    To provide suggestions to this question, please email editor@mycomputer.com.

    If you have a question of your own that you would like answered, send an email with the question, your name and title to editor@mycomputer.com.


    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

    CLICK HERE FOR TOOLS THAT POWER eBUSINESS
    Copyright © 1997-2000 MyComputer.com, Inc. All rights reserved. Legal Agreement | Privacy Policy.

    Unsubscribe Information
    This email was sent to the owner of the following account:

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Aug 11 08:52:59 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id IAA30730 for ; Fri, 11 Aug 2000 08:52:54 -0500 Received: (qmail 22282 invoked by uid 608); 11 Aug 2000 12:49:02 -0000 Date: 11 Aug 2000 12:49:02 -0000 Message-ID: <20000811124902.22281.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 56 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ Page Name : CREMC Total hits for yesterday (08-10-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



    Username: CREMC


    Sponsor

    Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at www.handspring.com.


    Page Name : CREMC
    Total hits for yesterday (08-10-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 282
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    To make changes to your counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.comYou can also change the frequency of this summary e-mail from the same location.

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    A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com


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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Tue Aug 15 11:05:07 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id LAA23738 for ; Tue, 15 Aug 2000 11:05:00 -0500 Received: (qmail 3305 invoked by uid 508); 15 Aug 2000 05:27:21 -0000 Date: 15 Aug 2000 05:27:21 -0000 Message-ID: <20000815052721.3304.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News - 5 Ps to Effective Marketing From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 57 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Volume II Issue 23 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor - SolidSpeed 2. Online Marketing - 5 P’s to Effective Marketing 3. Sponsor - HoTMetaL PRO 6.0 4. SoundOff Forum 5. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SolidSpeed Slow web sites lose customers. Accelerate your site up to 10x with SolidSpeed's Content Distribution Network. Strategically placed servers housing multiple cached copies of your site content also significantly increase your site's reliability. Your site could go down and your customer may never know it. http://www.solidspeed.com/cgi-bin/affiliate.cgi/_mycompnl1 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 5 P's to Effective Marketing You've done everything right in your site design. Your navigation is clear and simple to use, graphics load quickly and the design is pleasing as easy to look at. Even the best design cannot guarantee your site success. If you want to succeed and stand out, you will need to incorporate important marketing elements into your site's design. The essential elements of marketing are easy to remember and include the following: product, price, promotion, physical distribution and people. *Product- Identify what it is that you are really selling. Don't worry about complicated schemes, just focus on making it clear what you are selling. Start by identifying the benefits of your product. Be sure to point out the things that your customers can really identify with. It is a good idea to focus on how the product solves problems and adds value for your customer base. Once you've identified the benefits and values, take a step back and ask the hard question, "So what?" This forces you to uncover the core benefits of your product and anticipate your customers' concerns. You will also discover even deeper benefits and value that you never even thought of for your product. *Price- What numbers can say about your product. Internet buyers are more price sensitive than traditional consumers. Why? Because they can easily shop around for competitive pricing and features. Your pricing should be competitive, yet still allow you to turn a profit. Your pricing structure can say a lot about your product. If priced too high, it can drive customers away, while a price that is too low may leave potential customers wondering what is wrong with the product. Find ways to create values. Justify your pricing. Spell out what customers get. If it is 24/7-customer support and weekly updates, let them know. A low price shouldn't be the only competitive edge your product has. While the price may motivate customers to buy, don't forget to back it up with features and value because if price is the only thing that entices your customers, rest assured that someday, someone will beat your price and nab your customers. *Promotion- Promote on your site. Don't spend all the time and effort trying to attract visitors without promoting your products and services. Motivate your customers to positive action by adding call to action statements throughout your site. List testimonials and customer statements about the value of the product. If your product is related to other Web sites, list links to those sites for customers to look at. Case studies are also a good way to demonstrate how your product produces results or solutions in a variety of situations. Don't overlook the traditional promotions that tout "saving up to 15%" or getting added support. Offer value-added services. *Physical Distribution- Distribution beyond product delivery. The distribution of your product goes beyond just getting the product to your customers. Don't forget to make it easy for them to not only receive the product, but also use and return it if necessary. If the product requires assembly or installation be sure that clear concise instructions are included and even available online. Have a clear return policy indicating time limits and any other conditions well in advance. Make them aware from the beginning instead of surprising them down the road. In the end, even a customer who returned a product can still be a satisfied customer-based on their experience in dealing with you and your site. * People- Provide customer service Two-way communication can help you build relationships with your customers and result in more closed sales. Internet shoppers are fairly independent, but can become easily disillusioned with your site and product if the information they need is not accessible. Even if you have a small operation, customer support is fairly easy to implement. Have clear links to support information throughout the site including the purchasing process. Any place where transition is required should have clear links just in case customers need help. Make support policies clear. If you plan to offer support only for certain hours of the day, indicate that on your page. Set expectations. Let your customers know when you'll get back to them. It takes you an average of 3 hours to respond to an email, let customers know. People, in general, are easier to work with when they know what to expect ahead of time. The five P's of marketing can help you improve your site where it matters most-in the content and overall customer satisfaction of your site. By combining the elements of product, pricing, promotion, physical distribution and people with your site's design elements, you'll be on your way to more success on the Internet. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HoTMetaL PRO 6.0 Presenting, HoTMetaL PRO 6.0, the most versatile, value packed Web creation tool. Build sites immediately with Site Maker. Learn HTML with our study aids and authoring tools. Then use our professional features to create and manage the most dazzling sites. below to get HoTMetaL PRO for only $129.00 US: https://https.softquad.com/products/orders/hotmetal/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ****Due to an email server error, we did not receive any new questions or responses last week. If you sent something to us sometime during the last week, please resend it. If you'd like to participate this week, send your question or response to: mailto:editor@mycomputer.com Next Week's Featured Questions: ------------------ CHAT ROOM HOW TO’S ------------------ Dear Editor, What can I do to put a chat room in my site? I haven't found a way in my ISP. Sincerely, Cristian ----------------------- GOING BEYOND VC FUNDING ----------------------- Dear Editor, Our Web site is aimed at becoming the one-stop information center for worldwide college admissions for the Indian student community. This includes providing procedures, offering alerts of final application dates, helping in contacting the colleges, and providing Instant Query Replying Etc. We came into operation June 1. We covered the admissions to Delhi University. It was such a success that we have been published twice in the Times of India. Now due to a financial crunch, we have been forced to stop the development on further plans. We are looking for funding to power our efforts. Is there an alternative to funding from venture capitalists? Sincerely, Rakshit ----------------------------------- MAINTAINING AN EFFECTIVE EMAIL LIST ----------------------------------- Dear Editor, What is the best method for maintaining an emailing list for a newsletter, including: *Adding clients to the list *Unsubscribe clients from the list *Sending out an email to the group of clients. *Creating the newsletter? Sincerely, Gail Leino **To provide suggestions to these questions, please email: mailto:editor@mycomputer.com. ***If you have a question of your own that you would like answered, send an email with the question, your name and title to mailto:editor@mycomputer.com. --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor my be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Volume II - Issue 24

    IN THIS EDITION

    SPONSORS

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  • 5 P's to Effective Marketing
  • Chat Room How To's
  • Going Beyond VC Funding
  • Maintaining an Effective Email List



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    5 P's to Effective Marketing

    You've done everything right in your site design. Your navigation is clear and simple to use, graphics load quickly and the design is pleasing as easy to look at. Even the best design cannot guarantee your site success.

    If you want to succeed and stand out, you will need to incorporate important marketing elements into your site's design. The essential elements of marketing are easy to remember and include the following: product, price, promotion, physical distribution and people.

  • Product- Identify what it is that you are really selling.
    Don't worry about complicated schemes, just focus on making it clear what you are selling. Start by identifying the benefits of your product. Be sure to point out the things that your customers can really identify with. It is a good idea to focus on how the product solves problems and adds value for your customer base.

    Once you've identified the benefits and values, take a step back and ask the hard question, "So what?" This forces you to uncover the core benefits of your product and anticipate your customers' concerns. You will also discover even deeper benefits and value that you never even thought of for your product.

  • Price- What numbers can say about your product.
    Internet buyers are more price sensitive than traditional consumers. Why? Because they can easily shop around for competitive pricing and features. Your pricing should be competitive, yet still allow you to turn a profit. Your pricing structure can say a lot about your product. If priced too high, it can drive customers away, while a price that is too low may leave potential customers wondering what is wrong with the product. Find ways to create values. Justify your pricing. Spell out what customers get. If it is 24/7-customer support and weekly updates, let them know.

    A low price shouldn't be the only competitive edge your product has. While the price may motivate customers to buy, don't forget to back it up with features and value because if price is the only thing that entices your customers, rest assured that someday, someone will beat your price and nab your customers.

  • Promotion- Promote on your site.
    Don't spend all the time and effort trying to attract visitors without promoting your products and services. Motivate your customers to positive action by adding call to action statements throughout your site. List testimonials and customer statements about the value of the product. If your product is related to other Web sites, list links to those sites for customers to look at. Case studies are also a good way to demonstrate how your product produces results or solutions in a variety of situations. Don't overlook the traditional promotions that tout "saving up to 15%" or getting added support. Offer value-added services.

  • Physical Distribution- Distribution beyond product delivery.
    The distribution of your product goes beyond just getting the product to your customers. Don't forget to make it easy for them to not only receive the product, but also use and return it if necessary.

    If the product requires assembly or installation be sure that clear concise instructions are included and even available online. Have a clear return policy indicating time limits and any other conditions well in advance. Make them aware from the beginning instead of surprising them down the road. In the end, even a customer who returned a product can still be a satisfied customer-based on their experience in dealing with you and your site.

  • People- Provide customer service
    Two-way communication can help you build relationships with your customers and result in more closed sales. Internet shoppers are fairly independent, but can become easily disillusioned with your site and product if the information they need is not accessible. Even if you have a small operation, customer support is fairly easy to implement.

    Have clear links to support information throughout the site including the purchasing process. Any place where transition is required should have clear links just in case customers need help. Make support policies clear. If you plan to offer support only for certain hours of the day, indicate that on your page. Set expectations. Let your customers know when you'll get back to them. It takes you an average of 3 hours to respond to an email, let customers know. People, in general, are easier to work with when they know what to expect ahead of time.

    The five P's of marketing can help you improve your site where it matters most-in the content and overall customer satisfaction of your site. By combining the elements of product, pricing, promotion, physical distribution and people with your site's design elements, you'll be on your way to more success on the Internet.




  • HoTMetaL PRO 6.0

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    Due to an email server error, we did not receive any new questions or responses last week. If you sent something to us sometime during the last week, please resend it. If you'd like to participate this week, send your question or response to: editor@mycomputer.com

    Next Week's Featured Questions:

    Chat Room How To's
    Dear Editor,

    What can I do to put a chat room in my site? I haven't found a way in my ISP.

    Sincerely,
    Cristian

    Going Beyond VC Funding
    Dear Editor,

    Our Web site is aimed at becoming the one-stop information center for worldwide college admissions for the Indian student community. This includes providing procedures, offering alerts of final application dates, helping in contacting the colleges, and providing Instant Query Replying Etc.

    We came into operation June 1. We covered the admissions to Delhi University. It was such a success that we have been published twice in the Times of India.

    Now due to a financial crunch, we have been forced to stop the development on further plans. We are looking for funding to power our efforts.

    Is there an alternative to funding from venture capitalists?

    Sincerely,
    Rakshit

    Maintaining an Effective Email List
    Dear Editor,

    What is the best method for maintaining an emailing list for a newsletter, including:

    • Adding clients to the list
    • Unsubscribe clients from the list
    • Sending out an email to the group of clients.
    • Creating the newsletter?

    Sincerely,
    Gail Leino

    To provide suggestions to this question, please email editor@mycomputer.com.

    If you have a question of your own that you would like answered, send an email with the question, your name and title to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Aug 25 08:42:14 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id IAA22948 for ; Fri, 25 Aug 2000 08:42:10 -0500 Received: (qmail 13858 invoked by uid 608); 25 Aug 2000 12:38:12 -0000 Date: 25 Aug 2000 12:38:12 -0000 Message-ID: <20000825123812.13857.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 59 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC _________________________ SPONSOR _________________________ Enjoy life on the go with Handspring's stylish Visor(tm) handheld. No ordinary organizer, Visor runs on the industry-leading Palm OS and is compatible with thousands of software programs. And Visor's snap-in Springboard modules make expansion simple. Get more information at http://mojofarm.mediaplex.com/ad/ck/629-353-2305-1 ___________________________________________________________ Page Name : CREMC Total hits for yesterday (08-24-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Tue Aug 29 14:17:57 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA31862 for ; Tue, 29 Aug 2000 14:06:23 -0500 Received: (qmail 31147 invoked by uid 508); 29 Aug 2000 06:17:47 -0000 Date: 29 Aug 2000 06:17:47 -0000 Message-ID: <20000829061747.31145.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--Add These C's to Your P's From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 60 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of August 28, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor: ecBuilderPro 5.0 2. Online Marketing: Add these C’s to your P’s 3. Sponsor: VeriSign - The Internet Trust Company 4. News Bytes: Customer Service New: SuperStats Traffic 5. SoundOff Forum: Answer to Last Week’s Question Counterpoint to the Amazon Story Question of the Week 6. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Build Your Web Store Today With ecBuilderPro 5.0 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ecBuilderPro 5.0 is the easiest and most affordable solution for getting your business selling on the web! Create your own professional Web store with a 10,000 item catalog, shopping cart, advanced security, and real-time credit processing using wizard driven templates. Download your free trial today. http://www.ecbuilder.com/mycomputer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Add these C’s to your P’s A few weeks ago in the Network News (Volume II, Issue 24), we discussed the 5 P’s of effective marketing: Product—Make it clear what you are selling. Price—Create value for price-sensitive consumers. Promotion—Motivate your customers. Physical Distribution—Beyond just product delivery. People—Provide customer service. The “P’s” of marketing are the fundamentals. Almost any book or course on marketing begins here. We ignore them at our peril. Often, when a sports team experiences a period of disappointing losses, the coach is heard saying, “What we need to do is focus on the fundamentals.” Rarely does anything go well—from sports to relationships to marketing—unless we focus on the fundamentals. Another way to look at the P’s of marketing is to see them through the “C’s” of the customer’s eyes: Customer value, Cost to the customer, Communication, Convenience, Conversation. The C’s don’t replace the P’s; they’re simply another way to view the fundamentals. The P’s concept takes a seller’s point of view of the market when we need to include the buyer’s view. This may come as no surprise, but the buyer, when considering an offering, may not see it in the seller’s way. Product=Customer value Be a problem solver. While you might see yourself as selling a product or a service, the customer sees themselves as buying value, or a solution to a problem. It’s far easier to sell a solution to a problem than to sell a positive benefit. Building a long-term business on the Web is done not just by momentarily grabbing people’s attention, but also by sustaining it with something of unique value, something that causes people to return to your site again and again. Price=Cost to the customer Customers are interested in more than the price, they’re interested in knowing the total costs of obtaining, using, and maintaining your product or service. Promotion=Communication There is a direct correlation between how well you communicate, and how well you profit. Customers don’t want promotion; they want two-way communication. Effective communications is often defined as the exchange of meaningful information. When effective communication us utilized, both the buyer and the seller feel valued. Good communication can’t guarantee success, but poor communication guarantees failure. (See Conversation below) Physical distribution=Convenience Customers want the product and service to be available as conveniently as possible. As we said a few weeks ago: Make it easy for your customer to not only receive the product, but also use and return it if necessary. People=Conversation Conversation needs to be viewed as on-going, never-ending communication. Customers want to feel like they are involved in a conversation. They need to feel free to ask questions, make suggestions and comments. They want to be heard and responded to. Your customers want to talk to you, and they want you to listen and respond in an open, natural, uncontrived voice. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: VeriSign - The Internet Trust Company ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Which security solution is right for your Web site? Before you decide, request your FREE guide, "Securing Your Web Site For Business," to learn the facts. In the guide, find solutions for: * Encrypting online transactions * Securing corporate intranets * Authenticating your Web site Get your FREE guide today at http://www.verisign.com/cgi-bin/go.cgi?a=n042414550013000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS BYTES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Benchmarks for Customer Service Consumers increasingly select e-tailers that provide the best service, according to a report released last week by the Gartner Group. With competition only one click away, poor service and support will drive customers to competitors' sites, which results in lost revenue and unfavorable recommendations from defecting customers. In addition, e-service capabilities will become even more important as the Web becomes a more mainstream shopping and servicing channel. Sites will require exceptional customer service, as consumers who cannot touch the products, will experience greater uncertainty, and will require more reassurance. According to the report, sites that provide exceptional customer service: * Have been designed from the customer's perspective. * Prioritize customer service needs. * Are easy to use and to navigate within. * Provide a variety of alternative customer service options. * Provide both FAQ and search capabilities that enable customers to easily find the answers to their questions. * Provide information on the history of customers' interactions with the site. * Provide a forum for collaboration so that customers can ask for and receive assistance at the time they need it, without dropping off the Web site. * Invite customers to send emails from every page on the site and respond to the messages quickly and accurately. Showcase your Site With SuperStats Traffic From MyComputer.com MyComputer.com will soon announce the release of SuperStats Traffic, a traffic ranking service, and a new free benefit from MyComputer.com. With SuperStats Traffic, all of the participating sites will be ranked automatically in descending order of daily unique visitors for every 24-hour period. This information will be available to view in order to find out how your site ranks compared to thousands of other sites who use our SuperStats service. This will also allow you to visit the top-performing sites to gather ideas to help improve your site. If you currently have a SuperStats Lite or iClicks account and would like to get on SuperStats Traffic listing, Login Here: http://trafficauthority.mycomputer.com/manager/participate.html If you don't have SuperStats, but would like more information about this service, Click Here: http://v2.superstats.com/home_lite.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Last week we were asked this question: How long does it take a Search Engine to list my site? Our answer was provided by Bret Jackson, a product manager at MyComputer.com: Many of the search engines take time to list a site. The approximate time it may take a search engine to list your site is: 1-2 weeks: Altavista, Infoseek 2-4 weeks: Excite, HotBot, Lycos, Webcrawler 6-8 weeks: Yahoo If the time listed in the chart above has elapsed and you still don’t find your site listing, you should re-submit your URL to the search engines that do not have your listing. It often takes more than one submission to get the best results. Search engines receive tens of thousands of submissions every day. On days when the submission level is above normal, a certain number of submissions can be received properly but still not get listed. If your listing is not appearing on a certain search engine, you should resubmit your application. The Importance of Resubmission: 95 percent of Web users find the sites they are looking for by searching the top 6 search engines. Within those top search engines, you need to be in the top 30 results from your keywords. Search engines typically re-index every 4-6 weeks. You need to re-submit your site every four weeks so that your site is there each time the engines go to index, otherwise your site may be lost for that month. MyComputer.com's SubmitWizard submits your site to over 200 search engines and offers monthly automatic re-submission to make sure your site is never missed by the search engines. For more about SubmitWizard, go to http://www.mycomputer.com. In response to the “Lessons From the Amazon” article, Derek Hansen a graphic designer (http://www.dejoha.com, dejoha@bibbs.com ) wrote: I disagree with the logic behind gathering information about customers and using that to deliver content. How many times have you walked into Barnes and Noble, or K-Mart, or Wal-Mart or any other store? How would you feel if when you walked in a big sign appeared with your name on it and shelves full of stuff were presented based on your previous shopping profile? The truth is, while we do prefer many things, and may buy the same item over and over, but human nature doesn't like to be profiled to that detail. We like to have a certain level of anonymity when we shop. Some days you buy magazines, the other day you might buy milk. Some times the magazine would change too, making this kind of data collection impossible. One day you may go from 2% milk to Skim or go for non-dairy Rice Milk. Does this mean that I'm all-of-a-sudden a health-food junkie and want every sort of health food related item? Probably not. I like to think of the Web as a giant catalog, with every sort of product you can buy or browse. Some days I'm looking at power tools, other days it's a dog leash. I like to browse, but just because one day I look at a dog leash doesn't mean I want every banner ad, every up-sale, every "similar item" to be animal related. What if I went to the store, bought some feminine hygiene products for my wife. The next time I went in to the store, I was presented with brassieres, panties, makeup, and other feminine products. I would be agitated and outraged, as I'm sure you would be too. As a matter of fact, retail stores (and Web) have known for a long time about customers. How long has VISA, American Express and Discover Card been around? These companies have, for a LONG time, known what kind of items we buy, when we buy, and how much. Has that helped or changed the way companies sell us stuff? No. Question of the Week: This week’s question is one we have all wondered about: Looking for Converts I would like to know how I can increase the conversion rate on my website. In other words, what can I do to lead the visitor through the sales process to the bottom line of making a sale? I calculated that my conversion rate on my site is at about 5% based on the number of visitors divided by the number of sales I have made over the last few months. I would like to double this number and even triple it if possible. What step can I take to make this happen? J.A. Garces Jr. jag-jrunlimited@juno.com To provide suggestions to these questions, please email: editor@mycomputer.com. If you have a question of your own that you would like answered, send an email with the question, your name and title to mailto:editor@mycomputer.com. --------------------------------- *If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor may be edited for length and clarity. Jobs Online Take 1 minute to register for free with Jobs Online and you'll automatically be entered in their Virtual Office Giveaway - including a laptop computer, a palm pilot, a cellular phone and a leather briefcase! http://www.jobsonline.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of August 28, 2000   
     
     

    IN THIS EDITION

         
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    WEB HOSTING

  • Add these C's to your P's
  • Showcase Your Site with SuperStats Traffic by MyComputer.com
  • Benchmarks for Customer Service
  • How Long Does It Take a Search Engine to List My Site?
  • Response to "Lessons From the Amazon" article
  • Question of the Week: "Looking for Converts?"



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    Add these C's to your P's

    A few weeks ago in the Network News (Volume II, Issue 24), we discussed the 5 P's to effective marketing:

    • Product-Make it clear what you are selling.
    • Price-Create value for price-sensitive consumers.
    • Promotion-Motivate your customers.
    • Physical Distribution-Beyond just product delivery.
    • People-Provide customer service.
    The "P's" of marketing are the fundamentals. Almost any book or course on marketing begins here. We ignore them at our peril.

    Often, when a sports team experiences a period of disappointing losses, the coach is heard saying, "What we need to do is focus on the fundamentals." Rarely does anything go well-from sports to relationships to marketing-unless we focus on the fundamentals.

    Another way to look at the P's of marketing is to see them through the "C's" of the customer's eyes: Customer value, Cost to the customer, Communication, Convenience, Conversation.

    The C's don't replace the P's; they're simply another way to view the fundamentals. Often the P's concept takes a seller's point of view of the market and we need to consider the buyer's view. This may come as no surprise, but the buyer, when considering an offering, may not see it in the seller's way.

    Product=Customer value

    Be a problem solver. While you might see yourself as selling a product or a service, the customer sees themselves as buying value, or a solution to a problem. It's far easier to sell a solution to a problem than to sell a positive benefit.

    Building a long-term business on the Web is done not just by momentarily grabbing people's attention, but also by sustaining it with something of unique value, something that causes people to return to your site again and again.

    Price=Cost to the customer

    Customers are interested in more than the price, they're interesting the their total costs or obtaining, using, and maintaining your product or service.

    Promotion=Communication

    There is a direct correlation between how well you communicate, and how well you profit. Customers don't want promotion; they want two-way communication. Effective communications is often defined as the exchange of meaningful information. When effective communication us utilized, both the buyer and the seller feel valued.

    Good communication can't guarantee success, but poor communication guarantees you'll fail. (See Conversation below)

    Physical distribution=Convenience

    Customers want the product and service to be as conveniently available as possible. As we said a few weeks ago: Make it easy for your customer to not only receive the product, but also use and return it if necessary.

    People=Conversation

    Conversation needs to be viewed as on-going, never-ending communication. Customers want to feel like they are involved in a conversation. They need to feel free to ask questions, make suggestions and comments. They want to be heard and responded to. Your customers want to talk to you, and they want you to listen and respond in an open, natural, uncontrived voice.


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  • Showcase your Site With SuperStats Traffic From MyComputer.com

    MyComputer.com will soon announce the release of SuperStats Traffic, a traffic ranking service, and a new free benefit from MyComputer.com.

    With SuperStats Traffic, all of the participating sites will be ranked automatically in descending order of daily unique visitors for every 24-hour period. This information will be available to view in order to find out how your site ranks compared to thousands of others, and to allow you to visit the top-performing sites to gather ideas to help improve your site.

    If you currently have a SuperStats Lite or iClicks account and would like to get on SuperStats Traffic listing, Login Here

    If you don't have SuperStats, but would like more information about this service, Click Here

    Benchmarks for Customer Service

    Consumers increasingly select e-tailers that provide the best service, according to a report released last week by the Gartner Group. With competition only one click away, poor service and support will drive customers to competitors' sites, which results in lost revenue and unfavorable recommendations from defecting customers.

    In addition, e-service capabilities will become even more important as the Web becomes a more mainstream shopping and servicing channel. Sites will require exceptional customer service, as consumers who cannot touch the products, will have greater uncertainty, and will require more reassurances.

    According to the report, sites that provide exceptional customer service:

    • Have been designed from the customer's perspective.
    • Prioritize customer service needs.
    • Are easy to use and to navigate within.
    • Provide a variety of alternative customer service options.
    • Provide both FAQ and search capabilities to enable customers to find the answers to their questions easily.
    • Provide information on the history of customers' interactions with the site.
    • Provide for collaboration so that customers can ask for and receive assistance at the time they need it, without dropping off the Web site.
    • Invite customers to send emails from every page on the site and respond to the messages quickly and accurately.


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    Last week we were asked this question:

    How long does it take a Search Engine to list my site?

    Our answer was provided by Bret Jackson, a product manager at MyComputer.com:

    Many of the search engines take time to list a site. The approximate time it may take a search engine to list your site is:

    1-2 weeks: Altavista, Infoseek
    2-4 weeks: Excite, HotBot, Lycos, Webcrawler
    6-8 weeks: Yahoo

    If after the time listed in the chart above has elapsed and you are still not finding your site listed, you should re-submit your URL to the search engines that do not have your listing. It often takes more than one submission to get the best results.

    Search engines receive tens of thousands of submissions every day. On days when the submission level is above normal, a certain number of submissions can be received properly but still not get listed. If your listing is not appearing on a certain search engine, you should resubmit it.

    The Importance of Resubmission:

    95 percent of Web users find the sites they are looking for by searching the top 6 search engines. Within those top search engines, you need to be in the top 30 results from your keywords. Search engines typically re-index every 4-6 weeks. You need to re-submit your site every four weeks so that your site is there each time the engines go to index, otherwise your site may be lost for that month. MyComputer.com's SubmitWizard submits your site to over 200 search engines and offers auto re-submit to make sure your site is never missed by the search engines.


    Letter to the Editor

    In response to the "Lessons From the Amazon" article, Derek Hansen a graphic designer (http://www.dejoha.com, dejoha@bibbs.com ) wrote:

    I disagree with the logic behind gathering information about customers and using that to deliver content.

    How many times have you walked into Barnes and Nobel, or K-Mart, or Wal-Mart or any other store? How would you feel if when you walked in a big sign appeared with your name on it and shelves full of stuff were presented based on your previous shopping profile?

    The truth is, while we do prefer many things, and may buy the same item over and over, but human nature doesn't like to be profiled to that detail. We like to have a certain level of anonymity when we shop. Some days you buy magazines, the other day you might buy milk. Some times the magazine would change too, making this kind of data collection impossible. One day you may go from 2% milk to Skim or go for non-dairy Rice Milk. Does this mean that I'm all-of-a-sudden a health-food junkie and want every sort of health food related item? Probably not.

    I like to think of the Web as a giant catalog, with every sort of product you can buy or browse. Some days I'm looking at power tools, other days it's a dog leash. I like to browse, but just because one day I look at a dog leash doesn't mean I want every banner ad, every up-sale, every "similar item" to be animal related.

    What if I went to the store, bought some feminine hygiene products for my wife. The next time I went in to the store, I was presented with brassieres, panties, makeup, and other feminine products. I would be agitated and outraged, as I'm sure you would be too.

    As a matter of fact, retail stores (and Web) have known for a long time about customers. How long has VISA, American Express and Discover Card been around? These companies have, for a LONG time, known what kind of items we buy, when we buy, and how much. Has that helped or changed the way companies sell us stuff? No.

    Question of the Week:

    This week's questions is one we have all wondered about:

    Looking for Converts

    I would like to know how I can increase the conversion rate on my website. In other words, what can I do to lead the visitor through the sales process and to the bottom line of making a sale? I calculated that my conversion rate on my site is at about 5% based on the number of visitors divided by the number of sales I have made over the last few months. I would like to double this number and even triple it if possible. What step can I take to make this happen?

    J.A. Garces Jr.
    jag-jrunlimited@juno.com

    To provide suggestions to these questions, please email: editor@mycomputer.com.

    If you have a question of your own that you would like answered, send an email with the question, your name and title to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From nobody@globalguest.com Wed Aug 30 12:45:09 2000 Received: from globalguest.com (globalguest.com [64.39.29.182]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id MAA28676 for ; Wed, 30 Aug 2000 12:44:53 -0500 Received: (from nobody@localhost) by globalguest.com (8.9.3/8.9.3) id QAA76640; Wed, 30 Aug 2000 16:45:41 GMT (envelope-from nobody) Date: Wed, 30 Aug 2000 16:45:41 GMT Message-Id: <200008301645.QAA76640@globalguest.com> Reply-to: freeguestbook@globalguest.com To: cremc@ponce.inter.edu Subject: Signing Notification Account:LABMAT (Auto-Notify) From: freeguestbook@globalguest.com Status: RO X-Status: X-Keywords: X-UID: 61 This is a notification that L. Rivera from Ponce.PR has just signed your guestbook. Click onto http://globalguest.com/gb/LABMAT/guestbook.html to view the guestbook. From nobody@globalguest.com Fri Sep 1 10:34:16 2000 Received: from globalguest.com (globalguest.com [64.39.29.182]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id KAA27140 for ; Fri, 1 Sep 2000 10:34:08 -0500 Received: (from nobody@localhost) by globalguest.com (8.9.3/8.9.3) id OAA87173; Fri, 1 Sep 2000 14:35:13 GMT (envelope-from nobody) Date: Fri, 1 Sep 2000 14:35:13 GMT Message-Id: <200009011435.OAA87173@globalguest.com> Reply-to: freeguestbook@globalguest.com (GlobalGuest) To: cremc@ponce.inter.edu Subject: globalguest.com confirmation notice From: freeguestbook@globalguest.com (GlobalGuest) Status: RO X-Status: X-Keywords: X-UID: 62 This is your confirmation notice. Your ACCOUNT NAME IS "CREMC2000" and PASSWORD IS "c2000" without the quotes. Please write this information down on paper in case in the near future you need to modify/change/delete any information. You can also view statistics of visitors and signed guests and access the advanced settings menu to do more customizing (for intermediate/advanced designers). All of these other options are available when you select to update your account and log-in to the system in the main menu. And as a reminder the url's you may need to access are: http://globalguest.com (Our Free Guestbook Service) http://globalguestpoll.com (Our Free Voting Poll Service) http://amazingforums.com (Our Free Message Board Service) COPY AND PASTE THE BELOW CODE INTO YOUR WEBPAGE:
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    From mailreply@newsletter.mycomputer.com Fri Sep 1 11:07:42 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id LAA25084 for ; Fri, 1 Sep 2000 11:07:30 -0500 Received: (qmail 21597 invoked by uid 508); 1 Sep 2000 08:37:46 -0000 Date: 1 Sep 2000 08:37:46 -0000 Message-ID: <20000901083746.21596.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 63 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC __________________________SPONSOR__________________________ Now you can get premium, reliable, unlimited Internet service for a great, low price - just $9.95 a month from PeoplePC! It's easy to sign up, and even easier to save, click here, now. http://www.peoplepc.com/online ___________________________________________________________ Page Name : CREMC Total hits for yesterday (08-31-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit

    COUNTER SUMMARY



    Username: CREMC


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    Page Name : CREMC
    Total hits for yesterday (08-31-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 282
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From count-A14721-B39CrjicUhk@bouncer.thesitefights.com Fri Sep 1 11:20:26 2000 Received: from thesitefights.com (thesitefights.com [216.167.47.7]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id LAA25662 for ; Fri, 1 Sep 2000 11:20:20 -0500 Received: (from nobody@localhost) by thesitefights.com (8.9.3/(dn/norelay)) id LAA27809; Fri, 1 Sep 2000 11:19:28 -0400 Date: Fri, 1 Sep 2000 11:19:28 -0400 Message-Id: <200009011519.LAA27809@thesitefights.com> From: TSF User Services To: cremc@ponce.inter.edu Subject: Site Fights Spirit Counter Registration Information Status: RO X-Status: X-Keywords: X-UID: 64 [PROCESSING CODE: cntr/A14721] Hi, Thank you for registering for a Site Fights Spirit Counter! Here is your information: ID: A14721 Password: c2000 Email address: cremc@ponce.inter.edu You may edit your counter information by going to http://www.thesitefights.com/userv/ and clicking on the "Counter Management" link. The HTML you need to put on your page is: Site Fights Spirit Counter

    NOTE: Please understand that this email is NEVER sent unsolicited. Someone, (probably you), registered for a Site Fights Spirit Counter at and provided your email address. This registration came from host158_242.inter.edu. If this was not you, please go to: and: a) your counter will be deleted b) ALL records of your email address will be removed from our system (you will NOT receive any additional emails from us!) Once again, thank you for registering for a Site Fights Spirit Counter! User Services http://www.thesitefights.com/userv/ The Site Fights "Where they're fighting for fun and friendships begun!" From newsreply@newsletter.mycomputer.com Fri Sep 1 18:42:04 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id SAA16376 for ; Fri, 1 Sep 2000 18:42:01 -0500 Received: (qmail 2982 invoked by uid 508); 1 Sep 2000 05:28:46 -0000 Date: 1 Sep 2000 05:28:46 -0000 Message-ID: <20000901052846.2980.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: 25% Off SuperStats from MyComputer.com! From: "MyComputer.com" Reply-To: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 65 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit SuperStats, the Web’s Site Tracking Authority from MyComputer.com, is now available exclusively to MyComputer.com Network Members for 25% off. Plus, sign up today and enjoy this special rate for one full year. Normally priced at $19.95 per month or $199 per year, SuperStats is now available for ONLY $14.95 per month or just $149.95 per year*. With this great offer, subscribers save up to $60. Plus, if you buy now we’ll waive the set-up fee! (*Note: This discount price applies to Web sites receiving 15,000 page views or less per month. If your site exceeds the 15,000 page views per month ceiling, you will be charged the standard SuperStats over usage charges in addition to your discounted monthly fee.) SIGN UP NOW: When you sign up for SuperStats, BE SURE TO ENTER YOUR REFERRAL CODE to receive your year-long 25% discount. ****** YOUR REFERRAL CODE IS: RQ703G2 ****** To LEARN MORE about SuperStats click the following link: http://www.superstats.mycomputer.com ------------ ALSO NEW FROM SUPERSTATS! 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Sincerely, Kris Barton SuperStats Product Manager superstats@mycomputer.com ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Wed Sep 6 07:40:08 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id HAA20496 for ; Wed, 6 Sep 2000 07:39:54 -0500 Received: (qmail 30707 invoked by uid 508); 6 Sep 2000 05:47:40 -0000 Date: 6 Sep 2000 05:47:40 -0000 Message-ID: <20000906054740.30706.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--Writing on the Web From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 66 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of September 4, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor: 2. Online Marketing: Writing for the Web—Writing to be Read Your Signature Can Bring Traffic to Your Site 3. Sponsor: 4. News Bytes: Trends in Advertising Spending 5. My.Computer.com Features MyComputer.com Unveils New Site Design Network News Site of the Week 6. SoundOff Forum: Answers to Last Week’s Question 7. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: AnyDay.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Get Organized! Free Online Calendar & Reminders. http://www.anyday.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Writing to be Read—Writing for the Web Tips to help you write in a world where very few want to read Most Web users don’t read—at least in depth. There’s probably many reasons, but some of them include the fact that: * Reading from the screen is tiring on your eyes, and the screen decreases your reading rate by about 25 percent. * The Web is an interactive medium where users feel like they should be moving around and clicking on things. If they stay too long on one page they feel unproductive. * There’s lots of competition out there, each page fighting for the attention of the reader. * People are simply in a hurry and don’t want to work hard searching for information. As a result, the writing you do for your site should reflect the fact that most of your visitors won’t be reading your site—they’ll be skimming it. For the most part, the majority of newspapers simply skim the paper. In fact, most newspapers are designed to present large amounts of skimmable information and Web writers can learn from these newspaper techniques. Above the fold Newspapers are designed with the understanding that when you look at the newspaper—on the newsstand, for example—you may only glance at it for a few seconds. As a result, the main information—especially on the front page—needs to be provided in the part that is directly visible. The major headlines, subheads, leads and illustrations are provided to give you an overview of what is inside. On the Web, we may want to call this “above the scroll.” This is the information on your site that should be visible when the page first comes up, without scrolling. Sections Newspapers are divided into many sections—news, sports, living, arts, and so on. This lets the reader quickly go to the section that they’re interested in. The boundaries of the sections are obvious. Your website can be organized into sections: who we are, what we do, how to contact us, and so forth. The headline Newspapers title their stories in a way that makes it easy to determine their content. Headline styles include: informational, teasing, cute, etc. Titles can be used the same way on your site. The lead The first sentence or two of a story is often called “the lead”. The lead sums up the story. It tells you what is covered in the story and what to expect to find if you read further. Leads in news stories are informational while feature stories use more teasing leads. The goal is to be short—but not too short. The concept of well-written leads can help in writing summaries for pages on your site. The inverted pyramid Articles in the newspaper are usually written in an inverted pyramid style. This means that the basic facts to the story are written first—often answering the questions: who? what? where? when? why? how? A similar style could be used for your website, mainly because not all readers will read the entire page or story. Your Signature Can Bring Traffic to Your Site Here’s an easy and neglected way to get your message out People often ignore an easy way to drive traffic to their site—through their own e-mail correspondence. You've probably seen these personalized footnotes on the bottom of emails, but may not have known what they are called. They are called signature files, or "sigs" for short. A sig is a small bit of text that is automatically attached to the bottom of every email message when it is sent. A sig can include a business address or a phone number, a marketing promotion or special offer, even a favorite enlightening quotation. It's free, simple to set up, and easy to customize. Most mail programs will allow you to set your sig file through the Preferences menu (Netscape Mailer or Outlook) or the Help menu (AOL). Your mail program's tutorial will give you more information—just search on "signature file." You can include any or all of the following elements: * URL(s) * Email address * Business contact information * Marketing promotion line or special offer * Updates - a change of address or added content to your site Here are some general thoughts to keep in mind: * Keep the tone light and breezy. * Don't let your sig get too long. The info should be readable at a glance. * Leave off your home contact info. Once an email is sent, its contents are out of your control. * Avoid special text formatting. Some email systems won't support it. * Experiment with adding decorative lines to help your sig stand out from the rest of your message. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Jobs Online ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Take 1 minute to register for free with Jobs Online and you'll automatically be entered in their Virtual Office Giveaway - including a laptop computer, a palm pilot, a cellular phone and a leather briefcase! http://www.jobsonline.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS BYTES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Trends in Advertising Spending Online advertising by 2005 will lead to an explosion of clutter Online advertising revenue is expected to reach $16.5 billion by 2005 according to research released last week by Jupiter Communications, Inc. Jupiter analysts believe that the rapid growth will lead to an explosion of clutter, with users receiving in excess of 950 Internet-based marketing messages per user, per day, in the next five years. (Over twice what it is today.) To outpace this growing clutter, advertisers must diversify their use of online tactics and advertising models. Successful publishers must expand their offerings and develop their sales strategies to address the advertising sprawl. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com Features ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com Unveils New Site Design In our continued effort to improve your experience with MyComputer.com, we have recently given our site a facelift. You will notice that our products are organized into the areas that you have told us you are most interested in. Our goal is to help you find the right tools for the right job. Check back often over the next few months to see even more exciting additions to the great line up of tools for your site. Be sure to check out our new design and tell us what you think. Send comments to mailto:editor@mycomputer.com How Would You Like Half a Million Hits on Your Site This Week? Enter your site in the Network News Site of the Week! Take a chance on having your site visited by the 500,000+ subscribers of Network News. Simply submit your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, what areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter. Send your information to mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Answers to Last Week’s Question Last week we sent out a request from J.A. Garces Jr. (jag-jrunlimited@juno.com) asking: I would like to know how I can increase the conversion rate on my website. In other words, what can I do to lead the visitor through the sales process to the bottom line of making a sale? I calculated that my conversion rate on my site is at about 5% based on the number of visitors divided by the number of sales I have made over the last few months. I would like to double this number and even triple it if possible. What step can I take to make this happen? >From Navneet Bundham (navneet@panav.com) who works at www.panave.com, came this response: My answer to this would be to just follow the equivalent of what you would do offline to get a good sales ratio. Two areas would request your immediate attention: Customer Service and Proper Showcasing of Your Product. Customer Service Principles: 1. Be available to offer assistance. 2. Allow people to surf, don't try forcing them into speaking with you. 3. Listen to the customer first. 4. Rather than listing all your strengths etc, help them find what they're looking for. 5. Cut out the sales hype, and be clear and straight about your product. (It's better to have few customers than unhappy customers who ruin your business for life by telling others about how bad or unsuitable your product was for them). Also, the Net generation has seen enough hype to recognize it when they see it. 6. Be informal. 7. Keep in touch, if possible, with prospective clients. Proper Showcasing of Your Product: 1. Put on all the information you have about your product. 2. Don't make it difficult to find the price. 3. On the Net, people don't spend too much time on one website, put all your info in bulleted lists for quick reading. 4. Keep text and colors easy on the eye. (Dark text on very light backgrounds is the best combination). 5. If you can, give people examples of how they can use or implement your product. This will make them identify it with themselves and bring them a step closer to buying. Do this in a realistic way. 6. Don't give customers too much of a choice on one page. This confuses and you might lose the customer altogether because he couldn't make a choice. 7. People love stories, offer testimonials of people who used your product and liked it. I say use 'stories' rather than 'someone's words' because people remember stories not words. That's putting a whole lot of experience in a nutshell. Hope you find it useful. Linda Berman (unity@negia.net) offered these guidelines: 1. Offer some physical object for free (no matter how small). If you have no physical object offer some useful free information (somehow directly related to what you sell) that they can't easily get elsewhere. 2. Make your website easy to use (for all kinds of computers). Don't require that only certain browsers or versions be used (others blocked out). Make sure your website doesn't require special plug-ins or tools to fully function for your viewer. 3. Simplify, use few graphics and make sure they load quickly. 4. Don't require lots of information about your viewer for access. Make your information gathering optional. E.g., personal information such as birth dates is private information that some people prefer not to share. 5. Make it easy for a user to find what they need at your website: Example: Put a "search this website" tool on your website. Have a consistent pattern and placement (from page to page) of how a person can maneuver around your website. 6. Have "real" contact people that can be reached by email and provide their email address at the website at a "contact us" page - and make sure these staff people respond. 7. Update the website frequently so information doesn't get old. 8. Offer your privacy policy regarding what you're going to do with the data you collect from the customer. 9. Have the date at your website (on the opening page) indicating when the website was last updated or revised, etc. 10. Create a link to a Bulletin Board for questions and answers (discussion) about your product. 11. Provide a FAQ on your product. 12. In your company database of customers, separate your prospects from your customers. 13. Involve your sales staff. Make sure your salespeople know what's happening at the website. Coordinate efforts. 14. Find ways to make the interaction more personal and pleasant, easy and quick; with the clients you receive from the website. Add the personal touches, the thanks you's, the confirmations, etc. 15. Make the website interactive . . . get some information from the customer that makes them feel important and a valued part of your company; such as ask their opinions, ideas for improvement, etc. 16. Put a site map at your website. 17. Have someone proofread your website. 18. Keep the links to other websites minimal, you want to keep them at your website as long as possible. Internal links to your pages are encouraged. 19. Provide an 800-telephone number or an alternative way for the client to reach you or make a sale. 20. Have the names and your department heads email addresses available. 21. Provide your company purpose and mission statement. 22. Provide some history about your company and its products. 24. List your information with many search engines. 23. I've read that when money isn't an important factor; ideas, time and attention are - use that concept to the max! If you have an opinion or would like to comment on this issue, feel free to email us at mailto:editor@mycomputer.com. Comments to the editor may be edited for length and clarity. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News

    Week of September 4, 2000   
     
     

    IN THIS EDITION

         
    SPONSORS

    AFFILIATE PROGRAMS
    WEB HOSTING

  • Writing to be Read-Writing for the Web
  • Your Signature Can Bring Traffic to Your Site
  • Trends in Advertising Spending
  • MyComputer.com Unveils New Site Design
  • How Would You Like Half a Million Hits on Your Site This Week?
  • Answers to Last Week's Question



  • AnyDay.com

    Get Organized! Free Online Calendar & Reminders.

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    Writing to be Read-Writing for the Web

    Tips to help you write in a world where very few want to read

    Most Web users don't read-at least in depth. There's probably many reasons, but some of them include the fact that:

    • Reading from the screen is tiring on your eyes, and the screen decreases your reading rate by about 25 percent.
    • The Web is an interactive medium where users feel like they should be moving around and clicking on things. If they stay too long on one page they feel unproductive.
    • There's lots of competition out there, each page fighting for the attention of the reader.
    • People are simply in a hurry and don't want to work hard searching for information.
    As a result, the writing you do for your site should reflect the fact that most of your visitors won't be reading your site-they'll be skimming it.

    For the most part, the majority of newspapers simply skim the paper. In fact, most newspapers are designed to present large amounts of skimmable information and Web writers can learn from these newspaper techniques.

    Above the fold
    Newspapers are designed with the understanding that when you look at the newspaper-on the newsstand, for example-you may only glance at it for a few seconds. As a result, the main information-especially on the front page-needs to be provided in the part that is directly visible. The major headlines, subheads, leads and illustrations are provided to give you an overview of what is inside. On the Web, we may want to call this "above the scroll." This is the information on your site that should be visible when the page first comes up, without scrolling.

    Sections
    Newspapers are divided into many sections-news, sports, living, arts, and so on. This lets the reader quickly go to the section that they're interested in. The boundaries of the sections are obvious. Your website can be organized into sections: who we are, what we do, how to contact us, and so forth.

    The headline
    Newspapers title their stories in a way that makes it easy to determine their content. Headline styles include: informational, teasing, cute, etc. Titles can be used the same way on your site.

    The lead
    The first sentence or two of a story is often called "the lead". The lead sums up the story. It tells you what is covered in the story and what to expect to find if you read further. Leads in news stories are informational while feature stories use more teasing leads. The goal is to be short-but not too short. The concept of well-written leads can help in writing summaries for pages on your site.

    The inverted pyramid
    Articles in the newspaper are usually written in an inverted pyramid style. This means that the basic facts to the story are written first-often answering the questions: who? what? where? when? why? how? A similar style could be used for your website, mainly because not all readers will read the entire page or story.

    Your Signature Can Bring Traffic to Your Site
    Here's an easy and neglected way to get your message out

    People often ignore an easy way to drive traffic to their site-through their own e-mail correspondence. You've probably seen these personalized footnotes on the bottom of emails, but may not have known what they are called.

    They are called signature files, or "sigs" for short. A sig is a small bit of text that is automatically attached to the bottom of every email message when it is sent. A sig can include a business address or a phone number, a marketing promotion or special offer, even a favorite enlightening quotation. It's free, simple to set up, and easy to customize.

    Most mail programs will allow you to set your sig file through the Preferences menu (Netscape Mailer or Outlook) or the Help menu (AOL). Your mail program's tutorial will give you more information-just search on "signature file."

    You can include any or all of the following elements:

    • URL(s)
    • Email address
    • Business contact information
    • Marketing promotion line or special offer
    • Updates - a change of address or added content to your site
    Here are some general thoughts to keep in mind:
    • Keep the tone light and breezy.
    • Don't let your sig get too long. The info should be readable at a glance.
    • Leave off your home contact info. Once an email is sent, its contents are out of your control.
    • Avoid special text formatting. Some email systems won't support it.
    • Experiment with adding decorative lines to help your sig stand out from the rest of your message.


    Jobs Online

    Take 1 minute to register for free with Jobs Online and you'll automatically be entered in their Virtual Office Giveaway - including a laptop computer, a palm pilot, a cellular phone and a leather briefcase!

    www.jobsonline.com




    Trends in Advertising Spending

    Online advertising by 2005 will lead to an explosion of clutter

    Online advertising revenue is expected to reach $16.5 billion by 2005 according to research released last week by Jupiter Communications, Inc. Jupiter analysts believe that the rapid growth will lead to an explosion of clutter, with users receiving in excess of 950 Internet-based marketing messages per user, per day, in the next five years. (Over twice what it is today.)

    To outpace this growing clutter, advertisers must diversify their use of online tactics and advertising models. Successful publishers must expand their offerings and develop their sales strategies to address the advertising sprawl.




    MyComputer.com Unveils New Site Design

    In our continued effort to improve your experience with MyComputer.com, we have recently given our site a facelift.

    You will notice that our products are organized into the areas that you have told us you are most interested in. Our goal is to help you find the right tools for the right job. Check back often over the next few months to see even more exciting additions to the great line up of tools for your site.

    Be sure to check out our new design and tell us what you think. Send comments to editor@mycomputer.com

    How Would You Like Half a Million Hits on Your Site This Week?
    Enter your site in the Network News Site of the Week!

    Take a chance on having your site visited by the 500,000+ subscribers of Network News.

    Simply submit your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e-commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter. Send your information to editor@mycomputer.com.




    Answers to Last Week's Question

    Last week we sent out a request from J.A. Garces Jr. (jag-jrunlimited@juno.com) asking:

    Q:  "I would like to know how I can increase the conversion rate on my website. In other words, what can I do to lead the visitor through the sales process to the bottom line of making a sale? I calculated that my conversion rate on my site is at about 5% based on the number of visitors divided by the number of sales I have made over the last few months. I would like to double this number and even triple it if possible. What step can I take to make this happen?"

    From Navneet Bundham (navneet@panav.com) who works at www.panave.com, came this response:

    My answer to this would be to just follow the equivalent of what you would do offline to get a good sales ratio. Two areas would request your immediate attention: Customer Service and Proper Showcasing of Your Product.

    Customer Service Principles:

    1. Be available to offer assistance.
    2. Allow people to surf, don't try forcing them into speaking with you.
    3. Listen to the customer first.
    4. Rather than listing all your strengths etc, help them find what they're looking for.
    5. Cut out the sales hype, and be clear and straight about your product. (It's better to have few customers than unhappy customers who ruin your business for life by telling others about how bad or unsuitable your product was for them). Also, the Net generation has seen enough hype to recognize it when they see it.
    6. Be informal.
    7. Keep in touch, if possible, with prospective clients.
    Proper Showcasing of Your Product:
    1. Put on all the information you have about your product.
    2. Don't make it difficult to find the price.
    3. On the Net, people don't spend too much time on one website, put all your info in bulleted lists for quick reading.
    4. Keep text and colors easy on the eye. (Dark text on very light backgrounds is the best combination).
    5. If you can, give people examples of how they can use or implement your product. This will make them identify it with themselves and bring them a step closer to buying. Do this in a realistic way.
    6. Don't give customers too much of a choice on one page. This confuses and you might lose the customer altogether because he couldn't make a choice.
    7. People love stories, offer testimonials of people who used your product and liked it. I say use 'stories' rather than 'someone's words' because people remember stories not words.
    That's putting a whole lot of experience in a nutshell. Hope you find it useful.


    Linda Berman (unity@negia.net) offered these guidelines:

    1. Offer some physical object for free (no matter how small). If you have no physical object offer some useful free information (somehow directly related to what you sell) that they can't easily get elsewhere.
    2. Make your website easy to use (for all kinds of computers). Don't require that only certain browsers or versions be used (others blocked out). Make sure your website doesn't require special plug-ins or tools to fully function for your viewer.
    3. Simplify, use few graphics and make sure they load quickly.
    4. Don't require lots of information about your viewer for access. Make your information gathering optional. E.g., personal information such as birth dates is private information that some people prefer not to share.
    5. Make it easy for a user to find what they need at your website: Example: Put a "search this website" tool on your website. Have a consistent pattern and placement (from page to page) of how a person can maneuver around your website.
    6. Have "real" contact people that can be reached by email and provide their email address at the website at a "contact us" page - and make sure these staff people respond.
    7. Update the website frequently so information doesn't get old.
    8. Offer your privacy policy regarding what you're going to do with the data you collect from the customer.
    9. Have the date at your website (on the opening page) indicating when the website was last updated or revised, etc.
    10. Create a link to a Bulletin Board for questions and answers (discussion) about your product.
    11. Provide a FAQ on your product.
    12. In your company database of customers, separate your prospects from your customers.
    13. Involve your sales staff. Make sure your salespeople know what's happening at the website. Coordinate efforts.
    14. Find ways to make the interaction more personal and pleasant, easy and quick; with the clients you receive from the website. Add the personal touches, the thanks you's, the confirmations, etc.
    15. Make the website interactive . . . get some information from the customer that makes them feel important and a valued part of your company; such as ask their opinions, ideas for improvement, etc.
    16. Put a site map at your website.
    17. Have someone proofread your website.
    18. Keep the links to other websites minimal, you want to keep them at your website as long as possible. Internal links to your pages are encouraged.
    19. Provide an 800-telephone number or an alternative way for the client to reach you or make a sale.
    20. Have the names and your department heads email addresses available.
    21. Provide your company purpose and mission statement.
    22. Provide some history about your company and its products.
    23. List your information with many search engines.
    24. I've read that when money isn't an important factor; ideas, time and attention are - use that concept to the max!
    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com. Comments to the editor may be edited for length and clarity.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Sat Sep 9 01:09:59 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id BAA26148 for ; Sat, 9 Sep 2000 01:09:57 -0500 Received: (qmail 11207 invoked by uid 608); 9 Sep 2000 05:05:50 -0000 Date: 9 Sep 2000 05:05:50 -0000 Message-ID: <20000909050550.11205.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 67 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC _________________________ SPONSOR _________________________ High technology for cutting-edge applications with the Gateway Select 750 featuring the high-performance AMD 750 MHz Athlon processor, 64 MB RAM, 15GB hard drive and a 17 inch monitor for only $1,299! http://gateway.online-deals.net/go/mycomputer_gateway_062800rz_02/direct/01 ___________________________________________________________ Page Name : CREMC Total hits for yesterday (09-07-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From counters@www.seanadams.com Sat Sep 9 15:10:08 2000 Received: from www.seanadams.com (seanadams.com [216.65.103.210]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id PAA22482 for ; Sat, 9 Sep 2000 15:10:06 -0500 Received: (from counters@localhost) by www.seanadams.com (8.9.3/8.9.3) id TAA93717 for cremc@ponce.inter.edu; Sat, 9 Sep 2000 19:05:58 GMT (envelope-from counters) Date: Sat, 9 Sep 2000 19:05:58 GMT From: The Ultimate Counter Message-Id: <200009091905.TAA93717@www.seanadams.com> To: cremc@ponce.inter.edu Status: RO X-Status: X-Keywords: X-UID: 68 Subject: Your Ultimate Counter account sent to: cremc@ponce.inter.edu DO NOT REPLY TO THIS MESSAGE! Thanks for registering your Ultimate Counter. Please record the following information. Your account number : 348389 Your account password: kyzaxsyp You can now log in to your account at this url: http://www.ultimatecounter.com/login From newsreply@newsletter.mycomputer.com Tue Sep 12 17:16:25 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id RAA24334 for ; Tue, 12 Sep 2000 17:15:40 -0500 Received: (qmail 3221 invoked by uid 508); 12 Sep 2000 07:47:38 -0000 Date: 12 Sep 2000 07:47:38 -0000 Message-ID: <20000912074738.3220.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Network News--Going Global From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 69 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of September 11, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE... 1. Sponsor: GoTo Auctions 2. Online Marketing: Going Global—You’re a Click Away From the Entire World! 3. Sponsor: VeriSign—The Internet Trust Company 4. Digital Leadership: We’re Here to Help You at the Intersection 5. My.Computer.com Features 6. Site of the Week 8. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: GoTo Auctions ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Add the power of auction search today! Join the auction revolution. Make $$ from people looking for auction items on your site! Search over 2000 auctions with one click. GoTo Auctions’ Affiliates get paid 3 cents for every click through! Sign up today: http://auctions.goto.com/affiliate/default.asp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Going Global—You’re a Click Away From the Entire World! If you’re a small business, then the Web can open your business to the entire world—if you’re prepared. In a report from the Small Business Administration’s Office of International Trade, 97 percent of U.S. companies that export are small businesses. In fact, in the last decade, the number of small businesses that export has tripled and the dollar value of their exports has soared. With 96 percent of the world’s population and 67 percent of the world’s purchasing power located outside our borders, the potential for small business growth in international trade is huge—but only a small percentage of small businesses are currently exporting. Here lies a vast, untapped potential for growth. There are a number of online resources to help small businesses learn the ropes of exporting: The International Trade Administration (which is part of the U.S. Department of Commerce) offers “A Basic Guide to Exporting,” a comprehensive source of information to newcomers and to more experienced exporters. http://www.unzco.com/basicguide/index.html Another good source of information and get-started tutorials is the TradeNet Web site, created with the help of the Small Business Administration. http://www.tradenet.gov The Small Business Administration itself also has an online reference. The “SBA Guide to Exporting” not only covers the information found in other tutorials, but also provides planning checklists and helps you decide whether exporting is a good idea for your small biz. http://www.sba.gov/OIT/info/Guide-To-Exporting/index.html The U.S. Department of Commerce hosts an International Trade Association site at http://www.ita.doc.gov/. And don’t forget to look for some closer-to-home help. State governments spend money developing export opportunities for businesses, and staffing offices that you can contact for advice and leads. Look for your state’s Web site at: http://janus.state.me.us/states.htm. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: VeriSign—The Internet Trust Company ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Running an e-commerce Web site or online store? VeriSign Payment Services make it easy to securely accept, authorize, and manage credit card and all other payment types. Get a FREE guide, "Enabling Secure Payment Processing on Your Site." You'll learn everything you need to know about processing payments online. http://www.verisign.com/cgi-bin/go.cgi?a=n052514550020000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Digital Leadership ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We’re Here to Help You at the Intersection The headquarters of MyComputer.com sits at the base of the Wasatch Mountains here in Utah. As we look out the window of our building we see that already some the leaves on the oaks are turning red. In a few weeks the entire mountainside will be red. Then as the red fades, the yellow of the aspen leaves will take over. There is a hint of fall in the air and we look forward to the change from the hot and dry summer we’ve had. Have you noticed that we love it when some things change, and hate it when other things change? We love when the leaves and the seasons change. But we love the mountains—because they never change. We love to change channels on the TV, but hate it if our favorite show changes times or weeknights. We love to change our minds, but hate it when somebody else changes theirs. We love mom’s cooking, but hate it if she makes us eat the same thing two nights in a row. And do you remember what happened when Coke tried to change formulas? When we were in grade school we loved the last day of school, no more third grade, now I’m a forth grader! On our first day of forth grade, we wished we could go back to the third grade—its was safe, we knew everybody, we knew what was expected. But looking back, aren’t you glad you changed? We love the fact that so much technology is at our fingertips! Education, wireless communications, entertainment, cooking with a microwave, working at home, going to college on the Internet, zipping around town in our high-tech SUV’s with their global navigation satellite systems and multi-CD changer stereo systems. But we would give anything for some free time, some have to go nowhere time, some turn everything off time, some stare up at the stars time, some sit on the porch and watch the leaves change color time. We love it when our work is growing and profiting, but we fight it when in order to grow and profit we have to adopt new structures and technology, new ways of thinking and managing ourselves. People are funny when it comes to change. We view change that we initiate as needed and valuable, but we resist change that is forced on us, no matter what the change is. We need predictability as part of our basic need for security, but we also need variety, creative outlets, and breaks in routine. This requires that we bring about change without threatening security. Never before has the rate of change been as intense as it’s been for this generation of businesses. We hope that you’ll join us weekly in this section as we try to understand how to survive and thrive here at the intersection of leadership and management, technology, business, and people. See you in a week! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com Features ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Webmaster Peace of Mind for Less Than a Dollar a Day Is your site up? Is it functioning correctly? How do you know? What about tonight while you sleep? Wouldn’t you love to have someone monitoring your site for you all day and all night? Someone who would contact you if your site went down, or if it’s critical? What about five someones, situated in five different locations monitoring your site? What if you received a weekly report about your site designed to provide you customized information about your site's uptime, daily status and downtime due to system errors? What if you got all this starting at less than a dollar a day? That’s a small price to pay for your peace of mind! That’s just what WatchDog from MyComputer.com can do for you. WatchDog will monitor your site from every 2 to 15 minutes day around the clock everyday of the week from five global servers. WatchDog can notify you or multiple contacts in case of a problem with your site. Put your WatchDog on duty now: http://watchdog.mycomputer.com/index.html. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Network News Site of the Week ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Many excellent sites were forwarded to us this past week. Here are two of the several we found interesting: http://www.estelle-music.com Estelle is a musical band consisting of a jazz trio, quintet, and 8-piece swing band, focusing on the great standards of the Swing Era. The band is located in the Calgary, Alberta, Canada area, and performs at weddings, dances, receptions, conventions, and gala events. Don Campbell has had his site online for only a month, and had already closed the deal on three gigs that he referred to the site. The website is a marketing tool for the band. It includes music samples, photos, testimonials, client lists, and a guestbook. Don uses SuperStats from MyComputer.com and although it’s a little early, hopes to learn about his site’s strengths and weaknesses. http://www.pottsvillefire.com All you’d ever want to know about the Pottsville, Pennsylvania, USA fire department. Jason Witmier started this site in February of 1999. The site’s original purpose was to showoff some of their apparatus, advertise used equipment for sell, and list run totals. However, as interest took off, they expanded to add action photos, incident reports, video clips, company histories, and more. Jason reports, “The site has far exceeded our expectations as far as traffic, information, and its reach worldwide. Although it has also increased our desire to pack more information in and increase daily traffic through the site to touch more people and get the public aware of exactly what it is we do.” Jason uses SuperStats from MyComputer.com which “has been an invaluable tool in helping us mold the site to better streamline the content and focus on who is coming to the site and where from.” SuperStats is also used to view daily visitors totals, learn where visitors are coming from, the visit depth to see how long visitors are staying and what they’re looking at, and to learn what browsers visitors are using. How Would You Like Half a Million people to learn about your Site This Week? sEnter your site in the Network News Site of the Week! Take a chance on having your site visited by the 500,000+ subscribers of Network News. Simply submit your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, what areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter. Send your information to mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of September 11, 2000   
     
     

    IN THIS EDITION

         
    SPONSORS

    AFFILIATE PROGRAMS
    WEB HOSTING

  • Going Global-You're a Click Away From the Entire World!
  • We're Here to Help You at the Intersection
  • Webmaster Peace of Mind for Less Than a Dollar a Day
  • MyComputer.com's Sites of the Week
  • How Would You Like Half a Million People to Learn About Your Site This
          Week?


  • GoTo™ Auctions

    Add the power of auction search today! Join the auction revolution. Make $$ from people looking for auction items on your site! Search over 200 auctions with one click. GoTo™ Auctions' Affiliates get paid 3 cents for every click through! Sign up today:
    http://auctions.goto.com/affiliate/default.asp



    Going Global-You're a Click Away From the Entire World!

    If you're a small business, then the Web can open your business to the entire world-if you're prepared.

    In a report from the Small Business Administration's Office of International Trade, 97 percent of U.S. companies that export are small businesses. In fact, in the last decade, the number of small businesses that export has tripled and the dollar value of their exports has soared.

    With 96 percent of the world's population and 67 percent of the world's purchasing power located outside our borders, the potential for small business growth in international trade is huge-but only a small percentage of small businesses are currently exporting. Here lies a vast, untapped potential for growth.

    There are a number of online resources to help small businesses learn the ropes of exporting:

    The International Trade Administration (which is part of the U.S. Department of Commerce) offers "A Basic Guide to Exporting," a comprehensive source of information to newcomers and to more experienced exporters. http://www.unzco.com/basicguide/index.html

    Another good source of information and get-started tutorials is the TradeNet Web site, created with the help of the Small Business Administration.
    http://www.tradenet.gov

    The Small Business Administration itself also has an online reference. The "SBA Guide to Exporting" not only covers the information found in other tutorials, but also provides planning checklists and helps you decide whether exporting is a good idea for your small biz.
    http://www.sba.gov/OIT/info/Guide-To-Exporting/index.html

    The U.S. Department of Commerce hosts an International Trade Association site at
    http://www.ita.doc.gov/.

    And don't forget to look for some closer-to-home help. State governments spend money developing export opportunities for businesses, and staffing offices that you can contact for advice and leads. Look for your state's Web site at:
    http://janus.state.me.us/states.html.




    VeriSign- The Internet Trust Company

    Running an e-commerce Web site or online store?
    VeriSign Payment Services make it easy to securely accept, authorize, and manage credit card and all other payment types. Get a FREE guide, "Enabling Secure Payment Processing on Your Site." You'll learn everything you need to know about processing payments online.

    http://www.verisign.com




    We're Here to Help You at the Intersection

    The headquarters of MyComputer.com sits at the base of the Wasatch Mountains here in Utah. As we look out the window of our building we see that already some the leaves on the oaks are turning red. In a few weeks the entire mountainside will be red. Then as the red fades, the yellow of the aspen leaves will take over. There is a hint of fall in the air and we look forward to the change from the hot and dry summer we've had.

    Have you noticed that we love it when some things change, and hate it when other things change? We love when the leaves and the seasons change. But we love the mountains-because they never change. We love to change channels on the TV, but hate it if our favorite show changes times or weeknights.

    We love to change our minds, but hate it when somebody else changes theirs. We love mom's cooking, but hate it if she makes us eat the same thing two nights in a row. And do you remember what happened when Coke tried to change formulas?

    When we were in grade school we loved the last day of school, no more third grade, now I'm a forth grader! On our first day of forth grade, we wished we could go back to the third grade-its was safe, we knew everybody, we knew what was expected. But looking back, aren't you glad you changed?

    We love the fact that so much technology is at our fingertips! Education, wireless communications, entertainment, cooking with a microwave, working at home, going to college on the Internet, zipping around town in our high-tech SUV's with their global navigation satellite systems and multi-CD changer stereo systems.

    But we would give anything for some free time, some have to go nowhere time, some turn everything off time, some stare up at the stars time, some sit on the porch and watch the leaves change color time.

    We love it when our work is growing and profiting, but we fight it when in order to grow and profit we have to adopt new structures and technology, new ways of thinking and managing ourselves.

    People are funny when it comes to change. We view change that we initiate as needed and valuable, but we resist change that is forced on us, no matter what the change is.

    We need predictability as part of our basic need for security, but we also need variety, creative outlets, and breaks in routine.

    This requires that we bring about change without threatening security.

    Never before has the rate of change been as intense as it's been for this generation of businesses. We hope that you'll join us weekly in this section as we try to understand how to survive and thrive here at the intersection of leadership and management, technology, business, and people.

    See you in a week!




    Webmaster Peace of Mind for Less Than a Dollar a Day

    Is your site up? Is it functioning correctly? How do you know? What about tonight while you sleep?

    Wouldn't you love to have someone monitoring your site for you all day and all night? Someone who would contact you if your site went down, or if it's critical? What about five someones, situated in five different locations monitoring your site?

    What if you received a weekly report about your site designed to provide you customized information about your site's uptime, daily status and downtime due to system errors? What if you got all this starting at less than a dollar a day? That's a small price to pay for your peace of mind!

    That's just what WatchDog from MyComputer.com can do for you. WatchDog will monitor your site from every 2 to 15 minutes day around the clock everyday of the week from five global servers. WatchDog can notify you or multiple contacts in case of a problem with your site.

    Put your WatchDog on duty now: http://watchdog.mycomputer.com/index.html.




    MyComputer.com's Sites of the Week

    Many excellent sites were forwarded to us this past week. Here are two of the several we found interesting:

    http://www.estelle-music.com

    Estelle is a musical band consisting of a jazz trio, quintet, and 8-piece swing band, focusing on the great standards of the Swing Era. The band is located in the Calgary, Alberta, Canada area, and performs at weddings, dances, receptions, conventions, and gala events.

    Don Campbell has had his site online for only a month, and had already closed the deal on three gigs that he referred to the site.

    The website is a marketing tool for the band. It includes music samples, photos, testimonials, client lists, and a guestbook.

    Don uses SuperStats from MyComputer.com and although it's a little early, hopes to learn about his site's strengths and weaknesses.

    http://www.pottsvillefire.com

    All you'd ever want to know about the Pottsville, Pennsylvania, USA fire department. Jason Witmier started this site in February of 1999. The site's original purpose was to showoff some of their apparatus, advertise used equipment for sell, and list run totals. However, as interest took off, they expanded to add action photos, incident reports, video clips, company histories, and more.

    Jason reports, "The site has far exceeded our expectations as far as traffic, information, and its reach worldwide. Although it has also increased our desire to pack more information in and increase daily traffic through the site to touch more people and get the public aware of exactly what it is we do."

    Jason uses SuperStats from MyComputer.com which "has been an invaluable tool in helping us mold the site to better streamline the content and focus on who is coming to the site and where from." SuperStats is also used to view daily visitors totals, learn where visitors are coming from, the visit depth to see how long visitors are staying and what they're looking at, and to learn what browsers visitors are using.

    How Would You Like Half a Million People to Learn About Your Site This Week?
    Enter your site in the Network News Site of the Week!

    Take a chance on having your site visited by the 500,000+ subscribers of Network News.

    Simply submit your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e-commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter.
    Send your information to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Wed Sep 13 21:21:49 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id VAA38916 for ; Wed, 13 Sep 2000 21:21:44 -0500 Received: (qmail 2273 invoked by uid 508); 13 Sep 2000 21:53:22 -0000 Date: 13 Sep 2000 21:53:22 -0000 Message-ID: <20000913215322.2271.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Submit your site to top search engines -- and save money! From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 70 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Want to save time, money, AND increase traffic to your site? Join SubmitWizard: Click here! http://v2.superstats.com/free/swp/26/ SubmitWizard, the URL submission service of MyComputer.com, submits your site to hundreds of major search engines. Sign up now and get our automatic resubmission for FREE! That's a $60.00 value! This will allow you to get and keep your site submitted to the Internet's leading engines. With SubmitWizard you can: * Increase traffic to your site. * Gain exposure to 90% of the top search engine searchers. * Refresh your listing through an automatic monthly resubmission service. * Update your listing with one click. Click Here! http://v2.superstats.com/free/swp/26/ Over 85% of Web surfers use search engines to find what they're looking for. SubmitWizard sends your site to engines like: * Yahoo! * Google * AltaVista * Excite * InfoSeek * MSN * Lycos * HotBot * Northern Light * ...and more! Visit today... and get our automatic resubmission service FREE! It's quick and easy! Join now: http://v2.superstats.com/free/swp/26/ Want to know about other services at MyComputer.com? CHECK US OUT! http://www.mycomputer.com ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Sep 15 16:27:50 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id QAA22116 for ; Fri, 15 Sep 2000 16:27:41 -0500 Received: (qmail 11498 invoked by uid 508); 15 Sep 2000 20:23:21 -0000 Date: 15 Sep 2000 20:23:21 -0000 Message-ID: <20000915202321.11497.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 71 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC __________________________SPONSOR__________________________ 7 SECONDS IS ALL IT TAKES TO LOSE A CUSTOMER. Learn how to avoid downtime of all your critical business functions. Profit from Continuity. Get your FREE Online Information Kit today. http://v2.superstats.com/free/ns/13/ ___________________________________________________________ Page Name : CREMC Total hits for yesterday (09-14-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



    Username: CREMC


    Sponsor

    7 SECONDS IS ALL IT TAKES TO LOSE A CUSTOMER Learn how to avoid downtime of all your critical business functions. Profit from Continuity. Get your FREE Online Information Kit today. www.oracle.com.


    Page Name : CREMC
    Total hits for yesterday (09-14-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 282
    ----



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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From sitemeter@sitepostoffice.com Sat Sep 16 14:58:53 2000 Received: from SITEPOSTOFFICE.COM (sitewish.com [209.207.207.40]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA20474 for ; Sat, 16 Sep 2000 14:58:50 -0500 Received: from WEB857 ([209.207.216.117]) by SITEPOSTOFFICE.COM (WESMTP 2.2 [Dec 1 1999]) with SMTP id -2403827; Sat, 16 Sep 2000 19:52:33 GMT Date: Sat, 16 Sep 2000 19:54:48 (GMT) From: Site Meter Subject: Site Meter for CREMC To: "cremc@ponce.inter.edu" X-MSMail-Priority: Normal Reply-To: sitemeter@sitepostoffice.com X-mailer: AspMail 4.0 4.02 (SMT4DB629F) Mime-Version: 1.0 Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Message-Id: <-2403286@SITEPOSTOFFICE.COM> Status: RO X-Status: X-Keywords: X-UID: 72 Thanks for creating a Site Meter for your web site. You'll need to save this message because it contains the codename= and password for your account. You'll need them when you want to= login to your account on Site Meter. Your codename is "sm2algebra" Your password is "NULUDI" There are two versions of the Site Meter HTML available for your= site. One uses JavaScript and the other doesn't. The JavaScript= Site Meter can be more difficult to add to a page (when using= some HTML editors), but it allows you to track the original URL= from which your your visitors came before linking to your site= and also lets you see your visitor's time zone. This is the JavaScript version of the Site Meter HTML. This is the regular version of the Site Meter HTML. 3D"Site The instructions for installing your Site Meter counter and the= HTML for it are available from the manager page of your account.= In addition, you can make any changes to your Site Meter account= (like updating your email address) at http://www.sitemeter.com/ If you have any questions about Site Meter please check the= frequently asked questions page at= http://www.sitemeter.com/default.asp?action=3Dfaq If you don't find your answer or have any ideas on how the= service can be improved, please feel free to contact me at= sitemeter@sitepostoffice.com Thanks, David Smith SiteMeter.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Become an AOL affiliate http://www.siteadd.com/aol.cfm?2 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ From sitemeter@sitepostoffice.com Sat Sep 16 14:59:58 2000 Received: from SITEPOSTOFFICE.COM (sitewish.com [209.207.207.40]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA21000 for ; Sat, 16 Sep 2000 14:59:57 -0500 Received: from WEB857 ([209.207.216.117]) by SITEPOSTOFFICE.COM (WESMTP 2.2 [Dec 1 1999]) with SMTP id -2327457; Sat, 16 Sep 2000 19:53:50 GMT Date: Sat, 16 Sep 2000 19:56:04 (GMT) From: Site Meter Subject: Site Meter for CREMC To: "cremc@ponce.inter.edu" X-MSMail-Priority: Normal Reply-To: sitemeter@sitepostoffice.com X-mailer: AspMail 4.0 4.02 (SMT4DB629F) Mime-Version: 1.0 Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Message-Id: <-2326786@SITEPOSTOFFICE.COM> Status: RO X-Status: X-Keywords: X-UID: 73 Thanks for creating a Site Meter for your web site. You'll need to save this message because it contains the codename= and password for your account. You'll need them when you want to= login to your account on Site Meter. Your codename is "sm2algebra" Your password is "NULUDI" There are two versions of the Site Meter HTML available for your= site. One uses JavaScript and the other doesn't. The JavaScript= Site Meter can be more difficult to add to a page (when using= some HTML editors), but it allows you to track the original URL= from which your your visitors came before linking to your site= and also lets you see your visitor's time zone. This is the JavaScript version of the Site Meter HTML. This is the regular version of the Site Meter HTML. 3D"Site The instructions for installing your Site Meter counter and the= HTML for it are available from the manager page of your account.= In addition, you can make any changes to your Site Meter account= (like updating your email address) at http://www.sitemeter.com/ If you have any questions about Site Meter please check the= frequently asked questions page at= http://www.sitemeter.com/default.asp?action=3Dfaq If you don't find your answer or have any ideas on how the= service can be improved, please feel free to contact me at= sitemeter@sitepostoffice.com Thanks, David Smith SiteMeter.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Become an AOL affiliate http://www.siteadd.com/aol.cfm?2 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ From root@u.xoom.com Sat Sep 16 15:10:02 2000 Received: from u.xoom.com (colo03-248.xoom.com [206.132.180.248]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id PAA20260 for ; Sat, 16 Sep 2000 15:09:59 -0500 Received: (qmail 20455 invoked by uid 99); 17 Sep 2000 01:58:39 -0000 Date: 17 Sep 2000 01:58:39 -0000 Message-ID: <20000917015839.20454.qmail@u.xoom.com> To: cremc@ponce.inter.edu Subject: Welcome to NBCi.com's NBCiCounter with PowerStats From: webmaster@xoom.com Status: RO X-Status: X-Keywords: X-UID: 74 Welcome to NBCi.com's NBCiCounter with PowerStats Your NBCiCounter ID number is: 41351 Your NBCiCounter password is: To activate your NBCiCounter, paste the following HTML into the web page where you want your counter to appear: DO NOT LOSE YOUR PASSWORD!!! For help with your counter please see our help page: http://edu.xoomcounter.com/help.html From root@u.xoom.com Sat Sep 16 15:10:02 2000 Received: from u.xoom.com (colo03-248.xoom.com [206.132.180.248]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id PAA20260 for ; Sat, 16 Sep 2000 15:09:59 -0500 Received: (qmail 20455 invoked by uid 99); 17 Sep 2000 01:58:39 -0000 Date: 17 Sep 2000 01:58:39 -0000 Message-ID: <20000917015839.20454.qmail@u.xoom.com> To: cremc@ponce.inter.edu Subject: Welcome to NBCi.com's NBCiCounter with PowerStats From: webmaster@xoom.com Status: RO X-Status: X-Keywords: X-UID: 75 Welcome to NBCi.com's NBCiCounter with PowerStats Your NBCiCounter ID number is: 41351 Your NBCiCounter password is: To activate your NBCiCounter, paste the following HTML into the web page where you want your counter to appear: DO NOT LOSE YOUR PASSWORD!!! For help with your counter please see our help page: http://edu.xoomcounter.com/help.html From reports@sitemeter.com Sat Sep 16 19:11:47 2000 Received: from web857.sitemeter.com ([209.207.216.117]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id TAA20434 for ; Sat, 16 Sep 2000 19:11:46 -0500 Received: from web724 ([209.207.207.40]) by web857.sitemeter.com (Post.Office MTA v3.5.3 release 223 ID# 0-0U10L2S100V35) with SMTP id com for ; Sat, 16 Sep 2000 19:08:00 -0500 From: Site Meter To: "cremc@ponce.inter.edu" Date: Sun, 17 Sep 2000 00:05:44 "GMT" X-MSMail-Priority: Normal X-mailer: AspMail 3.0 (SMTP51A8EB) Subject: sm2algebra traffic report for Friday, September 15, 2000 Mime-Version: 1.0 Content-Type: text/html Content-Transfer-Encoding: quoted-printable Message-ID: <20000917000800140.AAA267@web857.sitemeter.com@web724> Status: RO X-Status: X-Keywords: X-UID: 76
    ++++++++++++++++++++++++++++++++++++++++++++++++=
    ++++++++++++
    
                Add free content to your site with the 
                       Site Meter Webfeed Wizard. 
    
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    er.com/WebfeedWizard
    
    ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
    
    
                               CREMC                            
                            (sm2algebra)                        
    
                        -- Site Summary ---                     
              Visits
    
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                This Week ........................ 0            
    
              Page Views
    
                Total ............................ 0            
                Average per Day .................. 0            
                Average per Visit .................             
                This Week ........................ 0            
    
        http:/=
    /sm2.sitemeter.com/stats.asp?site=3Dsm2algebra      
    
    
                      --- Visits this Week ---                  
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    Click here to=
     unsubscribe
    
    From errorscheck@errors.postmasterdirect.com Sat Sep 16 19:22:33 2000 Received: from relay-02.netcreations.com (relay-02.postmasterdirect.com [64.14.49.245]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id TAA20992 for ; Sat, 16 Sep 2000 19:22:31 -0500 Received: (qmail 4396 invoked from network); 16 Sep 2000 19:18:18 -0400 Received: from sproc-02.int.pmd (HELO sproc.postmasterdirect.com) (172.16.39.2) by relay-02.int.pmd with SMTP; 16 Sep 2000 19:18:18 -0400 Received: (qmail 9283 invoked by uid 1110); 16 Sep 2000 19:18:18 -0400 Date: 16 Sep 2000 19:18:18 -0400 Message-ID: <20000916231818.9282.qmail@sproc.postmasterdirect.com> Errors-To: errorscheck@errors.postmasterdirect.com To: From: "Your subscription request" Subject: Activate your Site_Meter subscription! [cremc@ponce.inter.edu/2476] Status: RO X-Status: X-Keywords: X-UID: 77 Just one more step! Simply click the link below to activate the Site_Meter subscription request you just sent us! http://c.postmasterdirect.com/confirm?E=cremc%40ponce.inter.edu&T=2476 If asked, your codes are E:cremc@ponce.inter.edu T:2476. Or you can simply reply to this message. (If you do, please don't change the subject line.) In order to protect your privacy, if you do not activate your subscription, we will be unable to send you the information you have requested. So please click the link above right now! When you confirm, you will be subscribed to: Site_Meter/INTERNET-HTML.list You can unsubscribe or change the topics you get information about easily, at any time. We hope you enjoy the convenience and we'll see you online! Thanks! Site_Meter Request received at: Site_Meter Time of request: Sat Sep 16 19:18:18 2000 EST IP address received: 209.91.192.28 Email address received: cremc@ponce.inter.edu ** cremc@ponce.inter.edu From errorscheck@errors.postmasterdirect.com Sun Sep 17 20:24:08 2000 Received: from relay-02.netcreations.com (relay-02.postmasterdirect.com [64.14.49.245]) by ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id UAA12398 for ; Sun, 17 Sep 2000 20:24:06 -0500 Received: (qmail 27648 invoked from network); 17 Sep 2000 20:19:42 -0400 Received: from sproc-01.int.pmd (HELO sproc.postmasterdirect.com) (172.16.39.1) by relay-02.int.pmd with SMTP; 17 Sep 2000 20:19:42 -0400 Received: (qmail 21414 invoked by uid 1110); 17 Sep 2000 20:19:42 -0400 Date: 17 Sep 2000 20:19:42 -0400 Message-ID: <20000918001942.21413.qmail@sproc.postmasterdirect.com> To: From: "Subscription Confirmation" Subject: Following up - please reply to confirm! [cremc@ponce.inter.edu/2476] Status: RO X-Status: X-Keywords: X-UID: 78 * This is the LAST confirmation we will send, please REPLY to confirm! * We received a subscription request for PostMasterDirect.com opt-in email lists several days ago. We sent a confirmation email to you immediately afterwards, but have not received a reply to that message. If you wish to receive the requested free email from us, simply REPLY to this message and we'll activate your account immediately! Or, you can simply click this URL: http://c.postmasterdirect.com/confirm?e=cremc@ponce.inter.edu&t=2476 Your subscription codes are E: cremc@ponce.inter.edu T: 2476 If you did not submit a subscription request several days ago, it is possible that someone is trying to subscribe you without your permission. In that case, you do not need to reply, and this will be the last note you'll get from us. Thanks for your participation and we hope to serve you soon! Just reply to validate your subscription request! http://www.PostMasterDirect.com/ 100% OPT-IN Email Service From newsreply@newsletter.mycomputer.com Tue Sep 19 13:39:09 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id NAA25968 for ; Tue, 19 Sep 2000 13:38:19 -0500 Received: (qmail 2929 invoked by uid 508); 19 Sep 2000 07:56:16 -0000 Date: 19 Sep 2000 07:56:16 -0000 Message-ID: <20000919075616.2927.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--Patterns of Success From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 79 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of September 18, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE 1. Sponsor: SolidSpeed 2. Online Marketing: Patterns of Success 3. Sponsor: Oracle 4. Digital Leadership: See the Possibilities 5. My.Computer.com Features: Search Enable Your Site 6. Sponsor: Salesmation 7. Site of the Week 8. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: SolidSpeed ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Slow Websites Lose Customers Accelerate your site up to 10x with SolidSpeed’s Content Distribution Network. Strategically placed servers housing multiple cached copies of your site content also significantly increase your site’s reliability. Your site could go down and your customer may never know it. Find out how: http://www.solidspeed.com/cgi-bin/affiliate.cgi_mycompn10825 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We’d like to know: what would you like to know? * What topics or subjects would you like to see covered in Network News? * How could we improve? * How can we help you? We’d love to hear from you! Drop us a note: mailto:editor@mycomptuer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING: Patterns of Success ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Working everyday with thousands of customers permits us—even requires us to see hundreds of sites a day. After a while a pattern starts to evolve. Here’s some quick advice we can offer: Look Great Or at least, look good. Web users are developing a low tolerance for ugly design, useless content, gratuitous animation or clunky navigation. In your words and pictures make yourself vivid. You can’t bore someone into staying on your site or buying your product. However, Web users also understand that pretty faces can’t cover up or substitute for emptiness inside. Balance usability and style. Stand Out to Your Customers It’s no longer important, in most industries, which one of you went online first. What matters more is who’s first right now. And that’s likely to be who’s first in meeting customer expectations. Great sites have created enormous value for themselves and for their customers by making complex underlying business processes appear to be simple—and making themselves easier to do business with. Don’t stop at simply being easy to do business with, work toward making your customers more successful. Add Value Play to the Web’s strengths of being an interactive, personal niche—not a mass medium. Building a long- term business on the Web is done not just by momentarily grabbing people’s attention, but also sustaining it with something of unique value, something that causes people to return to your site again and again. Don’t just throw your existing company online— extend it or transform it, or invent an entirely new business tailored to the Web environment, designed to take advantage of what the Web can do. Evolve Your work is never done. Keep raising the bar. Your site is always under construction. Listen to your users and make changes accordingly. We’d love to publish your responses or articles. Send your material to: mail to: mailto:editor@mycomputer.com. Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Oracle ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Seven Seconds is All it Takes to Lose a Customer Learn how to avoid downtime of all your critical business functions. Profit from Continuity. Get your FREE Online Information Kit today. http://www.oracle.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Got a question? Need an answer? If you’ve got a question or would like to tap into the knowledge of other readers, we’ll include it in our newsletter and find you an answer or two. Send your questions today: mailto: editor@mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Digital Leadership: See the Possibilities ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ An hour or so from here, just north of the Great Salt Lake, lays a lonely stretch of high desert. Although there’s nothing around there for miles, this historic site witnessed one of the most important accomplishments of the 19th century in the United States. It was here at Promontory Point on May 10, 1869, the transcontinental railroad was completed. The story is told of a farmer who was working in his field near where the railroad workers were laying track. He decided to walk to the end of his field to watch what all the excitement was about. First the workers put down the ties, then the rails, and then the locomotive steamed by. The farmer went back to his work satisfied, thinking, “So, that’s what the railroad is all about, tracks and trains.” On the surface, that’s what the railroad was all about: tracks and trains. What the farmer failed to see were the possibilities. With the railroad, the produce he grew could be transported to other cities and sold. And he would have to compete with other farmers from other places who were also selling their produce. He didn’t see that people could now cross the country in a matter of days instead of weeks or months. He didn’t see the rise of cities like Chicago, Denver, and Kansas City. He didn’t see that people from one part of the country would be able to meet people from other parts of the country and exchange ideas or fall in love. He saw the tracks and trains, but didn’t see the possibilities. Digital tracks have been constructed all around the world. New sites go online at the rate of about one a minute. Most go online because they see the possibilities. Today we are limited only by our imagination—the ability to see possibilities. The gap between what can be imagined and what can be accomplished has never been smaller. Yet those who can imagine a new reality have always been outnumbered by those who can’t. For every Leonardo da Vinci, Amelia Earhart, or Jonas Salk there are tens of thousands whose imaginations cannot escape the gravity of how it’s always been. Although there’s nothing that can’t be imagined, there are only a few who seem to be able to escape that gravity. All the breakthroughs on the Web have first been break-aways. Break-aways from tradition. Break-aways from the way it’s always been done. On a similar note, the very railroad that changed a nation, suffered from the fate of not being able to break-away. When air travel became viable, the railroad saw itself the same way that farmer did: that they were in the tracks and trains business, instead of being in the transportation business. Somewhere in a garage out there are a couple of kids inventing a company that will render yours obsolete. You’re going to have to out-innovate these innovators. Don’t just see the tracks and trains, see the possibilities. We’d love to publish your responses or articles. Send your material to: mail to: mailto:editor@mycomputer.com. Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com Features: Search Enable Your Site! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ By adding a search engine to your site, you can not only make your site more user-friendly, but also channel your site traffic to the right place. If you make it easy for visitors to your site to find what they are looking for, they are more likely to stay longer and actually find what they originally came to your site looking for. Adding a search engine will thus also help you retain visitors. If your visitors can easily find what they are looking for, they are more likely to return. There are two options to consider when adding a search engine to your site: the shrink-wrapped package or the ASP model. The shrink-wrapped package requires your time, money, hardware, and software expertise. There are also many maintenance considerations to take into account. The shrink-wrapped package also represents a less secure solution, since your web site sits on a server in house, next door to your financial data. The ASP model, on the other hand, requires no maintenance because an ASP service will build, monitor, maintain, and support the search engine service for you. All you have to do is specify what you want the search box to look like, then cut and paste the automatically generated code onto your Web site. An excellent source for this ASP service is MyComputer.com’s SiteMiner. With SiteMiner, all you have to do is cut and paste the search box onto your site and SiteMiner will maintain your search box and generate reports on searches to your site. Increase your traffic, get feedback on your visitors by capitalizing on this opportunity to add a search engine to your site. Sign Up for SiteMiner today: http://v2.superstats.com/free/smp/22 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Salesmation.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Selling on the Internet doesn’t have to be difficult! Salesmation.com offers the most comprehensive solution to e-marketing to give you the power to target, personalize, advertise and then measure the results. Sign up now and receive 50% off all e-mails sent through October 15th. Salesmation.com—Internet Sales Made Simple http://www.salesmation.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Network News Site of the Week ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This week’s Site of the Week is called: Accommodations, Adventures, Travel & Vacations at RealAdventures.com. http://www.realadventures.com Real Adventures offers a comprehensive resource for worldwide travel, vacations, and adventures. The site launched in June 2000, they spent a year designing the site, developing the underlying database, developing partnerships and affiliate programs. RealAdventures.com uses BannerExchange and SuperStats for its site. Vik Kachoria writes: “SuperStats provides us with a wealth of information at a very nominal price. Their graphical user interface makes it easy to compare traffic over various periods and then analyze that in relations to pages requested and other marketing programs that are being promoted. We can use this information to add new features and content to the site, but also we use the information to further market ourselves to our partners, investors and advisors.” Vik continues, “Our philosophy, “Life’s an Adventure, Live It!” really encompasses the purpose and value of our site. Whatever the lifestyle of preference, it’s an adventure and RealAdventures.com has something for everyone. How Would You Like Half a Million people to learn about your Site This Week? Enter your site in the Network News Site of the Week! Take a chance on having your site visited by the 500,000+ subscribers of Network News. Simply submit your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, w hat areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter. Send your information to mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is published by the MyComputer.com Network. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the l ist address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of September 18, 2000   
     
     

    IN THIS EDITION

         
    SPONSORS

    AFFILIATE PROGRAMS
    WEB HOSTING

    Click Here!

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  • Patterns of Success
  • See the Possibilities
  • Search Enable Your Site!
  • MyComputer.com's Sites of the Week
  • How Would You Like Half a Million People to Learn About Your Site This
          Week?


  • Slow Websites Lose Customers

    Accelerate your site up to 10x with SolidSpeed's Content Distribution Network. Strategically placed servers housing multiple cached copies of your site content also significantly increase your site's reliability. Your site could go down and your customer may never know it.Find out how:
    http://www.solidspeed.com/affiliate/default.asp



    Patterns of Success

    Working everyday with thousands of customers permits us-even requires us to see hundreds of sites a day. After a while a pattern starts to evolve. Here's some quick advice we can offer:

    Look Great
    Or at least, look good. Web users are developing a low tolerance for ugly design, useless content, gratuitous animation or clunky navigation. In your words and pictures make yourself vivid. You can't bore someone into staying on your site or buying your product. However, Web users also understand that pretty faces can't cover up or substitute for emptiness inside. Balance usability and style.

    Stand Out to Your Customers
    It's no longer important, in most industries, which one of you went online first. What matters more is who's first right now. And that's likely to be who's first in meeting customer expectations. Great sites have created enormous value for themselves and for their customers by making complex underlying business processes appear to be simple-and making themselves easier to do business with. Don't stop at simply being easy to do business with, work toward making your customers more successful.

    Add Value
    Play to the Web's strengths of being an interactive, personal niche-not a mass medium. Building a long-term business on the Web is done not just by momentarily grabbing people's attention, but also sustaining it with something of unique value, something that causes people to return to your site again and again. Don't just throw your existing company online-extend it or transform it, or invent an entirely new business tailored to the Web environment, designed to take advantage of what the Web can do.

    Evolve
    Your work is never done. Keep raising the bar. Your site is always under construction. Listen to your users and make changes accordingly.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!


    We'd like to know: what would you like to know?
    • What topics or subjects would you like to see covered in Network News?
    • How could we improve?
    • How can we help you?
    We'd love to hear from you!

    Drop us a note: editor@mycomputer.com




    Oracle

    Profit from Continuity. Get your FREE Online Information Kit today.

    http://www.oracle.com




    See the Possibilities

    An hour or so from here, just north of the Great Salt Lake, lays a lonely stretch of high desert. Although there's nothing around there for miles, this historic site witnessed one of the most important accomplishments of the 19th century in the United States. It was here at Promontory Point on May 10, 1869, the transcontinental railroad was completed.

    The story is told of a farmer who was working in his field near where the railroad workers were laying track. He decided to walk to the end of his field to watch what all the excitement was about. First the workers put down the ties, then the rails, and then the locomotive steamed by.

    The farmer went back to his work satisfied, thinking, "So, that's what the railroad is all about, tracks and trains."

    On the surface, that's what the railroad was all about: tracks and trains. What the farmer failed to see were the possibilities.

    With the railroad, the produce he grew could be transported to other cities and sold. And he would have to compete with other farmers from other places who were also selling their produce.

    He didn't see that people could now cross the country in a matter of days instead of weeks or months. He didn't see the rise of cities like Chicago, Denver, and Kansas City.

    He didn't see that people from one part of the country would be able to meet people from other parts of the country and exchange ideas or fall in love.

    He saw the tracks and trains, but didn't see the possibilities.

    Digital tracks have been constructed all around the world. New sites go online at the rate of about one a minute. Most go online because they see the possibilities.

    Today we are limited only by our imagination-the ability to see possibilities. The gap between what can be imagined and what can be accomplished has never been smaller. Yet those who can imagine a new reality have always been outnumbered by those who can't. For every Leonardo da Vinci, Amelia Earhart, or Jonas Salk there are tens of thousands whose imaginations cannot escape the gravity of how it's always been. Although there's nothing that can't be imagined, there are only a few who seem to be able to escape that gravity.

    All the breakthroughs on the Web have first been break-aways. Break-aways from tradition. Break-aways from the way it's always been done.

    On a similar note, the very railroad that changed a nation, suffered from the fate of not being able to break-away. When air travel became viable, the railroad saw itself the same way that farmer did: that they were in the tracks and trains business, instead of being in the transportation business.

    Somewhere in a garage out there are a couple of kids inventing a company that will render yours obsolete. You're going to have to out-innovate these innovators. Don't just see the tracks and trains, see the possibilities.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!


    Got a question? Need an answer?

    If you've got a question or would like to tap into the knowledge of other readers, we'll include it in our newsletter and find you an answer or two.

    Send your questions today: editor@mycomputer.com




    Salesmation.com

    Selling on the Internet doesn't have to be difficult!

    Salesmation.com offers the most comprehensive solution to e-marketing to give you the power to target, personalize, advertise and then measure the results. Sign up now and receive 50% off all e-mails sent through October 15th.

    Salesmation.com — Internet Sales Made Simple
    http://www.salesmation.com




    Search Enable Your Site!

    By adding a search engine to your site, you can not only make your site more user-friendly, but also channel your site traffic to the right place. If you make it easy for visitors to your site to find what they are looking for, they are more likely to stay longer and actually find what they originally came to your site looking for. Adding a search engine will thus also help you retain visitors. If your visitors can easily find what they are looking for, they are more likely to return.

    There are two options to consider when adding a search engine to your site: the shrink-wrapped package or the ASP model. The shrink-wrapped package requires your time, money, hardware, and software expertise. There are also many maintenance considerations to take into account. The shrink-wrapped package also represents a less secure solution, since your web site sits on a server in house, next door to your financial data.

    The ASP model, on the other hand, requires no maintenance because an ASP service will build, monitor, maintain, and support the search engine service for you. All you have to do is specify what you want the search box to look like, then cut and paste the automatically generated code onto your Web site. An excellent source for this ASP service is MyComputer.com's SiteMiner. With SiteMiner, all you have to do is cut and paste the search box onto your site and SiteMiner will maintain your search box and generate reports on searches to your site. Increase your traffic, get feedback on your visitors by capitalizing on this opportunity to add a search engine to your site. Sign Up for SiteMiner today: http://v2.superstats.com/free/smp/22




    MyComputer.com's Sites of the Week

    This week's Site of the Week is called: Accommodations, Adventures, Travel & Vacations at RealAdventures.com.

    http://www.realadventures.com

    Real Adventures offers a comprehensive resource for worldwide travel, vacations, and adventures.

    The site launched in June 2000, they spent a year designing the site, developing the underlying database, developing partnerships and affiliate programs.

    RealAdventures.com uses BannerExchange and SuperStats for its site. Vik Kachoria writes: "SuperStats provides us with a wealth of information at a very nominal price. Their graphical user interface makes it easy to compare traffic over various periods and then analyze that in relations to pages requested and other marketing programs that are being promoted. We can use this information to add new features and content to the site, but also we use the information to further market ourselves to our partners, investors and advisors."

    Vik continues, "Our philosophy, "Life's an Adventure, Live It!" really encompasses the purpose and value of our site. Whatever the lifestyle of preference, it's an adventure and RealAdventures.com has something for everyone.

    How Would You Like Half a Million People to Learn About Your Site This Week?
    Enter your site in the Network News Site of the Week!

    Take a chance on having your site visited by the 500,000+ subscribers of Network News.

    Simply submit your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e-commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter.
    Send your information to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Thu Sep 21 00:15:00 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id AAA29300 for ; Thu, 21 Sep 2000 00:14:58 -0500 Received: (qmail 4367 invoked by uid 508); 21 Sep 2000 00:41:02 -0000 Date: 21 Sep 2000 00:41:02 -0000 Message-ID: <20000921004102.4365.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: 25% Sale on website tools from MyComputer.com From: "MyComputer.com" Reply-To: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 80 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Dear As a token of our appreciation, we would like to invite you to take advantage of a special offer extended exclusively to current MyComputer.com members. For a limited time, you can purchase a yearly subscription to any of four great MyComputer.com products and services for 25% off the yearly subscription price. This also represents a savings of almost 40% off the normal monthly subscription price. To take advantage of this special offer, please visit http://www.mycomputer.com and sign up for any of the four products below. Make sure you enter one of the four corresponding referral codes when signing up for that product. ***** Referral Codes for 25% Yearly Subscriptions: ***** (copy and paste when signing up) >> Analyze Site Traffic (SuperStats) A17XN2A >> Search enable your site (SiteMiner) R23S6QS >> Poll your visitors (EZpolls) 16F8541 >> Add a Message Board (BoardServer) 43B4V56 Thank you again for using MyComputer.com for your web tools needs. Be sure to act today, as this offer expires on September 30, 2000. Our tools. Your site. MyComputer.com http://www.mycomputer.com ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Sep 22 15:55:43 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id PAA21480 for ; Fri, 22 Sep 2000 15:55:30 -0500 Received: (qmail 20597 invoked by uid 608); 22 Sep 2000 19:24:34 -0000 Date: 22 Sep 2000 19:24:34 -0000 Message-ID: <20000922192434.20594.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 81 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC __________________________SPONSOR__________________________ Make life and work easier! Get $200 when you parter with smarterwork to outsource your work - online! This is how you should be working...Smarter. http://v2.superstats.com/free/ns/14/ ___________________________________________________________ Page Name : CREMC Total hits for yesterday (09-21-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



    Username: CREMC


    Sponsor

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    Page Name : CREMC
    Total hits for yesterday (09-21-2000): 0
    Total hits for the last 7 days: 0
    Your counter currently reads: 282
    ----



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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From reports@sitemeter.com Sat Sep 23 11:19:50 2000 Received: from web857.sitemeter.com ([209.207.216.117]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id LAA20148 for ; Sat, 23 Sep 2000 11:19:45 -0500 Received: from web724 ([209.207.207.40]) by web857.sitemeter.com (Post.Office MTA v3.5.3 release 223 ID# 0-0U10L2S100V35) with SMTP id com for ; Sat, 23 Sep 2000 11:16:17 -0500 From: Site Meter To: "cremc@ponce.inter.edu" Date: Sat, 23 Sep 2000 16:12:30 "GMT" X-MSMail-Priority: Normal X-mailer: AspMail 3.0 (SMTP51A8EB) Subject: sm2algebra traffic report for Friday, September 22, 2000 Mime-Version: 1.0 Content-Type: text/html Content-Transfer-Encoding: quoted-printable Message-ID: <20000923161617218.AAA524@web857.sitemeter.com@web724> Status: RO X-Status: X-Keywords: X-UID: 82
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    From newsreply@newsletter.mycomputer.com Tue Sep 26 14:12:46 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA32566 for ; Tue, 26 Sep 2000 14:12:24 -0500 Received: (qmail 19787 invoked by uid 508); 26 Sep 2000 08:15:42 -0000 Date: 26 Sep 2000 08:15:42 -0000 Message-ID: <20000926081542.19785.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--Directory? Search Engine? From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 83 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of September 25, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE 1. Sponsor: Oracle 2. News Flash: Win a Handspring Visor! 3. Sound Off Forum: Directory? Search Engine? Is There a Difference? 4. Sponsor: NSI Webhosting 5. Online Marketing: “What’s my next step?” --Now That’s a Good Question 6. My.Computer.com Features: Guard against Lost Sales—Monitor Site Uptime 7. Sponsor: Business.com 8. Site of the Week: Skittles Anyone? 9. Subscription and Unsubscribe Info To unsubscribe from this newsletter: scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Oracle ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Profit from Continuity. Get your FREE Online Information Kit today! http://www.oracle.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ NEWS FLASH: Win a Handspring Visor! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Win a Handspring Visor by answering three questions about MyComputer.com MyComputer.com is giving away a FREE Handspring Visor for answering three questions about MyComputer.com's services. Simply click on the link below, follow the instructions, and enter yourself to win! http://v2.superstats.com/free/nc/21/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM: This Week’s Question ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Directory? Search Engine? Is There a Difference? The majority of people on the Web discover sites through search engines. “Search engine” is the generic term we give to a site whether it’s a true search engine, or a directory--but there is a difference. Search engines like AltaVista and HotBot make use of indexing software agents more commonly called spiders or robots. The spiders or robots are programmed to constantly “crawl” the Web in search of new or updated pages. They go from URL to URL until they have visited every Web site on the Internet. When visiting a Web site, a spider or robot records the full text of every page (home and sub-pages) within the site. Then they continue on to visit all external links. Following these external links is how search engines are able to find your site regardless of whether or not you registered your URL with them. Submitting your URL, however, does speed up the process. It notifies a spider or robot to visit and index your site instead of waiting for it to eventually locate you through one of your external links. The spiders or robots will revisit your site periodically to refresh the recorded information. A directory such as Yahoo! and Lycos, doesn’t use indexing software. A directory depends on humans for its listings. Once submitted to a directory, a person from the directory will visit your site and index it. A directory is a hierarchical database organized by subject headings or categories. For example, Yahoo! is made up of 14 main subject headings. When you submit your URL, you need to list it under the most appropriate heading. An easy way to tell whether a Web index is a search engine as opposed to another type of directory is by the information it requires when adding your URL. A true search engine will only need your Web address. The spiders or robots take care of the rest. A directory won’t list your URL if you don’t register it with them. Since they don’t make use of indexing software agents, they have no way of knowing it’s out there. As a result, their registration form will be considerable longer than just your URL. We’d love to publish your responses or articles. Send your material to: mail to: mailto:editor@mycomputer.com.Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We’d like to know: What would you like to know? * What topics or subjects would you like to see covered in Network News? * How could we improve? * How can we help you? We’d love to hear from you! Drop us a note mailto:editor@mycomptuer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: NSI Webhosting ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ DEDICATED WEB SERVERS FOR $240/MONTH! Rated Number One, NSI Web hosts 19,000 satisfied clients. Secure global Data Centers with over a Terabyte of available bandwidth networked through all major Internet hubs. 24x7 Tech Support. Take your Web site to the next level: Get a dedicated server. Remember to mention mycomputer.com when calling 800 996-3987 for a Free consultation, visit http://www.nsiweb.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Online Marketing: “What’s my next step?”--Now That’s a Good Question ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You’ve entered a large department store. You want to buy a gift for a friend’s birthday. You know exactly what you want, and you brought enough money to buy it. However, as you enter the store, you find that there are no maps or signs. You can’t find a store clerk to help you find what you are looking for. You go up and down aisles, take the elevator to the next floor. Some parts of the store are poorly lit; some aisles abruptly end in a dead end. You run to the closest door and vow to never return again. A bad dream? Horror movie? No, unfortunately, this is the experience many people have when they go online. Scores of polls and surveys have been done on customer and visitor experience online. Basically, most end up agreeing on the same fundamentals: Your site has to be easy to use, your site has to be fast, and your site has to be relevant. So a winning site provides relevant (in other words: appropriate and important) products, services, and information in a quick and easily accessible way. Your customers are ultimately the judge and jury of your site. The time that businesses spend trying to add the latest bells and whistles to their site might be better spent listening to customers. A good example of a site transforming itself into an easy, fast, and relevant site was given in a recent speech by Bruce A. Luecke, executive vice president of Internet delivery services in the Bank One Retail Group, and senior manager of bankone.com. He outlined the “inordinate” amount of time that bankone.com spends on consumer-friendly improvements. For example, since May 1999, more than 400 significant changes have been made to the site--nearly one a day. Some of the most visible are intended to increase customer convenience. For example, the bankone.com self-imposed standard is that its home page can be rendered in less than 4 seconds, and a transaction page can be rendered in an average of 8 seconds. The changes, noted Luecke, have decreased issue-related comments from more than 1 comment per customer per month in mid-1999, to 0.12 comments per customer per month as of July 2000. More than 50 percent of customers say they would actively recommend bankone.com to other people. What are your customers saying about your site? Do you have a way of listening to them? Do you track their behavior on your site? Can they find what they’re looking for? We’ve had the opportunity to visit hundreds of sites over the last few weeks with the Site of the Week contest. The overwhelming question being asked us is, “How can I improve my site? What should I do next with my site?” These are good questions--questions that you should ask your customers. The “next step” would be to find out how your visitors behave on your site and give them an opportunity to tell you what your next step should be. At the risk of sounding like a shameless self-promotion, MyComputer.com offers the most effective set of tools to help you to grow and to respond to your customers--if you’re serious about improving your site. You can pour over hundreds of specific reports provided by SuperStats that provide an in-depth look at your site’s traffic, visitor profiles and their behavior. There’s nothing this comprehensive short of hiring a marketing research firm to gather this information about your customers for you. Your site’s performance can be analyzed, and broken links eliminated with SiteMechanic and LinkPolice. Having trouble attracting visitors to your site? Have you tried letting SubmitWizard submit your site to over 200 of the leading search engines? Can visitors to your site find what they’re looking for? SiteMiner can search-enable your site for your customers. Poll your visitors with EZPolls. Give your visitors a chance to voice their opinions with Guestbook. We provide the tools, but the next step is yours. We’d love to publish your responses or articles. Send your material to: mail to: mailto:editor@mycomputer.com.Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Got a question? Need an answer? If you’ve got a question or would like to tap into the knowledge of other readers, we’ll include it in our newsletter and find you an answer or two. Send your questions today: mailto: editor@mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com Features: Guard against Lost Sales—-Monitor Site Uptime ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Internet has presented the opportunity for businesses to expand their horizons Internationally like never before. Businesses can now sell products worldwide 24 hours a day. However, now that businesses can be open 24 hours a day, it is necessary for business owners and site administrators to make sure that their site is always up and easily accessible to visitors around the world. A Site Monitoring service thus becomes an essential component for any online business. WatchDog will monitor your web site for you 24 hours a day, 7 days a week and notify you instantly when your site goes down by pager or email. Get WatchDog and get the peace of mind of knowing your site is being guarded against downtime. In the next few weeks, WatchDog will be adding load time reports to every account. Quick load time is another critical component for any online business. The Internet shopper today is impatient and will take their business somewhere else if a site is not easily accessible. Get WatchDog today and get a free version upgrade in the next month, including load time reports! http://v2.superstats.com/free/wdp/3/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Business.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Business.com Affiliate Program pays you 10 cents for every search inquiry originating from your website. Do the math, if you generate 1000 searches, that’s a $100 dollars for you! It's not your typical affiliate program: http://ad.doubleclick.net/jump/N1626.mycomputer/B26605.6;sz=120x60;ord=[timestamp]? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Network News Site of the Week: Skittles Anyone? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ London Skittles at the Hampstead Lawn Billiard and Skittle Club http://go.to/skittles Okay, I have to admit, outside of candy, I had no idea what “skittles” was. Actually, the game of skittles, played in England and elsewhere in Europe, is the precursor to ten-pin bowling. Once very popular in London before 1939, it is now played at only two venues. Paul Robinson, the site’s one-man team, is the first to admit that his site isn’t the flashiest on the Web, but it accomplishes exactly what it’s designed to do: educate, and create a sense of community with the players. Paul states: “I first set up the site about a year ago for three reasons: Firstly, I wanted to put the information we have about the game and its history in the public domain. Secondly, I hoped to attract new players, who we need if the game is going to survive. Thirdly, we needed an online notice board for club members so we can arrange our competition matches outside of club nights.” Paul uses BoardServer to give players and visitors a chance to communicate or leave comments, and SuperStats from MyComputer.com. He writes: “When you first set up a site like this you have no idea what kind of traffic you are going to get (and without tools like SuperStats, of course, you'd never know). We have had a number of groups hire the skittles alley as a result of seeing the site, but we have yet to welcome our first new member introduced through the site.” In May, Paul’s site received a boost: “A few months ago we were number one on AltaVista for a search on "skittles". This was after we got a hundred times our normal hourly hit rate, when a contestant on ABC's Who Wants To Be A Millionaire? was asked a question about skittles. (May 24/25 2000)” Paul has exciting plans for his site--better graphics, video, an online version of skittles, and plans to continue to improve on navigation and content. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ How Would You Like Half a Million people to learn about your Site This Week? Enter your site in the Network News Site of the Week! Take a chance on having your site visited by the almost 500,000 subscribers of Network News. Simply submit your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, what areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter. Send your information to mailto:editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com publishes this newsletter. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
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  • This Week's Question: Directory? Search Engine? Is There a Difference?
  • "What's My Next Step?" --Now That's a Good Question
  • Guard Against Lost Sales-Monitor Site Uptime
  • Network News Site of the Week
  • How Would You Like Half a Million People to Learn About Your Site This Week?



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    This Week's Question

    Directory? Search Engine? Is There a Difference?

    The majority of people on the Web discover sites through search engines. "Search engine" is the generic term we give to a site whether it's a true search engine, or a directory--but there is a difference.

    Search engines like AltaVista and HotBot make use of indexing software agents more commonly called spiders or robots. The spiders or robots are programmed to constantly "crawl" the Web in search of new or updated pages. They go from URL to URL until they have visited every Web site on the Internet.

    When visiting a Web site, a spider or robot records the full text of every page (home and sub-pages) within the site. Then they continue on to visit all external links. Following these external links is how search engines are able to find your site regardless of whether or not you registered your URL with them.

    Submitting your URL, however, does speed up the process. It notifies a spider or robot to visit and index your site instead of waiting for it to eventually locate you through one of your external links. The spiders or robots will revisit your site periodically to refresh the recorded information.

    A directory such as Yahoo! and Lycos, doesn't use indexing software. A directory depends on humans for its listings. Once submitted to a directory, a person from the directory will visit your site and index it.

    A directory is a hierarchical database organized by subject headings or categories. For example, Yahoo! is made up of 14 main subject headings. When you submit your URL, you need to list it under the most appropriate heading.

    An easy way to tell whether a Web index is a search engine as opposed to another type of directory is by the information it requires when adding your URL. A true search engine will only need your Web address. The spiders or robots take care of the rest.

    A directory won't list your URL if you don't register it with them. Since they don't make use of indexing software agents, they have no way of knowing it's out there. As a result, their registration form will be considerable longer than just your URL.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.Thanks!


    We'd like to know: what would you like to know?
    • What topics or subjects would you like to see covered in Network News?
    • How could we improve?
    • How can we help you?
    We'd love to hear from you!

    Drop us a note: editor@mycomputer.com


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    "What's my next step?" --Now That's a Good Question

    You've entered a large department store. You want to buy a gift for a friend's birthday. You know exactly what you want, and you brought enough money to buy it.

    However, as you enter the store, you find that there are no maps or signs. You can't find a store clerk to help you find what you are looking for. You go up and down aisles, take the elevator to the next floor. Some parts of the store are poorly lit; some aisles abruptly end in a dead end. You run to the closest door and vow to never return again.

    A bad dream? Horror movie? No, unfortunately, this is the experience many people have when they go online.

    Scores of polls and surveys have been done on customer and visitor experience online. Basically, most end up agreeing on the same fundamentals: Your site has to be easy to use, your site has to be fast, and your site has to be relevant. So a winning site provides relevant (in other words: appropriate and important) products, services, and information in a quick and easily accessible way.

    Your customers are ultimately the judge and jury of your site. The time that businesses spend trying to add the latest bells and whistles to their site might be better spent listening to customers.

    A good example of a site transforming itself into an easy, fast, and relevant site was given in a recent speech by Bruce A. Luecke, executive vice president of Internet delivery services in the Bank One Retail Group, and senior manager of bankone.com. He outlined the "inordinate" amount of time that bankone.com spends on consumer-friendly improvements.

    For example, since May 1999, more than 400 significant changes have been made to the site--nearly one a day. Some of the most visible are intended to increase customer convenience.

    For example, the bankone.com self-imposed standard is that its home page can be rendered in less than 4 seconds, and a transaction page can be rendered in an average of 8 seconds.

    The changes, noted Luecke, have decreased issue-related comments from more than 1 comment per customer per month in mid-1999, to 0.12 comments per customer per month as of July 2000. More than 50 percent of customers say they would actively recommend bankone.com to other people.

    What are your customers saying about your site? Do you have a way of listening to them? Do you track their behavior on your site? Can they find what they're looking for?

    We've had the opportunity to visit hundreds of sites over the last few weeks with the Site of the Week contest. The overwhelming question being asked us is, "How can I improve my site? What should I do next with my site?" These are good questions--questions that you should ask your customers.

    The "next step" would be to find out how your visitors behave on your site and give them an opportunity to tell you what your next step should be.

    At the risk of sounding like a shameless self-promotion, MyComputer.com offers the most effective set of tools to help you to grow and to respond to your customers--if you're serious about improving your site.

    You can pour over hundreds of specific reports provided by SuperStats that provide an in-depth look at your site's traffic, visitor profiles and their behavior. There's nothing this comprehensive short of hiring a marketing research firm to gather this information about your customers for you.

    Your site's performance can be analyzed, and broken links eliminated with SiteMechanic and LinkPolice. Having trouble attracting visitors to your site? Have you tried letting SubmitWizard submit your site to over 200 of the leading search engines?

    Can visitors to your site find what they're looking for? SiteMiner can search-enable your site for your customers. Poll your visitors with EZPolls. Give your visitors a chance to voice their opinions with Guestbook.

    We provide the tools, but the next step is yours.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.Thanks!


    Got a question? Need an answer?

    If you've got a question or would like to tap into the knowledge of other readers, we'll include it in our newsletter and find you an answer or two.

    Send your questions today: editor@mycomputer.com




    Guard against Lost Sales-Monitor Site Uptime

    The Internet has presented the opportunity for businesses to expand their horizons Internationally like never before. Businesses can now sell products worldwide 24 hours a day. However, now that businesses can be open 24 hours a day, it is necessary for business owners and site administrators to make sure that their site is always up and easily accessible to visitors around the world. A Site Monitoring service thus becomes an essential component for any online business.

    WatchDog will monitor your web site for you 24 hours a day, 7 days a week and notify you instantly when your site goes down by pager or email. Get WatchDog and get the peace of mind of knowing your site is being guarded against downtime.

    In the next few weeks, WatchDog will be adding load time reports to every account. Quick load time is another critical component for any online business. The Internet shopper today is impatient and will take their business somewhere else if a site is not easily accessible.

    Get WatchDog today and get a free version upgrade in the next month, including load time reports!

    http://v2.superstats.com/free/wdp/3/


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    It's not your typical affiliate program... JOIN TODAY!




    Network News Site of the Week: Skittles Anyone?

    London Skittles at the Hampstead Lawn Billiard and Skittle Club http://go.to/skittles

    Okay, I have to admit, outside of candy, I had no idea what "skittles" was. Actually, the game of skittles, played in England and elsewhere in Europe, is the precursor to ten-pin bowling. Once very popular in London before 1939, it is now played at only two venues.

    Paul Robinson, the site's one-man team, is the first to admit that his site isn't the flashiest on the Web, but it accomplishes exactly what it's designed to do: educate, and create a sense of community with the players.

    Paul states: "I first set up the site about a year ago for three reasons: Firstly, I wanted to put the information we have about the game and its history in the public domain. Secondly, I hoped to attract new players, who we need if the game is going to survive. Thirdly, we needed an online notice board for club members so we can arrange our competition matches outside of club nights."

    Paul uses BoardServer to give players and visitors a chance to communicate or leave comments, and SuperStats from MyComputer.com. He writes: "When you first set up a site like this you have no idea what kind of traffic you are going to get (and without tools like SuperStats, of course, you'd never know). We have had a number of groups hire the skittles alley as a result of seeing the site, but we have yet to welcome our first new member introduced through the site."

    In May, Paul's site received a boost: "A few months ago we were number one on AltaVista for a search on "skittles". This was after we got a hundred times our normal hourly hit rate, when a contestant on ABC's Who Wants To Be A Millionaire? was asked a question about skittles. (May 24/25 2000)"

    Paul has exciting plans for his site--better graphics, video, an online version of skittles, and plans to continue to improve on navigation and content.

    How Would You Like Half a Million People to Learn About Your Site This Week?
    Enter your site in the Network News Site of the Week!

    Take a chance on having your site visited by the 500,000+ subscribers of Network News.

    Simply submit your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e-commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter.
    Send your information to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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                               CREMC                            
                            (sm2algebra)                        
    
                        -- Site Summary ---                     
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              Page Views
    
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    From newsreply@newsletter.mycomputer.com Tue Oct 3 10:01:08 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id KAA26188 for ; Tue, 3 Oct 2000 10:01:03 -0500 Received: (qmail 31011 invoked by uid 508); 3 Oct 2000 05:54:10 -0000 Date: 3 Oct 2000 05:54:10 -0000 Message-ID: <20001003055410.31010.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--The Essential Element From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 96 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of October 02, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE 1. Sponsor: Answer Financial 2. Online Marketing: The Essential Element 3. Sponsor: Oracle 4. Online Marketing: Website Stickiness 5. My.Computer.com Features: SuperStats Active Desktop, BoardServer 6. Sponsor: NSI Webhosting 7. Site of the Week 8. Subscription and Unsubscribe Info To unsubscribe from this newsletter: Please scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Answer Financial ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Could you be saving money on auto insurance? Answer Financial uses freee quote comparisons to give you auto insurance at the best price. Visit Answer Financial for the policies that fit your needs and budget! http://www.answerfinancial.com/index.asp?target=auto ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING: The Essential Element ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you’re managing an online store you know that the competition can be fierce. Perhaps your biggest competitor is the expectations that your customers have of what an online retailer should be, especially after visiting deep-pocketed giants like Amazon.com. The essential element of a successful online store isn’t the latest technology advancement, or access to tens of thousands of products. The essential element for success is trust. Trust is a squishy concept that’s hard to define. We know when we feel it; we know when we have it. It’s tricky enough trying to establish trust with your customers if you run a physical store, it can be very tricky if you have an online store. It takes time and hard work to build your reputation--just as it would if you had a physical store. Establishing trust starts with communication. Communicate in a very clear manner your store policies for what shoppers can do in case of defective merchandise, returns, and other similar situations. Your policies should cater to your customers’ needs and interests. If your customers permit it, communicate with them via e-mail. Send brief newsletters to communicate store news and special promotions. Provide a guest book for your customers to leave their comments and e-mail addresses. Send e-mails thanking customers for their visits, e-mails telling them that their order has been received, and again when their order has been shipped and when to expect it. You won’t loose a sell if you don’t have the latest technology. You’ll never get a sell if your customers don’t trust you. We’d love to publish your responses or articles. Send your material to: mail to: editor@mycomputer.com. Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We’d like to know: What would you like to know? What topics or subjects would you like to see covered in Network News? We’d love to hear from you! 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The drivers of stickiness are usually a site’s content, customization, and interaction. Content Content is one of the drivers of stickiness. Sticky sites are those that have valuable, rewarding content that relates well to its targeted visitors. Online financial service providers have found that their sites become stickier if they offer banking, brokerage, and insurance instead of just one service. On the other hand, as the number of websites grows each day, the more specific content is getting. Those sites that appeal to niche user groups offer content that makes the site sticky- usually only to that niche group. Customization Another driver of stickiness is when visitors feel that a particular site is customized around their needs. Some sites ask that users provide a lot of information at the beginning of their relationship--financial sites that track your portfolio, news sites that let your decide what kinds of news are important to you, banking sites where you can check your accounts and pay your bills electronically, and sports sites that let you pick a team and track its success through the season. Some site visitors won’t spend the up-front time to personalize a website. So creeping customization allows users to gradually answer questions about their preferences over time. Some retail sites, that don’t want to scare visitors away by prying too hard, allow users to gradually define their preferences on books or CDs or clothing tastes. Interaction Websites that are able to provide user interaction make visitors feel as if they are connected, and they keep coming back for that feeling. Sites that offer games--from racing cars to playing chess with others online attract repeat users who stay and play. After all, you have to wait for the other player’s move. Creating a sense of community online has been a significant driver of stickiness. Some examples of community building are live chat rooms where users can directly communicate with others--whether they are chatting with other users, receiving live online help from support, or communicating with back-office personnel of a web retail store. Instant messaging has also become a powerful tool for community building. Although not live, bulletin boards also can bring together users to solve problems and to offer advice. Website stickiness is enhanced when a user finds positive qualities about the site they’re visiting. These qualities maximize how long they stay on the site, how often they return, and how deep into the site they go. After all, unlike the helpless fly caught in a spider’s web, a user’s escape is only a click away. We’d love to publish your responses or articles. Send your material to: mail to: editor@mycomputer.com. 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If you currently have SuperStats, log into your superstats.com account, and go into your Report Navigator and click on Manager to install your SuperStats Active Desktop. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Network News Site of the Week ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CORDA Technologies http://www.corda.com CORDA Technologies claims to have “The most powerful charts and graphs on the Internet.” Their client list reads like the Fortune 500, including most recently FoxSports.com. So what do they do? Michael W. Robertson, Vice President of sales and marketing explains, "Our job is to make the data on your web site come to life. It is like putting a face to a name. With graphs and charts, your data is more interesting and understandable." CORDA’s site has been online for 4 years. CORDA uses the site to promote their products by showing actual applications of their software, and allows visitors to download evaluation versions of the product. CORDA uses SuperStats from MyComputer.com. This charts and graphs company relies heavily on the charts and graphs SuperStats supplies. “With SuperStats we can measure the daily traffic and then compare it to last week’s traffic patterns, or last months,” comments Michael. “SuperStats is very effective in helping us understand who is visiting our site and in understanding the success of our marketing campaigns.” ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ How Would You Like Half a Million People To Learn About Your Site? Enter your site in the Network News Site of the Week! Take a chance on having your site visited by the almost 500,000 subscribers of Network News. Simply submit your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation,company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, what areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter. Send your information to mail to: editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com publishes this newsletter. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of October 02, 2000

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    The Essential Element

    If you're managing an online store you know that the competition can be fierce. Perhaps your biggest competitor is the expectations that your customers have of what an online retailer should be, especially after visiting deep–pocketed giants like Amazon.com.

    The essential element of a successful online store isn't the latest technology advancement, or access to tens of thousands of products. The essential element for success is trust.

    Trust is a squishy concept that's hard to define. We know when we feel it; we know when we have it. It's tricky enough trying to establish trust with your customers if you run a physical store, it can be very tricky if you have an online store. It takes time and hard work to build your reputation — just as it would if you had a physical store.

    Establishing trust starts with communication. Communicate in a very clear manner your store policies for what shoppers can do in case of defective merchandise, returns, and other similar situations. Your policies should cater to your customers' needs and interests.

    If your customers permit it, communicate with them via e–mail. Send brief newsletters to communicate store news and special promotions. Provide a guest book for your customers to leave their comments and e–mail addresses.

    Send e–mails thanking customers for their visits, e–mails telling them that their order has been received, and again when their order has been shipped and when to expect it.

    You won't lose a sale if you don't have the latest technology. You'll never get a sale if your customers don't trust you.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!


    We'd like to know: What would you like to know?

    What topics or subjects would you like to see covered in Network News?
    We'd love to hear from you!

    Drop us a note editor@mycomputer.com


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    Site Stickiness

    "Come in, come in," said the spider to the fly…"

    When spiders spin their webs, they build them in particular places where they anticipate that they will be visited by lots of flies. They carefully position their sticky strands in such a way that visiting flies will be attracted and get stuck.

    We can learn an important lesson from nature about website "stickiness." A website is "sticky" when its users spend longer–than–average amounts of time during their visits, when users visit more often, and when they are drawn further in to depths of a site. These components usually result in a feeling of loyalty to the site. The drivers of stickiness are usually a site's content, customization, and interaction.

    Content
    Content is one of the drivers of stickiness. Sticky sites are those that have valuable, rewarding content that relates well to its targeted visitors. Online financial service providers have found that their sites become stickier if they offer banking, brokerage, and insurance instead of just one service.

    On the other hand, as the number of websites grows each day, the more specific content is getting. Those sites that appeal to niche user groups offer content that makes the site sticky — usually only to that niche group.

    Customization
    Another driver of stickiness is when visitors feel that a particular site is customized around their needs. Some sites ask that users provide a lot of information at the beginning of their relationship — financial sites that track your portfolio, news sites that let your decide what kinds of news are important to you, banking sites where you can check your accounts and pay your bills electronically, and sports sites that let you pick a team and track its success through the season.

    Some site visitors won't spend the up–front time to personalize a website. So creeping customization allows users to gradually answer questions about their preferences over time. Some retail sites, that don't want to scare visitors away by prying too hard, allow users to gradually define their preferences on books or CDs or clothing tastes.

    Interaction
    Websites that are able to provide user interaction make visitors feel as if they are connected, and they keep coming back for that feeling.

    Sites that offer games — from racing cars to playing chess with others online attract repeat users who stay and play. After all, you have to wait for the other player's move.

    Creating a sense of community online has been a significant driver of stickiness. Some examples of community building are live chat rooms where users can directly communicate with others — whether they are chatting with other users, receiving live online help from support, or communicating with back–office personnel of a web retail store. Instant messaging has also become a powerful tool for community building.

    Although not live, bulletin boards also can bring together users to solve problems and to offer advice.

    Website stickiness is enhanced when a user finds positive qualities about the site they're visiting. These qualities maximize how long they stay on the site, how often they return, and how deep into the site they go. After all, unlike the helpless fly caught in a spider's web, a user's escape is only a click away.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!


    We'd like to know: What would you like to know?

    Got a question?
    Need an answer?

    If you've got a question or would like to tap into the knowledge of other readers, we'll include it in our newsletter and find you an answer or two.

    Send your questions today: editor@mycomputer.com


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    Message boards provide an opportunity for customer conversations, so you can find out what your customers have to say. Also, message boards create a sense of community and increase your site popularity. BoardServer offers you the opportunity to create a completely customizable message board that fits the look and feel of any site. With BoardServer, it will look like you paid hundreds for the service!

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    Access your Web site's statistics right from your PC desktop at no extra cost!

    With SuperStats Active Desktop you get live information on your site's traffic at a glance. It will even update itself automatically whenever you are connected to the Internet. Get easy-to-read, ongoing graphical analysis of your site's page views as well as a historical look at the traffic from yesterday and last week.

    If you currently have SuperStats, log into your SuperStats account, and go into your Report Navigator and click on Manager to install your SuperStats Active Desktop.




    Network News Site of the Week: CORDA Technologies

    http://www.corda.com

    CORDA Technologies claims to have "The most powerful charts and graphs on the Internet." Their client list reads like the Fortune 500, including most recently FoxSports.com. So what do they do?

    Michael W. Robertson, Vice President of sales and marketing explains, "Our job is to make the data on your web site come to life. It is like putting a face to a name. With graphs and charts, your data is more interesting and understandable."

    CORDA's site has been online for 4 years. CORDA uses the site to promote their products by showing actual applications of their software, and allows visitors to download evaluation versions of the product.

    CORDA uses SuperStats from MyComputer.com. This charts and graphs company relies heavily on the charts and graphs SuperStats supplies. "With SuperStats we can measure the daily traffic and then compare it to last week's traffic patterns, or last months," comments Michael. "SuperStats is very effective in helping us understand who is visiting our site and in understanding the success of our marketing campaigns."

    How Would You Like Half a Million People to Learn About Your Site This Week?
    Enter your site in the Network News Site of the Week!

    Take a chance on having your site visited by the almost 500,000 subscribers of Network News.

    Simply submit your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service,
      e–commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e–commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter.
    Send your information to editor@mycomputer.com.



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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Oct 6 09:24:12 2000 Received: from ns2.mycomputer.com ([208.178.109.8]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id JAA27366 for ; Fri, 6 Oct 2000 09:24:05 -0500 Received: (qmail 9990 invoked by uid 608); 6 Oct 2000 11:33:01 -0000 Date: 6 Oct 2000 11:33:01 -0000 Message-ID: <20001006113301.9989.qmail@ns2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 97 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC __________________________SPONSOR__________________________ 7 SECONDS IS ALL IT TAKES TO LOSE A CUSTOMER. Learn how to avoid downtime of all your critical business functions. Profit from Continuity. Get your FREE Online Information Kit today. http://v2.superstats.com/free/ns/13/ ___________________________________________________________ Page Name : CREMC Total hits for yesterday (10-05-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



    Username: CREMC


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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From nobody@griffin.servcom.net.au Sat Oct 7 10:16:39 2000 Received: from griffin.servcom.net.au (griffin.servcom.net.au [202.61.205.12]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id KAA22236 for ; Sat, 7 Oct 2000 10:16:35 -0500 Received: (from nobody@localhost) by griffin.servcom.net.au (8.8.7/8.8.7) id WAA07296; Sat, 7 Oct 2000 22:27:57 +0800 Date: Sat, 7 Oct 2000 22:27:57 +0800 Message-Id: <200010071427.WAA07296@griffin.servcom.net.au> From: eCounter Central To: cremc@ponce.inter.edu Subject: Your New Counter's Details Status: RO X-Status: X-Keywords: X-UID: 98 Dear Melissa, This email address was sent to us, requesting that we create a FREE Web Counter for Melissa to use. If this email has reached the wrong person, please reply and let us know! If this has reached the correct person please read on... You have successfully created a counter at eCounter Central. Here are the details you gave us: Your name: Melissa Your email: cremc@ponce.inter.edu Your password: algebra Mailing List? no Counter Face: KAT155 Counter Face ID: 21071 This may not mean much to you but if in the future you need help, we will need this info from you in order to help you. So please, do NOT delete this email. For administrative purposes, you need to remember your Counter Face ID and your Password or else you won't be able to visit the Admin Page on our web site. To install your new counter simply follow these Step-By-Step instructions: 1. Choose the web page you wish to display the counter on. 2. In your favourite text editior (eg. Notepad), open the HTML (or HTM) file. 3. In the HTML code, find where you want to place the counter. 4. Either Copy and Paste the following HTML code or MANUALLY type the code in your HTML page. 5. Save your HTML page. 6. It is NOT necessary for your web page to be on the server (or uploaded) for you to view the counter BUT!!! you MUST! be ON the Internet (or connected to your Service Provider) or else your counter will not work. 7. Refresh the page a few times to see if the counter is incrimenting (going up by one each time you refresh the page). If you follow these instructions to the letter, your counter should be operational in about 2 minutes. It is currently sitting on OUR server ready and awaiting your first hit. Here is your HTML code. Remember, if it doesn't work when you Copy and Paste, TYPE IT IN MANUALLY! GET YOUR FREE WEB COUNTERS HERE!!!!! eCounter Central! You MUST have the code entered AS IT IS DISPLAYED ABOVE or the counter will be disabled. Please visit our web site if you want further help. With your password, you're able to check your stats, change your counter's value and more via our website. Please make sure you don't delete this email as we do NOT keep a record of your password in plain text. It is encrypted for added security and therefore hidden from the word go. Thanks for choosing our service...we are up 24 hours a day, 7 days a week, therefore so should your counter, BUT, if your counter suddenly does not work for some unknown reason, it's possible that our servers are temporarily unreachable. The only thing you can do is email us, or just wait until we get the problem fixed on our end. Best Regards, Bradley J. Gibby q:) eCounter Central Creator and Main Programmer. http://counters.servcom.net.au From reports@sitemeter.com Sat Oct 7 14:12:01 2000 Received: from sitemeter.com ([209.207.216.117]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id OAA25240 for ; Sat, 7 Oct 2000 14:11:53 -0500 Message-Id: <200010071911.OAA25240@acpon1.ponce.inter.edu> Received: from web724 [209.207.207.40] by sitemeter.com [209.207.216.117] with SMTP (MDaemon.v3.1.2.T) for ; Sat, 07 Oct 2000 03:15:47 -0500 From: Site Meter To: "cremc@ponce.inter.edu" Date: Sat, 07 Oct 2000 08:09:56 "GMT" X-MSMail-Priority: Normal X-mailer: AspMail 3.0 (SMTP51A8EB) Subject: sm2algebra traffic report for Friday, October 06, 2000 Mime-Version: 1.0 Content-Type: text/html Content-Transfer-Encoding: quoted-printable X-MDRcpt-To: cremc@ponce.inter.edu X-MDRemoteIP: 209.207.207.40 X-Return-Path: reports@sitemeter.com X-MDaemon-Deliver-To: cremc@ponce.inter.edu Status: RO X-Status: X-Keywords: X-UID: 99
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    From newsreply@newsletter.mycomputer.com Tue Oct 10 09:03:41 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id JAA27078 for ; Tue, 10 Oct 2000 09:03:26 -0500 Received: (qmail 19827 invoked by uid 508); 10 Oct 2000 07:40:24 -0000 Date: 10 Oct 2000 07:40:24 -0000 Message-ID: <20001010074024.19824.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--The Eight Second Race From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 100 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of October 09, 2000 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE 1. Sponsor: Regland.com 2. Online Marketing: The Eight Second Race 3. Sponsor: NextCard.com 4. Online Marketing: Spiders, robots and crawlers--oh my! 5. Sponsor: NSI Webhosting 6. Site of the Week 7. Subscription and Unsubscribe Info To unsubscribe from this newsletter: Please scroll to the bottom of this screen and click on the unsubscribe link. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: Regland.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ATTENTION MYCOMPUTER.COM CUSTOMERS Feel you missed out on the domain name opportunities of last year? You didn’t!! Come to REGLAND.COM…NOW and pre-register your business under one of several potentially soon to be available top level domain names. Don’t wait!! http://www.regland.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Look for MyComputer.com at Internet World! Fall 2000 Conference in New York City at the Jacob Javits Convention Center October 25-27, 2000 Booth 2688 See you there! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING: The Eight Second Race ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The summer games in Sydney showed us that tenths of a second--even hundredths of a second matter. The same is true about the Web. Seconds matters. In a recent letter to the editor, Nick Willis brings up this point: “The article talking about trusting online stores showed some very valid points. Another point to include when making an online store is to make it reliable. Too many stores have sites that bring up errors on pages or are simply too slow to navigate (either due to excessive graphic content or slow servers). If I come across a site with errors on the page there is no way I'm putting my credit card details in!” There’s an accepted rule on the Internet called the “eight second rule.” It states that if your site doesn’t totally download in less than eight seconds, there’s a chance that your visitors may abandon their visit--or go elsewhere. On the Internet, the need for speed is a fact of life. In almost every imaginable way, speed rules. The faster things move, the more things get done--especially when it comes to buying and selling. Simply put: your visitors want your site and they want it now, certainly not more than eight seconds from now. If you’re an online retailer, this has significant meaning. A report from Zona Research (“The Economic Impacts of Unacceptable Web Site Download Speeds” www.zonaresearch.com) estimates that slow performance loses e-commerce Web sites as much as $4.35 billion annually. If visitors have to wait longer than they’d like for a site to boot-up, they simply bailout. Buyers just go to a faster site, or often to more dependable bricks and mortar retailers. If you depend on your Web site to generate revenue --either indirectly through marketing and advertisements, or directly through e-commerce applications--loss of Web site visitors often means loss of business. Slow or unreliable performance at slow sites has real consequences for the bottom line. The Zona Research report describes a Web site that had a 30 percent bailout rate on the home page while every other page at the site had rates in the 6 to 7 percent range. With some tweaking, they reduced the size of the home page by 5k, which decreased the page download time by one second. The result? Remarkably, they found the bailout rate fell immediately from 30 percent to 6 to 8 percent just because of one tiny second of load time! However, Web page design is by no means the only consideration in download speed. The Web itself is an uncertain environment in terms of performance. It consists of a heterogeneous mix of servers interconnected by a wide variety of transmission infrastructure and switching devices, and is accessed by users employing everything from powerful mainframes connected with high-speed broadband to low-end workstations connected with 14.4 modems. Traffic bottlenecks or equipment breakdowns can occur at any point within the composite system. There is no network administrator for the entire Internet. The only thing a site owner can do is to improve the performance of your own site, and hope for the best with the other parts of the Internet that you can’t control. There is an objective, and, might I add, free way to measure the performance of your site. From the MyComputer.com home page, http://www.mycomputer.com, in the Tracking and Monitoring tools section, click on SiteMechanic. SiteMechanic analyzes your URL by performing eight essential diagnostics, and then provides you with a report. This report allows you to see flaws with your site that may be hurting your site’s performance. The SiteMechanic report covers the following critical topics: * Image Compression * HTML Code Errors * Browser Compatibility * Search Engine Readiness * Load Time * Broken Links * Site Popularity * Spelling Problems SiteMechanic is a great place to start if you plan to run in the eight second race. We’d love to publish your responses or articles. Send your material to: mail to: editor@mycomputer.com. Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ We’d like to know: What would you like to know? What topics or subjects would you like to see covered in Network News? We’d love to hear from you! Drop us a note mail to: editor@mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: NextCard.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com members can join the FREE NextCard Affiliate Program and make AT LEAST $20 by selling the NextCard Visa through emails or links on their website! To give you some idea of the magnitude of how easy it is to sell NextCards, some of our Affiliates make 6-figure incomes per MONTH! http://banners.nextcard.com/affiliates/affiliates_index.jsp ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING: Spiders, robots and crawlers--oh my! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ It must be Halloween, a time of year when children (and some adults) dress up as monsters, ghouls, ghosts and celebrities and wander the streets at night looking for candy! While October may be the month for trick or treating-- spiders and robots and crawlers should be a welcome sight any day of the year! They can help you attract traffic to your web site, and increase your search engine ranking. So just what is it that they do? What can you do to attract and interest these critters? Spiders are one of the three major elements of most search engines: the spider, the index, and the search engine software. The Spider The spider, also called the crawler (or robot) visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider then returns to the site on a regular basis, such as every two months, to look for changes. The Index All the information gathered by the spider goes into the second part of a search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with the new information. Sometimes it can take a while for new pages or recent changes to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed--added to the index or catalog--it is not available to those using the search engine to find what they are looking for. Search Engine Software Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search request, and rank them in order of what it believes is most relevant. So working backwards: The list of sites you receive from a search engine was generated by using search engine software. The software searches the index or catalog to find good matches for your request. The information and data that make up this index was delivered by the search engine spider. The spider searched different sites (like yours) on the web, to gather this information and data. We’d love to publish your responses or articles. Send your material to: mail to: editor@mycomputer.com. Thanks! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Got a question? Need an answer? If you’ve got a question or would like to tap into the knowledge of other readers, we’ll include it in our newsletter and find you an answer or two. Send your questions today: mailto: editor@mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SPONSOR: NSI Webhosting ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ DEDICATED WEB SERVERS FOR $240/MONTH! Rated Number One, NSI Web hosts 19,000 satisfied clients. Secure global Data Centers with over a Terabyte of available bandwidth networked through all major Internet hubs. 24x7 Tech Support. Take your Web site to the next level: Get a dedicated server. Remember to mention MyComputer.com when calling 800.996.3987 for a FREE consultation, visit http://www.nsiweb.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Network News Site of the Week ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Magic Tricks, Inc. http://www.magictricks.com Magictricks.com is all about magic tricks, magic history and magicians. It’s the Web site for a bricks and mortar store owned by professional magician Peter Monticup called Magic Tricks, located in Charlottesville, Virginia. Magictricks.com uses MyComputer.com’s SuperStats and iClicks. Webmaster Jackie writes: “By the way, SuperStats has become my #1 source of immediate trouble-shooting information. A couple of weeks ago, ABC-TV reran a 1997 magic special starring David Blaine, a very hot street magician. The special aired from 10 pm- 11pm Eastern time, and as is my habit, I immediately made some adjustments to the front page of our web site to promote the street magic effects we carry. “Well, I couldn't upload the changes--I kept getting error messages. When I called tech support for my server, they were trying to figure out what was causing the problem. So, while I was waiting for them, I fired up SuperStats--and there it was. A huge spike in traffic! So I was able to tell the techs, they increased my server capacity, and we were all happy campers! SuperStats helped me identify a critical weak spot, so that I could fix it and not lose out on those impulsive TV viewers. Gotta love it!” ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ How Would You Like Half a Million People To Learn About Your Site? Enter your site in the Network News Site of the Week! Take a chance on having your site visited by the almost 500,000 subscribers of Network News. Simply submit your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, what areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter.Send your information to mail to: editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com publishes this newsletter. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of October 09, 2000

    IN THIS EDITION

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  • The Eight Second Race
  • Spiders, robots and crawlers — oh my!
  • Network News Site of the Week
  • How Would You Like Half a Million People to Learn About
    Your Site This Week?

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    The Eight Second Race

    The summer games in Sydney showed us that tenths of a second--even hundredths of a second matter. The same is true about the Web. Seconds matters.

    In a recent letter to the editor, Nick Willis brings up this point: "The article talking about trusting online stores showed some very valid points. Another point to include when making an online store is to make it reliable. Too many stores have sites that bring up errors on pages or are simply too slow to navigate (either due to excessive graphic content or slow servers). If I come across a site with errors on the page there is no way I'm putting my credit card details in!"

    There's an accepted rule on the Internet called the "eight second rule." It states that if your site doesn't totally download in less than eight seconds, there's a chance that your visitors may abandon their visit--or go elsewhere.

    On the Internet, the need for speed is a fact of life. In almost every imaginable way, speed rules. The faster things move, the more things get done--especially when it comes to buying and selling. Simply put: your visitors want your site and they want it now, certainly not more than eight seconds from now.

    If you're an online retailer, this has significant meaning. A report from Zona Research ("The Economic Impacts of Unacceptable Web Site Download Speeds" www.zonaresearch.com) estimates that slow performance loses e-commerce Web sites as much as $4.35 billion annually. If visitors have to wait longer than they'd like for a site to boot-up, they simply bailout. Buyers just go to a faster site, or often to more dependable bricks and mortar retailers.

    If you depend on your Web site to generate revenue — either indirectly through marketing and advertisements, or directly through e-commerce applications--loss of Web site visitors often means loss of business. Slow or unreliable performance at slow sites has real consequences for the bottom line.

    The Zona Research report describes a Web site that had a 30 percent bailout rate on the home page while every other page at the site had rates in the 6 to 7 percent range. With some tweaking, they reduced the size of the home page by 5k, which decreased the page download time by one second. The result? Remarkably, they found the bailout rate fell immediately from 30 percent to 6 to 8 percent just because of one tiny second of load time!

    However, Web page design is by no means the only consideration in download speed. The Web itself is an uncertain environment in terms of performance. It consists of a heterogeneous mix of servers interconnected by a wide variety of transmission infrastructure and switching devices, and is accessed by users employing everything from powerful mainframes connected with high-speed broadband to low-end workstations connected with 14.4 modems. Traffic bottlenecks or equipment breakdowns can occur at any point within the composite system. There is no network administrator for the entire Internet. The only thing a site owner can do is to improve the performance of your own site, and hope for the best with the other parts of the Internet that you can't control.

    There is an objective, and, might I add, free way to measure the performance of your site. From the MyComputer.com home page, http://www.mycomputer.com, in the Tracking and Monitoring tools section, click on SiteMechanic.

    SiteMechanic analyzes your URL by performing eight essential diagnostics, and then provides you with a report. This report allows you to see flaws with your site that may be hurting your site's performance.

    The SiteMechanic report covers the following critical topics:

    • Image Compression
    • HTML Code Errors
    • Browser Compatibility
    • Search Engine Readiness
    • Load Time
    • Broken Links
    • Site Popularity
    • Spelling Problems
    SiteMechanic is a great place to start if you plan to run in the eight second race.

    We'd love to publish your responses or articles.
    Send your material to: editor@mycomputer.com.
    Thanks!



    We'd like to know: What would you like to know?

    What topics or subjects would you like to see covered in Network News?
    We'd love to hear from you!
    Drop us a note mail to: editor@mycomputer.com.


    NextCard.com

    Mycomputer.com members can join the FREE NextCard Affiliate Program and make AT LEAST $20 by selling the NextCard® Visa through emails or links on their website! To give you some idea of the magnitude of how easy it is to sell NextCards, some of our Affiliates make 6-figure incomes per MONTH!
    Click here and join NOW!





    Spiders, robots and crawlers--oh my!

    It must be Halloween, a time of year when children (and some adults) dress up as monsters, ghouls, ghosts and celebrities and wander the streets at night looking for candy!

    While October may be the month for trick or treating — spiders and robots and crawlers should be a welcome sight any day of the year! They can help you attract traffic to your web site, and increase your search engine ranking. So just what is it that they do? What can you do to attract and interest these critters?

    Spiders are one of the three major elements of most search engines: the spider, the index, and the search engine software.

    The Spider
    The spider, also called the crawler (or robot) visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider then returns to the site on a regular basis, such as every two months, to look for changes.

    The Index
    All the information gathered by the spider goes into the second part of a search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with the new information.

    Sometimes it can take a while for new pages or recent changes to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed--added to the index or catalog--it is not available to those using the search engine to find what they are looking for.

    Search Engine Software
    Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search request, and rank them in order of what it believes is most relevant.

    So working backwards: The list of sites you receive from a search engine was generated by using search engine software. The software searches the index or catalog to find good matches for your request. The information and data that make up this index was delivered by the search engine spider. The spider searched different sites (like yours) on the web, to gather this information and data.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!


    We'd like to know: What would you like to know?

    Got a question?
    Need an answer?

    If you've got a question or would like to tap into the knowledge of other readers, we'll include it in our newsletter and find you an answer or two.

    Send your questions today: editor@mycomputer.com


    NSI Webhosting

    DEDICATED WEB SERVERS FOR $240/MONTH Rated Number One, NSI Web hosts 19,000 satisfied clients.

    Secure global Data Centers with over a Terabyte of available bandwidth networked through all major Internet hubs. 24x7 Tech Support. Take your Web site to the next level: Get a dedicated server.

    Remember to mention mycomputer.com when calling 800 996-3987 for a Free consultation, visit http://www.nsiweb.com




    Network News Site of the Week: Magic Tricks, Inc.

    http://www.magictricks.com

    Magictricks.com is all about magic tricks, magic history and magicians. It's the Web site for a bricks and mortar store owned by professional magician Peter Monticup called Magic Tricks, located in Charlottesville, Virginia.

    Magictricks.com uses MyComputer.com's SuperStats and iClicks. Webmaster Jackie writes:

    "By the way, SuperStats has become my #1 source of immediate trouble-shooting information. A couple of weeks ago, ABC-TV reran a 1997 magic special starring David Blaine, a very hot street magician. The special aired from 10 pm- 11pm Eastern time, and as is my habit, I immediately made some adjustments to the front page of our web site to promote the street magic effects we carry.

    "Well, I couldn't upload the changes--I kept getting error messages. When I called tech support for my server, they were trying to figure out what was causing the problem. So, while I was waiting for them, I fired up SuperStats--and there it was. A huge spike in traffic! So I was able to tell the techs, they increased my server capacity, and we were all happy campers! SuperStats helped me identify a critical weak spot, so that I could fix it and not lose out on those impulsive TV viewers. Gotta love it!"

    How Would You Like Half a Million People to Learn About Your Site This Week?
    Enter your site in the Network News Site of the Week!

    Take a chance on having your site visited by the almost 500,000 subscribers of Network News.

    Simply submit your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service,
      e–commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e–commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter.
    Send your information to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Oct 13 07:37:02 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id HAA39334 for ; Fri, 13 Oct 2000 07:37:00 -0500 Received: (qmail 18010 invoked by uid 508); 13 Oct 2000 11:32:53 -0000 Date: 13 Oct 2000 11:32:53 -0000 Message-ID: <20001013113253.18009.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 101 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC _______________________SPECIAL OFFER_______________________ Incorporate your business and save $25! The Company Corporation's family of companies has been assisting businesses since 1899, and we can help you form a corporation or limited liability company. Get a free quote in 60 seconds at http://www.corporate.com/mycomp3. ___________________________________________________________ Page Name : CREMC Total hits for yesterday (10-12-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



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    Page Name : CREMC
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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From reports@sitemeter.com Sat Oct 14 03:51:10 2000 Received: from sitemeter.com ([209.207.216.117]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id DAA31664 for ; Sat, 14 Oct 2000 03:51:07 -0500 Message-Id: <200010140851.DAA31664@acpon1.ponce.inter.edu> Received: from web724 [209.207.207.40] by sitemeter.com [209.207.216.117] with SMTP (MDaemon.v3.1.2.R) for ; Sat, 14 Oct 2000 03:23:57 -0500 From: Site Meter To: "cremc@ponce.inter.edu" Date: Sat, 14 Oct 2000 08:17:33 "GMT" X-MSMail-Priority: Normal X-mailer: AspMail 3.0 (SMTP51A8EB) Subject: sm2algebra traffic report for Friday, October 13, 2000 Mime-Version: 1.0 Content-Type: text/html Content-Transfer-Encoding: quoted-printable X-MDRcpt-To: cremc@ponce.inter.edu X-MDRemoteIP: 209.207.207.40 X-Return-Path: reports@sitemeter.com X-MDaemon-Deliver-To: cremc@ponce.inter.edu Status: RO X-Status: X-Keywords: X-UID: 102
    More than 85% of Web surfers use search engines to find 
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                        -- Site Summary ---                     
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    From nobody@globalguest.com Sun Oct 15 12:11:27 2000 Received: from globalguest.com (globalguest.com [64.39.29.182]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id MAA28378 for ; Sun, 15 Oct 2000 12:11:20 -0500 Received: (from nobody@localhost) by globalguest.com (8.9.3/8.9.3) id QAA09811; Sun, 15 Oct 2000 16:17:21 GMT (envelope-from nobody) Date: Sun, 15 Oct 2000 16:17:21 GMT Message-Id: <200010151617.QAA09811@globalguest.com> Reply-to: freeguestbook@globalguest.com To: cremc@ponce.inter.edu Subject: Signing Notification Account:LABMAT (Auto-Notify) From: freeguestbook@globalguest.com Status: RO X-Status: X-Keywords: X-UID: 103 This is a notification that Félix J. Colón Negrón from (Location Not Given) has just signed your guestbook. Click onto http://globalguest.com/gb/LABMAT/guestbook.html to view the guestbook. From newsreply@newsletter.mycomputer.com Tue Oct 17 13:24:20 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id NAA35440 for ; Tue, 17 Oct 2000 13:23:35 -0500 Received: (qmail 20430 invoked by uid 508); 17 Oct 2000 07:25:11 -0000 Date: 17 Oct 2000 07:25:11 -0000 Message-ID: <20001017072511.20429.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Network News--Was it a Hit or a Visit? From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 104 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM NETWORK NEWS Week of October 16, 2000 http://www.mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is sponsored by Oracle, Computer Books Direct, and JobsOnline.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE: => Was it a “Hit¡ö or a “Visit¡ö? => Imagination or Extinction => Readback--Letter to the editor => In The News: Dell Offers MyComputer.com Tools To unsubscribe from this newsletter: Please scroll to the bottom of this screen and click on the unsubscribe link. <~~~~~~~~~~~~~Advertisement~~~~~~~~~~~~~~~~~~> Oracle Profit from Continuity--Get your FREE Online Information Kit today! http://www.oracle.com <~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~> Look for MyComputer.com at Internet World! In New York City at the Jacob Javits Convention Center October 25-27, 2000--Booth 2688 Josh James, CEO of MyComputer.com will be presenting on Tuesday, October 24 as part of the Internet World's Webmasters' Forum in a session entitled "Measuring Results: Tools to Enhance Web Strategy." Don¨ˆt miss it! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SOUNDOFF FORUM: Was it a “Hit¡ö or a “Visit¡ö? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This week¨ˆs question is from Laurance: (laurance1@email.msn.com) “What is the difference between a “hit¡ö and a “visit¡ö? Which is best?¡ö Our own Kris Barton, SuperStats Product Manager at MyComputer.com provides the answer: A “hit¡ö is sometimes called an “impression¡ö or a “page view¡ö. However, they are not all the same thing. Many people refer to a hit and a page view as the same thing, so it can get a little confusing. Almost always, when someone refers to a hit they are actually referring to a page view. For example, if you have a web site with an ad banner, a graph, and text copy, this page could register differently depending if you are talking about a hit or a page view. If a visitor accessed this Web page, it might technically register as three page hits--one for each item loaded (graph, text, banner), and yet only one page view. Or, depending on how the page is configured, this same scenario might come out as one hit and one page view. To keep things clear, SuperStats always uses the term “page views¡ö. So now the question, what is a “visit¡ö? “Visit¡ö and “visitor¡ö and “unique visitor¡ö are terms that are frequently used. A “visit¡ö can be thought of as a session. For example, I might go to sitexyz.com, and visit three pages, leave, and come back five minutes later and visit four more pages. This would be two visits. During the first visit I had three page views, and during the second visit I had four page views--for a total of two visits and seven page views. A “visitor¡ö is defined by a period of time. For example, if I am trying to measure Hourly Unique Visitors with the same scenario above and the two visits took place at 5:12 p.m. and 5:17 p.m., I would register as one Hourly Unique Visitor. Both of my visits occurred during the same hour. If instead my visits took place at 5:58 p.m. and 6:03 p.m., I would register as two Hourly Unique Visitors because my visits took place during different hours. Additionally, I would register as and one Daily Unique Visitor because I visited twice on the same day. Which is better to measure? It depends on what you're trying to accomplish. Advertisers are generally more interested in page views the majority of advertising is based on a CPM or cost per thousand page views served. Investors might be more interested in the number of visitors that your site attracts each day or month. We¨ˆd love to publish your responses or articles. Send your material to: mail to: editor@mycomputer.com. Thanks! <~~~~~~~~~~~~~Advertisement~~~~~~~~~~~~~~~~~~> Take 3 books for $1.99 each and get one FREE! Computer Books Direct is your source for the most comprehensive books on the topics you want--at the best value! Areas include: Java 2, HTML, XML, Macromedia Director 8, Linux, and Win 2000 and much more! Click for details: http://scbc.booksonline.com <~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ DIGITAL LEADERSHIP: Imagination or Extinction ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A few years ago, I was watching a children¨ˆs program on the television with my daughter. The program happened to be about a large purple dinosaur from children¨ˆs imagination. Coincidently, my daughter had been learning about dinosaurs that week in kindergarten. After watching the show for a while, my daughter started to look concerned, and asked, “He¨ˆs a dinosaur, isn¨ˆt he?¡ö “Yes he is.¡ö I answered. “Dinosaurs are dead now, aren¨ˆt they?¡ö Uh, oh. I think I know where she¨ˆs going with this. Quickly I react, “Oh©¼well, this is a special dinosaur. This dinosaur lives because he¨ˆs in our imagination.¡ö “But all the other dinosaurs are dead, right?¡ö “I think so, yes.¡ö I reply. After thinking about my answer for a moment, she grew even more concerned and asked me in a hushed tone, “Do you miss them?¡ö A few days later, I was attending a business workshop. The leader of the workshop was explaining all the things that her business was involved in--their Web efforts, improvements in customer service, adoption of the latest technology, and so on. Then she said, “We want to stay relevant. We don¨ˆt want to end up like the dinosaurs.¡ö I immediately recalled my earlier conversation with my daughter, and thought to myself, “I guess, like the dinosaur on TV, the only way that we keep from becoming extinct is if we use our imagination.¡ö Something that can¨ˆt be measured or expensed or put in the annual report of an organization might be the very thing that ends up saving that organization. Something like imagination. I remember reading about research that was done in the attempt to uncover what made some organizations survive and thrive for so long, and others fade away. The conclusion was that organizational longevity mostly depended on two factors: staying relevant, and staying unique. These two factors require every organization to stay close to their customers. Not only giving customers what they want and need today, but also giving customers what they don¨ˆt know they need. This calls for organizations to imagine what hasn¨ˆt been imagined yet or go extinct. Lately we¨ˆve seen companies go extinct at a record pace. Do words like imagine, create, dream, and explore exist in your organization? Do they describe what you do? Like a certain purple dinosaur, we can stay alive a whole lot longer if we capture the hearts and minds of our customers by using our imagination. We¨ˆd love to publish your responses or articles. Send your material to: mail to: editor@mycomputer.com. Thanks! <~~~~~~~~~~~~~Advertisement~~~~~~~~~~~~~~~~~~> Register For a Chance to Win a $4000 IBM Pentium III Laptop! The Internet¨ˆs leading job site is giving away an IBM Pentium III Laptop computer worth $4000! The prize will be awarded to one lucky person who registers with the site by the end of October! Not only will you be in with a chance to win the fabulous prize, but you will also have access to their FREE job database. Register here: http://www.jobsonline.com <~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM FEATURES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ New SuperStats Report Available Check out the new SuperStats Time Zones Report available for SuperStats Professional users and get the inside tip on what part of the world your visitors are coming from! To see your new SuperStats Time Zones Report click here: http://v2.superstats.com/free/sspr/26/ To upgrade your SuperStats account to SuperStats Professional click here: http://v2.superstats.com/free/sspr/27/ If you don¨ˆt have a SuperStats account and you would like to get the SuperStats advantage click here: http://www.mycomputer.com/free/sspr/28/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ READBACK: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear Editor: I am amused and angry at the same time! Everywhere I go, I find slogans like "learn how to beat the Search Engines and get listed on top of the search results!" or "learn the secrets of Search Engines!" and so on. Why make such a mystery out of Search Engines? Any Search Engine is only a human-written program that does exactly what it was programmed to do. I am a Web programmer and can tell you exactly what each of my programs does - BECAUSE I WAS THE ONE WHO CREATED ITS LOGIC! I am sure if you ask the programmers at AltaVista, HotBot or any other robot Search Engine ¡Ì they will tell you how it all works. Except we can't do that. It would be way too complicated to explain. That is why the programmers have created "Advanced Search Tutorials". So, suppose, every web designer follows the directions and creates a perfectly Search-Engine-Ready web site. Each one submits it following the exact rules. Now, every site will start getting on top of Search Engine results page. Right? Could it be possible that every web site, whose owner followed the rules, gets listed on the first page? NO WAY! That is why, no matter how hard you try ¡Ì your web site will be moved down to the next page, or the one after...just because there are too many competitors out there. I was successful in listing one of my customers' sites on page 1 with at least 3 major Search Engines. Very proud and confident about it, I tried following the same techniques with my own business site. How disappointed was I when after trying to find it on AltaVista, I saw it on PAGE 12! And that is after following exactly the same procedures as I did with my customer. Why the failure? Because I have too many competitors. Link popularity? Forget it! At least until my site gets popular enough in the future. Conclusion - try your best. Be honest. Target the appropriate keywords. I am happy to say that even after finding my page in AltaVista in the middle of nowhere, I got a few responses from my site. How did they find me? Using other engines and other tools. The Web is just what it is -A Wide and Unlimited Place of Opportunities. Take advantage of it. Milana Nastetskaya milanan@epix.net www.HelpingFoot.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THE NEWS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dell Offers MyComputer.com Tools to Help Small Businesses Manage, Maintain and Promote Their Web Sites Dell recently announced the addition of MyComputer.com¨ˆs easy-to-use, affordable Web site management tools from MyComputer.com to the suite of Dell small business Internet services. MyComputer.com's Web tools help small businesses enhance, maintain and monitor their Web sites. Dell's small business customers can use this comprehensive suite of MyComputer.com Web tools to help make their Web sites' more interactive and appealing, and to more effectively monitor and analyze site traffic, usage patterns and visitor characteristics. Read more about it at: http://www.mycomputer.com/company/press_release.html?id=61 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com publishes this newsletter. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of October 16, 2000

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  • New SuperStats Report Available
  • Was it a "Hit" or a "Visit"?
  • Imagination or Extinction
  • Readback
  • Dell Offers MyComputer.com Tools to Help Small Businesses Manage,
    Maintain and Promote Their Web Sites

  • Oracle

    Profit from Continuity¨CGet your FREE Online Information Kit today.

    http://www.oracle.com


    Look for MyComputer.com at Internet World!

    In New York City at the Jacob Javits Convention Center October 25-27, 2000--Booth 2688

    Josh James, CEO of MyComputer.com will be presenting on Tuesday, October 24 as part of the Internet World's Webmasters' Forum in a session entitled "Measuring Results: Tools to Enhance Web Strategy."
    Don't miss it!




    New SuperStats Report Available

    Check out the new SuperStats Time Zones Report available for SuperStats Professional users and get the inside tip on what part of the world your visitors are coming from!

    To see your new SuperStats Time Zones Report click here.

    To upgrade your SuperStats account to SuperStats Professional click here.

    If you don't have a SuperStats account and you would like to get the SuperStats advantage click here: click here.




    Was it a "Hit" or a "Visit"?

    This week's question is from Laurance:
    (laurance1@email.msn.com)

    "What is the difference between a "hit" and a "visit"?
    Which is best?"

    Our own Kris Barton, SuperStats Product Manager at MyComputer.com provides the answer:

    A "hit" is sometimes called an "impression" or a "page view". However, they are not all the same thing. Many people refer to a hit and a page view as the same thing, so it can get a little confusing. Almost always, when someone refers to a hit they are actually referring to a page view.

    For example, if you have a web site with an ad banner, a graph, and text copy, this page could register differently depending if you are talking about a hit or a page view.

    If a visitor accessed this Web page, it might technically register as three page hits--one for each item loaded (graph, text, banner), and yet only one page view. Or, depending on how the page is configured, this same scenario might come out as one hit and one page view. To keep things clear, SuperStats always uses the term "page views".

    So now the question, what is a "visit"? "Visit" and "visitor" and "unique visitor" are terms that are frequently used. A "visit" can be thought of as a session.

    For example, I might go to sitexyz.com, and visit three pages, leave, and come back five minutes later and visit four more pages. This would be two visits. During the first visit I had three page views, and during the second visit I had four page views--for a total of two visits and seven page views.

    A "visitor" is defined by a period of time. For example, if I am trying to measure Hourly Unique Visitors with the same scenario above and the two visits took place at 5:12 p.m. and 5:17 p.m., I would register as one Hourly Unique Visitor. Both of my visits occurred during the same hour. If instead my visits took place at 5:58 p.m. and 6:03 p.m., I would register as two Hourly Unique Visitors because my visits took place during different hours. Additionally, I would register as and one Daily Unique Visitor because I visited twice on the same day.

    Which is better to measure? It depends on what you're trying to accomplish. Advertisers are generally more interested in page views the majority of advertising is based on a CPM or cost per thousand page views served. Investors might be more interested in the number of visitors that your site attracts each day or month.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!



    Take 3 books for $1.99 each and get one FREE!

    Computer Books Direct is your source for the most comprehensive books on the topics you want-at the best value! Areas include: Java 2, HTML, XML, Macromedia Director 8, Linux, and Win 2000 and much more.

    Click for details: BooksOnline




    Imagination or Extinction

    A few years ago, I was watching a children's program on the television with my daughter. The program happened to be about a large purple dinosaur from children's imagination. Coincidentally, my daughter had been learning about dinosaurs that week in kindergarten.

    After watching the show for a while, my daughter started to look concerned, and asked, "He's a dinosaur, isn't he?"

    "Yes he is." I answered.

    "Dinosaurs are dead now, aren't they?"

    Uh, oh. I think I know where she's going with this. Quickly I react, "Oh©¼well, this is a special dinosaur. This dinosaur lives because he's in our imagination."

    "But all the other dinosaurs are dead, right?"

    "I think so, yes." I reply.

    After thinking about my answer for a moment, she grew even more concerned and asked me in a hushed tone, "Do you miss them?"

    A few days later, I was attending a business workshop. The leader of the workshop was explaining all the things that her business was involved in--their Web efforts, improvements in customer service, adoption of the latest technology, and so on.

    Then she said, "We want to stay relevant. We don't want to end up like the dinosaurs." I immediately recalled my earlier conversation with my daughter, and thought to myself, "I guess, like the dinosaur on TV, the only way that we keep from becoming extinct is if we use our imagination."

    Something that can't be measured or expensed or put in the annual report of an organization might be the very thing that ends up saving that organization. Something like imagination.

    I remember reading about research that was done in the attempt to uncover what made some organizations survive and thrive for so long, and others fade away. The conclusion was that organizational longevity mostly depended on two factors: staying relevant, and staying unique.

    These two factors require every organization to stay close to their customers. Not only giving customers what they want and need today, but also giving customers what they don't know they need. This calls for organizations to imagine what hasn't been imagined yet or go extinct. Lately we've seen companies go extinct at a record pace.

    Do words like imagine, create, dream, and explore exist in your organization? Do they describe what you do? Like a certain purple dinosaur, we can stay alive a whole lot longer if we capture the hearts and minds of our customers by using our imagination.

    We'd love to publish your responses or articles. Send your material to: editor@mycomputer.com.
    Thanks!



    REGISTER FOR A CHANCE TO WIN A $4,000 IBM PENTIUM III LAPTOP!

    The Internet's leading job site is giving away an IBM Pentium III Laptop computer worth $4,000! The prize will be awarded to one lucky person who registers with the site by the end of October! Not only will you be in with a chance to win this fabulous prize, but you will also have access to their FREE job database.

    JobsOnline



    Readback

    Dear Editor:

    I am amused and angry at the same time! Everywhere I go, I find slogans like "learn how to beat the Search Engines and get listed on top of the search results!" or "learn the secrets of Search Engines!" and so on.

    Why make such a mystery out of Search Engines? Any Search Engine is only a human-written program that does exactly what it was programmed to do.

    I am a Web programmer and can tell you exactly what each of my programs does ¡ª BECAUSE I WAS THE ONE WHO CREATED ITS LOGIC! I am sure if you ask the programmers at AltaVista, HotBot or any other robot Search Engine ¡ª they will tell you how it all works. Except we can't do that.

    It would be way too complicated to explain. That is why the programmers have created "Advanced Search Tutorials". So, suppose, every web designer follows the directions and creates a perfectly Search¨CEngine¨CReadyweb site. Each one submits it following the exact rules. Now, every site will start getting on top of Search Engine results page. Right?

    Could it be possible that every web site, whose owner followed the rules, gets listed on the first page? NO WAY! That is why, no matter how hard you try - your web site will be moved down to the next page, or the one after...just because there are too many competitors out there.

    I was successful in listing one of my customers' sites on page 1 with at least 3 major Search Engines. Very proud and confident about it, I tried following the same techniques with my own business site. How disappointed was I when after trying to find it on AltaVista, I saw it on PAGE 12! And that is after following exactly the same procedures as I did with my customer. Why the failure? Because I have too many competitors. Link popularity? Forget it! At least until my site gets popular enough in the future.

    Conclusion ¡ª try your best. Be honest. Target the appropriate keywords. I am happy to say that even after finding my page in AltaVista in the middle of nowhere, I got a few responses from my site. How did they find me? Using other engines and other tools. The Web is just what it is ¡ª A Wide and Unlimited Place of Opportunities. Take advantage of it.

    Milana Nastetskaya
    milanan@epix.net
    www.HelpingFoot.com




    Dell Offers MyComputer.com Tools to Help Small Businesses Manage, Maintain and Promote Their Web Sites

    Dell (http://www.dell.com) recently announced the addition of MyComputer.com's easy-to-use, affordable Web site management tools from MyComputer.com to the suite of Dell small business Internet services. MyComputer.com's Web tools help small businesses enhance, maintain and monitor their Web sites.

    Dell's small business customers can use this comprehensive suite of MyComputer.com Web tools to help make their Web sites' more interactive and appealing, and to more effectively monitor and analyze site traffic, usage patterns and visitor characteristics.

    Read more about it at: http://www.mycomputer.com/company/press_release.html?id=61



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From newsreply@newsletter.mycomputer.com Thu Nov 2 00:43:17 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id AAA12104 for ; Thu, 2 Nov 2000 00:43:13 -0500 Received: (qmail 30157 invoked by uid 508); 1 Nov 2000 05:39:52 -0000 Date: 1 Nov 2000 05:39:52 -0000 Message-ID: <20001101053952.30156.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Site Improvement News--Happy Birthday to Us! From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 105 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM SITE IMPROVEMENT NEWS Week of October 30, 2000 http://www.mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is sponsored by BrainFox, Oracle, Answer Financial. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE: => Happy Birthday to Us! => Meet Yahoo! => The Trust Factor => Site of the Week: Maine Exile Products To unsubscribe from this newsletter: Please scroll to the bottom of this screen and click on the unsubscribe link. ==============Advertisement================= BrainFox 250,001 FREE hits to your website TODAY! Get listed on the fastest growing search engine in history in under 10 minutes, GUARANTEED! Take advantage of the Internet’s ONLY 1/10th of a cent per search engine and receive 500% on top of your account Signup Today! http://www.brainfox.com/signup/ ========================================== The MyComputer.com newsletter just turned one year old! To celebrate, we're updating the look and the name of our newsletter. What used to be the Network News is now the Site Improvement News! The name change will help us stay focused on our overall objective: to become a valuable and reliable source of information and tools that help you to improve and profit from your site. We want our newsletter to be just as useful a tool as all the other tools that we offer. Thanks for all of your participation and contributions to our newsletter. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM FEATURES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ What can a poll do for my Web site? -Generate interest in your site -Increase retention -Catch your visitors' eye -Drive traffic -Make sales Would you like to add a poll to your site? Find out how: http://v2.superstats.com/free/ezpp/9/ <~~~~~~~~~~~~~Advertisement~~~~~~~~~~~~~~~~~~> Oracle Profit from Continuity! Get your FREE Online Information Kit today. http://www.oracle.com <~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Meet Yahoo! Search engine help from Bret Jackson, Product Manager, SubmitWizard The Good News and the Bad News If you asked most businesses which search engine they’d most like to be listed with, the overwhelming answer would be Yahoo! While there are some new challengers in the search engine world, and competition is heating up, still over 52 percent of all searches online are preformed through Yahoo! That’s a lot of searches. The bad news for sites trying to get listed with Yahoo! however, is that fewer than 40 percent of all sites submitted to Yahoo! actually get listed. Yahoo! is a directory, not a search engine The sites submitted to Yahoo! are reviewed by the Yahoo! staff. These people receive thousands of sites to review, accept or decline, and then categorize almost every day. The information you provide them can make the difference between getting listed, and getting dumped. Yahoo! organizes the many sites it receives by using categories. Don’t pick the category you think will be the most popular-- choose the category that best describes your site. If you try and sneak into a different category, your site will be rejected. For example, businesses must be listed in the Business and Economy subcategory. So Many Sites, So Little Time With so many sites to review, the Yahoo! staff can’t spend a lot of time on each individual site. Here are some tips: * Your title should not be longer than 50 characters. * Your description should not exceed 20 words or 200 characters. * Avoid repeating the site title or category name in the description. * Avoid ALL CAPITAL LETTERS – or using Capitals On The First Letter Of Every Word. Some other things to consider: When Yahoo! users enter search terms, Yahoo! checks its catalog of web sites and returns listings in this order: 1. Yahoo! categories containing the terms searched for. 2. Sites with the searched for terms in their titles. 3. Sites with the searched for terms in their descriptions. What if you Don’t Get Listed? Here are some common reasons for not getting into Yahoo! : * Your site has broken graphics and images. * Your site provides no information or content. (For example, it is merely a set of links or graphics or images.) * Your site presents inadequate or vague information, making it difficult for visitors to understand what it represents, or what your site is offering. * Your site is no more than a business card listing. (For example, it contains nothing but a few sentences, an address and a phone number.) * Your site only offers content readily available from other sources. (In other words, it contains no unique content.) * Your site uses applets and other features that slow down functionality and ease of use. Yahoo! is now using the Google index to provide even more results. If you can’t get listed with Yahoo! you may want to concentrate on Google, as a means of getting into Yahoo! Via the “back-door”. Search Engine Submission Made Simple Let us submit your site to hundreds of search engines. Save hours of work! Drive visitors to your site by letting us register you with Yahoo!, Excite, Alta Vista, Lycos, and many more! Find out how at: http://v2.superstats.com/free/swp/30/ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Trust Factor— How To Earn It From Your Visitors (Part 1) by Jason Scott When you're surfing around on the Web to your favorite sites, what is it about them that makes you come back? What MAKES them your favorite sites? Good, reliable information? Absolutely. But you never would have gotten to that great information if they didn't first gain the most important characteristic a Web site must get from you, and what YOU must get from your visitors... Trust. Trust is essential. Trust is why you didn't hit the Back button on your browser to go look somewhere else. Gain your visitors trust and they will stay at YOUR site too. The next time you are at one of your favorite sites, think about this as you read down the page. More importantly, do this at your own site. Put yourself in your visitors place. Does your site convey trust? Let's look at some ways of improving the trust factor with your visitors. 1. Have a clean, easily navigable, well-maintained site. Think this doesn't have anything to do with trust? Think again. You've heard about maintaining your site before, but we need to begin here. I'll just touch on it quickly. We've all been to those sites that seem to make it as difficult as possible to find anything. There's probably some great information in there somewhere, but they frustrate you by making it difficult to find so you give up and leave. There are also those sites that have dead links everywhere and a statement along the lines of "Last updated: March, 1998." You and I are not going to stick around to see what they have to offer. Nobody trusts a site that is sloppy and not maintained. Bottom line: A well-designed site is a whole other article indeed, but it does have its place here concerning trust. Keep your site simple with clean navigation, regularly test all your links, and the content up to date. 2. Don't over-commercialize or tell half-truths on your site. When creating the copy for your site, don't be crass and annoying. This probably seems obvious enough to you. It can be difficult at times though, especially when you have a great product you believe in and are working hard to tell your visitors about it. The KEY is to find the middle between boring and over zealous. Yes, you want to sell products, and you want energy in your copy, but don't write stuff like "YES!!! MAKE $$$20,000$$$ BY TOMORROW WITH THIS SIMPLE TECHNIQUE!!!!!" in some obscure 48-point font. Exclamation points, dollar signs, strange fonts, and shouting all rolled into one ridiculous statement like this is not going to gain you any credibility with your visitors. They won't be saying to themselves "Wow! I need to see what this is!", but rather "Oh, brother!" and get out of there in the blink of an eye. Stay away from becoming like those sites that have 26 banners with flashing lights and animation plastered all over their home page that takes forever to download. Sites that do this do not gain trust, but instead appear like one big get rich quick scheme. Don't misunderstand! Affiliating with other sites is an outstanding opportunity, but you need to do it right. Work affiliation into your content tactfully and you will gain trust. What about lying or half-truths to try and sell your product? Quite simply, DON'T DO IT! First of all, if you feel that it is necessary to do this, then you have the WRONG product anyway. In this case, create or get a better product. When you have a great product that you believe in, it will translate to your visitors. Don't be tempted to try and persuade by twisting the truth. Most visitors will sense it. If they don't at first, they WILL catch you later. You lose credibility (and their return visits), but even more damaging is the word of mouth that can spread as a result of it. I can think of a number of times where I've seen an exaggeration on a site (although the site thinks they've tricked me) that makes me go "Yeah, right". I'll bet you've had the same experience. I've even seen this on some of the well-known guru sites. Be careful, visitors ARE able to sense it. Bottom line: Write hard hitting copy, but do it tastefully. Expound on the benefits of your product sure, just don't cross the line by being crass or by not telling the truth. Next Week: The Trust Factor—Part 2 “Making your web site and your email communication as personal as possible.” Article © by Jason Scott of http://www.emediacube.com who helps others start and improve their home business. No time to visit the site? Subscribe to his Internet Home Business News at mailto:news@emediacube.com?subject=aa to receive fresh, original content and the best mini-marketing course found on the Net FREE. <~~~~~~~~~~~~~Advertisement~~~~~~~~~~~~~~~~~~> Get Free Quotes And SAVE! Could you be saving money on auto insurance? Answer Financial uses free quote comparisons to give you auto insurance at the best price. Visit Answer Financial for the policies that fit your needs and budget! http://www.answerfinancial.com <~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SITE OF THE WEEK ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ There’s No Place Like Home Maine Exile Products http://www.exiles.com Nancy Foster-Wolf created this Web site in 1996 after living outside of her home state of Maine for several years. She writes: “I was keenly aware that Maine evokes an astonishing loyalty in its native sons and daughters. No matter how long you've lived outside Maine, you always answer "Maine" when people say, "Where are you from?" And even for those who weren't born in Maine, who vacation or transplant here, the emotional connection is intense.” As a result, Nancy developed a Web site offering a few products to comfort fellow homesick folk. What developed was a full-fledged community of Maine-iacks. Nancy’s message board has thousands of entries; her guest book has thousands more. She writes, “I have created a very special club for very special people -- those who love Maine. The web is the perfect tool for this kind of community, connecting them all, instantaneously, no matter where they live now. One of the best uses of the web, I think.” Nancy continues, “About a month ago I was moaning to my webmistress that I wish I had a better idea what the traffic was on my site so I could sell advertising. She suggested I look at SuperStats. I did, and signed up immediately. What a fabulous development and marketing tool!! I wanted this information two years ago and my web host gave me a quote of $5000 to program it into my site. In fact, not even all you offer, just a fraction of it. Now I can get it for $29.95 a month. Oh joy, oh joy! I've begun my advertising campaign and look forward to significantly increased revenues for the upcoming holiday selling season.” ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ How Would You Like Half a Million People To Learn About Your Site? Send us your URL, and tell us about your site. Include information such as: * How long have you had a web presence? * For what purpose did you set up your web site? * Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)? * How do you measure your site’s effectiveness? * Is your site managed (updated) internally, or do you use an outside vendor? * What problems do you encounter (on a regular basis) with your web site? * If your site is not all that you'd like it to be, what areas are lacking? * Does e-commerce play an important roll? * Which MyComputer.com tools do you use? * Why did you start to use them? * What results have you had with the tools? Each week we’ll be selecting a site to feature in our newsletter. Send your information to mail to: editor@mycomputer.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com publishes this newsletter. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit MyComputer.com Network News
    Week of October 30, 2000


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  • The MyComputer.com newsletter just turned one year old!
  • What can a poll do for my Web site?
  • Meet Yahoo!
  • The Trust Factor – How To Earn It From Your Visitors (Part 1)
  • There's No Place Like Home

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    The MyComputer.com newsletter just turned one year old!

    To celebrate, we're updating the look and the name of our newsletter. What used to be the Network News is now the Site Improvement News!

    The name change will help us stay focused on our overall objective: to become a valuable and reliable source of information and tools that help you to improve and profit from your site. We want our newsletter to be just as useful a tool as all the other tools that we offer.

    Thanks for all of your participation and contributions to our newsletter.



    What can a poll do for my Web site?
    • Generate interest in your site
    • Increase retention
    • Catch your visitors' eye
    • Drive traffic
    • Make sales
    Would you like to add a poll to your site? Find out how: http://v2.superstats.com/free/ezpp/9/


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    Meet Yahoo!
    Search engine help from Bret Jackson,
    Product Manager, SubmitWizard

    The Good News and the Bad News

    If you asked most businesses which search engine they'd most like to be listed with, the overwhelming answer would be Yahoo!

    While there are some new challengers in the search engine world, and competition is heating up, still over 52 percent of all searches online are preformed through Yahoo! That's a lot of searches.

    The bad news for sites trying to get listed with Yahoo! however, is that fewer than 40 percent of all sites submitted to Yahoo! actually get listed.

    Yahoo! is a directory, not a search engine

    The sites submitted to Yahoo! are reviewed by the Yahoo! staff. These people receive thousands of sites to review, accept or decline, and then categorize almost every day. The information you provide them can make the difference between getting listed, and getting dumped.

    Yahoo! organizes the many sites it receives by using categories. Don't pick the category you think will be the most popular-- choose the category that best describes your site. If you try and sneak into a different category, your site will be rejected. For example, businesses must be listed in the Business and Economy subcategory.

    So Many Sites, So Little Time

    With so many sites to review, the Yahoo! staff can't spend a lot of time on each individual site.

    Here are some tips:

    • Your title should not be longer than 50 characters.
    • Your description should not exceed 20 words or 200 characters.
    • Avoid repeating the site title or category name in the description.
    • Avoid ALL CAPITAL LETTERS - or using Capitals On The First Letter Of Every Word.
    Some other things to consider:

    When Yahoo! users enter search terms, Yahoo! checks its catalog of web sites and returns listings in this order:

    1. Yahoo! categories containing the terms searched for.
    2. Sites with the searched for terms in their titles.
    3. Sites with the searched for terms in their descriptions.
    What if you Don't Get Listed?

    Here are some common reasons for not getting into Yahoo! :

    • Your site has broken graphics and images.
    • Your site provides no information or content. (For example, it is merely a set of links or graphics or images.)
    • Your site presents inadequate or vague information, making it difficult for visitors to understand what it represents, or what your site is offering.
    • Your site is no more than a business card listing. (For example, it contains nothing but a few sentences, an address and a phone number.)
    • Your site only offers content readily available from other sources. (In other words, it contains no unique content.)
    • Your site uses applets and other features that slow down functionality and ease of use.
    Yahoo! is now using the Google index to provide even more results. If you can't get listed with Yahoo! you may want to concentrate on Google, as a means of getting into Yahoo! Via the "back-door".

    Search Engine Submission Made Simple

    Let us submit your site to hundreds of search engines. Save hours of work! Drive visitors to your site by letting us register you with Yahoo!, Excite, Alta Vista, Lycos, and many more! Find out how at: http://v2.superstats.com/free/swp/30/


    The Trust Factor – How To Earn It From Your Visitors (Part 1)
    by Jason Scott

    When you're surfing around on the Web to your favorite sites, what is it about them that makes you come back? What MAKES them your favorite sites?

    Good, reliable information? Absolutely. But you never would have gotten to that great information if they didn't first gain the most important characteristic a Web site must get from you, and what YOU must get from your visitors... Trust.

    Trust is essential. Trust is why you didn't hit the Back button on your browser to go look somewhere else. Gain your visitors trust and they will stay at YOUR site too.

    The next time you are at one of your favorite sites, think about this as you read down the page. More importantly, do this at your own site. Put yourself in your visitors place. Does your site convey trust? Let's look at some ways of improving the trust factor with your visitors.

    1. Have a clean, easily navigable, well-maintained site.

    Think this doesn't have anything to do with trust? Think again. You've heard about maintaining your site before, but we need to begin here. I'll just touch on it quickly.

    We've all been to those sites that seem to make it as difficult as possible to find anything. There's probably some great information in there somewhere, but they frustrate you by making it difficult to find so you give up and leave.

    There are also those sites that have dead links everywhere and a statement along the lines of "Last updated: March, 1998." You and I are not going to stick around to see what they have to offer. Nobody trusts a site that is sloppy and not maintained.

    Bottom line: A well-designed site is a whole other article indeed, but it does have its place here concerning trust.Keep your site simple with clean navigation, regularly test all your links, and the content up to date.

    2. Don't over-commercialize or tell half-truths on your site.

    When creating the copy for your site, don't be crass and annoying. This probably seems obvious enough to you. It can be difficult at times though, especially when you have a great product you believe in and are working hard to tell your visitors about it.

    The KEY is to find the middle between boring and over zealous.

    Yes, you want to sell products, and you want energy in your copy, but don't write stuff like "YES!!! MAKE $$$20,000$$$ BY TOMORROW WITH THIS SIMPLE TECHNIQUE!!!!!" in some obscure 48-point font.

    Exclamation points, dollar signs, strange fonts, and shouting all rolled into one ridiculous statement like this is not going to gain you any credibility with your visitors. They won't be saying to themselves "Wow! I need to see what this is!", but rather "Oh, brother!" and get out of there in the blink of an eye.

    Stay away from becoming like those sites that have 26 banners with flashing lights and animation plastered all over their home page that takes forever to download. Sites that do this do not gain trust, but instead appear like one big get rich quick scheme. Don't misunderstand! Affiliating with other sites is an outstanding opportunity, but you need to do it right. Work affiliation into your content tactfully and you will gain trust.

    What about lying or half-truths to try and sell your product? Quite simply, DON'T DO IT! First of all, if you feel that it is necessary to do this, then you have the WRONG product anyway. In this case, create or get a better product. When you have a great product that you believe in, it will translate to your visitors.

    Don't be tempted to try and persuade by twisting the truth. Most visitors will sense it. If they don't at first, they WILL catch you later. You lose credibility (and their return visits), but even more damaging is the word of mouth that can spread as a result of it. I can think of a number of times where I've seen an exaggeration on a site (although the site thinks they've tricked me) that makes me go "Yeah, right". I'll bet you've had the same experience. I've even seen this on some of the well-known guru sites. Be careful, visitors ARE able to sense it.

    Bottom line: Write hard hitting copy, but do it tastefully. Expound on the benefits of your product sure, just don't cross the line by being crass or by not telling the truth.

    Next Week: The Trust Factor-Part 2 "Making your web site and your email communication as personal as possible."

    Article © by Jason Scott of http://www.emediacube.com who helps others start and improve their home business. No time to visit the site? Subscribe to his Internet Home Business News at mailto:news@emediacube.com?subject=aa to receive fresh, original content and the best mini-marketing course found on the Net FREE.


    Get Free Quotes And SAVE!

    Could you be saving money on auto insurance? Answer Financial uses free quote comparisons to give you auto insurance at the best price. Visit Answer Financial for the policies that fit your needs and budget!



    There's No Place Like Home

    Maine Exile Products http://www.exiles.com

    Nancy Foster-Wolf created this Web site in 1996 after living outside of her home state of Maine for several years. She writes: "I was keenly aware that Maine evokes an astonishing loyalty in its native sons and daughters. No matter how long you've lived outside Maine, you always answer "Maine" when people say, "Where are you from?"And even for those who weren't born in Maine, who vacation or transplant here, the emotional connection is intense."

    As a result, Nancy developed a Web site offering a few products to comfort fellow homesick folk. What developed was a full-fledged community of Maine-iacks. Nancy's message board has thousands of entries; her guest book has thousands more.

    She writes, "I have created a very special club for very special people -- those who love Maine. The web is the perfect tool for this kind of community, connecting them all, instantaneously, no matter where they live now. One of the best uses of the web, I think."

    Nancy continues, "About a month ago I was moaning to my webmistress that I wish I had a better idea what the traffic was on my site so I could sell advertising. She suggested I look at SuperStats. I did, and signed up immediately. What a fabulous development and marketing tool!! I wanted this information two years ago and my web host gave me a quote of $5000 to program it into my site. In fact, not even all you offer, just a fraction of it. Now I can get it for $29.95 a month. Oh joy, oh joy! I've begun my advertising campaign and look forward to significantly increased revenues for the upcoming holiday selling season."


    How Would You Like Half a Million People To Learn About Your Site?

    Send us your URL, and tell us about your site. Include information such as:

    • How long have you had a web presence?
    • For what purpose did you set up your web site?
    • Does your web site meet your expectations (with regards to traffic, information, navigation, company awareness, customer service, e-commerce, etc.)?
    • How do you measure your site's effectiveness?
    • Is your site managed (updated) internally, or do you use an outside vendor?
    • What problems do you encounter (on a regular basis) with your web site?
    • If your site is not all that you'd like it to be, what areas are lacking?
    • Does e-commerce play an important roll?
    • Which MyComputer.com tools do you use?
    • Why did you start to use them?
    • What results have you had with the tools?
    Each week we'll be selecting a site to feature in our newsletter.Send your information to editor@mycomputer.com.



    If you have an opinion or would like to comment on this issue, feel free to email us at editor@mycomputer.com.
    Comments to the editor may be edited for length and clarity. If you would prefer not to have your comments published, please specify so in your email.

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    This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From mailreply@newsletter.mycomputer.com Fri Nov 3 06:15:56 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id GAA03320 for ; Fri, 3 Nov 2000 06:15:53 -0500 Received: (qmail 26287 invoked by uid 508); 3 Nov 2000 10:12:27 -0000 Date: 3 Nov 2000 10:12:27 -0000 Message-ID: <20001103101227.26286.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: Your Counter Summary From MyComputer.com From: "MyComputer.com" Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Status: RO X-Status: X-Keywords: X-UID: 106 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit YOUR COUNTER SUMMARY FROM MYCOMPUTER.COM ___________________________________________________________ Username: CREMC __________________________SPONSOR__________________________ FREE WEB HOSTING FOREVER WITH DOMAIN NAME REGISTRATION OR TRANSFER! No banners! Frontpage, E-mail, Mailing List, Secure Directories and everything else you need to get started online! http://www.catalog.com/cc/domain_registration.html ___________________________________________________________ Page Name : CREMC Total hits for yesterday (11-02-2000): 0 Total hits for the last 7 days: 0 Your counter currently reads: 282 ---- ___________________________________________________________ To make changes to your Counter or see a graph of the activity of the past two months, log into your account at http://counter.mycomputer.com. You can also change the frequency of this summary e-mail from the same location. For in-depth visitor analysis and reports, check out SuperStats by MyComputer.com at: http://superstats.mycomputer.com. A Service of MyComputer.com Tools That Power eBusiness http://www.mycomputer.com =============== A service of MyComputer.com Tools that power eBusiness http://www.MyComputer.com --------------------------------------- ~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unsubscribe Info ~~~~~~~~~~~~~~~~~~~~~~~~~~~ To unsubscribe or change the frequency of this email, log into your Counter account at http://counter.mycomputer.com/email_options.html and update your email notification settings. You'll also be given the option to update all your counter emails from this one location. Sent to username: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit
    COUNTER SUMMARY



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    ------=_NextPart_000_002A_01BEF3C2.DDOEEB20-- From reports@sitemeter.com Sat Nov 4 04:07:21 2000 Received: from sitemeter.com ([209.207.216.117]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with ESMTP id EAA32224 for ; Sat, 4 Nov 2000 04:07:19 -0500 Message-Id: <200011040907.EAA32224@acpon1.ponce.inter.edu> Received: from web724 [209.207.207.40] by sitemeter.com [209.207.216.117] with SMTP (MDaemon.v3.5.0.R) for ; Sat, 04 Nov 2000 02:29:58 -0500 From: Site Meter To: "cremc@ponce.inter.edu" Date: Sat, 04 Nov 2000 07:29:10 "GMT" X-MSMail-Priority: Normal X-mailer: AspMail 3.0 (SMTP51A8EB) Subject: sm2algebra traffic report for Friday, November 03, 2000 Mime-Version: 1.0 Content-Type: text/html Content-Transfer-Encoding: quoted-printable X-MDRemoteIP: 209.207.207.40 X-Return-Path: reports@sitemeter.com X-MDaemon-Deliver-To: cremc@ponce.inter.edu Status: RO X-Status: X-Keywords: X-UID: 107
    More than 85% of Web surfers use search engines to find 
    what they are looking for on the Web. SiteAdd makes it 
    free and easy to add your site to the top search engines.
    
                      http://www.SiteAdd.com/
    
    
    
                               CREMC                            
                            (sm2algebra)                        
    
                        -- Site Summary ---                     
              Visits
    
                Total ............................ 0            
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        http:/=
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    From newsreply@newsletter.mycomputer.com Tue Nov 7 14:52:04 2000 Received: from newsletter2.mycomputer.com ([208.178.109.15]) by acpon1.ponce.inter.edu (AIX4.3/UCB 8.8.8/8.8.8) with SMTP id OAA23272 for ; Tue, 7 Nov 2000 14:51:44 -0500 Received: (qmail 23769 invoked by uid 508); 7 Nov 2000 07:00:30 -0000 Date: 7 Nov 2000 07:00:30 -0000 Message-ID: <20001107070030.23767.qmail@newsletter2.mycomputer.com> To: Melissa Murrias Subject: MyComputer.com Site Improvement News--Tis' the Season From: "MyComputer.com" Reply-To: support-116a8idy0@mycomputer.com Content-Type: multipart/alternative; boundary="----=_NextPart_000_002A_01BEF3C2.DDOEEB20" MIME-Version: 1.0 Bounce-To: newsreply@newsletter.mycomputer.com Status: RO X-Status: X-Keywords: X-UID: 108 ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM SITE IMPROVEMENT NEWS Week of November 06, 2000 http://www.mycomputer.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is sponsored by WebSite.WS, Oracle, JobsOnline.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ IN THIS ISSUE: => Why Add a Search Engine to Your Site? => Tis’ the Season => Watch Out for all the Shopping Carts => Fraud Costs Online Retail => Get the Code => New eCommerce Package from SuperStats => Meet Excite => The Trust Factor (Part 2) => Site of the Week To unsubscribe from this newsletter: Please scroll to the bottom of this screen and click on the unsubscribe link. ==============Advertisement================= WebSite.WS Get your .WS (WebSite) Domain Names! http://www.WebSite.WS/network1 ========================================== ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MYCOMPUTER.COM FEATURES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Why Add a Search Engine to Your Site? -Open up a whole new level of use -Keep customers satisfied -Increase traffic -Unlimited re-indexing to accommodate new content -Find out what your visitors are searching for How can you get started? Learn more about FREE and paid versions of SiteMiner --the leading provider of search solutions for small business on the Web: http://v2.superstats.com/free/smp/24/ ==============Advertisement================= Oracle Profit from Continuity! Get your FREE Online Information Kit today. http://www.oracle.com ========================================== ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ONLINE MARKETING ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tis’ the Season It’s here. In fact, we’ve already seen Christmas decorations up in some stores. It’s time to start thinking ahead for the holidays--especially if you’re an online retailer. Most people consider this year to be “Year Two of Online Christmas Shopping.” Just as a review, Anderson Consulting listed the top 10 problems online customers experienced online doing their holiday shopping last year: 10. 16% of online shoppers said the site didn’t offer enough gift-giving ideas to help them make an appropriate purchase. 9. 22% said prices at the site were not competitive with the prices of other sites selling similar wares. 8. 25% said the Web site they shopped at did not provide enough information needed to make a purchase. 7. 26% said the Web site where they shopped was too difficult to navigate. 6. 27% said product selections were limited. 5. 28% said they did not receive a confirmation or status report on their order. 4. 36% said they had connection problems and/or download problems. 3. 38% said they paid too much for the delivery of their order. 2. 40% said the product they ordered was not delivered on time. 1. 64% of Internet buyers said they wanted to purchase a gift that was out of stock. Watch Out for all the Shopping Carts Cyberspace is littered with empty shopping carts-- in fact, it’s much worse than any grocery store parking lot. According to a survey by BizRate.com, an online store rating service, more than three-quarters of online buyers failed to complete at least one purchase during a 90-day period this summer. On average, surveyed shoppers abandoned between two and three carts over the course of the summer with each cart representing an estimated $175 in lost sales to the merchant. The panel survey, which drew more than 9,500 respondents, revealed that online consumers get easily frustrated with online shopping: * 55 % of online abandoners left their carts prior to checkout. * 32 % left their purchases at the point of sale when entering billing and shipping information or after the final calculation of the sale. * 40 % of shoppers blamed their abandoned carts on expensive shipping and handling charges. * 31 % stated that they had changed their minds. * 21 % cited slow-loading pages as their cause for terminating the sale. More than half of abandoned shopping carts on consumer sites are purchased at a later date, according to BizRate.com respondents, but 44 percent of those carts are purchased from a merchant's competitor --either at another site or at an offline store. Fraud Costs Online Retail Many consumers express concern about giving their credit card numbers over the Web. Actually, consumers have little to worry about if their credit card number is stolen and used online. While online shoppers face the job of fixing their account with the credit card company if their card number is stolen, it’s the online retailers who end up paying the bills. Primarily because online transactions are card-not-present transactions-- online retailers never actually see the card or a signature of the card user. As a result, it’s the merchant who takes the loss. Because of the high risk of fraud inherent in Internet purchases, online stores pay more than twice as much as land-based retailers for processing fees. Add that to all the other bills piling up on the desk of a struggling e-tailer and the forecast for Internet commerce begins to look worse. Get the Code This past week the Better Business Bureau released the “BBB Code of Online Business Practices.” Calvin J. Collier, chair of the Council of Better Business Bureaus says, “Studies have shown that e-commerce shoppers have concerns regarding the security and safety of shopping online. The BBB Code addresses these concerns and more. By adopting the BBB Code of Online Business Practices as their own, online businesses will help ensure their customers have a positive shopping experience.” Five basic principles drive the BBB Code of Online Business Practices: * Truthful and Accurate Communications * Disclosure * Information Practices and Security * Customer Satisfaction * Protecting Children To view a copy of the entire Code or for additional information about BBB online initiatives, visit http://www.bbbonline.org. New eCommerce Package from SuperStats SuperStats Premium offers a complete package of reporting and functionality to measure eCommerce and revenue success. Detailed eCommerce reports differentiate browsers from buyers. * Identify external sites that send the most customers to your site. * Measure the cost per acquisition of each browser and buyer. * Track pages behind a Secure Socket Layer (SSL) * Get detailed server tracking to identify your server load balance Identify how much revenue was generated from your site and where your buyers came from. * Segment your site into various channels to further identify trends for a particular group of pages or subject on your site. SuperStats Premium requires a knowledge of JavaScript and access to shopping cart or catalog code in order for elements of some reports to function properly. If you are interested in receiving a live demo of SuperStats Premium, click here: http://v2.superstats.com/request_demo.html? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Meet Excite Search engine help from Bret Jackson, Product Manager, SubmitWizard Excite’s software tries to take a “big picture” approach when indexing sites. When Excite visits your web page, it finds common words or an overall theme for the page. Taking these common words, or overall theme, Excite tries to sum up your site in just one sentence. It’s important to keep your pages concise and focused. Excite recommends that you keep your page design simple and move all unrelated topics to other pages. Excite explains: “If you're advertising your Hawaiian bed and breakfast, don't use the homepage to emphasize price, the way the ocean looks from a bedroom window, or your famous pineapple rum concoction. Instead, emphasize bed, breakfast, Hawaii, and vacation.” Excite also recommends that if you want your site to get indexed and rank higher in the search results than it might otherwise do for a particular query, pay attention to these guidelines: * Emphasize the desired words and concepts on your page. Do not just repeat the words over and over on your page (word spamming), because our screeners won't allow it. * Take a look at the source code for pages that rank higher than yours, and compare them to your pages. * Do not rely on meta information to define keywords. Excite does not use meta keywords. * Do not use frames without using a section to describe your page. Excite's spider does not follow frames to determine content. Using gives the spider content to index. Excite’s robot may ignore pages, including home pages, that do not contain enough textual content for it to index or that repeatedly list the same words. No one can guess what terms people use to search for sites, so the best thing to do is make your page as clearly informative as possible. Once you make any changes to the contents of your page, please be sure to remind their spider to revisit it by clicking "Add URL" at the bottom of the Excite home page, and re-entering your site information on the form. Excite asks that you keep the following in mind when attempting to get your site indexed: * The summaries and keywords for your web page are automatically generated, based on a compilation of the actual contents or text on your page. The page's title comes from the contents of the tags on your page. If you are unhappy with the summary Excite has generated for your site, you may change it by creating a "Meta Description" tag in the header of your HTML. * If your site contains a list of repeated keywords, our spider will ignore the site immediately. Excite does allow hidden text, but it must be in sentence format, rather than keywords listed over and over. Excite is one of the many engines that looks at how many other sites provide links back to your site. The more popular your site is (based on the number of links that point to you) the better chance you have of getting a high ranking. Search Engine Submission Made Simple Let us submit your site to hundreds of search engines. Save hours of work! Drive visitors to your site by letting us register you with Yahoo!, Excite, Alta Vista, Lycos, and many more! Find out how at: http://v2.superstats.com/free/swp/30/ ==============Advertisement================= WIN A $4000 IBM PENTIUM III LAPTOP FROM JOBSONLINE.COM! The Internet’s leading job site is giving one lucky person who registers with the site by the end of December an IBM Pentium III Laptop Computer worth $4000! Not only will you be in with a chance to win this fabulous prize, but you will also have access to their FREE job database. http://www.jobsonline.com ========================================== ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The Trust Factor— How To Earn It From Your Visitors (Part 2) by Jason Scott The points listed in last week’s newsletter are very important, but I consider this the MOST important and effective way to gain trust from your visitors: Make your Web site and your email communication as personal as possible. The most successful marketing gurus online have long known this. They let it all hang out by putting their name, address, phone number, etc. out there and write their copy like an open letter as if they are speaking directly to you. Think this gains trust? You bet! They are able to convey the sense that they absolutely stand by their product and are making themselves as easily accessible as possible. You may not feel ready yet to put yourself out there to that degree, and that's fine. The important part of this is that you must strive to write copy as if you are talking to a good friend. Don't attract visitors to your site and then start off with "We are XYZ Company. We are located at blah, blah, blah... " Don't greet visitors with a corporate like jingle. Talk to your visitors personally first, offer yourself as friendly and helpful, and you will begin to gain that trust. Email is the lifeline of your business. Don't underestimate its power for gaining trust. Some of you might despise getting customer emails with questions you need to answer. More busy work right? You'd rather be spending time on something else. Don't look at it that way. View it as an opportunity to gain confidence and to develop lasting relationships (which means repeat visits to your site, and positive word or mouth). As with your site, compose your email messages to customers as if speaking to a friend and strive to respond as promptly as possible. Don't send a form letter like response; take the time to write back to them individually (write your autoresponder messages with a personal flavor as well). Also make sure that your message is formatted and spelled correctly. Maintain that trust by paying attention to the small details! Bottom line: Create your web site content and write your email correspondence in a friendly, inviting manner rather than using the usual cold, corporate sounding jargon. Remember--Keep your site well maintained, be truthful with your copy, and speak to your visitors personally and you'll be fine. Don't forget that honesty really IS the best policy. Be honest and you will gain that trust that is essential to your success! Article © by Jason Scott of http://www.emediacube.com who helps others start and improve their home business. No time to visit the site? Subscribe to his Internet Home Business News at mailto:news@emediacube.com?subject=aa to receive fresh, original content and the best mini-marketing course found on the Net FREE. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SITE OF THE WEEK ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ When Alan Frayer opened his gift shop at http://www.buyneatstuff.net, he knew he was going to take advantage of MyComputer.com's services. "I've been using SuperStats for years on my personal web site," Frayer says, "so when it came time to design the site for buyneatstuff, it was an automatic decision." The online gift shop was initially planned to market stylized erasable note boards for home or office use, but the manufacturing end of the deal took longer to bring to speed than the web site. With the gift shopping season rapidly approaching, Frayer reached out to other gift manufacturers, selecting only those items he and his family felt were "neat." "We felt a product would be popular if it matched our tastes," Frayer explains. "We hold a family meeting whenever we think about adding a new product." SuperStats was the first of MyComputer.com's tools to be used. Frayer, a Novell Certified Internet Business Strategist (CIBS), knew the importance of tracking results, "If you can't say with certainty what your visitors are doing at your web site, your web site can't be doing your business any good." He followed up SuperStats with BannerExchange, for the free advertising. Then Frayer looked at search engine submissions. "My other site never had a problem getting into the search engines," he says. "With a retail site, though, it isn't enough to be in; you have to be on top." Frayer uses SubmitWizard to keep his listings fresh, and paid for the full year's subscription. He was surprised to find SubmitWizard was resubmitting his site automatically, every time he changed his key word list, "I thought it would only submit once a month, like the other services do." The best surprise came when Dashboard appeared on Frayer's active service list. "Dashboard is wonderful," exclaims Frayer, "It gives me nearly real-time summaries of the activity on my site though all of the MyComputer.com services. It's become my favorite tool." Business is hopping at buyneatstuff, Frayer says, now that the search engines have kicked in, but buyers are still a little scarce, "I shouldn't be too surprised, or impatient. I have a lot of competition. Still, folks won't know how good my customer service really is until they actually place an order, and selling over the Internet is a long way from door-to-door selling. You have to WANT to buy something, without a salesperson twisting your arm." Frayer says he'll continue to look for better ways to take advantage of free and low-cost services. "What more can a low-budget business like mine do to compete with the big boys?" MyComputer.com will be Frayer's favorite toolbox for a long time to come. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SUBSCRIPTION INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MyComputer.com publishes this newsletter. (http://www.mycomputer.com) It is being sent as a courtesy to members of MyComputer.com. The MyComputer.com newsletter can handle administrative requests automatically. Please do not send them to the list address! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ UNSUBSCRIBE INFO ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ============== This email was sent to the owner of the following account: Username: CREMC Email: cremc@ponce.inter.edu ============== To unsubscribe from future mailings of this type, visit this page http://www.mycomputer.com/unsubscribe.html?u=CREMC&p=7bb4ad53bde083184868cf3d7e0305e4 This message sent to: CREMC ------=_NextPart_000_002A_01BEF3C2.DDOEEB20 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: 7bit <html> <head> </head> <body> <html> <head> <title>MyComputer.com Network News
    Week of November 06, 2000


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    Why Add a Search Engine to Your Site?
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    • Keep customers satisfied
    • Increase traffic
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    • Find out what your visitors are searching for
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    Tis' the Season
    It's here. In fact, we've already seen Christmas decorations up in some stores. It's time to start thinking ahead for the holidays--especially if you're an online retailer. Most people consider this year to be "Year Two of Online Christmas Shopping."

    Just as a review, Anderson Consulting listed the top 10 problems online customers experienced online doing their holiday shopping last year: